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The global spray-dried vegetable powder market is exhibiting strong growth due to their vast application in convenience foods. The most prominent application of spray-dried vegetable powder is ready-to-cook (RTC) foods due to their longer shelf life. During the spray-drying process, the water is completely removed from vegetables by spraying the liquid particles at high temperature, thereby preserving its flavour, taste, and nutrients. Water removal during spray-drying process increases the shelf life of vegetable powder at room temperature, without adding any preservative. The growing demand for high quality vegetable-based instant meals is fuelling the growth of the market.
Spray-dried vegetable powders are extensively used in herbal supplements as they are easier to digest and have high nutritional value. Baby food manufacturers are actively incorporating spray-dried vegetable powder in products as these powders maintain the real taste and nutrition. Spray dried vegetable powders add flavours to soups, sauces, gravies without moisture, retaining the product consistency. The increasing utilization of huge quantities of sauces and flavours in foodservice sector will further drive the growth of the spray-dried vegetable powder market. The increasing innovation and product development activities in the healthy processed food space are also expected to fuel the growth of the market.
In the past few years, the demand for ready-to-cook (RTC) foods has increased rapidly due to the modern-day hectic lifestyle. RTC packaged foods offer convenient food preparation options and can be stored for a longer period. The emerging trend of consuming whole & healthy foods has led food processing companies to utilize vegetable powders in a range of convenience food products. The increasing utilization of dehydrated vegetable powders in RTC foods is primarily driving the growth of the global spray-dried vegetable market. The flourishing foodservice sector across the globe is further contributing to the growth of the market as dried vegetable powders are incorporated in a range of product preparations in hotel and restaurants.
Key Market Driver -
Rising Demand for High Quality, Ready-To-Cook Foods with Extended Shelf Life
Key Market Restraint -
Availability of Other High Quality Dehydration Techniques
Spray drying is a single step process which involves transformation of vegetable juice into dried particulate form by spraying it into a hot drying medium. The high temperature used in the process sometimes may negatively impact on the nutritional quality of the product due to the denaturisation of nutrients. It may also affect the visual attributes such as colour and texture of the end product. Other high-quality techniques such as freeze-drying that render highly nutritional vegetable powders. The availability of such high-quality dehydration techniques is impeding the growth of the spray-dried vegetable powders industry.
Phoenix International are the key players operating in the global spray-dried vegetable powder market.
Spray dried onion powder is expected to witness promising growth owing to its vast application in ready-to-eat and ready-to-cook foods. Onion flavour and taste is intrinsic for meal preparations in many regions across the world. Onion powder is used in almost all RTC packaged foods. The robust demand for onion powder from foodservice sector owing to its convenient transportation, utilization and storage is expected to drive the growth of the segment in foreseeable years. Spray-dried tomato powder is also witnessing strong demand in processed food industry owing to its increasing utilization for the manufacturing of soups and sauces. Dehydrated potato powder is widely utilized as a thickener in various food preparations.
Food and beverage products segment is expected to exhibit substantial growth due to the rapidly evolving lifestyles that demand healthy and ready-to-cook options. Spray-drying provides a product with the similar taste and nutrition along with the longer shelf life. This has led to their increased utilization for the development healthy meals that can be prepared instantly. The increasing population leading busy and hectic lifestyles is driving the demand for convenience foods that can be consumed on-the-go. The emerging trend of consuming vegetable-based whole foods and functional beverages is expected to fuel the growth of the market.
North America is projected to exhibit robust growth owing to the growing trend of healthy snacking. Increasing working population and millennials across the region are demanding for the healthy convenience food options in their daily hectic schedule that further ensures the high utility of spray-dried vegetable powder in their processing. In recent years, consumer dietary preferences have evolved, resulting in the increased demand for natural ingredient-based functional foods. The growing trend of consuming nutrient-rich foods that also give indulgent experience, fuels the demand for dehydrated vegetable powders in various food preparations. On the other hand, the increasing investments in development and innovation in processed food space is also expected to fuel the growth of the spray-dried vegetable powder market in the region.
The spray-dried vegetable powder market is expected to witness substantial growth in Europe owing to the increasing consumption of convenience foods. The emerging trend of consuming herbal dietary supplements is also driving the demand for dehydrated vegetable powders. Vegetable powders are incorporated in dietary supplements to improve their flavour and nutritional profiles. Spray-dried vegetable powders are being widely utilized for the formulation of specialty products such as vegan, gluten-free and low-gluten foods. The growing demand for clean-label convenience food products have resulted in the increased utilization of natural ingredients such as organic vegetable powders in processed foods.
The spray-dried vegetable powder market in Asia Pacific is primarily driven by the increasing demand for RTC foods primarily attributed to the evolving dietary patterns of the consumers in the countries such as India and China. The rise in working population with time constraints is contributing to the increased demand for convenience foods. The food industry in the region is flourishing with the increasing product development and innovation activities. The fast adoption of café and restaurant culture in the region is expected to fuel the demand for such products in foodservice sector.
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