Touch Screen Display Market Size, Share & COVID-19 Impact Analysis, By Screen Type (Resistive Touch Screens, Capacitive Touch Screens, Infrared Touch Screens, Optical, Others (Surface Acoustic Wave Type Displays)), By Application (Display/Digital Signage, Kiosks, Consumer Electronics (Laptops & Tablets and Smart Television, Smartphones & Smart Wearables)), By End-user (Residential, Commercial, and Industrial), and Regional Forecast, 2022-2029

The touch screen display market size was valued at USD 59.57 billion in 2021 and is projected to grow from USD 66.91 billion in 2022 to USD 166.12 billion by 2029, at a CAGR of 13.9% during the forecast period. Asia Pacific dominated the global market with a share of 53.21% in 2021.

Based on our analysis, the global market exhibited an average growth of 9.3% in 2020 as compared to 2019. A touch screen is a type of display that allows a user to interact with a computer by using a finger or a stylus. It is a good alternative to using a mouse or keyboard to navigate a graphical user interface (graphical user interface). Touch screens can be found on computer and laptop displays, cellphones, tablets, cash registers, and information kiosks, among other things. Instead of using touch-sensitive input, some touch displays employ a grid of infrared beams to detect the presence of a finger. These are divided into resistive, capacitive touch, infrared, optical and others, including surface acoustic waves.

COVID-19 IMPACT

Touchless Technologies to Exhibit Major Growth During COVID-19 Pandemic

As the COVID-19 pandemic reached a steady point globally, the public touching displays have long been frowned upon due to the display's risk of spreading infections and viruses. While there are solutions for safeguarding users from viruses while using touch screens, virtually all of them are ineffective. They do not provide the same level of ease, simplicity of use, and intuitive interface as touchless interactions.

Businesses are now reconsidering public touch screen displays as more people are scared to touch surfaces in public places. Therefore, ATMs, casino screens, airline kiosks, fast-food ordering terminals, and self-checkout kiosks will all see a decrease in utilization.

Therefore, there are certain touchless technologies that could provide lucrative business opportunities during this pandemic. Touchless peripherals, which use motion or haptics to activate sensors, provide frictionless interactive experiences for customers, visitors, students, instructors, employees, healthcare professionals, patrons, and any other customer-facing business. Importantly, these solutions provide professional integrators with an easy method to re-approach existing clients or secure new ones with a cost-effective and dependable touchless solution that can be deployed with a few changes.

Short-range motion sensors, such as infrared buttons that detect a finger, are programmed to react. When a spectator approaches a digital signage display, the latter is typically utilized to trigger content on the screen. Certain sensors do not require a straight line of sight, allowing them to be hidden from view.

Other technologies, such as voice recognition and facial recognition, have the opportunity to identify and implement the advancements as touchless solutions will continue to be in demand for the foreseeable future.

LATEST TRENDS

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Upswing of Predictive Touch Technology to Propel the Market

Engineers at the University of Cambridge created the patented technology, known as 'predictive touch,' in research cooperation with Jaguar Land Rover. This technology uses machine intelligence to predict the object on the screen the user intends to choose early in the pointing process, allowing the interaction to go more quickly.

In addition, it uses a gesture tracker, which includes RF-based or vision-based sensors that are becoming more popular in consumer devices. It could also be used for displays that do not have a physical surface such as 3D or 2D holograms or projections. It also encourages inclusive design principles and provides more design flexibility as the interface functionality can be seamlessly customized for certain users.

During the COVID-19 pandemic, however, it was realized that there are practically unlimited applications for its touchless touch displays, ranging from train station ticketing to airport check-in terminals to even lunch line checkout at certain high schools. Keeping people's hands away from these public displays should lessen the danger of viruses, including SARS-CoV-2, which causes COVID-19, from spreading. As the scientists' software can be integrated into any touch screen system, the concept might be swiftly scaled up, converting present touchscreen displays into interactive, touchless displays.

TOUCH SCREEN DISPLAY MARKET GROWTH FACTORS

Advancements in Projected Capacitive Touch Technology to Bolster the Market

The projected capacitive touch technology allows individuals to scroll, zoom, pinch, and softly tap on smartphones, smart television, & other consumer electronics devices. Projected capacitive touch screens with custom designs are quickly becoming the top choice for high-tech products. In addition, rather than using a difference in electrical resistance or the breakdown of light beams to detect a touch in the past, most touch screens now employ the notion of projected capacitance. In general, this refers to a touch screen's ability to store an electric charge and have that charge depleted or altered when a finger, conductive stylus, or other object approaches.

In addition, capacitive touch screens, unlike resistive touch screens, do not rely on finger pressure to function. These, on the other hand, operate with everything that has an electrical charge, which includes human skin. Capacitive touch screens do not operate with most gloves as they are electrically insulating and rely on electrical interference from a conductive source. Furthermore, the technology has been so popular in consumer gadgets and now in commercial/industrial applications. Inanimate items hitting the screen can impact resistive touch screens, which need more pressure than capacitive touch screens. Therefore, the rise in projected capacitive touch screens is further contributing toward the touch screen display market growth.

RESTRAINING FACTORS

Rapid Growth in Voice Recognition Advancements to Hamper the Market

Human interaction with voice, gesture, or direct touch, with the choice to switch between them occurs naturally and seamlessly. Nowadays, people rely on direct touch only by pressing the button on the keyboard or swiping the screen; however, now these touchless systems allow the consumer to communicate with a computer by using voice or gesture, which is expected to hamper the market in future.

In addition, the major benefit that voice recognition technology offers is it can substantiate the speaker by analyzing the patterns and sequences of a person's voice, allowing it to identify the specific person. This approach certifies safety as all inputs will be authorized solely by the individual’s voice and no one else's, and it also gives consumers a more personalized experience. Touch screen technology, on the other hand, generally does not require touch verification, which is leading to a shift in customer preference from touch to voice.

In addition, touch screen technology, in some way, has decreased human interaction; now, the current voice recognition technology has made it easier along with the current pandemic situation encouraging people for less human interaction, further limiting the market growth.

SEGMENTATION

By Screen Type Analysis

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Capacitive Touch Screens to Witness Major Growth Owing to Durability

Based on screen type, the market is divided into resistive touch screens, capacitive touch screens, infrared touch screens, optical, and others (surface acoustic wave type displays). 

Capacitive touch screens are expected to show substantial growth owing to extensive usage & multiple applications in electronics gadgets. The most significant advantages of capacitive screens are their strength and durability. A touch screen will increasingly be used in business applications. In addition, dirt and fingerprint smudges do not impact the performance of a capacitive touch screen that has been carefully picked and developed.

Infrared touch screens are experiencing a strong upsurge in the display market. They use light-beam interruption, generally referred to as beam break, to determine the position of touch events. ATMs, industrial automation, plant control systems, ticketing machines, medical equipment, kiosks, POS, interactive whiteboards, various large-size applications, and office automation employ infrared touch displays.

Also, the optical segment is showing dynamic growth in the market. It is due to its working model as two or more image sensors are positioned around the screen's edges (usually the corners) in this type of touch screen, a relatively new advancement in touch screen technology. Due to its scalability, adaptability, and affordability for bigger touch screens, this technology is gaining appeal.

Furthermore, resistive touch screens could depict sluggish growth during the forecast period owing to its inability to handle multi-touch motions, poor visibility in bright sunlight, and lower durability. Furthermore, a resistive touch screen's top layer is constructed of a soft, flexible material that is far more readily broken than glass.

By Application Analysis

Consumer Electronics to Hold a Major Market Share Due to Smartphone Proliferation

By application, the market is distributed into display/digital signage, kiosks, and consumer electronics.

The consumer electronics segment is exhibiting substantial growth owing to its multiple application as this sector, which is further categorized into laptops & tablets and smart television as well as smartphones & smart wearables. The smartphones segment is showing an enormous rise due to increasing demand from next-generation mobile and IT technologies. Several characteristics such as exceptional picture quality, streamlined form factors, and lower battery consumption may be implemented in touch screen display.

Furthermore, the kiosks segment is anticipated to depict progressive growth during the touch screen display market forecast period. The growth is attributed to enhanced shopping experience for customers. The growing demand for self-service in banking & financial services along with improved applications over services & innovations in display technology is enhancing the market growth.

In addition, the display/digital signage segment is expected to have a significant rise in the coming years. This is owing to lower display costs & increased consumer experiences. Additionally, the rise of government entities, as well as the rapidly expanding educational industry, is further aiding the market growth.

By End-user Analysis

Residential Sector is Anticipated to Witness Progressive Growth Owing to Increase in Personal Usage of Projected Capacitive (PCAP) Touch Displays

Based on end-user, the market is classified into residential, commercial, and industrial.

The residential segment is expected to exhibit substantial growth during the forecast period. The growth is attributed to the increase in personal usage of Projected Capacitive (PCAP) touch displays in smartphones, smart wearable, and other consumer electronics products. Also, rapid urbanization, lifestyle changes, greater investment spending, and more consumers with integrated assembly options and high-capacity materials, consumer appliances, and electronics are purpose-fit for product longevity and performance. These all have a beneficial influence on the touch screen display use in the residential sector.

Whereas, the commercial segment is projected to experience major growth during the forecast period. The commercial use of PCAP touch panels in outdoor public places must withstand the elements while heavy traffic regions will put PCAP touchscreen durability to the test. In addition, kiosks, POS machines, payment systems, voting machines, ATMs, interactive digital signage, electronic billboards, and other public commercial systems are further enhancing the commercial market.

REGIONAL INSIGHTS

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The market report's scope comprises five major regions, North America, Europe, Asia Pacific, the Middle East & Africa, and South America.

Asia Pacific is predicted to develop at a progressive rate during the forecast period. In the market, the smart wearables industry is being driven by the region's developing electronics sector as well as a substantial development in disposable income. The touch screen display industry in China has taken on a new shape, fueled in part by the purchases of more affluent customers. One of the primary factors contributing toward the growth is the rise in smartphone and tablet adoption.

Furthermore, China is witnessing phenomenal growth in this industry. The country is a manufacturing hub for these kinds of displays. The supplying of components and subcomponents is the major factor driving the market. One of the important trends driving sales in the market is the increasing usage of optical touchscreens in the hospitality industry and brand advertising in the country. End-use industry demands, particularly in capacitive touch and sensor technologies, have accelerated the speed of technical breakthroughs, further increasing the touch screen display market share globally.

In North America, this market is expected to witness progressive growth during the forecast period. It is attributed to the availability of raw materials & high smartphone adoption rate. Furthermore, the adoption of infrared touchscreen display & gesture sensing might also deliver revenues for market growth. Additionally, its comprehensive application in the television, DVD, and automobile sectors is also expected to surge the demand, which will further propel the market share globally.

Additionally, the Europe region is anticipated to have significant growth in the foreseeable future owing to the high-end demand in professional applications such as education and government. In addition, owing to the rise in penetration rates of urbanization, the demand for advanced featured products with the capability to aid consumers’ daily requirements, such as time schedules, is further driving the market in the region.

Moreover, the Middle East & Africa region is witnessing a steady growth in the market. Major manufacturers are slowly establishing their businesses due to growing opportunities in the region.

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South America is projected to grow moderately compared to other regions, owing to less presence of the market players in the region. However, it has been projected that the region will witness steady growth in the forecast period, owing to the growing demand for smartphones and digitalization.

KEY INDUSTRY PLAYERS

Prominent Players’ Focus on Usage of Advanced Technologies

The market is fragmented with a significant number of key players compared to other markets in optoelectronics solutions. These major players are constantly developing their product segments and expanding their businesses. For instance, BOE Technology offers some of its flagship products, such as interactive whiteboard displays with 65” enabled with multi-touch technology, a built-in conferencing system with a slim and clean design.

LIST OF KEY COMPANIES IN TOUCH SCREEN DISPLAY MARKET:

• BOE Technology Group Co., Ltd. (China)


• Innolux Corporation (Taiwan)


• AU Optronics Corp. (Taiwan)


• Panasonic Holdings Corporation (Japan)


• Samsung Corporation (South Korea)


• Corning Incorporated (U.S.)


• Mouser Electronics, Inc. (U.S.)


• FUJITSU (Taiwan)


• NEC Corporation (Japan)


• DISPLAX (Portugal)

KEY INDUSTRY DEVELOPMENTS:

• March 2020: Sharp Corporation and NEC Corporation decided to combine Sharp with NEC Display Solutions, Ltd. This joint venture will allow both companies to focus entirely on their respective strengths while meeting the visualization needs of their global customers.


• April 2022: Fujitsu announced the launch of its new service portfolio, Fujitsu Computing as a Service (CaaS). It empowers customers around the world by accelerating digital transformation (DX) and using cloud offering to provide commercial access to the world's most advanced computing technologies.


• January 2020: Samsung Electronics launched the new innovative solution in retail to aid the mortar & brick retailers to modify the in-store experience of its customers, equipped with mobile devices, display solutions, and behavior-sensing technologies.


• March 2020: LG Electronics introduced the advanced transparent OLED display for its digital signage equipped with touch screen display technology. The product offers increased transparency and utilizes the projected capacitive film technology on its touch screen display.


• January 2022: NEC Corporation signed an agreement for the acquisition of Blue Danube Systems, Inc., a U.S.-based company that provides 5G RAN along with CBRS, 4G products. The company is also involved in providing AI & ML software solutions that assist the operators to tackle the issue of spectrum optimization and 5G network buildouts.

REPORT COVERAGE

An Infographic Representation of Touch Screen Display Market

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The research report provides a detailed analysis of the type, application, and industries. It provides information about leading companies and their business overview, types, and leading applications of the product. Besides, it offers insights into the competitive landscape, SWOT analysis, and current market trends and highlights key drivers and restraints. In addition to the aforementioned factors, the report encompasses several factors that have contributed to the market's growth in recent years.

Report Scope & Segmentation