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Stretch sleeves are readly available labels that are stretched and are directly applied to the packagng or product without use of adhesives. Stretch sleeves conform the shape of the container and can be used for decorating technique. Stretch sleeves have applications in ready-to-drink beverages, edible oils, household cleaning products, and automotive lubricants. Where as shrink sleeve labels are color printed labels which utilizes heat in application process for conforming the label to the shape of product. It is ofen used as safety seal to protect the brand from counterfeiting. Growth in the packaging industry isexpected to drive the stretch sleeve & shrink sleeve market.
The market for stretch sleeves & shrink sleeves is driven by the growing actions towards reistance to counterfeiting and tampering. Increasing population has led to high demand that give rise to counterfeiting. Stretch & sleeve help in brand protection, this will drive the market. Moreover, gradual growth in the labelling and packaging industry is expected to drive the market for stretch sleeves & shrink sleeves.
Key Market Driver -
Growing actions towards resistance to counterfeiting and tampering.
Key Market Restraint -
Difficult to recycle.
The market of stretch sleeves & shrink sleeves will be affected as they are difficult to recycle. These sleeves are made from polymers such as PVC, PE, and OPS. Being used in such small quantity in the packaging it is very difficult to separate and recycle the product. Governmental regulations over use of polymers and plastics is likely to affect the market growth, thus restraining the market for stretch sleeves & shrink sleeves.
Based on type, the market is segmented into stretch and shrink. Based on polymer, the market is segmented into PVC, polyethylene (PE), OPS, and others. Based on application, the market is segmented into pharmaceutical, personal care, food & beverages, and others.
From a geographical standpoint, the market is categorized into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.
Some of the key players in the stretch sleeves & shrink sleeves market includes Berry Plastic Group Inc., CCL Industries, The Dow Chemical Company, Hammer Packaging, Sleeveco, Fuji Seal International Inc., Huhtamaki OYJ, Macfarlane Group, Klockner Pentaplast Group, Cenveo, Emsur, Coveris and Others.
The stretch sleeves & shrink sleeves market has been segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The Asia-Pacific dominated the market due to growing application in food & beverages and pharmaceutical industry. Growing economies such as China, India, and South Korea is expected to increasing the demand for food, which in turn will support the market growth of packaging industry, leading to growth in stretch sleeves and shrink sleeves market. Moreover, to fight the counterfeiting market in China and India is further expected to propel the market gorwth.In North America, with growing pharmaceutical application for brand protection of drugs is expected to support the market growth in this region. In Europe, the market is expected to grow for stretch sleeves & shrink sleeves due to rising demand from the food packaging industries. Furthermore, the adoption of stretch sleeves & shrink sleeves for application mainly in the production of personal care products is supporting the growth of the market in this region. The consumption of stretch sleeves & shrink sleeves is also increasing in Latin America and Middle East & Africa due to growing urbanisation and growing disposable income are leading to a rise in demand for food & beverages along with high demand for personal care, which in turn is expected to drive the market growth.
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