Web Analytics Market Size, Share & Industry Analysis, By Solution (Heatmap Analytics, Search Engine Tracking and Ranking, Marketing Automation, Behavior-based Targeting), By Deployment (On-premise & Cloud), By Enterprise Type (Small, Medium & Large Enterprises), By Application (Mobile Analytics, Online Marketing, Email Marketing, Social Media Analytics, Target & Behavioral Analysis), By Industry (BFSI, Retail & E-commerce, Healthcare, Government, IT & Telecommunication, Manufacturing) & Regional Forecast, 2025-2032

Last Updated: March 04, 2025 | Format: PDF | Report ID: FBI109541

Table of Content

Introduction
1. Definition, By Segment
2. Research Methodology/Approach
3. Data Sources
Executive Summary
Market Dynamics
1. Macro and Micro Economic Indicators
2. Drivers, Restraints, Opportunities and Trends
3. Impact of AI
Competition Landscape
1. Business Strategies Adopted by Key Players
2. Consolidated SWOT Analysis of Key Players
3. Global Web Analytics Key Players Market Share/Ranking, 2024
Global Web Analytics Market Size Estimates and Forecasts, By Segments, 2019-2032
1. Key Findings
2. By Solutions (USD)
  1. Heatmap Analytics
  2. Search Engine Tracking and Ranking
  3. Marketing Automation
  4. Behavior-based targeting
  5. Others
3. By Deployment (USD)
  1. On-premise
  2. Cloud
4. By Enterprise Type (USD)
  1. Small & Medium Enterprises
  2. Large Enterprises
5. By Application (USD)
  1. Mobile Analytics
  2. Online Marketing
  3. Email Marketing
  4. Social Media Management
  5. Target & Behavioral Analysis
  6. Display Advertising Optimization
  7. Others
6. By Industry (USD)
  1. BFSI
  2. Retail & E-commerce
  3. Healthcare
  4. Government
  5. IT & Telecommunication
  6. Manufacturing
  7. Others (Media & Entertainment)
7. By Region (USD)
  1. North America
  2. Europe
  3. Asia Pacific
  4. Middle East & Africa
  5. South America
North America Web Analytics Market Size Estimates and Forecasts, By Segments, 2019-2032
1. Key Findings
2. By Solutions (USD)
  1. Heatmap Analytics
  2. Search Engine Tracking and Ranking
  3. Marketing Automation
  4. Behavior-based targeting
  5. Others
3. By Deployment (USD)
  1. On-premise
  2. Cloud
4. By Enterprise Type (USD)
  1. Small & Medium Enterprises
  2. Large Enterprises
5. By Application (USD)
  1. Mobile Analytics
  2. Online Marketing
  3. Email Marketing
  4. Social Media Management
  5. Target & Behavioral Analysis
  6. Display Advertising Optimization
  7. Others
6. By Industry (USD)
  1. BFSI
  2. Retail & E-commerce
  3. Healthcare
  4. Government
  5. IT & Telecommunication
  6. Manufacturing
  7. Others (Media & Entertainment)
7. By Country (USD)
  1. United States
  2. Canada
  3. Mexico
Europe Web Analytics Market Size Estimates and Forecasts, By Segments, 2019-2032
1. Key Findings
2. By Solutions (USD)
  1. Heatmap Analytics
  2. Search Engine Tracking and Ranking
  3. Marketing Automation
  4. Behavior-based targeting
  5. Others
3. By Deployment (USD)
  1. On-premise
  2. Cloud
4. By Enterprise Type (USD)
  1. Small & Medium Enterprises
  2. Large Enterprises
5. By Application (USD)
  1. Mobile Analytics
  2. Online Marketing
  3. Email Marketing
  4. Social Media Management
  5. Target & Behavioral Analysis
  6. Display Advertising Optimization
  7. Others
6. By Industry (USD)
  1. BFSI
  2. Retail & E-commerce
  3. Healthcare
  4. Government
  5. IT & Telecommunication
  6. Manufacturing
  7. Others (Media & Entertainment)
7. By Country (USD)
  1. United Kingdom
  2. Germany
  3. France
  4. Italy
  5. Spain
  6. Russia
  7. Benelux
  8. Nordics
  9. Rest of Europe
Asia Pacific Web Analytics Market Size Estimates and Forecasts, By Segments, 2019-2032
1. Key Findings
2. By Solutions (USD)
  1. Heatmap Analytics
  2. Search Engine Tracking and Ranking
  3. Marketing Automation
  4. Behavior-based targeting
  5. Others
3. By Deployment (USD)
  1. On-premise
  2. Cloud
4. By Enterprise Type (USD)
  1. Small & Medium Enterprises
  2. Large Enterprises
5. By Application (USD)
  1. Mobile Analytics
  2. Online Marketing
  3. Email Marketing
  4. Social Media Management
  5. Target & Behavioral Analysis
  6. Display Advertising Optimization
  7. Others
6. By Industry (USD)
  1. BFSI
  2. Retail & E-commerce
  3. Healthcare
  4. Government
  5. IT & Telecommunication
  6. Manufacturing
  7. Others (Media & Entertainment)
7. By Country (USD)
  1. China
  2. India
  3. Japan
  4. South Korea
  5. ASEAN
  6. Oceania
  7. Rest of Asia Pacific
Middle East & Africa Web Analytics Market Size Estimates and Forecasts, By Segments, 2019-2032
1. Key Findings
2. By Solutions (USD)
  1. Heatmap Analytics
  2. Search Engine Tracking and Ranking
  3. Marketing Automation
  4. Behavior-based targeting
  5. Others
3. By Deployment (USD)
  1. On-premise
  2. Cloud
4. By Enterprise Type (USD)
  1. Small & Medium Enterprises
  2. Large Enterprises
5. By Application (USD)
  1. Mobile Analytics
  2. Online Marketing
  3. Email Marketing
  4. Social Media Management
  5. Target & Behavioral Analysis
  6. Display Advertising Optimization
  7. Others
6. By Industry (USD)
  1. BFSI
  2. Retail & E-commerce
  3. Healthcare
  4. Government
  5. IT & Telecommunication
  6. Manufacturing
  7. Others (Media & Entertainment)
7. By Country (USD)
  1. Turkey
  2. Israel
  3. GCC
  4. North Africa
  5. South Africa
  6. Rest of MEA
South America Web Analytics Market Size Estimates and Forecasts, By Segments, 2019-2032
1. Key Findings
2. By Solutions (USD)
  1. Heatmap Analytics
  2. Search Engine Tracking and Ranking
  3. Marketing Automation
  4. Behavior-based targeting
  5. Others
3. By Deployment (USD)
  1. On-premise
  2. Cloud
4. By Enterprise Type (USD)
  1. Small & Medium Enterprises
  2. Large Enterprises
5. By Application (USD)
  1. Mobile Analytics
  2. Online Marketing
  3. Email Marketing
  4. Social Media Management
  5. Target & Behavioral Analysis
  6. Display Advertising Optimization
  7. Others
6. By Industry (USD)
  1. BFSI
  2. Retail & E-commerce
  3. Healthcare
  4. Government
  5. IT & Telecommunication
  6. Manufacturing
  7. Others (Media & Entertainment)
7. By Country (USD)
  1. Brazil
  2. Argentina
  3. Rest of South America
Company Profiles for Top 10 Players (Based on data availability in public domain and/or on paid databases)
1. Google LLC
  1. Overview
    1. Key Management
    2. Headquarters
    3. Offerings/Business Segments
  2. Key Details (Key details are consolidated data and not product/service specific)
    1. Employee Size
    2. Past and Current Revenue
    3. Geographical Share
    4. Business Segment Share
    5. Recent Developments
2. Adobe Inc.
  1. Overview
    1. Key Management
    2. Headquarters
    3. Offerings/Business Segments
  2. Key Details (Key details are consolidated data and not product/service specific)
    1. Employee Size
    2. Past and Current Revenue
    3. Geographical Share
    4. Business Segment Share
    5. Recent Developments
3. matomo.org (InnoCraft Limited)
  1. Overview
    1. Key Management
    2. Headquarters
    3. Offerings/Business Segments
  2. Key Details (Key details are consolidated data and not product/service specific)
    1. Employee Size
    2. Past and Current Revenue
    3. Geographical Share
    4. Business Segment Share
    5. Recent Developments
4. Crazy Egg, Inc.
  1. Overview
    1. Key Management
    2. Headquarters
    3. Offerings/Business Segments
  2. Key Details (Key details are consolidated data and not product/service specific)
    1. Employee Size
    2. Past and Current Revenue
    3. Geographical Share
    4. Business Segment Share
    5. Recent Developments
5. Sandstorm Analytics Inc. (kissmetrics)
  1. Overview
    1. Key Management
    2. Headquarters
    3. Offerings/Business Segments
  2. Key Details (Key details are consolidated data and not product/service specific)
    1. Employee Size
    2. Past and Current Revenue
    3. Geographical Share
    4. Business Segment Share
    5. Recent Developments
6. Amplitude Inc.
  1. Overview
    1. Key Management
    2. Headquarters
    3. Offerings/Business Segments
  2. Key Details (Key details are consolidated data and not product/service specific)
    1. Employee Size
    2. Past and Current Revenue
    3. Geographical Share
    4. Business Segment Share
    5. Recent Developments
7. Glassbox Ltd.
  1. Overview
    1. Key Management
    2. Headquarters
    3. Offerings/Business Segments
  2. Key Details (Key details are consolidated data and not product/service specific)
    1. Employee Size
    2. Past and Current Revenue
    3. Geographical Share
    4. Business Segment Share
    5. Recent Developments
8. Webtrends Inc.
  1. Overview
    1. Key Management
    2. Headquarters
    3. Offerings/Business Segments
  2. Key Details (Key details are consolidated data and not product/service specific)
    1. Employee Size
    2. Past and Current Revenue
    3. Geographical Share
    4. Business Segment Share
    5. Recent Developments
9. Mouseflow, Inc
  1. Overview
    1. Key Management
    2. Headquarters
    3. Offerings/Business Segments
  2. Key Details (Key details are consolidated data and not product/service specific)
    1. Employee Size
    2. Past and Current Revenue
    3. Geographical Share
    4. Business Segment Share
    5. Recent Developments
10. Hotjar Ltd.
  1. Overview
    1. Key Management
    2. Headquarters
    3. Offerings/Business Segments
  2. Key Details (Key details are consolidated data and not product/service specific)
    1. Employee Size
    2. Past and Current Revenue
    3. Geographical Share
    4. Business Segment Share
    5. Recent Developments
Key Takeaways

Read Less

List of Figures

Figure 1: Global Web Analytics Market Revenue Share (%), 2024 and 2032

Figure 2: Global Web Analytics Market Revenue Share (%), By Solutions, 2024 and 2032

Figure 3: Global Web Analytics Market Revenue Share (%), By Deployment, 2024 and 2032

Figure 4: Global Web Analytics Market Revenue Share (%), By Enterprise Type, 2024 and 2032

Figure 5: Global Web Analytics Market Revenue Share (%), By Application, 2024 and 2032

Figure 6: Global Web Analytics Market Revenue Share (%), By Industry, 2024 and 2032

Figure 7: Global Web Analytics Market Revenue Share (%), By Region, 2024 and 2032

Figure 8: North America Web Analytics Market Revenue Share (%), 2024 and 2032

Figure 9: North America Web Analytics Market Revenue Share (%), By Solutions, 2024 and 2032

Figure 10: North America Web Analytics Market Revenue Share (%), By Deployment, 2024 and 2032

Figure 11: North America Web Analytics Market Revenue Share (%), By Enterprise Type, 2024 and 2032

Figure 12: North America Web Analytics Market Revenue Share (%), By Application, 2024 and 2032

Figure 13: North America Web Analytics Market Revenue Share (%), By Industry, 2024 and 2032

Figure 14: North America Web Analytics Market Revenue Share (%), By Country, 2024 and 2032

Figure 15: Europe Web Analytics Market Revenue Share (%), 2024 and 2032

Figure 16: Europe Web Analytics Market Revenue Share (%), By Solutions, 2024 and 2032

Figure 17: Europe Web Analytics Market Revenue Share (%), By Deployment, 2024 and 2032

Figure 18: Europe Web Analytics Market Revenue Share (%), By Enterprise Type, 2024 and 2032

Figure 19: Europe Web Analytics Market Revenue Share (%), By Application, 2024 and 2032

Figure 20: Europe Web Analytics Market Revenue Share (%), By Industry, 2024 and 2032

Figure 21: Europe Web Analytics Market Revenue Share (%), By Country, 2024 and 2032

Figure 22: Asia Pacific Web Analytics Market Revenue Share (%), 2024 and 2032

Figure 23: Asia Pacific Web Analytics Market Revenue Share (%), By Solutions, 2024 and 2032

Figure 24: Asia Pacific Web Analytics Market Revenue Share (%), By Deployment, 2024 and 2032

Figure 25: Asia Pacific Web Analytics Market Revenue Share (%), By Enterprise Type, 2024 and 2032

Figure 26: Asia Pacific Web Analytics Market Revenue Share (%), By Application, 2024 and 2032

Figure 27: Asia Pacific Web Analytics Market Revenue Share (%), By Industry, 2024 and 2032

Figure 28: Asia Pacific Web Analytics Market Revenue Share (%), By Country, 2024 and 2032

Figure 29: Middle East & Africa Web Analytics Market Revenue Share (%), 2024 and 2032

Figure 30: Middle East & Africa Web Analytics Market Revenue Share (%), By Solutions, 2024 and 2032

Figure 31: Middle East & Africa Web Analytics Market Revenue Share (%), By Deployment, 2024 and 2032

Figure 32: Middle East & Africa Web Analytics Market Revenue Share (%), By Enterprise Type, 2024 and 2032

Figure 33: Middle East & Africa Web Analytics Market Revenue Share (%), By Application, 2024 and 2032

Figure 34: Middle East & Africa Web Analytics Market Revenue Share (%), By Industry, 2024 and 2032

Figure 35: Middle East & Africa Web Analytics Market Revenue Share (%), By Country, 2024 and 2032

Figure 36: South America Web Analytics Market Revenue Share (%), 2024 and 2032

Figure 37: South America Web Analytics Market Revenue Share (%), By Solutions, 2024 and 2032

Figure 38: South America Web Analytics Market Revenue Share (%), By Deployment, 2024 and 2032

Figure 39: South America Web Analytics Market Revenue Share (%), By Enterprise Type, 2024 and 2032

Figure 40: South America Web Analytics Market Revenue Share (%), By Application, 2024 and 2032

Figure 41: South America Web Analytics Market Revenue Share (%), By Industry, 2024 and 2032

Figure 42: South America Web Analytics Market Revenue Share (%), By Country, 2024 and 2032

Figure 43: Global Web Analytics Key Players' Market Share/Ranking (%), 2024

List of Tables

Table 1: Global Web Analytics Market Size Estimates and Forecasts, 2019 – 2032

Table 2: Global Web Analytics Market Size Estimates and Forecasts, By Solutions, 2019 – 2032

Table 3: Global Web Analytics Market Size Estimates and Forecasts, By Deployment, 2019 – 2032

Table 4: Global Web Analytics Market Size Estimates and Forecasts, By Enterprise Type, 2019 – 2032

Table 5: Global Web Analytics Market Size Estimates and Forecasts, By Application, 2019 – 2032

Table 6: Global Web Analytics Market Size Estimates and Forecasts, By Industry, 2019 – 2032

Table 7: Global Web Analytics Market Size Estimates and Forecasts, By Region, 2019 – 2032

Table 8: North America Web Analytics Market Size Estimates and Forecasts, 2019 – 2032

Table 9: North America Web Analytics Market Size Estimates and Forecasts, By Solutions, 2019 – 2032

Table 10: North America Web Analytics Market Size Estimates and Forecasts, By Deployment, 2019 – 2032

Table 11: North America Web Analytics Market Size Estimates and Forecasts, By Enterprise Type, 2019 – 2032

Table 12: North America Web Analytics Market Size Estimates and Forecasts, By Application, 2019 – 2032

Table 13: North America Web Analytics Market Size Estimates and Forecasts, By Industry, 2019 – 2032

Table 14: North America Web Analytics Market Size Estimates and Forecasts, By Country, 2019 – 2032

Table 15: Europe Web Analytics Market Size Estimates and Forecasts, 2019 – 2032

Table 16: Europe Web Analytics Market Size Estimates and Forecasts, By Solutions, 2019 – 2032

Table 17: Europe Web Analytics Market Size Estimates and Forecasts, By Deployment, 2019 – 2032

Table 18: Europe Web Analytics Market Size Estimates and Forecasts, By Enterprise Type, 2019 – 2032

Table 19: Europe Web Analytics Market Size Estimates and Forecasts, By Application, 2019 – 2032

Table 20: Europe Web Analytics Market Size Estimates and Forecasts, By Industry, 2019 – 2032

Table 21: Europe Web Analytics Market Size Estimates and Forecasts, By Country, 2019 – 2032

Table 22: Asia Pacific Web Analytics Market Size Estimates and Forecasts, 2019 – 2032

Table 23: Asia Pacific Web Analytics Market Size Estimates and Forecasts, By Solutions, 2019 – 2032

Table 24: Asia Pacific Web Analytics Market Size Estimates and Forecasts, By Deployment, 2019 – 2032

Table 25: Asia Pacific Web Analytics Market Size Estimates and Forecasts, By Enterprise Type, 2019 – 2032

Table 26: Asia Pacific Web Analytics Market Size Estimates and Forecasts, By Application, 2019 – 2032

Table 27: Asia Pacific Web Analytics Market Size Estimates and Forecasts, By Industry, 2019 – 2032

Table 28: Asia Pacific Web Analytics Market Size Estimates and Forecasts, By Country, 2019 – 2032

Table 29: Middle East & Africa Web Analytics Market Size Estimates and Forecasts, 2019 – 2032

Table 30: Middle East & Africa Web Analytics Market Size Estimates and Forecasts, By Solutions, 2019 – 2032

Table 31: Middle East & Africa Web Analytics Market Size Estimates and Forecasts, By Deployment, 2019 – 2032

Table 32: Middle East & Africa Web Analytics Market Size Estimates and Forecasts, By Enterprise Type, 2019 – 2032

Table 33: Middle East & Africa Web Analytics Market Size Estimates and Forecasts, By Application, 2019 – 2032

Table 34: Middle East & Africa Web Analytics Market Size Estimates and Forecasts, By Industry, 2019 – 2032

Table 35: Middle East & Africa Web Analytics Market Size Estimates and Forecasts, By Country, 2019 – 2032

Table 36: South America Web Analytics Market Size Estimates and Forecasts, 2019 – 2032

Table 37: South America Web Analytics Market Size Estimates and Forecasts, By Solutions, 2019 – 2032

Table 38: South America Web Analytics Market Size Estimates and Forecasts, By Deployment, 2019 – 2032

Table 39: South America Web Analytics Market Size Estimates and Forecasts, By Enterprise Type, 2019 – 2032

Table 40: South America Web Analytics Market Size Estimates and Forecasts, By Application, 2019 – 2032

Table 41: South America Web Analytics Market Size Estimates and Forecasts, By Industry, 2019 – 2032

Table 42: South America Web Analytics Market Size Estimates and Forecasts, By Country, 2019 – 2032

STUDY PERIOD: 2019-2032
BASE YEAR:2024
HISTORICAL DATA: 2019-2023
NO OF PAGES: 140

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