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Vitamins and Supplements Market Size, Share & Industry Analysis, By Type (Multivitamins, Calcium Supplements, Pediatric Supplements, and Others), Form (Capsule, Tablet, Powder, and Liquid & Gel), Distribution Channel (Supermarkets, Convenience Stores, Specialty Stores, and Online Retails), and Regional Forecast, 2024-2032

Last Updated: February 17, 2025 | Format: PDF | Report ID: FBI104051

 

  1. Introduction
    1. Research Scope
    2. Market SegHouseholdtation
    3. Research Methodology
    4. Definitions and Assumptions
  2. Executive Summary
  3. Market Dynamics
    1. Market Drivers
    2. Market Restraints
    3. Market Opportunities
    4. Emerging Trends
  4. Key Insights
    1. Overview on Global Nutraceutical Market
    2. Supply Chain & Regulatory Analysis
    3. Global Vitamins & Supplements Price Trend
    4. Recent Industry DevelopHouseholdts - Policies, Partnerships, New Product Launches, and Mergers & Acquisitions
    5. Impact of COVID-19, Challenges, and Opportunities amid the Pandemic
  5. Global Vitamins and Supplements Market Analysis, Insights and Forecast, 2019-2032
    1. Key Findings / Summary
    2. Market Size Estimates and Forecast 
      1. By Type (Value)
        1. Multivitamins
        2. Calcium Supplements
        3. Pediatric Supplements
        4. Others (Mineral & Protein) (Mineral & Protein)
      2. By Form (Value)
        1. Capsule
        2. Tablet
        3. Powder
        4. Liquid & Gel
      3. By Distribution Channel (Value)
        1. Supermarket/Hypermarket
        2. Convenience Stores
        3. Speciality Stores
        4. Online Retails
      4. By Region (Value)
        1. North America
        2. Europe
        3. Asia Pacific
        4. South America
        5. Middle East & Africa
  6. North America Vitamins and Supplements Market Analysis, Insights and Forecast, 2019-2032
    1. Key Findings / Summary
    2. Market Size Estimates and Forecast 
      1. By Type (Value)
        1. Multivitamins
        2. Calcium Supplements
        3. Pediatric Supplements
        4. Others (Mineral & Protein) (Mineral & Protein)
      2. By Form (Value)
        1. Capsule
        2. Tablet
        3. Powder
        4. Liquid & Gel
      3. By Distribution Channel (Value)
        1. Supermarket/Hypermarket
        2. Convenience Stores
        3. Speciality Stores
        4. Online Retails
      4. By Country (Value)
        1. U.S
          1. By Type (Value)
            1. Multivitamins
            2. Calcium Supplements
            3. Pediatric Supplements
            4. Others (Mineral & Protein) (Mineral & Protein)
        2. Canada
          1. By Type (Value)
            1. Multivitamins
            2. Calcium Supplements
            3. Pediatric Supplements
            4. Others (Mineral & Protein) (Mineral & Protein)
        3. Mexico
          1. By Type (Value)
            1. Multivitamins
            2. Calcium Supplements
            3. Pediatric Supplements
            4. Others (Mineral & Protein) (Mineral & Protein)
  7. Europe Vitamins and Supplements Market Analysis, Insights and Forecast, 2019-2032
    1. Key Findings / Summary
    2. Market Size Estimates and Forecast 
      1. By Type (Value)
        1. Multivitamins
        2. Calcium Supplements
        3. Pediatric Supplements
        4. Others (Mineral & Protein) (Mineral & Protein)
      2. By Form (Value)
        1. Capsule
        2. Tablet
        3. Powder
        4. Liquid & Gel
      3. By Distribution Channel (Value)
        1. Supermarket/Hypermarket
        2. Convenience Stores
        3. Speciality Stores
        4. Online Retails  
      4. By Country (Value)
        1. Russia
          1. By Type (Value)
            1. Multivitamins
            2. Calcium Supplements
            3. Pediatric Supplements
            4. Others (Mineral & Protein)
        2. France
          1. By Type (Value)
            1. Multivitamins
            2. Calcium Supplements
            3. Pediatric Supplements
            4. Others (Mineral & Protein)
        3. Italy
          1. By Type (Value)
            1. Multivitamins
            2. Calcium Supplements
            3. Pediatric Supplements
            4. Others (Mineral & Protein)
        4. Germany
          1. By Type (Value)
            1. Multivitamins
            2. Calcium Supplements
            3. Pediatric Supplements
            4. Others (Mineral & Protein)
        5. U.K.
          1. By Type (Value)
            1. Multivitamins
            2. Calcium Supplements
            3. Pediatric Supplements
            4. Others (Mineral & Protein)
        6. Rest of Europe
          1. By Type (Value)
            1. Multivitamins
            2. Calcium Supplements
            3. Pediatric Supplements
            4. Others (Mineral & Protein)
  8. Asia-Pacific Vitamins and Supplements Market Analysis, Insights and Forecast, 2019-2032
    1. Key Findings / Summary
    2. Market Size Estimates and Forecast 
      1. By Type (Value)
        1. Multivitamins
        2. Calcium Supplements
        3. Pediatric Supplements
        4. Others (Mineral & Protein) (Mineral & Protein)
      2. By Form (Value)
        1. Capsule
        2. Tablet
        3. Powder
        4. Liquid & Gel
      3. By Distribution Channel (Value)
        1. Supermarket/Hypermarket
        2. Convenience Stores
        3. Speciality Stores
        4. Online Retails  
      4. By Country (Value)
        1. China
          1. By Type (Value)
            1. Multivitamins
            2. Calcium Supplements
            3. Pediatric Supplements
            4. Others (Mineral & Protein)
        2. South Korea
          1. By Type (Value)
            1. Multivitamins
            2. Calcium Supplements
            3. Pediatric Supplements
            4. Others (Mineral & Protein)
        3. India
          1. By Type (Value)
            1. Multivitamins
            2. Calcium Supplements
            3. Pediatric Supplements
            4. Others (Mineral & Protein)
        4. Japan
          1. By Type (Value)
            1. Multivitamins
            2. Calcium Supplements
            3. Pediatric Supplements
            4. Others (Mineral & Protein)
        5. Rest of Asia-Pacific
          1. By Type (Value)
            1. Multivitamins
            2. Calcium Supplements
            3. Pediatric Supplements
            4. Others (Mineral & Protein)
  9. South America Vitamins and Supplements Market Analysis, Insights and Forecast, 2019-2032
    1. Key Findings / Summary
    2. Market Size Estimates and Forecast 
      1. By Type (Value)
        1. Multivitamins
        2. Calcium Supplements
        3. Pediatric Supplements
        4. Others (Mineral & Protein) (Mineral & Protein)
      2. By Form (Value)
        1. Capsule
        2. Tablet
        3. Powder
        4. Liquid & Gel
      3. By Distribution Channel (Value)
        1. Supermarket/Hypermarket
        2. Convenience Stores
        3. Speciality Stores
        4. Online Retails 
      4. By Country (Value)
        1. Brazil
          1. By Type (Value)
            1. Multivitamins
            2. Calcium Supplements
            3. Pediatric Supplements
            4. Others (Mineral & Protein)
        2. Peru
          1. By Type (Value)
            1. Multivitamins
            2. Calcium Supplements
            3. Pediatric Supplements
            4. Others (Mineral & Protein)
        3. Rest of South America
          1. By Type (Value)
            1. Multivitamins
            2. Calcium Supplements
            3. Pediatric Supplements
            4. Others (Mineral & Protein)
  10. Middle East & Africa Vitamins and Supplements Market Analysis, Insights and Forecast, 2019-2032
    1. Key Findings / Summary
    2. Market Size Estimates and Forecast 
      1. By Type (Value)
        1. Multivitamins
        2. Calcium Supplements
        3. Pediatric Supplements
        4. Others (Mineral & Protein) (Mineral & Protein)
      2. By Form (Value)
        1. Capsule
        2. Tablet
        3. Powder
        4. Liquid & Gel
      3. By Distribution Channel (Value)
        1. Supermarket/Hypermarket
        2. Convenience Stores
        3. Speciality Stores
        4. Online Retails 
      4. By Country (Value)
        1. South Africa
          1. By Type (Value)
            1. Multivitamins
            2. Calcium Supplements
            3. Pediatric Supplements
            4. Others (Mineral & Protein)
        2. Israel
          1. By Type (Value)
            1. Multivitamins
            2. Calcium Supplements
            3. Pediatric Supplements
            4. Others (Mineral & Protein)
        3. Saudi Arabia
          1. By Type (Value)
            1. Multivitamins
            2. Calcium Supplements
            3. Pediatric Supplements
            4. Others (Mineral & Protein)
        4. Rest of Middle East & Africa
          1. By Type (Value)
            1. Multivitamins
            2. Calcium Supplements
            3. Pediatric Supplements
            4. Others (Mineral & Protein)
  11. Competitive Matrix
    1. Business Strategies Adopted by Leading Players
    2. Global Vitamins and Supplements Market Revenue Share/Ranking Analysis, By Key Manufacturer
  12. Company Profiles
    1. Bayer AG
      1. Overview
      2. Description
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent DevelopHouseholdts
    2. Koninklijke DSM N.V. 
      1. Overview
      2. Description
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent DevelopHouseholdts
    3. Archer Daniels Midland Company 
      1. Overview
      2. Description
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent DevelopHouseholdts
    4. Glanbia, Plc
      1. Overview
      2. Description
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent DevelopHouseholdts
    5. BASF SE
      1. Overview
      2. Description
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent DevelopHouseholdts
    6. Nuleaf Naturals Llc.
      1. Overview
      2. Description
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent DevelopHouseholdts
    7. Herbalife Nutrition
      1. Overview
      2. Description
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent DevelopHouseholdts
    8. Reckitt Benckiser Group plc
      1. Overview
      2. Description
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent DevelopHouseholdts
    9. NutraMarks Inc.
      1. Overview
      2. Description
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent DevelopHouseholdts
    10. Otsuka Pharmaceutical
      1. Overview
      2. Description
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent DevelopHouseholdts
  13. Appendix
Read Less

Figure 1: Global Vitamins and Supplements Market Revenue (USD Bn) Breakdown by Type, 2023 & 2032

Figure 2: Global Vitamins and Supplements Market Revenue (USD Bn) Breakdown by Form, 2023 & 2032

Figure 3: Global Vitamins and Supplements Market Revenue (USD Bn) Breakdown by Distribution Channel, 2023 & 2032

Figure 4: Global Vitamins and Supplements Market Revenue (USD Bn) Breakdown by Region, 2023 & 2032

Figure 5: Global Vitamins and Supplements Market Share (%) by Type, 2023 & 2032

Figure 6: Global Vitamins and Supplements Market Share (%) by Form, 2023 & 2032

Figure 7: Global Vitamins and Supplements Market Share (%) by Distribution Channel, 2023 & 2032

Figure 8: Global Vitamins and Supplements Market Share (%) by Region, 2023 & 2032

Figure 9: North America Vitamins and Supplements Market Value (USD Bn) by Type, 2023 & 2032

Figure 10: North America Vitamins and Supplements Market Value Share (%) by Type, 2023

Figure 11: North America Vitamins and Supplements Market Value (USD Bn) by Form, 2023 & 2032

Figure 12: North America Vitamins and Supplements Market Value Share (%) by Form, 2023

Figure 13: North America Vitamins and Supplements Market Value (USD Bn) by Distribution Channel, 2023 & 2032

Figure 14: North America Vitamins and Supplements Market Value Share (%) by Distribution Channel, 2023

Figure 15: North America Vitamins and Supplements Market Value (USD Bn) by Country, 2023 & 2032

Figure 16: North America Vitamins and Supplements Market Value Share (%) by Country, 2023

Figure 17: U.S. Vitamins and Supplements Market Value (USD Bn) by Type, 2023 & 2032

Figure 18: Canada Vitamins and Supplements Market Value (USD Bn) by Type, 2023 & 2032

Figure 19: Mexico Vitamins and Supplements Market Value (USD Bn) by Type, 2023 & 2032

Figure 20: Europe Vitamins and Supplements Market Value (USD Bn) by Type, 2023 & 2032

Figure 21: Europe Vitamins and Supplements Market Value Share (%) by Type, 2023

Figure 22: Europe Vitamins and Supplements Market Value (USD Bn) by Form, 2023 & 2032

Figure 23: Europe Vitamins and Supplements Market Value Share (%) by Form, 2023

Figure 24: Europe Vitamins and Supplements Market Value (USD Bn) by Distribution Channel, 2023 & 2032

Figure 25: Europe Vitamins and Supplements Market Value Share (%) by Distribution Channel, 2023

Figure 26: Europe Vitamins and Supplements Market Value (USD Bn) by Country, 2023 & 2032

Figure 27: Europe Vitamins and Supplements Market Value Share (%) by Country, 2023

Figure 28: Germany Vitamins and Supplements Market Value (USD Bn) by Type, 2023 & 2032

Figure 29: Russia Vitamins and Supplements Market Value (USD Bn) by Type, 2023 & 2032

Figure 30: Italy Vitamins and Supplements Market Value (USD Bn) by Type, 2023 & 2032

Figure 31: Spain Vitamins and Supplements Market Value (USD Bn) by Type, 2023 & 2032

Figure 32: U.K. Vitamins and Supplements Market Value (USD Bn) by Type, 2023 & 2032

Figure 33: Rest of Europe Vitamins and Supplements Market Value (USD Bn) by Type, 2023 & 2032

Figure 34: Asia Pacific Vitamins and Supplements Market Value (USD Bn) by Type, 2023 & 2032

Figure 35: Asia Pacific Vitamins and Supplements Market Value Share (%) by Type, 2023

Figure 36: Asia Pacific Vitamins and Supplements Market Value (USD Bn) by Form, 2023 & 2032

Figure 37: Asia Pacific Vitamins and Supplements Market Value Share (%) by Form, 2023

Figure 38: Asia Pacific Vitamins and Supplements Market Value (USD Bn) by Distribution Channel, 2021 & 2028

Figure 39: Asia Pacific Vitamins and Supplements Market Value Share (%) by Distribution Channel, 2023

Figure 40: Asia Pacific Vitamins and Supplements Market Value (USD Bn) by Country, 2023 & 2032

Figure 41: Asia Pacific Vitamins and Supplements Market Value Share (%) by Country, 2023

Figure 42: China Vitamins and Supplements Market Value (USD Bn) by Type, 2023 & 2032

Figure 43: India Vitamins and Supplements Market Value (USD Bn) by Type, 2023 & 2032

Figure 44: Japan Vitamins and Supplements Market Value (USD Bn) by Type, 2023 & 2032

Figure 45: Australia Vitamins and Supplements Market Value (USD Bn) by Type, 2023 & 2032

Figure 46: Rest of Asia Pacific Vitamins and Supplements Market Value (USD Bn) by Type, 2023 & 2032

Figure 47: South America Vitamins and Supplements Market Value (USD Bn) by Type, 2023 & 2032

Figure 48: South America Vitamins and Supplements Market Value Share (%) by Type, 2023

Figure 49: South America Vitamins and Supplements Market Value (USD Bn) by Form, 2023 & 2032

Figure 50: South America Vitamins and Supplements Market Value Share (%) by Form, 2023

Figure 51: South America Vitamins and Supplements Market Value (USD Bn) by Distribution Channel, 2023 & 2032

Figure 52: South America Vitamins and Supplements Market Value Share (%) by Distribution Channel, 2023

Figure 53: South America Vitamins and Supplements Market Value (USD Bn) by Country, 2023 & 2032

Figure 54: South America Vitamins and Supplements Market Value Share (%) by Country, 2023

Figure 55: Brazil Vitamins and Supplements Market Value (USD Bn) by Type, 2023 & 2032

Figure 56: Argentina Vitamins and Supplements Market Value (USD Bn) by Type, 2023 & 2032

Figure 57: Rest of South America Vitamins and Supplements Market Value (USD Bn) by Type, 2023 & 2032

Figure 58: Middle East & Africa Vitamins and Supplements Market Value (USD Bn) by Type, 2023 & 2032

Figure 59: Middle East & Africa Vitamins and Supplements Market Value Share (%) by Type, 2023

Figure 60: Middle East & Africa Vitamins and Supplements Market Value (USD Bn) by Form, 2023 & 2032

Figure 61: Middle East & Africa Vitamins and Supplements Market Value Share (%) by Form, 2023

Figure 62: Middle East & Africa Vitamins and Supplements Market Value (USD Bn) by Distribution Channel, 2023 & 2032

Figure 63: Middle East & Africa Vitamins and Supplements Market Value Share (%) by Distribution Channel, 2023

Figure 64: Middle East & Africa Vitamins and Supplements Market Value (USD Bn) by Country, 2023 & 2032

Figure 65: Middle East & Africa Vitamins and Supplements Market Value Share (%) by Country, 2023

Figure 66: South Africa Vitamins and Supplements Market Value (USD Bn) by Type, 2023 & 2032

Figure 67: Israel Vitamins and Supplements Market Value (USD Bn) by Type, 2023 & 2032

Figure 68: Rest of Middle East & Africa Vitamins and Supplements Market Value (USD Bn) by Type, 2023 & 2032

Figure 69: Global Vitamins and Supplements Market Revenue (%) Share Analysis by Key Players, 2023

Table 1: Global Vitamins and Supplements Market Revenue (USD Bn) Forecast, 2019–2032

Table 2: Global Vitamins and Supplements Market Revenue (USD Bn) Forecast, by Type, 2019–2032

Table 3: Global Vitamins and Supplements Market Revenue (USD Bn) Forecast, by Form, 2019–2032

Table 4: Global Vitamins and Supplements Market Revenue (USD Bn) Forecast, by Distribution Channel, 2019–2032

Table 5: Global Vitamins and Supplements Market Revenue (USD Bn) Forecast, by Region, 2019–2032

Table 6: North America Vitamins and Supplements Market Revenue (USD Bn) Forecast, 2019–2032

Table 7: North America Vitamins and Supplements Market Revenue (USD Bn) Forecast, by Type,  2019–2032

Table 8: North America Vitamins and Supplements Market Revenue (USD Bn) Forecast, by Form, 2019–2032

Table 9: North America Vitamins and Supplements Market Revenue (USD Bn) Forecast, by Distribution Channel,  2019–2032

Table 10: North America Vitamins and Supplements Market Revenue (USD Bn) Forecast, by Country, 2019–2032

Table 11: U.S. Vitamins and Supplements Market Revenue (USD Bn) Forecast, by Type, 2019–2032

Table 12: Canada Vitamins and Supplements Market Revenue (USD Bn) Forecast, by Type, 2019–2032

Table 13: Mexico Vitamins and Supplements Market Revenue (USD Bn) Forecast, by Type, 2019–2032

Table 14: Europe Vitamins and Supplements Market Revenue (USD Bn) Forecast, 2019–2032

Table 15: Europe Vitamins and Supplements Market Revenue (USD Bn) Forecast, by Type,  2019–2032

Table 16: Europe Vitamins and Supplements Market Revenue (USD Bn) Forecast, by Form, 2019–2032

Table 17: Europe Vitamins and Supplements Market Revenue (USD Bn) Forecast, by Distribution Channel, 2019–2032

Table 18: Europe Vitamins and Supplements Market Revenue (USD Bn) Forecast, by Country, 2019–2032

Table 19: Russia Vitamins and Supplements Market Revenue (USD Bn) Forecast, by Type, 2019–2032

Table 20: France Vitamins and Supplements Market Revenue (USD Bn) Forecast, by Type, 2019–2032

Table 21: Italy Vitamins and Supplements Market Revenue (USD Bn) Forecast, by Type, 2019–2032

Table 22: Germany Vitamins and Supplements Market Revenue (USD Bn) Forecast, by Type, 2019–2032

Table 23: U.K. Vitamins and Supplements Market Revenue (USD Bn) Forecast, by Type, 2019–2032

Table 24: Rest of Europe Vitamins and Supplements Market Revenue (USD Bn) Forecast, by Type, 2019–2032

Table 25: Asia Pacific Vitamins and Supplements Market Revenue (USD Bn) Forecast, 2019–2032

Table 26: Asia Pacific Vitamins and Supplements Market Revenue (USD Bn) Forecast, by Type,  2019–2032

Table 27: Asia Pacific Vitamins and Supplements Market Revenue (USD Bn) Forecast, by Form, 2019–2032

Table 28: Asia Pacific Vitamins and Supplements Market Revenue (USD Bn) Forecast, by Distribution Channel, 2016– 2028

Table 29: Asia Pacific Vitamins and Supplements Market Revenue (USD Bn) Forecast, by Country, 2019–2032

Table 30: China Vitamins and Supplements Market Revenue (USD Bn) Forecast, by Type, 2019–2032

Table 31: South Korea Vitamins and Supplements Market Revenue (USD Bn) Forecast, by Type, 2019–2032

Table 32: India Vitamins and Supplements Market Revenue (USD Bn) Forecast, by Type, 2019–2032

Table 33: Japan Vitamins and Supplements Market Revenue (USD Bn) Forecast, by Type, 2019–2032

Table 34: Rest of Asia Pacific Vitamins and Supplements Market Revenue (USD Bn) Forecast, by Type, 2019–2032

Table 35: South America Vitamins and Supplements Market Revenue (USD Bn) Forecast, 2019–2032

Table 36: South America Vitamins and Supplements Market Revenue (USD Bn) Forecast, by Type,  2019–2032

Table 37: South America Vitamins and Supplements Market Revenue (USD Bn) Forecast, by Form, 2019–2032

Table 38: South America Vitamins and Supplements Market Revenue (USD Bn) Forecast, by Distribution Channel, 2019–2032

Table 39: South America Vitamins and Supplements Market Revenue (USD Bn) Forecast, by Country, 2019–2032

Table 40: Brazil Vitamins and Supplements Market Revenue (USD Bn) Forecast, by Type, 2019–2032

Table 41: Peru Vitamins and Supplements Market Revenue (USD Bn) Forecast, by Type, 2019–2032

Table 42: Rest of South America Vitamins and Supplements Market Revenue (USD Bn) Forecast, by Type, 2019–2032

Table 43: Middle East & Africa Vitamins and Supplements Market Revenue (USD Bn) Forecast, 2019–2032

Table 44: Middle East & Africa Vitamins and Supplements Market Revenue (USD Bn) Forecast, by Type,  2019–2032

Table 45: Middle East & Africa Vitamins and Supplements Market Revenue (USD Bn) Forecast, by Form, 2019–2032

Table 46: Middle East & Africa Vitamins and Supplements Market Revenue (USD Bn) Forecast, by Distribution Channel, 2019–2032

Table 47: Middle East & Africa Vitamins and Supplements Market Revenue (USD Bn) Forecast, by Country, 2019–2032

Table 48: South Africa Vitamins and Supplements Market Revenue (USD Bn) Forecast, by Type, 2019–2032

Table 49: Israel Vitamins and Supplements Market Revenue (USD Bn) Forecast, by Type, 2019–2032

Table 50: Saudi Arabia Vitamins and Supplements Market Revenue (USD Bn) Forecast, by Type, 2019–2032

Table 51: Rest of Middle East & Africa Vitamins and Supplements Market Revenue (USD Bn) Forecast, by Type, 2019–2032

Vitamins and Supplements Market Size, Share and Global Industry Trend Forecast till 2032
  • 2019-2032
  • 2023
  • 2019-2022
  • 160
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