U.S. Blanket Market Size, Share & Industry Analysis, By Material (Cotton, Wool, Polyester and Others), By Application (Residential and Commercial), By Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, and Online/E-commerce), and Forecast, 2024-2032

The U.S. blanket market size was valued at USD 3.34 billion in 2023. The market is projected to grow from USD 3.44 billion in 2024 to USD 4.77 billion by 2032, exhibiting a CAGR of 4.17% during the forecast period.

The rapidly growing residential and commercial segments will positively influence the U.S. blanket market trends. Moreover, numerous players, such as the American Blanket Company, Pendleton Woolen Mills, and Faribault Woolen Mills, offering products in different materials and designs, have triggered the market expansion. Furthermore, the rising trend of the use of eco-friendly materials to make blankets will improve the U.S. market outlook. Prospective industry participants will likely develop new and innovative products by researching product trends in the global blanket market to stay competitive. While the U.S. leads the North American blanket market, Asia Pacific is growing more rapidly, given the increasing product demand from the hospitality industry.

The increasing demand for luxury and comfort bedding products, including blankets, is expected to increase the U.S. blanket market share. At a macro level, the availability of a variety of fabrics, colors, and product patterns will support the market forecast. Furthermore, extreme climatic conditions will increase the product adoption, notably of electric blankets, across the U.S. throughout the forecast timeframe.

The increasing popularity of lightweight, durable, and comfortable fabrics, such as cotton, wool, and fleece is predicted to boost the U.S. market growth. Manufacturers, such as WestPoint Home and Faribault Woolen Mills Co. make and sell a variety of product options made with soft and breathable materials, such as cotton, polyester, and wool, which can help regulate body temperature and prevent skin irritation, thereby contributing to improved sleep quality.

The novel COVID-19 pandemic negatively influenced blanket sales across U.S. states, notably in 2020. The temporary and permanent shutdown of manufacturing plants worldwide caused significant supply chain disruptions. Despite the challenges, the global market has recovered during the post-COVID-19 phase, given the countrywide reopening of manufacturing and retail outlets.

U.S. Blanket Market Trends

Rising Popularity of Outdoor Blankets to Fuel Market Expansion

The rising number of individuals engaging in outdoor activities, including picnics, camping, hiking, and beach outings, across the country will fuel the demand for outdoor products offering durability and functionality. In addition, these consumers usually seek lightweight products made using water-resistant fabrics and compact folding mechanisms that can withstand various outdoor conditions, such as moisture, dirt, and rugged terrain. Furthermore, the growing trend of outdoor dining will boost the demand for outdoor products designed for picnics, outdoor concerts, and other social gatherings.

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U.S. Blanket Market Growth Factors

Rapid Growth in Residential and Commercial Sectors to Fuel Market Growth

Blankets are an essential part of bedding products. Hence, the rising product demand for commercial applications, such as hospitals, government institutes, hotels, motels, and lodges will boost the market growth in the U.S. Expansion of the commercial sector in the U.S. will also fuel the U.S. blanket market growth. According to a report by the NAIOP, a U.S.-based commercial real estate association, in 2022, rising construction expenditures for commercial properties in the U.S. boosted the industry's growth. Furthermore, the rapidly growing residential sector in the country is attributable to the increasing number of housing units every year. New housing construction and the growing disposable income of the population have resulted in the growth of the residential real estate industry.

Increasing Emphasis on Good Sleep for Improved Health to Drive Market Growth

Changes in lifestyles, daily stress, busy schedules, shifts in eating habits, and late-night activities have adversely affected the sleep cycle of the American population. Insufficient sleep can impact the functioning of the brain, including an individual’s ability to remember and process information. Increased emphasis on good sleep quality in the U.S. will drive the demand for bedding products, such as blankets. Furthermore, blankets are not just practical items used for warmth; they also provide comfort and security which enhances a person’s sleep quality.

RESTRAINING FACTORS

Fluctuating Raw Material Prices to Restrict Market Growth

Cotton and wool are some of the most commonly used materials during the production of blankets as they are lightweight, soft, and warm fabrics. Market players were strongly impacted by the volatility in the price of these raw materials due to the COVID-19 pandemic, international disturbances, and changing trade regulations in the U.S. Furthermore, fluctuations in the global textile industry will restrict the market growth. According to the International Monetary Fund (IMF), a U.S.-based financial government agency, the price of cotton increased by 28.62% in 2022 compared to the previous year.

U.S. Blanket Market Segmentation Analysis

By Material Analysis

Rising Popularity of Wool-based Products to Fuel Market Growth

The market is segmented into cotton, wool, polyester, and others based on material.

The wool segment dominated the U.S. blanket market share in 2023. Wool fabric is one of the most popular natural fibers used during production as it provides warmth and durability to the user. Furthermore, wool has natural air pockets that keeps an individual warm. It also has temperature-regulating and fire-resistant qualities, which contribute to its growing popularity among manufacturers.

The cotton segment is expected to grow significantly throughout the forecast period owing to the increasing popularity of cotton bedding products, including bedsheets, blankets, and pillows. These products provide high comfort to users, which is likely to boost their demand in the coming years.

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By Application Analysis

Rising Consumer Spending on Home Furnishing to Favor Market Expansion

The global market is segmented into residential and commercial based of application.

The residential segment holds a significant market share in 2023 owing to  rising consumer spending on home and bedroom furnishings boosts demand for blankets in various materials, designs, colors, and patterns from residential consumers. The availability of blankets in a variety of colors and prints according to customer size requirements boosts the segment growth in the U.S.

The commercial segment is expected to grow significantly over the forecast period owing to increasing demand for blankets in the commercial sector, including hotels, resorts, hospitals, and motels, boosts segmental growth. Furthermore, the rapidly evolving hospitality industry in the U.S. due to increasing travel and tourism is expected to accelerate demand for blankets in the forecast period.

By Distribution Channel Analysis

Rising Need for Customized Shopping Experience Propelled Customer Footfall at Specialty Stores

The market is segmented into hypermarkets & supermarkets, specialty stores, and online/e-commerce based on distribution channel.

The specialty stores segment held a majority market share in 2023. The growing popularity of specialty stores is attributable to the customized shopping experience provided in the stores and availability of customization options. The stores allow consumers to tailor products according to their needs.

The online/e-commerce segment is expected to grow significantly throughout the forecast period owing to increased convenience and ease of shopping for consumers anywhere and anytime. The segment includes online retailers, such as Amazon, Etsy, and eBay that are offering a wide range of products. Online retailing provides a vast array of options and caters to specific preferences. Moreover, these stores often offer detailed product descriptions and customer reviews to help customers make informed decisions.

KEY INDUSTRY PLAYERS

Key Players to Focus on Acquisitions to Strengthen Brand Presence

Intense rivalry characterizes the global market landscape. Prominent players are leveraging their strong brand presence and loyalty to be abreast of the competition. In recent years, they have made mergers and acquisitions one of their key strategies to gain a competitive advantage and strengthen their brand presence. For instance, in June 2022, Thermon Group Holdings, Inc., a Texas, U.S.-based industrial heating solutions company, acquired Powerblanket, a Utah, U.S.-based heated blanket company. The acquisition will increase the company’s presence in industrial and commercial categories in the coming years. While prominent regional players, such as China-based Shanghai Easun Group, are emphasizing large-scale production through in-house factories, other players, including the U.S.-based Biddeford Blankets LLC, are focusing on developing heated blankets to increase their brand reputation.

List of Top U.S. Blanket Companies:

• American Blanket Company (U.S.)


• Pendleton Woolen Mills (U.S.)


• UAB Silkeborg (Lithuania)


• Gunamuna (U.S.)


• Faribault Woolen Mill Co. (U.S.)


• Jarden Corporation (Sunbeam) (U.S.)


• WestPoint Home (U.S.)


• Denali Home Collection (U.S.)


• Northwest Woolen Mills (U.S.)


• Tabb Textile Company (U.S.)

KEY INDUSTRY DEVELOPMENTS:

• September 2023: Zonli, a Hong Kong, China-based blanket brand, launched its new Battery Heated Blanket Series with two designs, Z-Walk and Z-Walk Pro, in the U.S. market.


• October 2023:  Xiaomi, a China-based electronics company, launched its new Mijia Smart Electric Blanket across countries, including the U.S. According to the company, the blanket is integrated with its Mi Home app.


• June 2022: Faribault Mill, a U.S.-based blanket manufacturer, announced its investment in new equipment, which will likely allow the company to scale- up its production to cater to the growing consumer demand in the U.S. market.


• February 2022: Parachute Hone Inc., a California, U.S.-based home essentials company, launched its new organic cotton collection, including quilts and duvets. According to the company, the new collection is Global Organic Textile Standard (GOTS) certified.


• February 2021: American Blossom Linens, a Georgia-based bedding company, launched its new sustainable blankets. According to the company, the new products are made from 100% traceable organic cotton.

REPORT COVERAGE

The report analyzes the market in depth and highlights crucial aspects, such as prominent companies, materials, and distribution channels. Besides this, it provides insights into the market trends and highlights significant industry developments.

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Report Scope & Segmentation