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Customer Experience as a Service (CXaaS) Market Size, Share & COVID-19 Impact Analysis, By Service Type (Campaign Development, Cross Channel Marketing, Omni Channel Engagement, and Others), By Enterprise Size (Small and Medium Enterprise, Large Enterprise), By Industry (BFSI, IT and Telecom, Government, Retail and Consumer Packaged Goods, Manufacturing, Healthcare and Life Sciences, Media and Entertainment, and Others), and Regional Forecast, 2021-2028

Last Updated: April 07, 2025 | Format: PDF | Report ID: FBI106321

 

Customer Experience as a Service (CXaaS) Market

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  1. Introduction
    1. Definition, By Segment
    2. Research Methodology/Approach
    3. Data Sources
  2. Key Takeaways
  3. Market Dynamics
    1. Macro and Micro Economic Indicators
    2. Drivers, Restraints, Opportunities and Trends
    3. Impact of COVID-19
      1. Short-term Impact
      2. Long-term Impact
  4. Competition Landscape
    1. Business Strategies Adopted by Key Players
    2. Consolidated SWOT Analysis of Key Players
  5. Global Customer Experience as a Service (CXaaS) Key Players Market Share Insights and Analysis, 2020     
  6. Key Market Insights and Strategic Recommendations
  7. Companies Profiled (Covered for key 10 players only)
    1. Overview
      1. Key Management
      2. Headquarters etc.
    2. Offerings/Business Segments
    3. Key Details (Subjected to data availability in public domain and/or on paid databases)
      1. Employee Size
      2. Key Financials
        1. Past and Current Revenue
        2. Geographical Share
        3. Business Segment Share
    4. Recent Developments
  8. Annexure / Appendix
    1. Global Customer Experience as a Service (CXaaS) Market Size Estimates and Forecasts (Quantitative Data), By Segments, 2017-2028
      1. By Service Type (USD)
        1. Campaign Development
        2. Cross Channel Marketing
        3. Omni Channel Engagement
        4. Others (Process Optimization, etc.)
      2. By Industry (USD)
        1. BFSI
        2. IT and Telecom
        3. Government
        4. Retail and Consumer Packaged Goods
        5. Manufacturing
        6. Healthcare and Life Sciences
        7. Media and Entertainment
        8. Others (Automotive, etc.)
      3. By Enterprise Size (USD)
        1. Small and Medium Enterprise
        2. Large Enterprise
      4. By Region (USD)
        1. North America
        2. South America
        3. Europe
        4. Middle East & Africa
        5. Asia Pacific
    2. North America Customer Experience as a Service (CXaaS) Market Size Estimates and Forecasts (Quantitative Data), By Segments, 2017-2028
      1. By Service Type (USD)
        1. Campaign Development
        2. Cross Channel Marketing
        3. Omni Channel Engagement
        4. Others (Process Optimization, etc.)
      2. By Industry (USD)
        1. BFSI
        2. IT and Telecom
        3. Government
        4. Retail and Consumer Packaged Goods
        5. Manufacturing
        6. Healthcare and Life Sciences
        7. Media and Entertainment
        8. Others (Automotive, etc.)
      3. By Enterprise Size (USD)
        1. Small and Medium Enterprise
        2. Large Enterprise
      4. By Country (USD)
        1. United States
        2. Canada
        3. Mexico
    3. South America Customer Experience as a Service (CXaaS) Market Size Estimates and Forecasts (Quantitative Data), By Segments, 2017-2028
      1. By Service Type (USD)
        1. Campaign Development
        2. Cross Channel Marketing
        3. Omni Channel Engagement
        4. Others (Process Optimization, etc.)
      2. By Industry (USD)
        1. BFSI
        2. IT and Telecom
        3. Government
        4. Retail and Consumer Packaged Goods
        5. Manufacturing
        6. Healthcare and Life Sciences
        7. Media and Entertainment
        8. Others (Automotive, etc.)
      3. By Enterprise Size (USD)
        1. Small and Medium Enterprise
        2. Large Enterprise
      4. By Country (USD)
        1. Brazil
        2. Argentina
        3. Rest of South America
    4. Europe Customer Experience as a Service (CXaaS) Market Size Estimates and Forecasts (Quantitative Data), By Segments, 2017-2028
      1. By Service Type (USD)
        1. Campaign Development
        2. Cross Channel Marketing
        3. Omni Channel Engagement
        4. Others (Process Optimization, etc.)
      2. By Industry (USD)
        1. BFSI
        2. IT and Telecom
        3. Government
        4. Retail and Consumer Packaged Goods
        5. Manufacturing
        6. Healthcare and Life Sciences
        7. Media and Entertainment
        8. Others (Automotive, etc.)
      3. By Enterprise Size (USD)
        1. Small and Medium Enterprise
        2. Large Enterprise
      4. By Country (USD)
        1. United Kingdom
        2. Germany
        3. France
        4. Italy
        5. Spain
        6. Russia
        7. Benelux
        8. Nordics
        9. Rest of Europe
    5. Middle East & Africa Customer Experience as a Service (CXaaS) Market Size Estimates and Forecasts (Quantitative Data), By Segments, 2017-2028
      1. By Service Type (USD)
        1. Campaign Development
        2. Cross Channel Marketing
        3. Omni Channel Engagement
        4. Others (Process Optimization, etc.)
      2. By Industry (USD)
        1. BFSI
        2. IT and Telecom
        3. Government
        4. Retail and Consumer Packaged Goods
        5. Manufacturing
        6. Healthcare and Life Sciences
        7. Media and Entertainment
        8. Others (Automotive, etc.)
      3. By Enterprise Size (USD)
        1. Small and Medium Enterprise
        2. Large Enterprise
      4. By Country (USD)
        1. Turkey
        2. GCC
        3. Israel
        4. North Africa
        5. South Africa
        6. Rest of MEA
    6. Asia Pacific Customer Experience as a Service (CXaaS) Market Size Estimates and Forecasts (Quantitative Data), By Segments, 2017-2028
      1. By Service Type (USD)
        1. Campaign Development
        2. Cross Channel Marketing
        3. Omni Channel Engagement
        4. Others (Process Optimization, etc.)
      2. By Industry (USD)
        1. BFSI
        2. IT and Telecom
        3. Government
        4. Retail and Consumer Packaged Goods
        5. Manufacturing
        6. Healthcare and Life Sciences
        7. Media and Entertainment
        8. Others (Automotive, etc.)
      3. By Enterprise Size (USD)
        1. Small and Medium Enterprise
        2. Large Enterprise
      4. By Country (USD)
        1. China
        2. India
        3. Japan
        4. South Korea
        5. ASEAN
        6. Oceania
        7. Rest of Asia Pacific
  • Companies Analyzed (In order to estimate the market size and/or understanding the market ecosystem) (Note that the purpose of the below list is to highlight the exhaustiveness of coverage. This does not necessarily mean that all the below companies are profiled in the scope. Kindly refer Companies Profiled Section for more details. However, at the same, we are open to profile additional company(s) on specific request)
    • NTT DATA, Inc.
    • Bain & Company, Inc.
    • Zendesk, Inc.
    • TTEC Holdings, Inc.
    • Capgemini SE
    • IBM Corporation
    • Hexaware Technologies Limited
    • Oracle Corporation
    • MASTECH INFOTRELLIS, INC.
    • Verint Systems
    • Sutherland
    • Adobe Inc.
    • Avaya
    • OpenText Corporation
Read Less

Figure 1: Global Customer Experience as a Service (CXaaS) Market Revenue Share Split (%), By Service Type, 2020 and 2028

Figure 2: Global Customer Experience as a Service (CXaaS) Market Revenue Share Split (%), By Industry, 2020 and 2028

Figure 3: Global Customer Experience as a Service (CXaaS) Market Revenue Share Split (%), By Enterprise Size, 2020 and 2028

Figure 4: Global Customer Experience as a Service (CXaaS) Market Revenue Share Split (%), by Region, 2020 and 2028

Figure 5: Global Customer Experience as a Service (CXaaS) Market Share Analysis and Matrix, 2020

Figure 6: North America Customer Experience as a Service (CXaaS) Market Revenue Share Split (%), By Service Type, 2020 and 2028

Figure 7: North America Customer Experience as a Service (CXaaS) Market Revenue Share Split (%), By Industry, 2020 and 2028

Figure 8: North America Customer Experience as a Service (CXaaS) Market Revenue Share Split (%), By Enterprise Size, 2020 and 2028

Figure 9: North America Customer Experience as a Service (CXaaS) Market Revenue Share Split (%), by Country, 2020 and 2028

Figure 10: South America Customer Experience as a Service (CXaaS) Market Revenue Share Split (%), By Service Type, 2020 and 2028

Figure 11: South America Customer Experience as a Service (CXaaS) Market Revenue Share Split (%), By Industry, 2020 and 2028

Figure 12: South America Customer Experience as a Service (CXaaS) Market Revenue Share Split (%), By Enterprise Size, 2020 and 2028

Figure 13: South America Customer Experience as a Service (CXaaS) Market Revenue Share Split (%), by Country, 2020 and 2028

Figure 14: Europe Customer Experience as a Service (CXaaS) Market Revenue Share Split (%), By Service Type, 2020 and 2028

Figure 15: Europe Customer Experience as a Service (CXaaS) Market Revenue Share Split (%), By Industry, 2020 and 2028

Figure 16: Europe Customer Experience as a Service (CXaaS) Market Revenue Share Split (%), By Enterprise Size, 2020 and 2028

Figure 17: Europe Customer Experience as a Service (CXaaS) Market Revenue Share Split (%), by Country, 2020 and 2028

Figure 18: Asia Pacific Customer Experience as a Service (CXaaS) Market Revenue Share Split (%), By Service Type, 2020 and 2028

Figure 19: Asia Pacific Customer Experience as a Service (CXaaS) Market Revenue Share Split (%), By Industry, 2020 and 2028

Figure 20: Asia Pacific Customer Experience as a Service (CXaaS) Market Revenue Share Split (%), By Enterprise Size, 2020 and 2028

Figure 21: Asia Pacific Customer Experience as a Service (CXaaS) Market Revenue Share Split (%), by Country, 2020 and 2028

Figure 22: Middle East and Africa Customer Experience as a Service (CXaaS) Market Revenue Share Split (%), By Service Type, 2020 and 2028

Figure 23: Middle East and Africa Customer Experience as a Service (CXaaS) Market Revenue Share Split (%), By Industry, 2020 and 2028

Figure 24: Middle East and Africa Customer Experience as a Service (CXaaS) Market Revenue Share Split (%), By Enterprise Size, 2020 and 2028

Figure 25: Middle East and Africa Customer Experience as a Service (CXaaS) Market Revenue Share Split (%), by Country, 2020 and 2028

Table 1: Global Customer Experience as a Service (CXaaS) Market Size Estimates and Forecasts, YoY Growth Rate, 2017 – 2028

Table 2: Global Customer Experience as a Service (CXaaS) Market Size Estimates and Forecasts, By Service Type, 2017 – 2028

Table 3: Global Customer Experience as a Service (CXaaS) Market Size Estimates and Forecasts, By Industry, 2017 – 2028

Table 4: Global Customer Experience as a Service (CXaaS) Market Size Estimates and Forecasts, By Enterprise Size, 2017 – 2028

Table 5: Global Customer Experience as a Service (CXaaS) Market Size Estimates and Forecasts, by Region, 2017 – 2028

Table 6: North America Customer Experience as a Service (CXaaS) Market Size Estimates and Forecasts, 2017 – 2028

Table 7: North America Customer Experience as a Service (CXaaS) Market Size Estimates and Forecasts, By Service Type, 2017 – 2028

Table 8: North America Customer Experience as a Service (CXaaS) Market Size Estimates and Forecasts, By Industry, 2017 – 2028

Table 9: North America Customer Experience as a Service (CXaaS) Market Size Estimates and Forecasts, By Enterprise Size, 2017 – 2028

Table 10: North America Customer Experience as a Service (CXaaS) Market Size Estimates and Forecasts, by Country, 2017 – 2028

Table 11: South America Customer Experience as a Service (CXaaS) Market Size Estimates and Forecasts, 2017 – 2028

Table 12: South America Customer Experience as a Service (CXaaS) Market Size Estimates and Forecasts, By Service Type, 2017 – 2028

Table 13: South America Customer Experience as a Service (CXaaS) Market Size Estimates and Forecasts, By Industry, 2017 – 2028

Table 14: South America Customer Experience as a Service (CXaaS) Market Size Estimates and Forecasts, By Enterprise Size, 2017 – 2028

Table 15: South America Customer Experience as a Service (CXaaS) Market Size Estimates and Forecasts, By Country, 2017 – 2028

Table 16: Europe Customer Experience as a Service (CXaaS) Market Size Estimates and Forecasts, 2017 – 2028

Table 17: Europe Customer Experience as a Service (CXaaS) Market Size Estimates and Forecasts, By Service Type, 2017 – 2028

Table 18: Europe Customer Experience as a Service (CXaaS) Market Size Estimates and Forecasts, By Industry, 2017 – 2028

Table 19: Europe Customer Experience as a Service (CXaaS) Market Size Estimates and Forecasts, By Enterprise Size, 2017 – 2028

Table 20: Europe Customer Experience as a Service (CXaaS) Market Size Estimates and Forecasts, By Country, 2017 – 2028

Table 21: Asia Pacific Customer Experience as a Service (CXaaS) Market Size Estimates and Forecasts, 2017 – 2028

Table 22: Asia Pacific Customer Experience as a Service (CXaaS) Market Size Estimates and Forecasts, By Service Type, 2017 – 2028

Table 23: Asia Pacific Customer Experience as a Service (CXaaS) Market Size Estimates and Forecasts, By Industry, 2017 – 2028

Table 24: Asia Pacific Customer Experience as a Service (CXaaS) Market Size Estimates and Forecasts, By Enterprise Size, 2017 – 2028

Table 25: Asia Pacific Customer Experience as a Service (CXaaS) Market Size Estimates and Forecasts, by Country, 2017 – 2028

Table 26: Middle East and Africa Customer Experience as a Service (CXaaS) Market Size Estimates and Forecasts, 2017 – 2028

Table 27: Middle East and Africa Customer Experience as a Service (CXaaS) Market Size Estimates and Forecasts, By Service Type, 2017 – 2028

Table 28: Middle East and Africa Customer Experience as a Service (CXaaS) Market Size Estimates and Forecasts, By Industry, 2017 – 2028

Table 29: Middle East and Africa Customer Experience as a Service (CXaaS) Market Size Estimates and Forecasts, By Enterprise Size, 2017 – 2028

Table 30: Middle East and Africa Customer Experience as a Service (CXaaS) Market Size Estimates and Forecasts, by Country, 2017 – 2028

Customer Experience as a Service (CXaaS) Market Size, Share and Global Industry Trend Forecast till 2028
  • 2017-2028
  • 2020
  • 2017-2019
  • 160
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