Toned Milk Market Size, Share & Industry Analysis, By Type (Blanco (Silver), Joven, Reposado , Anejo, Others), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail) And Regional Forecast, 2024-2032

Toned milk is formulated by diluting full fat buffalo or cow milk with skim milk and water to reduce its fat content. The fat content in toned milk depends upon whether its single toned or double toned. The single toned milk contains 3.0% fat, whereas double-toned contains 1.5%. Thus, making them a healthier option for avoiding any cardiovascular and cholesterol related diseases. The high calcium and protein content in the toned milk aids in strengthening the bone, teeth and muscles. Along with this, the wide availability of toned milk in various flavours has propelled its market growth.

In recent years, the consumers, especially the younger generation have become health-conscious and have shifted towards low-fat milk for their overall heath management. Thus, this has led to replacement of regular milk by toned milk in their daily diet. Also, consumers are incorporating toned milk in various processed food products; owing to these factors, the demand for toned milk is growing across the world.

The rise in awareness among the consumers about the health benefits associated with consuming toned milk is a key factor driving the growth of the market. Along with this, the demand for toned milk has increased due to their comparatively low-fat content than regular milk and its rich taste. Further, According to National Centre for Biotechnology Information, studies have revealed that consuming toned milk reduces LDL cholesterol concentrations in the body. Thus, these factors have cumulatively aided in driving the market growth.

The growing inclination of consumers towards plant-based milk will hamper the sales of toned milk. As the naturally low-fat content of plant-based milk would be widely replacing toned milk, the growth of the market will be slowed down.

Key Market Driver -

Health Benefits associated with Toned Milk Consumption

Key Market Restraint -

Increasing Inclination of Consumers towards Plant-based Milk

Key Players Covered:

The key companies operating in the global toned milk market are, Amul dairy Company, Mother Dairy Fruit & Vegetable Pvt Ltd, Kwality ltd., Nestle S.A., Danone S.A., Fonterra Co-operative Group Limited, Patanjali Ayurved Limited, Parag Milk Foods Ltd., Verka Amritsar Dairy, and Paras dairy.

The global toned milk market is segmented by type, variety, and distribution channel. The single-toned milk market is accounted for holding the major market share as it is widely consumed as a low-fat containing milk variant.

The flavoured toned milk segment is holding the major share due to the changing taste buds and increasing demand for innovative beverages. Coupled with this the addition of flavour in the milk enhances its taste and appearance which in turn has supported its increased demand.

The supermarket and hypermarket have significantly driven the toned milk sales. These mass merchandisers offer the convenience of shopping, have product distinct aisles, along with availability of other household products under one roof.

Regional Analysis:

North America is expected to witness substantial growth in the market due to the increasing demand of consumers for healthy and low-fat milk and milk products. Further, the awareness about the nutritional benefits of toned milk, such as high calcium and magnesium content, has driven the market growth in the region.

Asia Pacific is anticipated to hold the major share in the toned milk market due to the changing food consuming pattern and growth in the food industry particularly in China and India. Further, the increasing population and rise in disposable income have supported the growth of toned milk market in the region.

Europe is projected to exhibit significant growth in the market owing to the increase in health-conscious consumer base. In addition, the consumers are opting for toned milk for reducing obesity and tackling cardiovascular ailments and this has further driven its sales performance.

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Segmentation

Key Industry Developments

• In June 2019, Fonterra Future Dairy, a joint venture firm of New Zealand-based Fonterra and Future Consumer, launched its dairy brand Dreamery. Under this brand, the company launched ultra-high temperature (UHT) toned milk, Dahi (Curd), chocolate and strawberry milkshakes.


• In May 2019, Patanjali Ayurved Limited launched toned milk variant of its cow milk to expand its presence in dairy segment.