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Thermal transfer labels are the packaging labels that use heat to create an image and are majorly utilized for inventory management and the effective logistics of shipping. The thermal transfer labels offer high-quality, sharp and crisp text, graphics, and barcode images to exploit readability and scannability to the consumers. By using these labels, spoiled and stained food products can be easily identified, recalled, and returned without incident, which saves money and time. The rising utilization of such labels in the food & beverage industries worldwide is the major factor driving the market growth. Moreover, the continuous advancements in printing technologies to improve the print quality and durability of these labels are generating lucrative opportunities for market growth.
Thermal transfer labels are more resistant to extreme temperatures, ultraviolet exposure, chemicals, and abrasion, making them perfect for product identification, circuit board tracking, UL labels, and various other applications. The ease of use and compatibility with various printing systems makes them an ideal choice for e-commerce firms. Moreover, as the e-commerce industry continues to expand, the increasing demand for direct thermal labels boosts the market growth.
Several factors hamper the global thermal transfer label market. The high costs related to ribbons and mechanical parts are a major factor. In addition, the rising quality issues due to mismatched labels and ribbons or faulty ribbon adjustments lower the demand, further impeding market growth.
The emergence of the COVID-19 virus led to a long-lasting effect on several sectors. The crisis affected the thermal transfer labels industry negatively due to the terminated manufacturing and low demand for luxury products globally. However, the rapidly growing e-commerce sector boosted the demand for thermal transfer labels in the logistics and transportation industry.
By Material | By End-use Industry | By Geography |
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The report covers the following key insights:
Based on material, the market is segmented into plastic and paper.
The plastic segment dominates the global thermal transfer label market. The material offers excellent flexibility and durability. The thermal transfer labels manufactured with plastic material are more resistant to wear & tear than other materials. In addition, as they are more flexible, they are highly in demand for curved and squeezable containers in various end-use industries.
Based on end-use industry, the market is segmented into food & beverages, healthcare, electricals & electronics, logistics & transportation, and others.
The food & beverage segment holds the largest segment share. The significant usage of thermal transfer labels for the price marking, product labeling, and date tracking of food & beverage products. The labels are cost-effective and offer excellent print quality, making them an ideal choice in the food & beverage sector.
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The thermal transfer label market has been studied across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.
The Asia Pacific is the dominating region in the global thermal transfer label market. The growing e-commerce industry and the rising internet penetration are majorly contributing to the demand for direct thermal labels for packaging and logistics purposes in the Asia Pacific region.
North America is the second-dominating region and is analyzed to foresee exponential growth over the forthcoming years. The changing lifestyles and constantly rising food and beverage demand have led to the increased consumption of thermal transfer labels in the region.
Europe is the third-leading region of the global thermal transfer labels market. The region’s ongoing trend of sustainable product packaging is contributing to the demand for packaging labels manufactured with thermal printing techniques.
The Middle East & Africa market will exhibit moderate growth over the projected period. The growing export and import in the region and the growing demand for processed and frozen food products are contributing to the demand for thermal transfer labels.
The Latin America market will witness steady growth over the upcoming years due to the growing demand for tapes from the e-commerce and logistics sectors.
The report includes the profiles of key players such as Constantia Flexibles, CCL Industries, LLC, 3M Company, Lintec Corporation, Zebra Corporation, OMNI Systems Inc., Coast Label Company, Coveris Holdings, Inc., Armor Group, and JK Labels.
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