Marketing Automation Software Market Size, Share & COVID-19 Impact Analysis, By Application (Campaign Management, Email Marketing, Lead Management, Social Media Marketing, Inbound Marketing, Analytics and Reporting, and Others), By Deployment Model (On-Premises and Cloud), By Enterprise Type (Large Enterprises and Small & Medium Enterprises (SMEs)), By End-user (BFSI, Retail and Consumer Goods, Healthcare, Media and Entertainment, Manufacturing, and Others), and Regional Forecast, 2023-2030

Last Updated: February 03, 2025 | Format: PDF | Report ID: FBI108852

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Table of Content

Introduction
1. Definition, By Segment
2. Research Methodology/Approach
3. Data Sources
Executive Summary
Market Dynamics
1. Macro and Micro Economic Indicators
2. Drivers, Restraints, Opportunities and Trends
3. Impact of COVID-19
Competition Landscape
1. Business Strategies Adopted by Key Players
2. Consolidated SWOT Analysis of Key Players
3. Marketing Automation Software Key Players Market Share/Ranking, 2022
Global Marketing Automation Software Market Size Estimates and Forecasts, By Segments, 2017-2030
1. Key Findings
2. By Application (USD)
  1. Campaign Management
  2. Email Marketing
  3. Lead Management
  4. Social Media Marketing
  5. Inbound Marketing
  6. Analytics and Reporting
  7. Others (Mobile Marketing, etc.)
3. By Deployment Model (USD)
  1. On-Premises
  2. Cloud
4. By Enterprise Type (USD)
  1. Large Enterprises
  2. Small & Medium Enterprises (SMEs)
5. By End-Users (USD)
  1. BFSI
  2. Retail and Consumer Goods
  3. Healthcare
  4. Media and Entertainment
  5. Manufacturing
  6. Others (Government, Education, etc.)
6. By Region (USD)
  1. North America
  2. South America
  3. Europe
  4. Middle East & Africa
  5. Asia Pacific
North America Marketing Automation Software Market Size Estimates and Forecasts, By Segments, 2017-2030
1. Key Findings
2. By Application (USD)
  1. Campaign Management
  2. Email Marketing
  3. Lead Management
  4. Social Media Marketing
  5. Inbound Marketing
  6. Analytics and Reporting
  7. Others (Mobile Marketing, etc.)
3. By Deployment Model (USD)
  1. On-Premises
  2. Cloud
4. By Enterprise Type (USD)
  1. Large Enterprises
  2. Small & Medium Enterprises (SMEs)
5. By End-Users (USD)
  1. BFSI
  2. Retail and Consumer Goods
  3. Healthcare
  4. Media and Entertainment
  5. Manufacturing
  6. Others (Government, Education, etc.)
6. By Country (USD)
  1. U.S.
    1. By End-Users
  2. Canada
    1. By End-Users
  3. Mexico
    1. By End-Users
South America Marketing Automation Software Market Size Estimates and Forecasts, By Segments, 2017-2030
1. Key Findings
2. By Application (USD)
  1. Campaign Management
  2. Email Marketing
  3. Lead Management
  4. Social Media Marketing
  5. Inbound Marketing
  6. Analytics and Reporting
  7. Others (Mobile Marketing, etc.)
3. By Deployment Model (USD)
  1. On-Premises
  2. Cloud
4. By Enterprise Type (USD)
  1. Large Enterprises
  2. Small & Medium Enterprises (SMEs)
5. By End-Users (USD)
  1. BFSI
  2. Retail and Consumer Goods
  3. Healthcare
  4. Media and Entertainment
  5. Manufacturing
  6. Others (Government, Education, etc.)
6. By Country (USD)
  1. Brazil
    1. By End-Users
  2. Argentina
    1. By End-Users
  3. Rest of South America
Europe Marketing Automation Software Market Size Estimates and Forecasts, By Segments, 2017-2030
1. Key Findings
2. By Application (USD)
  1. Campaign Management
  2. Email Marketing
  3. Lead Management
  4. Social Media Marketing
  5. Inbound Marketing
  6. Analytics and Reporting
  7. Others (Mobile Marketing, etc.)
3. By Deployment Model (USD)
  1. On-Premises
  2. Cloud
4. By Enterprise Type (USD)
  1. Large Enterprises
  2. Small & Medium Enterprises (SMEs)
5. By End-Users (USD)
  1. BFSI
  2. Retail and Consumer Goods
  3. Healthcare
  4. Media and Entertainment
  5. Manufacturing
  6. Others (Government, Education, etc.)
6. By Country (USD)
  1. U.K.
    1. By End-Users
  2. Germany
    1. By End-Users
  3. France
    1. By End-Users
  4. Italy
    1. By End-Users
  5. Spain
    1. By End-Users
  6. Russia
    1. By End-Users
  7. Benelux
    1. By End-Users
  8. Nordics
    1. By End-Users
  9. Rest of Europe
Middle East & Africa Marketing Automation Software Market Size Estimates and Forecasts, By Segments, 2017-2030
1. Key Findings
2. By Application (USD)
  1. Campaign Management
  2. Email Marketing
  3. Lead Management
  4. Social Media Marketing
  5. Inbound Marketing
  6. Analytics and Reporting
  7. Others (Mobile Marketing, etc.)
3. By Deployment Model (USD)
  1. On-Premises
  2. Cloud
4. By Enterprise Type (USD)
  1. Large Enterprises
  2. Small & Medium Enterprises (SMEs)
5. By End-Users (USD)
  1. BFSI
  2. Retail and Consumer Goods
  3. Healthcare
  4. Media and Entertainment
  5. Manufacturing
  6. Others (Government, Education, etc.)
6. By Country (USD)
  1. Turkey
    1. By End-Users
  2. Israel
    1. By End-Users
  3. GCC
    1. By End-Users
  4. North Africa
    1. By End-Users
  5. South Africa
    1. By End-Users
  6. Rest of Middle East & Africa
Asia Pacific Marketing Automation Software Market Size Estimates and Forecasts, By Segments, 2017-2030
1. Key Findings
2. By Application (USD)
  1. Campaign Management
  2. Email Marketing
  3. Lead Management
  4. Social Media Marketing
  5. Inbound Marketing
  6. Analytics and Reporting
  7. Others (Mobile Marketing, etc.)
3. By Deployment Model (USD)
  1. On-Premises
  2. Cloud
4. By Enterprise Type (USD)
  1. Large Enterprises
  2. Small & Medium Enterprises (SMEs)
5. By End-Users (USD)
  1. BFSI
  2. Retail and Consumer Goods
  3. Healthcare
  4. Media and Entertainment
  5. Manufacturing
  6. Others (Government, Education, etc.)
6. By Country (USD)
  1. China
    1. By End-Users
  2. Japan
    1. By End-Users
  3. India
    1. By End-Users
  4. South Korea
    1. By End-Users
  5. ASEAN
    1. By End-Users
  6. Oceania
    1. By End-Users
  7. Rest of Asia Pacific
Company Profiles for Top 10 Players (Based on data availability in On-Premises domain and/or on paid databases)
1. Adobe
  1. Overview
    1. Key Management
    2. Headquarters
    3. Offerings/Business Segments
  2. Key Details (Key details are consolidated data and not product/service specific)
    1. Employee Size
    2. Past and Current Revenue
    3. Geographical Share
    4. Business Segment Share
    5. Recent Developments
2. IBM Corporation.
  1. Overview
    1. Key Management
    2. Headquarters
    3. Offerings/Business Segments
  2. Key Details (Key details are consolidated data and not product/service specific)
    1. Employee Size
    2. Past and Current Revenue
    3. Geographical Share
    4. Business Segment Share
    5. Recent Developments
3. Oracle Corporation
  1. Overview
    1. Key Management
    2. Headquarters
    3. Offerings/Business Segments
  2. Key Details (Key details are consolidated data and not product/service specific)
    1. Employee Size
    2. Past and Current Revenue
    3. Geographical Share
    4. Business Segment Share
    5. Recent Developments
4. HubSpot, Inc
  1. Overview
    1. Key Management
    2. Headquarters
    3. Offerings/Business Segments
  2. Key Details (Key details are consolidated data and not product/service specific)
    1. Employee Size
    2. Past and Current Revenue
    3. Geographical Share
    4. Business Segment Share
    5. Recent Developments
5. Salesforce, Inc
  1. Overview
    1. Key Management
    2. Headquarters
    3. Offerings/Business Segments
  2. Key Details (Key details are consolidated data and not product/service specific)
    1. Employee Size
    2. Past and Current Revenue
    3. Geographical Share
    4. Business Segment Share
    5. Recent Developments
6. Creatio
  1. Overview
    1. Key Management
    2. Headquarters
    3. Offerings/Business Segments
  2. Key Details (Key details are consolidated data and not product/service specific)
    1. Employee Size
    2. Past and Current Revenue
    3. Geographical Share
    4. Business Segment Share
    5. Recent Developments
7. Microsoft Corporation
  1. Overview
    1. Key Management
    2. Headquarters
    3. Offerings/Business Segments
  2. Key Details (Key details are consolidated data and not product/service specific)
    1. Employee Size
    2. Past and Current Revenue
    3. Geographical Share
    4. Business Segment Share
    5. Recent Developments
8. Zoho Corporation Pvt. Ltd.
  1. Overview
    1. Key Management
    2. Headquarters
    3. Offerings/Business Segments
  2. Key Details (Key details are consolidated data and not product/service specific)
    1. Employee Size
    2. Past and Current Revenue
    3. Geographical Share
    4. Business Segment Share
    5. Recent Developments
9. Act-on
  1. Overview
    1. Key Management
    2. Headquarters
    3. Offerings/Business Segments
  2. Key Details (Key details are consolidated data and not product/service specific)
    1. Employee Size
    2. Past and Current Revenue
    3. Geographical Share
    4. Business Segment Share
    5. Recent Developments
10. Sage Group plc
  1. Overview
    1. Key Management
    2. Headquarters
    3. Offerings/Business Segments
  2. Key Details (Key details are consolidated data and not product/service specific)
    1. Employee Size
    2. Past and Current Revenue
    3. Geographical Share
    4. Business Segment Share
    5. Recent Developments

Read Less

List of Figures

Figure 1: Global Marketing Automation Software Market Revenue Share (%), 2022 and 2030

Figure 2: Global Marketing Automation Software Market Revenue Share (%), By Application, 2022 and 2030

Figure 3: Global Marketing Automation Software Market Revenue Share (%), By Deployment Model, 2022 and 2030

Figure 4: Global Marketing Automation Software Market Revenue Share (%), By Enterprise Type, 2022 and 2030

Figure 5: Global Marketing Automation Software Market Revenue Share (%), By End-Users, 2022 and 2030

Figure 6: Global Marketing Automation Software Market Revenue Share (%), By Region, 2022 and 2030

Figure 7: North America Marketing Automation Software Market Revenue Share (%), 2022 and 2030

Figure 8: North America Marketing Automation Software Market Revenue Share (%), By Application, 2022 and 2030

Figure 9: North America Marketing Automation Software Market Revenue Share (%), By Deployment Model, 2022 and 2030

Figure 10: North America Marketing Automation Software Market Revenue Share (%), By Enterprise Type, 2022 and 2030

Figure 11: North America Marketing Automation Software Market Revenue Share (%), By End-Users, 2022 and 2030

Figure 12: North America Marketing Automation Software Market Revenue Share (%), By Country, 2022 and 2030

Figure 13: South America Marketing Automation Software Market Revenue Share (%), 2022 and 2030

Figure 14: South America Marketing Automation Software Market Revenue Share (%), By Application, 2022 and 2030

Figure 15: South America Marketing Automation Software Market Revenue Share (%), By Deployment Model, 2022 and 2030

Figure 16: South America Marketing Automation Software Market Revenue Share (%), By Enterprise Type, 2022 and 2030

Figure 17: South America Marketing Automation Software Market Revenue Share (%), By End-Users, 2022 and 2030

Figure 18: South America Marketing Automation Software Market Revenue Share (%), By Country, 2022 and 2030

Figure 19: Europe Marketing Automation Software Market Revenue Share (%), 2022 and 2030

Figure 20: Europe Marketing Automation Software Market Revenue Share (%), By Application, 2022 and 2030

Figure 21: Europe Marketing Automation Software Market Revenue Share (%), By Deployment Model, 2022 and 2030

Figure 22: Europe Marketing Automation Software Market Revenue Share (%), By Enterprise Type, 2022 and 2030

Figure 23: Europe Marketing Automation Software Market Revenue Share (%), By End-Users, 2022 and 2030

Figure 24: Europe Marketing Automation Software Market Revenue Share (%), By Country, 2022 and 2030

Figure 25: Middle East & Africa Marketing Automation Software Market Revenue Share (%), 2022 and 2030

Figure 26: Middle East & Africa Marketing Automation Software Market Revenue Share (%), By Application, 2022 and 2030

Figure 27: Middle East & Africa Marketing Automation Software Market Revenue Share (%), By Deployment Model, 2022 and 2030

Figure 28: Middle East & Africa Marketing Automation Software Market Revenue Share (%), By Enterprise Type, 2022 and 2030

Figure 29: Middle East & Africa Marketing Automation Software Market Revenue Share (%), By End-Users, 2022 and 2030

Figure 30: Middle East & Africa Marketing Automation Software Market Revenue Share (%), By Country, 2022 and 2030

Figure 31: Asia Pacific Marketing Automation Software Market Revenue Share (%), 2022 and 2030

Figure 32: Asia Pacific Marketing Automation Software Market Revenue Share (%), By Application, 2022 and 2030

Figure 33: Asia Pacific Marketing Automation Software Market Revenue Share (%), By Deployment Model, 2022 and 2030

Figure 34: Asia Pacific Marketing Automation Software Market Revenue Share (%), By Enterprise Type, 2022 and 2030

Figure 35: Asia Pacific Marketing Automation Software Market Revenue Share (%), By End-Users, 2022 and 2030

Figure 36: Asia Pacific Marketing Automation Software Market Revenue Share (%), By Country, 2022 and 2030

Figure 37: Global Marketing Automation Software Key Players' Market Share/Ranking (%), 2022

List of Tables

Table 1: Global Marketing Automation Software Market Size Estimates and Forecasts, 2017 – 2030

Table 2: Global Marketing Automation Software Market Size Estimates and Forecasts, By Application, 2017 – 2030

Table 3: Global Marketing Automation Software Market Size Estimates and Forecasts, By Deployment Model, 2017 – 2030

Table 4: Global Marketing Automation Software Market Size Estimates and Forecasts, By Enterprise Type, 2017 – 2030

Table 5: Global Marketing Automation Software Market Size Estimates and Forecasts, By End-Users, 2017 – 2030

Table 6: Global Marketing Automation Software Market Size Estimates and Forecasts, By Region, 2017 – 2030

Table 7: North America Marketing Automation Software Market Size Estimates and Forecasts, 2017 – 2030

Table 8: North America Marketing Automation Software Market Size Estimates and Forecasts, By Application, 2017 – 2030

Table 9: North America Marketing Automation Software Market Size Estimates and Forecasts, By Deployment Model, 2017 – 2030

Table 10: North America Marketing Automation Software Market Size Estimates and Forecasts, By Enterprise Type, 2017 – 2030

Table 11: North America Marketing Automation Software Market Size Estimates and Forecasts, By End-Users, 2017 – 2030

Table 12: North America Marketing Automation Software Market Size Estimates and Forecasts, By Country, 2017 – 2030

Table 13: U.S. Marketing Automation Software Market Size Estimates and Forecasts, By End-Users 2017 – 2030

Table 14: Canada Marketing Automation Software Market Size Estimates and Forecasts, By End-Users, 2017 – 2030

Table 15: Mexico Marketing Automation Software Market Size Estimates and Forecasts, By End-Users, 2017 – 2030

Table 16: South America Marketing Automation Software Market Size Estimates and Forecasts, 2017 – 2030

Table 17: South America Marketing Automation Software Market Size Estimates and Forecasts, By Application, 2017 – 2030

Table 18: South America Marketing Automation Software Market Size Estimates and Forecasts, By Deployment Model, 2017 – 2030

Table 19: South America Marketing Automation Software Market Size Estimates and Forecasts, By Enterprise Type, 2017 – 2030

Table 20: South America Marketing Automation Software Market Size Estimates and Forecasts, By End-Users, 2017 – 2030

Table 21: South America Marketing Automation Software Market Size Estimates and Forecasts, By Country, 2017 – 2030

Table 22: Brazil Marketing Automation Software Market Size Estimates and Forecasts, By End-Users 2017 – 2030

Table 23: Argentina Marketing Automation Software Market Size Estimates and Forecasts, By End-Users, 2017 – 2030

Table 24: Europe Marketing Automation Software Market Size Estimates and Forecasts, 2017 – 2030

Table 25: Europe Marketing Automation Software Market Size Estimates and Forecasts, By Application, 2017 – 2030

Table 26: Europe Marketing Automation Software Market Size Estimates and Forecasts, By Deployment Model, 2017 – 2030

Table 27: Europe Marketing Automation Software Market Size Estimates and Forecasts, By Enterprise Type, 2017 – 2030

Table 28: Europe Marketing Automation Software Market Size Estimates and Forecasts, By End-Users, 2017 – 2030

Table 29: Europe Marketing Automation Software Market Size Estimates and Forecasts, By Country, 2017 – 2030

Table 30: U.K. Marketing Automation Software Market Size Estimates and Forecasts, By End-Users 2017 – 2030

Table 31: Germany Marketing Automation Software Market Size Estimates and Forecasts, By End-Users, 2017 – 2030

Table 32: France Marketing Automation Software Market Size Estimates and Forecasts, By End-Users, 2017 – 2030

Table 33: Italy Marketing Automation Software Market Size Estimates and Forecasts, By End-Users, 2017 – 2030

Table 34: Spain Marketing Automation Software Market Size Estimates and Forecasts, By End-Users, 2017 – 2030

Table 35: Russia Marketing Automation Software Market Size Estimates and Forecasts, By End-Users, 2017 – 2030

Table 36: Benelux Marketing Automation Software Market Size Estimates and Forecasts, By End-Users, 2017 – 2030

Table 37: Nordics Marketing Automation Software Market Size Estimates and Forecasts, By End-Users, 2017 – 2030

Table 38: Middle East & Africa Marketing Automation Software Market Size Estimates and Forecasts, 2017 – 2030

Table 39: Middle East & Africa Marketing Automation Software Market Size Estimates and Forecasts, By Application, 2017 – 2030

Table 40: Middle East & Africa Marketing Automation Software Market Size Estimates and Forecasts, By Deployment Model, 2017 – 2030

Table 41: Middle East & Africa Marketing Automation Software Market Size Estimates and Forecasts, By Enterprise Type, 2017 – 2030

Table 42: Middle East & Africa Marketing Automation Software Market Size Estimates and Forecasts, By End-Users, 2017 – 2030

Table 43: Middle East & Africa Marketing Automation Software Market Size Estimates and Forecasts, By Country, 2017 – 2030

Table 44: Turkey Marketing Automation Software Market Size Estimates and Forecasts, By End-Users 2017 – 2030

Table 45: Israel Marketing Automation Software Market Size Estimates and Forecasts, By End-Users 2017 – 2030

Table 46: GCC Marketing Automation Software Market Size Estimates and Forecasts, By End-Users 2017 – 2030

Table 47: North Africa Marketing Automation Software Market Size Estimates and Forecasts, By End-Users 2017 – 2030

Table 48: South Africa Marketing Automation Software Market Size Estimates and Forecasts, By End-Users, 2017 – 2030

Table 49: Asia Pacific Marketing Automation Software Market Size Estimates and Forecasts, 2017 – 2030

Table 50: Asia Pacific Marketing Automation Software Market Size Estimates and Forecasts, By Application, 2017 – 2030

Table 51: Asia Pacific Marketing Automation Software Market Size Estimates and Forecasts, By Deployment Model, 2017 – 2030

Table 52: Asia Pacific Marketing Automation Software Market Size Estimates and Forecasts, By Enterprise Type, 2017 – 2030

Table 53: Asia Pacific Marketing Automation Software Market Size Estimates and Forecasts, By End-Users, 2017 – 2030

Table 54: Asia Pacific Marketing Automation Software Market Size Estimates and Forecasts, By Country, 2017 – 2030

Table 55: China Marketing Automation Software Market Size Estimates and Forecasts, By End-Users 2017 – 2030

Table 56: Japan Marketing Automation Software Market Size Estimates and Forecasts, By End-Users, 2017 – 2030

Table 57: India Pacific Marketing Automation Software Market Size Estimates and Forecasts, By End-Users, 2017 – 2030

Table 58: South Korea Marketing Automation Software Market Size Estimates and Forecasts, By End-Users 2017 – 2030

Table 59: ASEAN Marketing Automation Software Market Size Estimates and Forecasts, By End-Users 2017 – 2030

Table 60: Oceania Marketing Automation Software Market Size Estimates and Forecasts, By End-Users 2017 – 2030

STUDY PERIOD: 2017-2030
BASE YEAR:2022
HISTORICAL DATA: 2017-2021
NO OF PAGES: 160

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Table of Content

List of Figures

List of Tables