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Trail camera is placed by a photographer in areas where they generally cannot spend long hours to capture the movement of animals and scenic views. Consumers are progressively inclined towards the wireless functionality, its durability, and its ability to assist in saving time in studying or conservation of nature and wildlife is boosting the utilization. The increasing production of smart trail cameras, which have interesting qualities such as night vision technology, long-life battery, fast triggering speed, and long-distance detection, is acting as an opportunity for the market growth. For instance, Trophy Cam Hd Aggressor No-Glow comes with lightning-fast 0.2s trigger speed, supreme night vision distance and brightness, 100 feet detection distance, and one-year battery life for entire season scouting.
The escalating reduction of the population of various animal species is leading to encourage society, government, and organizations to give more importance to the monitoring and conversation of animals act as a driving factor for the market growth. For instance, according to the data issued by the World Wild Life.Org on ‘Living Planet Report 2018’, is declaring that, on average, there is 60% reduction in the size of the population of birds, fish, mammals, amphibians and reptiles, in the past 40 years. Additionally, the rising number of people progressively taking up wildlife photography as a hobby is projected to fuel the demand for the product.
Nevertheless, the rising popularity of its substitute products such as CCTV, smartphones, drones, and others is acting as a restraining factor for the market growth.
Key Market Driver -
The shrinking animal population propelling people towards conservation is acting as a driving factor for the market growth
Key Market Restraint -
The growing popularity of its substitute products is hampering the growth of the market.
Wildgame Innovations LLC, Browning Trail Cameras, GG Telecom, Vista Outdoor, Inc., Cuddeback, and others are the key companies operating in the trail camera market.
The trail camera is segmented into by pixel size, application, quality, and geography.
On the basis of pixel size, the market is fragmented into 5-8 MP,8-10 MP, 10-12 MP, and above 12 MP. 8- 10 MP is projected to be the dominating segment owing to its capability to produce a decent image quality which is accepted by most consumers. Similarly, product available at a budget-friendly range makes it more attractive than 10 -12 MP increases the preference rate.
Based on application, the market is divided into forest & wildlife monitoring, security, and scenic capturing. Wildlife capturing is anticipated to be the leading segment on account of large number of people increasingly taking precautionary measures to help conserve forest and wildlife. Likewise, the growing number of researchers who study animal inhabitations and forest plant surge assist to the need.
By quality, the market is grouped into low, standard, and premium. Standard quality is estimated to be the largest market shareholder due to the product possessing a sufficient amount of features that premium trail camera owns. Similarly, premium quality available at a very high price which resulted in repelling large number of consumers, is surging the usage of standard quality trail cameras.
On the basis of region, the market is divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa.
North America is estimated to embrace a prominent share and is projected to continue throughout the forecast period of 2021-2028. The thriving growth of outdoor recreation has led to more people participating in filming their activities such as bird watching, mountain biking, camping, and others act as a driving factor for the market growth. For instance, according to the data issued by the Bureau of Economic Analysis, is declaring that in 2019 the United States outdoor recreation is evaluated to make a contribution of 4.1 percent to its National GDP, which is around USD 459.8 billion. Additionally, the region possessing a large number of national parks has resulted to an increasing need for the product for helping to monitor and protect the area. For instance, according to the data released by the National Parks.Org, in October 2020, is declaring that the United States National Park System includes 422 national park sites, which span in more than 84 million acres in each state.
Asia Pacific is evaluated to exhibit a significant presence in the trail camera market, owing to the government is progressively surging their military spending is likely to fuel the usage of the product for securing their country’s broader or other military purposes. As per the data issued by Sipri.Org April 2019, mentions that in 2019 China has military spending of USD 261 billion, and also India has a military spending of USD 71.1 billion. Additionally, a large number of farmers in this region experience crop destruction and stealing from theft, and animals are likely to surge the demand for trail cameras.
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