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Social Media Analytics Market Size, Share & Industry Analysis, By Deployment (Cloud and On-premise), By Enterprise Type (Small and Medium-sized Enterprises and Large Enterprises), By Function (Sentiment Analysis, Competitive Analysis, Hashtag Analysis, Dashboard & Visualization, and Others), By Application (Sales & Marketing Management, Customer Experience Management, Risk Management & Fraud Detection, and Others), By End User (BFSI, Media & Entertainment, Retail, IT & Telecom, Healthcare, Government, and Others), and Regional Forecasts, 2024-2032

Last Updated: February 03, 2025 | Format: PDF | Report ID: FBI106800

 

  1. Introduction
    1. Definition, By Segment
    2. Research Methodology/Approach
    3. Data Sources
  2. Executive Summary
  3. Market Dynamics
    1. Drivers, Restraints, Opportunities and Trends
  4. Competition Landscape
    1. Business Strategies Adopted by Key Players
    2. Consolidated SWOT Analysis of Key Players
    3. Global Social Media Analytics Key Players Market Share/Ranking, 2023
  5. Global Social Media Analytics Market Size Estimates and Forecasts, By Segments, 2019-2032
    1. Key Findings
    2. By Deployment (USD)
      1. Cloud
      2. On-premise
    3. By Enterprise Type (USD)
      1. Large Enterprises
      2. Small and Medium-sized Enterprises
    4. By Function (USD)
      1. Sentiment Analysis
      2. Competitive Analysis
      3. Hashtag Analysis
      4. Dashboard & Visualization
      5. Others (Clustering Analysis, etc.)
    5. By Application (USD)
      1. Sales and Marketing Management
      2. Customer Experience Management
      3. Risk Management and Fraud Detection
      4. Others (Public Safety, etc.)
    6. By End User (USD)
      1. BFSI
      2. Media & Entertainment
      3. Retail
      4. IT & Telecom
      5. Healthcare
      6. Government
      7. Others (Travel & Hospitality, etc.)
    7. By Region (USD)
      1. North America
      2. South America
      3. Europe
      4. Middle East & Africa
      5. Asia Pacific
  6. North America Social Media Analytics Market Size Estimates and Forecasts, By Segments, 2019-2032
    1. Key Findings
    2. By Deployment (USD)
      1. Cloud
      2. On-premise
    3. By Enterprise Type (USD)
      1. Large Enterprises
      2. Small and Medium-sized Enterprises
    4. By Function (USD)
      1. Sentiment Analysis
      2. Competitive Analysis
      3. Hashtag Analysis
      4. Dashboard & Visualization
      5. Others (Clustering Analysis, etc.)
    5. By Application (USD)
      1. Sales and Marketing Management
      2. Customer Experience Management
      3. Risk Management and Fraud Detection
      4. Others (Public Safety, etc.)
    6. By End User (USD)
      1. BFSI
      2. Media & Entertainment
      3. Retail
      4. IT & Telecom
      5. Healthcare
      6. Government
      7. Others (Travel & Hospitality, etc.)
    7. By Country (USD)
      1. United States
        1. By Application
      2. Canada
        1. By Application
      3. Mexico
        1. By Application
  7. South America Social Media Analytics Market Size Estimates and Forecasts, By Segments, 2019-2032
    1. Key Findings
    2. By Deployment (USD)
      1. Cloud
      2. On-premise
    3. By Enterprise Type (USD)
      1. Large Enterprises
      2. Small and Medium-sized Enterprises
    4. By Function (USD)
      1. Sentiment Analysis
      2. Competitive Analysis
      3. Hashtag Analysis
      4. Dashboard & Visualization
      5. Others (Clustering Analysis, etc.)
    5. By Application (USD)
      1. Sales and Marketing Management
      2. Customer Experience Management
      3. Risk Management and Fraud Detection
      4. Others (Public Safety, etc.)
    6. By End User (USD)
      1. BFSI
      2. Media & Entertainment
      3. Retail
      4. IT & Telecom
      5. Healthcare
      6. Government
      7. Others (Travel & Hospitality, etc.)
    7. By Country (USD)
      1. Brazil
        1. By Application
      2. Argentina
        1. By Application
      3. Rest of South America
  8. Europe Social Media Analytics Market Size Estimates and Forecasts, By Segments, 2019-2032
    1. Key Findings
    2. By Deployment (USD)
      1. Cloud
      2. On-premise
    3. By Enterprise Type (USD)
      1. Large Enterprises
      2. Small and Medium-sized Enterprises
    4. By Function (USD)
      1. Sentiment Analysis
      2. Competitive Analysis
      3. Hashtag Analysis
      4. Dashboard & Visualization
      5. Others (Clustering Analysis, etc.)
    5. By Application (USD)
      1. Sales and Marketing Management
      2. Customer Experience Management
      3. Risk Management and Fraud Detection
      4. Others (Public Safety, etc.)
    6. By End User (USD)
      1. BFSI
      2. Media & Entertainment
      3. Retail
      4. IT & Telecom
      5. Healthcare
      6. Government
      7. Others (Travel & Hospitality, etc.)
    7. By Country (USD)
      1. United Kingdom
        1. By Application
      2. Germany
        1. By Application
      3. France
        1. By Application
      4. Italy
        1. By Application
      5. Spain
        1. By Application
      6. Russia
        1. By Application
      7. Benelux
        1. By Application
      8. Nordics
        1. By Application
      9. Rest of Europe
  9. Middle East & Africa Social Media Analytics Market Size Estimates and Forecasts, By Segments, 2019-2032
    1. Key Findings
    2. By Deployment (USD)
      1. Cloud
      2. On-premise
    3. By Enterprise Type (USD)
      1. Large Enterprises
      2. Small and Medium-sized Enterprises
    4. By Function (USD)
      1. Sentiment Analysis
      2. Competitive Analysis
      3. Hashtag Analysis
      4. Dashboard & Visualization
      5. Others (Clustering Analysis, etc.)
    5. By Application (USD)
      1. Sales and Marketing Management
      2. Customer Experience Management
      3. Risk Management and Fraud Detection
      4. Others (Public Safety, etc.)
    6. By End User (USD)
      1. BFSI
      2. Media & Entertainment
      3. Retail
      4. IT & Telecom
      5. Healthcare
      6. Government
      7. Others (Travel & Hospitality, etc.)
    7. By Country (USD)
      1. Turkey
        1. By Application
      2. Israel
        1. By Application
      3. GCC
        1. By Application
      4. North Africa
        1. By Application
      5. South Africa
        1. By Application
      6. Rest of MEA
  10. Asia Pacific Social Media Analytics Market Size Estimates and Forecasts, By Segments, 2019-2032
    1. Key Findings
    2. By Deployment (USD)
      1. Cloud
      2. On-premise
    3. By Enterprise Type (USD)
      1. Large Enterprises
      2. Small and Medium-sized Enterprises
    4. By Function (USD)
      1. Sentiment Analysis
      2. Competitive Analysis
      3. Hashtag Analysis
      4. Dashboard & Visualization
      5. Others (Clustering Analysis, etc.)
    5. By Application (USD)
      1. Sales and Marketing Management
      2. Customer Experience Management
      3. Risk Management and Fraud Detection
      4. Others (Public Safety, etc.)
    6. By End User (USD)
      1. BFSI
      2. Media & Entertainment
      3. Retail
      4. IT & Telecom
      5. Healthcare
      6. Government
      7. Others (Travel & Hospitality, etc.)
    7. By Country (USD)
      1. China
        1. By Application
      2. India
        1. By Application
      3. Japan
        1. By Application
      4. South Korea
        1. By Application
      5. ASEAN
        1. By Application
      6. Oceania
        1. By Application
      7. Rest of Asia Pacific
  11. Company Profiles for Top 10 Players (Based on data availability in public domain and/or on paid databases)
    1. IBM Corporation
      1. Overview
        1. Key Management
        2. Headquarters
        3. Offerings/Business Segments
      2. Key Details (Key details are consolidated data and not product/service specific)
        1. Employee Size
        2. Past and Current Revenue
        3. Geographical Share
        4. Business Segment Share
        5. Recent Developments
    2. Oracle Corporation
      1. Overview
        1. Key Management
        2. Headquarters
        3. Offerings/Business Segments
      2. Key Details (Key details are consolidated data and not product/service specific)
        1. Employee Size
        2. Past and Current Revenue
        3. Geographical Share
        4. Business Segment Share
        5. Recent Developments
    3. Sprout Social, Inc.
      1. Overview
        1. Key Management
        2. Headquarters
        3. Offerings/Business Segments
      2. Key Details (Key details are consolidated data and not product/service specific)
        1. Employee Size
        2. Past and Current Revenue
        3. Geographical Share
        4. Business Segment Share
        5. Recent Developments
    4. Meltwater
      1. Overview
        1. Key Management
        2. Headquarters
        3. Offerings/Business Segments
      2. Key Details (Key details are consolidated data and not product/service specific)
        1. Employee Size
        2. Past and Current Revenue
        3. Geographical Share
        4. Business Segment Share
        5. Recent Developments
    5. Hootsuite Inc.
      1. Overview
        1. Key Management
        2. Headquarters
        3. Offerings/Business Segments
      2. Key Details (Key details are consolidated data and not product/service specific)
        1. Employee Size
        2. Past and Current Revenue
        3. Geographical Share
        4. Business Segment Share
        5. Recent Developments
    6. NetBase Quid, Inc.
      1. Overview
        1. Key Management
        2. Headquarters
        3. Offerings/Business Segments
      2. Key Details (Key details are consolidated data and not product/service specific)
        1. Employee Size
        2. Past and Current Revenue
        3. Geographical Share
        4. Business Segment Share
        5. Recent Developments
    7. Brandwatch
      1. Overview
        1. Key Management
        2. Headquarters
        3. Offerings/Business Segments
      2. Key Details (Key details are consolidated data and not product/service specific)
        1. Employee Size
        2. Past and Current Revenue
        3. Geographical Share
        4. Business Segment Share
        5. Recent Developments
    8. Digimind
      1. Overview
        1. Key Management
        2. Headquarters
        3. Offerings/Business Segments
      2. Key Details (Key details are consolidated data and not product/service specific)
        1. Employee Size
        2. Past and Current Revenue
        3. Geographical Share
        4. Business Segment Share
        5. Recent Developments
    9. Qualtrics
      1. Overview
        1. Key Management
        2. Headquarters
        3. Offerings/Business Segments
      2. Key Details (Key details are consolidated data and not product/service specific)
        1. Employee Size
        2. Past and Current Revenue
        3. Geographical Share
        4. Business Segment Share
        5. Recent Developments
    10. Talkwalker Inc.
      1. Overview
        1. Key Management
        2. Headquarters
        3. Offerings/Business Segments
      2. Key Details (Key details are consolidated data and not product/service specific)
        1. Employee Size
        2. Past and Current Revenue
        3. Geographical Share
        4. Business Segment Share
        5. Recent Developments
Read Less

Figure 1: Global Social Media Analytics Market Revenue Share (%), 2023 and 2032

Figure 2: Global Social Media Analytics Market Revenue Share (%), By Deployment, 2023 and 2032

Figure 3: Global Social Media Analytics Market Revenue Share (%), By Enterprise Type, 2023 and 2032

Figure 4: Global Social Media Analytics Market Revenue Share (%), By Function, 2023 and 2032

Figure 5: Global Social Media Analytics Market Revenue Share (%), By Application, 2023 and 2032

Figure 6: Global Social Media Analytics Market Revenue Share (%), By End User, 2023 and 2032

Figure 7: Global Social Media Analytics Market Revenue Share (%), By Region, 2023 and 2032

Figure 8: North America Social Media Analytics Market Revenue Share (%), By Deployment, 2023 and 2032

Figure 9: North America Social Media Analytics Market Revenue Share (%), By Enterprise Type, 2023 and 2032

Figure 10: North America Social Media Analytics Market Revenue Share (%), By Function, 2023 and 2032

Figure 11: North America Social Media Analytics Market Revenue Share (%), By Application 2023 and 2032

Figure 12: North America Social Media Analytics Market Revenue Share (%), By End User, 2023 and 2032

Figure 13: North America Social Media Analytics Market Revenue Share (%), By Country, 2023 and 2032

Figure 14: South America Social Media Analytics Market Revenue Share (%), By Deployment, 2023 and 2032

Figure 15: South America Social Media Analytics Market Revenue Share (%), By Enterprise Type, 2023 and 2032

Figure 16: South America Social Media Analytics Market Revenue Share (%), By Function, 2023 and 2032

Figure 17: South America Social Media Analytics Market Revenue Share (%), By Application, 2023 and 2032

Figure 18: South America Social Media Analytics Market Revenue Share (%), By End User, 2023 and 2032

Figure 19: South America Social Media Analytics Market Revenue Share (%), By Country, 2023 and 2032

Figure 20: Europe Social Media Analytics Market Revenue Share (%), By Deployment, 2023 and 2032

Figure 21: Europe Social Media Analytics Market Revenue Share (%), By Enterprise Type, 2023 and 2032

Figure 22: Europe Social Media Analytics Market Revenue Share (%), By Function, 2023 and 2032

Figure 23: Europe Social Media Analytics Market Revenue Share (%), By Application, 2023 and 2032

Figure 24: Europe Social Media Analytics Market Revenue Share (%), By End User, 2023 and 2032

Figure 25: Europe Social Media Analytics Market Revenue Share (%), By Country, 2023 and 2032

Figure 26: Middle East and Africa Social Media Analytics Market Revenue Share (%), By Deployment, 2023 and 2032

Figure 27: Middle East and Africa Social Media Analytics Market Revenue Share (%), By Enterprise Type, 2023 and 2032

Figure 28: Middle East and Africa Social Media Analytics Market Revenue Share (%), By Function, 2023 and 2032

Figure 29: Middle East and Africa Social Media Analytics Market Revenue Share (%), By Application, 2023 and 2032

Figure 30: Middle East & Africa Social Media Analytics Market Revenue Share (%), By End User, 2023 and 2032

Figure 31: Middle East & Africa Social Media Analytics Market Revenue Share (%), By Country, 2023 and 2032

Figure 32: Asia Pacific Social Media Analytics Market Revenue Share (%), By Deployment, 2023 and 2032

Figure 33: Asia Pacific Social Media Analytics Market Revenue Share (%), By Enterprise Type, 2023 and 2032

Figure 34: Asia Pacific Social Media Analytics Market Revenue Share (%), By Function, 2023 and 2032

Figure 35: Asia Pacific Social Media Analytics Market Revenue Share (%), By Application, 2023 and 2032

Figure 36: Asia Pacific Social Media Analytics Market Revenue Share (%), By End User, 2023 and 2032

Figure 37: Asia Pacific Social Media Analytics Market Revenue Share (%), By Country, 2023 and 2032

Figure 38: Global Social Media Analytics Key Players Market Share (%), 2023

Table 1: Global Social Media Analytics Market Size Estimates and Forecasts, 2019 – 2032

Table 2: Global Social Media Analytics Market Size Estimates and Forecasts, By Deployment, 2019 – 2032

Table 3: Global Social Media Analytics Market Size Estimates and Forecasts, By Enterprise Type, 2019 – 2032

Table 4: Global Social Media Analytics Market Size Estimates and Forecasts, By Function, 2019 – 2032

Table 5: Global Social Media Analytics Market Size Estimates and Forecasts, By Application, 2019 – 2032

Table 6: Global Social Media Analytics Market Size Estimates and Forecasts, By End User, 2019 – 2032

Table 7: Global Social Media Analytics Market Size Estimates and Forecasts, By Region, 2019 – 2032

Table 8: North America Social Media Analytics Market Size Estimates and Forecasts, 2019 – 2032

Table 9: North America Social Media Analytics Market Size Estimates and Forecasts, By Deployment, 2019 – 2032

Table 10: North America Social Media Analytics Market Size Estimates and Forecasts, By Enterprise Type, 2019 – 2032

Table 11: North America Social Media Analytics Market Size Estimates and Forecasts, By Function, 2019 – 2032

Table 12: North America Social Media Analytics Market Size Estimates and Forecasts, By Application, 2019 – 2032

Table 13: North America Social Media Analytics Market Size Estimates and Forecasts, By End User, 2019 – 2032

Table 14: North America Social Media Analytics Market Size Estimates and Forecasts, By Country, 2019 – 2032

Table 15: U.S. Social Media Analytics Market Size Estimates and Forecasts, By End User, 2019 – 2032

Table 16: Canada Social Media Analytics Market Size Estimates and Forecasts, By End User, 2019 – 2032

Table 17: Mexico Social Media Analytics Market Size Estimates and Forecasts, By End User, 2019 – 2032

Table 18: South America Social Media Analytics Market Size Estimates and Forecasts, 2019 – 2032

Table 19: South America Social Media Analytics Market Size Estimates and Forecasts, By Deployment, 2019 – 2032

Table 20: South America Social Media Analytics Market Size Estimates and Forecasts, By Enterprise Type, 2019 – 2032

Table 21: South America Social Media Analytics Market Size Estimates and Forecasts, By Function, 2019 – 2032

Table 22: South America Social Media Analytics Market Size Estimates and Forecasts, By Application, 2019 – 2032

Table 23: South America Social Media Analytics Market Size Estimates and Forecasts, By End User, 2019 – 2032

Table 24: South America Social Media Analytics Market Size Estimates and Forecasts, By Country, 2019 – 2032

Table 25: Brazil Social Media Analytics Market Size Estimates and Forecasts, By End User, 2019 – 2032

Table 26: Argentina Social Media Analytics Market Size Estimates and Forecasts, By End User, 2019 – 2032

Table 27: Europe Social Media Analytics Market Size Estimates and Forecasts, 2019 – 2032

Table 28: Europe Social Media Analytics Market Size Estimates and Forecasts, By Deployment, 2019 – 2032

Table 29: Europe Social Media Analytics Market Size Estimates and Forecasts, By Enterprise Type, 2019 – 2032

Table 30: Europe Social Media Analytics Market Size Estimates and Forecasts, By Function, 2019 – 2032

Table 31: Europe Social Media Analytics Market Size Estimates and Forecasts, By Application, 2019 – 2032

Table 32: Europe Social Media Analytics Market Size Estimates and Forecasts, By End User, 2019 – 2032

Table 33: Europe Social Media Analytics Market Size Estimates and Forecasts, By Country, 2019 – 2032

Table 34: U.K. Social Media Analytics Market Size Estimates and Forecasts, By End User, 2019 – 2032

Table 35: Germany Social Media Analytics Market Size Estimates and Forecasts, By End User, 2019 – 2032

Table 36: France Social Media Analytics Market Size Estimates and Forecasts, By End User, 2019 – 2032

Table 37: Italy Social Media Analytics Market Size Estimates and Forecasts, By End User, 2019 – 2032

Table 38: Spain Social Media Analytics Market Size Estimates and Forecasts, By End User, 2019 – 2032

Table 39: Russia Social Media Analytics Market Size Estimates and Forecasts, By End User, 2019 – 2032

Table 40: Benelux Social Media Analytics Market Size Estimates and Forecasts, By End User, 2019 – 2032

Table 41: Nordics Social Media Analytics Market Size Estimates and Forecasts, By End User, 2019 – 2032

Table 42: Middle East and Africa Social Media Analytics Market Size Estimates and Forecasts, 2019 – 2032

Table 43: Middle East and Africa Social Media Analytics Market Size Estimates and Forecasts, By Deployment, 2019 – 2032

Table 44: Middle East and Africa Social Media Analytics Market Size Estimates and Forecasts, By Enterprise Type, 2019 – 2032

Table 45: Middle East and Africa Social Media Analytics Market Size Estimates and Forecasts, By Function, 2019 – 2032

Table 46: Middle East and Africa Social Media Analytics Market Size Estimates and Forecasts, By Application, 2019 – 2032

Table 47: Middle East and Africa Social Media Analytics Market Size Estimates and Forecasts, By End User, 2019 – 2032

Table 48: Middle East and Africa Social Media Analytics Market Size Estimates and Forecasts, By Country, 2019 – 2032

Table 49: Turkey Social Media Analytics Market Size Estimates and Forecasts, By End User, 2019 – 2032

Table 50: Israel GCC Social Media Analytics Market Size Estimates and Forecasts, By End User, 2019 – 2032

Table 51: GCC Social Media Analytics Market Size Estimates and Forecasts, By End User, 2019 – 2032

Table 52: North Africa GCC Social Media Analytics Market Size Estimates and Forecasts, By End User, 2019 – 2032

Table 53: South Africa GCC Social Media Analytics Market Size Estimates and Forecasts, By End User, 2019 – 2032

Table 54: Asia Pacific Social Media Analytics Market Size Estimates and Forecasts, 2019 – 2032

Table 55: Asia Pacific Social Media Analytics Market Size Estimates and Forecasts, By Deployment, 2019 – 2032

Table 56: Asia Pacific Social Media Analytics Market Size Estimates and Forecasts, By Enterprise Type, 2019 – 2032

Table 57: Asia Pacific Social Media Analytics Market Size Estimates and Forecasts, By Function, 2019 – 2032

Table 58: Asia Pacific Social Media Analytics Market Size Estimates and Forecasts, By Application, 2019 – 2032

Table 59: Asia Pacific Social Media Analytics Market Size Estimates and Forecasts, By End User, 2019 – 2032

Table 60: Asia Pacific Social Media Analytics Market Size Estimates and Forecasts, By Country, 2019 – 2032

Table 61: China Social Media Analytics Market Size Estimates and Forecasts, By End User, 2019 – 2032

Table 62: India Social Media Analytics Market Size Estimates and Forecasts, By End User, 2019 – 2032

Table 63: Japan Social Media Analytics Market Size Estimates and Forecasts, By End User, 2019 – 2032

Table 64: South Korea Social Media Analytics Market Size Estimates and Forecasts, By End User,2019 – 2032

Table 65: ASEAN Social Media Analytics Market Size Estimates and Forecasts, By End User, 2019 – 2032

Table 66: Oceania Social Media Analytics Market Size Estimates and Forecasts, By End User, 2019 – 2032

Social Media Analytics Market Size, Share and Global Industry Trend Forecast till 2032
  • 2019-2032
  • 2023
  • 2019-2022
  • 173
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