U.S. Medical X-ray Market Size, Share & COVID-19 Impact Analysis, By Product Type (Static and Dynamic), By Technology Type (Digital and CR/Analog), By Application (Dental, Veterinary, Cardiovascular, Oncology, and Others), By End-user (Hospitals & Clinics and Diagnostic Centers & Others), and Country Forecast, 2023-2030

The U.S. medical X-ray market size was valued at USD 3.62 billion in 2022 and is projected to grow at a CAGR of 5.3% during the forecast period. 

Medical x-ray devices are crucial for outpatient and inpatient services for efficient diagnostic imaging of clinical conditions such as bone fractures, certain tumors, abnormal masses, and calcifications. The demand for digital medical x-ray systems is increasing across the U.S. owing to the rising number of diagnostic procedures performed in the country. Moreover, high potential benefits of these systems such as low radiation frequency than analog systems, safety, and high image quality across varied applications increases the adoption of these systems across healthcare systems, further propelling the market growth.

• According to survey data published by Bioinformatics Inc., in 2021, an estimated 126.8 million X-ray procedures were performed on fixed general x-ray systems across surveyed U.S. hospitals. The survey included radiology departments across 294 hospitals in the U.S.

The market growth was negatively impacted during the COVID-19 pandemic. This was owing to the delay in the diagnosis and treatment of various chronic diseases such as cardiovascular diseases, oncology, and others, and limited patient visits for primary diagnosis across healthcare settings.

LATEST TRENDS

High Adoption of Digital X-ray Systems across the Country

The U.S. healthcare system is focusing on replacing the existing analog or CR systems to new digital systems owing to its potential benefits such as enhanced image interpretation, low radiation dose, and early results. Moreover, the increasing reimbursement measures by federal agencies have augmented the shift toward digital systems from analog systems across the globe.

• According to statistics published by Healthcare Administrative Partners in 2021, the Centers for Medicare and Medicaid Services (CMS) provides variable reimbursements for diagnostic radiology across the country. The Centers for Medicare and Medicaid Services (CMS) proposed annual changes to the medicare payment system in 2021, which led to 11% decrease in the reimbursement of diagnostic radiology (including x-ray) as compared to previous year.

Thus, such high advantages of digital systems combined by favorable reimbursement policies for these systems is growing its adoption across U.S. healthcare systems.

DRIVING FACTORS

Rising Launch of Technologically Advanced Medical X-Ray Systems by Key Players to Propel Market Growth

The leading players are now emphasizing on the production and introduction of technologically advanced systems with artificial intelligence and machine learning. This is owing to the high demand for digital x-ray systems across healthcare settings.

• In August 2022, GE HealthCare launched the Definium 656 HD fixed X-ray system. The device reportedly featured enhanced, artificial intelligence (AI)-driven image processing, and reduced patient positioning time.

Thus, technological advancements in medical x-ray systems and new product launches by the key players will increase the presence of enhanced imaging across wide range of applications, further propelling medical x-ray market growth during the forecast period.

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The chronic obstructive pulmonary disorder (COPD) prevalence in the U.S. was around 6.4% of the total population, as compared to other developed nations such as Australia (18.0%), Germany (5.4%), and Canada (16.0%).

RESTRAINING FACTORS

Rising Episodes of Radiation Exposure From X-Ray Systems to Hamper Market Growth 

The radiations emitted by medical x-rays pose harmful side effects among the exposed patients. Prolonged or continuous exposure to x-ray radiation can lead to serious debilitating conditions such as cancer.

According to data published by the National Council on Radiation Protection and Measurements (NCRP), in 2021, conventional radiography accounted for about 5.0% of the total radiation exposure among the U.S. population.

Thus, such episodes of high risk exposure are limiting the use of x-ray systems for primary imaging among patients. Furthermore, the increasing presence of alternate safe imaging modalities is expected to restrain the market growth during the forecast period.

SEGMENTATION

By Product Type Analysis

Based on product type, the U.S. medical x-ray market is segmented into dynamic and static. The dynamic segment dominated the market in 2022. This can be credited to the high potential benefits of the system over static systems such as convenience, extensive range of motion, and enables clinicians to observe the dynamic interaction of anatomical structures in motion over time. Moreover, rising emphasis of major players on the introduction of advanced mobile systems and their increased presence in healthcare settings across the nation, is further propelling the segment growth.

• According to an article published by Konica Minolta Healthcare in June 2022, the company’s mKDR Xpress Mobile X-ray System delivers images of anatomical structures in motion with up to 40 seconds in a diagnostic-quality view, as compared to a simple acquisition performed on a conventional system.

By Technology Type Analysis

Based on technology type, the U.S. market is segmented into CR/analog and digital.

The digital segment held a dominant share of the market in 2022. The dominance was attributed to the increasing launch of advanced systems by key players and rising adoption across several applications such as pulmonology, orthopedics, and oncology.

• In May 2023, Carestream Health launched a new DRX-Rise Mobile X-ray System. The fully integrated advanced digital unit aids an affordable path to digital imaging, or replacement or expansion of the existing DR fleet without significant capital investment. 

By Application Analysis

Based on application, this market is segmented into veterinary, dental, oncology, cardiovascular, and others.

The others segment held the highest share of the market and is expected to grow at a significant CAGR during the forecast period. The growth was due to the growing prevalence of respiratory and orthopedic disorders such as trauma and arthritis among the U.S. population. Thus, the rising prevalence of chronic disorders among the population is anticipated to lead to increase in number of patients diagnostic imaging interventions such as x-rays, further driving the market growth.

• As per the Asthma and Allergy Foundation of America statistics in 2022, around 26.0 million (1 in 13) people in the U.S. suffers from asthma.

By End-user Analysis

Based on end-user, the U.S. market is segmented into hospitals & clinics and diagnostic centers & others.

The diagnostic centers segment held a major U.S. medical x-ray market share in 2022. The major market share was attributed to the rising presence of these centers with wide availability of advanced imaging systems and skilled professionals to perform primary diagnostic imaging across the country.

• According to data published by Definitive healthcare in July 2023, RadNet, Inc, a company that operates 357 imaging centers in the U.S., completes more than 9.0 million outpatient imaging procedures annually across the country.

KEY INDUSTRY PLAYERS

Presence of Robust Portfolio by Key Players to Augment Market Growth

The U.S. medical x-ray market is consolidated with prominent players such as GE HealthCare, Canon Medical Systems Corporation, and Carestream Health, and others. The presence of strong product portfolio and extensive distribution network of key players across the country, is expected to grow their market share.

• In October 2021, GE HealthCare launched a new fixed, overhead tube suspension (OTS) digital x-ray system designed to be a “personal assistant” to radiologists and technologists.

The other market players such as Koninklijke Philips N.V., FUJIFILM Holdings Corporation, and   Siemens Healthcare GmbH marked a strong global presence. This is owing to high emphasis on organic strategies such as collaborations with other players to develop and launch advanced systems across the nation.

LIST OF KEY COMPANIES PROFILED:

• Carestream Health (U.S.)


• GE Healthcare (U.S.)


• Koninklijke Philips N.V. (Netherlands)


• CANON MEDICAL SYSTEMS CORPORATION (Japan)


• FUJIFILM Holdings Corporation (Japan)


• Siemens Healthcare GmbH (Germany)


• Shimadzu Corporation (Japan)


• SAMSUNG ELECTRONICS CO., LTD. (South Korea)

KEY INDUSTRY DEVELOPMENTS:

• May 2023: GE HealthCare along with other organizations invested USD 15.0 million to expand the MediView XR Inc., platform. The platform uses augmented reality to give surgeons a kind of "X-ray vision" to navigate during minimally invasive procedures.


• December 2022: Carestream Health unveiled its new expanding portfolio of medical imaging systems, including Carestream Focus HD 35 and Focus HD 43 x-ray detectors and Carestream DRX-Excel Plus x-ray systems, at the annual meeting of the Radiological Society of North America (RSNA).


• November 2022: Konica Minolta Healthcare Americas, Inc., announced the introduction of new digital radiography (DR) solutions that will continue to transform the clinical value of X-ray.

REPORT COVERAGE

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The research report provides a detailed market analysis. It focuses on key aspects such as leading companies, technology type, applications, and distribution channels. Besides this, it offers insights into the market trends, impact of COVID-19, and the prevalence of chronic diseases, among other key insights. In addition to the factors mentioned above, the report encompasses several factors that have contributed to the growth of the market in recent years.

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