Testosterone Booster Market Size, Share, and Industry Analysis By Ingredient (D-Aspartic Acid, Vitamins, Zinc, Magnesium, and Others), By Form (Capsule, Tablet, Softgel, and Others), By Source (Oyster Extract, Fenugreek, Ginseng, Ashwagandha, and Others), By Distribution Channel (Online Pharmacies, Hospital Pharmacies, Retail Pharmacies & Drug Stores, and Hypermarkets & Supermarkets), and Regional Forecast 2025-2032

Testosterone is the primary male sex hormone essential for the development of the male reproductive system and plays a vital role in overall well-being. It is also present in lower amounts in women's bodies and produced in various locations, such as the ovaries, fat cells, adrenal glands, and skin cells.

Testosterone boosters are supplements designed to elevate testosterone levels in the body. While testosterone levels peak during puberty in males, they gradually decline after the age of 30. These supplements work by increasing testosterone production in the bloodstream or by inhibiting the conversion of estrogen (the female sex hormone) into testosterone.

The growth of testosterone booster supplements is primarily driven by the numerous benefits associated with these products. Some of these benefits include physical strength and muscle growth, strong bones, boosted metabolism, weight loss, healthy heart, reduced heart disease risk, supported mental health, improved sexual health, and enhanced athletic performance, vitality, and overall well-being. These health benefits of testosterone boosters significantly contribute to their increasing adoption and fuel the market growth.

The rising prevalence of hypogonadism and other hormonal imbalances in men, resulting in testosterone deficiency, increasingly leads to a growing demand for testosterone booster supplements. Increasing awareness about the benefits of testosterone boosters in enhancing health benefits in hypogonadism considerably drives their market expansion.

• For instance, in June 2023, according to the National Center for Biotechnology Information (NCBI), the prevalence of male hypogonadism was estimated between 19% and 86%, which is expected to increase the utilization of testosterone boosters in the coming year.

Moreover, the adoption of unhealthy lifestyle choices, such as lack of exercise, poor diet, and high stress levels, highly results in hormonal imbalances, leading to the high prevalence of testosterone deficiency. In such a way, this factor contributes to the growing use of testosterone boosters among individuals, which is anticipated to propel the market growth.

The increasing popularity of fitness and bodybuilding trends, with consumers seeking products to improve muscle mass, strength, and endurance, is expected to boost the adoption of testosterone booster products. This trend is further expected to propel the market growth during the forecast period.

Moreover, this bodybuilding trend has led to the growing availability of testosterone booster supplements through online and retail channels, making it easier for consumers to access and purchase these products. This is expected to boost the market growth.

The COVID-19 pandemic had a slight positive impact on the global testosterone booster market. The pandemic led to an increased focus on men's health and wellness, with online platforms and telehealth websites promoting testosterone as a solution for various issues, including age-related concerns such as male menopause. This surge in advertising and demand for testosterone boosters, fueled by the pandemic, indicates that the market for these products remained active and even experienced growth during the COVID-19 period.

Key Insights

The report covers the following key insights:

• Testosterone Deficiency Statistics, By Key Country/Regions, 2023


• New Product Launches


• Key Industry Developments (Mergers, Acquisitions, Partnerships, and Others)


• Impact of COVID-19 on the Market   


• Overview: Regulatory Scenario, By Key Countries/Regions

Segmentation

Analysis by Ingredient

Based on ingredient, the vitamins segment is expected to hold a significant share of the global testosterone booster market during the forecast period and can contribute to the overall health and well-being of individuals. Some vitamins, such as vitamin D, have been linked to testosterone production and may help increase testosterone levels in the body. The growing awareness about health and fitness, particularly among men, has also contributed to the growth of the vitamins segment in the testosterone booster market. Moreover, there is a significant rise in the deficiency of testosterone among several individuals, due to less focus on diagnosis and treatment.

• For instance, in February 2021, according to the Journal of Men’s Health, the testosterone deficiency is more common and often undiagnosed and untreated with several men struggling with symptoms for a long period before consulting a healthcare professional. This is expected to increase the use of vitamins to overcome the testosterone deficiency, thereby driving the market growth over the coming years.

The more people prioritize their physical health and well-being, the more they are turning to supplements such as testosterone boosters to help them achieve their fitness goals. This is expected to boost the segment growth during the forecast timeframe.

Regional Analysis

North America is estimated to hold a significant market share of the testosterone booster market and grow more significantly during the forecast period. The growth is attributed to the rising disposable income and willingness to spend on health and wellness products, driving the market for testosterone boosters. The preferential shift toward natural and organic ingredients in supplement formulations as consumers become more conscious about the potential side effects of synthetic chemicals also boosts regional market growth. Furthermore, the testosterone deficiency rate of individuals in the region is also expected to boost the adoption of testosterone boosters, which is anticipated to boost the market growth.

• For instance, in November 2023, according to the American Urological Association, testosterone deficiency affects 4.0 to 13.8 million men in the U.S. annually. This high deficiency rate significantly contributes to the growing adoption of testosterone boosters in the region.

The Asia Pacific market is projected to expand at a substantial CAGR during the forecast period. The rising prevalence of lifestyle diseases such as obesity, diabetes, and cardiovascular conditions linked to low testosterone levels boost the demand for testosterone boosters as a preventive measure. For instance, in July 2022, according to the Global Health Journal, more than 50.0% of adults were overweight or obese in China. Obesity is associated with low testosterone levels. Hence, the testosterone boosters improve the body composition in men with testosterone deficiency. In such a way, obesity creates a demand for testosterone boosters as a potential intervention strategy for managing obesity in men with testosterone deficiency. This significantly drives the regional market growth.

Key Players Covered

The report includes the profiles of testosterone booster market key players such as TestoFuel, Hybrid Nutraceuticals, Biotrim Labs, Nutritjet.com, SMPNutra.com, EVLUTION NUTRITION, Roar Ambition Ltd, Nicholas Pharmaceuticals, Ramini BioNutrition Pvt Ltd, DR.MOREPEN, Nutracell Labs, and GNC Holdings, LLC.

Key Industry Developments

• In November 2023, Jagat Pharma launched a testosterone booster to maximize stamina and endurance and increase muscle power.


• In June 2023, GNC Holdings, LLC, announced the launch of GNC Mega Men Ultra Testosterone. This innovation provided an effective solution for men seeking to optimize their testosterone levels.


• In April 2021, Misters, a men's sexual wellness brand in India, introduced Daily Josh with Tesnor, a herbal formula that has undergone clinical testing to enhance free testosterone levels.