Superfoods-based Packaged Snacks Market Size, Share & Industry Analysis, By Type (Fruit-based, Nuts-based, Grains-based, Others), By Distribution Channel, (Hypermarkets/Supermarkets, Online Retail Stores, Convenience Stores, Others) and Regional Forecast, 2024-2032

The convenience and nutritional benefits offered by superfoods-based packaged snacks to maintain the ratio of daily dietary intake of vitamins and minerals is expected to drive the global superfoods-based packaged snacks market. Superfoods are full of antioxidants, dietary fibers, vitamins, and minerals which are essential for the individuals to maintain a balanced diet. The great taste of the superfood containing snacks along with the high nutrition content is anticipated to boost the demand for superfoods-based packed snacks. For instance, chia seeds, plant-based source of omega-3 fatty acids, is gaining tremendous popularity due to its easy incorporation in packaged snacks and neutral taste. 

The prominent players operating in the global superfoods-based packaged snacks market are embarking upon the new product launches to increase their footprints in the market. For instance, in April 2018, Associated British Foods, U.K.-based snacks producer and distributor launched two new superfoods based snacks ranges. The new products are named as Ryvita Protein and Ryvita Bakes.

The rising demand for natural and healthy food ingredients is anticipated to boost the demand for superfoods among processed food manufacturers. The growing trend of health & wellness and increasing knowledge about the ingredients and its health benefits among the consumers is projected to drive the market in forthcoming years. Superfoods are rich sources of antioxidants, vitamins, minerals, and dietary fibers. The health benefits associated with the consumption of superfoods and rising popularity of superfoods-based packaged snacks is expected to boost the demand for superfoods-based packaged snacks. The global superfoods-based snack market is driven by the easy product availability and great taste of the product. Furthermore, the rising number of packaged snacks launches under the superfruits, supernuts and supergrain is expected to benefit the market growth. For instance, in July 2018, Aduna, an Africa-based health food brand announced the launch of Superfood Energy Bars. The product is made from dried fruit and nuts. The product offers a great source of fiber, vitamins and minerals that support energy release. The extensive demand for wholesome and nutritious snacks that can be consumed on-the-go is anticipated to drive this market in forthcoming years.

Key Market Driver -

Growing Demand for Natural and Healthy Food Product Ingredients

Key Market Restraint -

High Price of the Raw Material

High price of the raw material such as supernuts, superfruits, supergrains, and others is projected to act as a restraint for the market growth. The high price of the supernuts and superfruits is associated with the high price of the final product i.e. packaged snacks is anticipated to hamper the market growth.

Key Players Covered:

The prominent players operating in the global superfoods-based Packaged Snacks market are Actspand Pte Ltd., Creative Nature Ltd., Geberal Mills Inc., Healthy Truth, Nature’s Path Foods Inc., Naturya Bath, Organic Meets Good, Suncore Foods Inc., Del Monte Pacific Group, and Others

The superfruit-based packaged snack segment is anticipated to witness considerable growth in forthcoming years followed by super nuts-based packaged snacks. The increasing popularity of plant-based edibles and healthy snacking is expected to leverage the superfruit and super nuts-based snacks market positively. The consumers are willing to pay premium prices for the healthy snacks and to fulfill the consumer's demand the market player are focused on new product launches. For instance, in April 2017, Del Monte Foods Inc. has expanded its product portfolio with the launch of new Smoothie Kit Line made from superfruits. The new Smoothie Kit Line is claimed to be 100% fresh and healthy. The rising consumer inclination towards the super nuts-based packaged snacks is anticipated to boost the market demand of super nuts-based packaged snacks. The availability of the mixed superfoods-based packaged snacks such as cereal bars containing super nuts is anticipated to drive the market growth.

The hypermarket/supermarket segment is projected to hold a significant share in the global superfoods-based packaged snacks market. The various offers and discounts such as buy on get one, and others offered by the hypermarkets is anticipated to boost the sales through hypermarkets and supermarket. The easy usages of online retail stores and convenience offered by them such as doorstep delivery are expected to positively affect the sales through online retail stores.

Regional Analysis:

Europe is anticipated to hold significant shares in the global superfoods-based packaged snacks market. The increasing health awareness and rising demand for healthy and less processed food products is anticipated to drive the market within the region. The high purchasing power of the consumers along with the easy product availability due to the presence of prominent market players such as Creative Nature Ltd., Nature’s Path Foods Inc., and others is also projected to remain the favorite reason for the industry growth. Furthermore, the favorable climatic conditions for the cultivation of raw material such as superfruits and super vegetables along with the advanced technologies for farming practices are anticipated to expand the market within the region.

Asia Pacific is projected to hold considerable shares in the global superfoods-based packaged snacks in forthcoming years. The changing eating habits and long working hours are attributed to the increasing demand for superfoods-based packaged snacks within the region. The companies present with the emerging countries such as India, China, Japan, and Others are focused on new product launches to increase their market footprint. For instance, in February 2018, Bigbasket, a well-known omline supermarket brand in India, announced the launch of ‘GoodDiet’. The GoodDiet comprises of RTC Mixes, Roasted Snacks and Superfoods. The Roasted Snacks contains roasted flaxseeds, pumpkin seeds, and chia seeds.

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Segmentation

Key Industry Developments:

•  In February 2019, Shrooms Snacks, one of the US’ largest mushroom growers and distributors announced the launch of ‘adventoures’- mushroom snack line up. Mushroom is one of the well known superfoods due to its considerable amount of vitamin B&D, selenium and zinc content.


• In April 2016, PepsiCo launched its extension to their Quaker line-up with four different products containing super grains such as quinoa