U.S. Outdoor Power Equipment (OPE) Market Size, Share & COVID-19 Impact Analysis, By Type (Lawn Mowers {Walk-behind Mowers, ZTR Mowers, Riding Mower, Robotic Mower, and Lawn & Garden Tractor}, Trimmers {Hedge Trimmer, Brush Cutter & Trimmer, Edge Trimmer/Edger, and Others}, Blowers {Snow Blower and Leaf Blower}, Chainsaw, Pressure Washer, Tillers & Cultivators, and Others), By Power Source (Gasoline Powered, Battery Powered, and Electric Motor/Corded), By Sales Channel (E-Commerce and Direct Purchase), By Application (Residential/DIY and Commercial), Country Forecast, 2023-2030

The U.S. outdoor power equipment (OPE) market size was worth USD 12.30 billion in 2022 and is projected to grow at a CAGR of 5.93% during the forecast period.

The outdoor power equipment (OPE) market refers to the industry that manufactures, distributes, and sells a wide range of tools and machines designed to perform various tasks related to outdoor maintenance, landscaping, and gardening. This market encompasses a diverse array of products that cater to both residential and commercial users, including homeowners, landscapers, property managers, farmers, and groundskeepers. Thus, the increasing interest in landscaping, gardening, and outdoor living spaces contributes to the demand for outdoor power equipment, such as lawnmowers, trimmers, and leaf blowers. As urban areas increase, there is a greater prominence on maintaining green spaces within cities, driving the demand for equipment utilized in park maintenance, street beautification, and urban landscaping. The demand to maintain commercial properties, comprising office complexes, resorts, and sports facilities, drives demand for heavy-duty outdoor power equipment, such as industrial mowers, chainsaws, and brush cutters.

The pandemic of COVID-19 accelerated digital transformation trends. Online sales channels and e-commerce became more critical for businesses. Companies in the market that adapted to online sales may have seen advantages during this period. With individuals spending more time at home, there was a notable increase in interest and demand for home improvement and outdoor activities. The outdoor power equipment sector, which includes products for gardening, lawn care, and other outdoor tasks, directly benefited from this trend. Online sales channels allowed companies to tap into this demand and offer a convenient way for customers to purchase the necessary equipment.

U.S. Outdoor Power Equipment Market Trends

Increasing Landscaping Services is expected to drive Market Growth

The rise of landscaping services can indeed have a positive impact on the U.S. market growth. Landscaping services often rely heavily on outdoor power equipment to efficiently and effectively maintain and beautify outdoor spaces. As more people seek professional landscaping services for their homes, commercial properties, parks, and other outdoor spaces, the demand for the equipment used by landscaping professionals will also increase. This includes lawnmowers, trimmers, leaf blowers, chainsaws, and other tools necessary for maintaining landscapes. Landscaping services often require equipment with advanced features and capabilities to ensure precision, efficiency, and high-quality results. This drives manufacturers to innovate and develop new technologies in their equipment, thereby driving growth in the market.

U.S. Outdoor Power Equipment Market Growth Factors

Growing Focus on Battery-Powered Equipment to Increase the Sales of the Product

The growing focus on battery-powered equipment has indeed been a significant driver for increasing sales in the outdoor power equipment market. Battery-powered equipment offers several benefits that align with current consumer preferences and trends. Battery-powered equipment produces zero emissions during operation, which appeals to environmentally conscious consumers. As more people prioritize eco-friendly options, the demand for battery-powered equipment increases, leading to higher sales. Battery-powered equipment is quieter compared to traditional gas-powered alternatives. This feature is particularly appealing for residential areas where noise regulations are in place, making battery-powered equipment a more attractive option for homeowners. Battery-powered equipment eliminates the need for gas and oil mixing, pull-starts, and other maintenance tasks associated with gas-powered tools. This ease of use appeals to a wider range of consumers, including those who may not be familiar with traditional outdoor power equipment.

As per the U.S. Census data and Simmons National Consumer Survey (NHCS), in the year 2021, 230.37 Americans owned lawns and garden equipment, and 232.85 Americans owned lawn and garden equipment in the year 2022.

RESTRAINING FACTORS

Limited Battery Technology to Restrain the Market Growth

Limited battery technology can act as a restraining factor for the growth of the U.S. outdoor power equipment market market size, especially in the context of battery-powered equipment. While battery technology has made remarkable advancements, there are still challenges and limitations that can impact the widespread adoption and market expansion of battery-powered outdoor power equipment. Battery-powered equipment's run time and power output might not be sufficient for certain heavy-duty or extended applications. Users who require longer operating hours or higher power levels may be hesitant to switch from gas-powered alternatives. The availability of convenient and reliable charging infrastructure, especially in outdoor settings or remote areas, can be a barrier to utilizing battery-powered equipment. Users might be concerned about running out of battery power during a task.

U.S. Outdoor Power Equipment Market Segmentation Analysis

By Type Analysis

Based on type, the market is segmented into lawn mowers, trimmers, blowers, chainsaw, pressure washer, tillers & cultivators, and others.

The lawn mowers segment accounted for the highest U.S. Outdoor Power Equipment market share as lawn mowers are essential tools for maintaining lawns and outdoor spaces, and advancements in technology, design, and user preferences have contributed to the growth of this segment. Lawn mower manufacturers have been introducing innovative features, such as self-propulsion, adjustable cutting heights, mulching capabilities, and ergonomic designs. These features improve user experience and make lawn mowing more effective and convenient.

By Power Source Analysis

Based on power source, the market is segmented into gasoline-powered, battery-powered, and electric motor/corded.

The gasoline-powered segment dominates the market as gasoline-powered equipment accounted for its high power output and performance, making it convenient for heavy-duty tasks and larger outdoor spaces. These tools are often favored by professionals and users who need robust performance. Gasoline-powered equipment usually has lower upfront costs as compared to some advanced battery-powered models, making it an attractive option for budget-conscious consumers.

By Sales Channel Analysis

Based on sales channel, the market is segmented into e-commerce and direct purchase.

E-commerce segment is the dominating segment in the outdoor power equipment market. With more people spending time at home, there has been an increase in homeownership and a growing interest in do-it-yourself (DIY) projects. Consumers engaged in home improvement and outdoor projects may prefer the convenience of directly purchasing the necessary power equipment online. Manufacturers' websites often offer access to their entire product range, comprising the latest models and specialized equipment. This can provide consumers with a wider variety of choices compared to what might be available at retail stores. E-commerce platforms provide detailed product information and customer reviews, allowing buyers to make informed decisions. This transparency can be crucial when choosing outdoor power equipment, where specifications and performance matter.

By Application Analysis

Based on application, the market is segmented into residential/DIY and commercial.

The residential/DIY segment accumulated the highest market share as more people become homeowners or have access to outdoor spaces. There is a higher demand for outdoor power equipment to maintain lawns, gardens, and landscapes. Urbanization has led to the popularity of urban gardening and landscaping. Many city dwellers are keen on maintaining small outdoor spaces and creating green areas, driving the demand for appropriate equipment.

List of Key U.S. Outdoor Power Equipment (OPE) Market Companies 

In terms of the competitive landscape, the U.S. market depicts the presence of established and emerging companies in the U.S.  John Deere and Company accounted for the majority of share in the global outdoor power equipment market. John Deere and Company had declared a partnership with Ego to provide Ego-battery-powered lawn care outdoor tools, comprising string trimmers, mowers, chainsaws, and leaf blowers.

Some of the other companies with a considerable presence in the U.S. market include Husqvarna Group, Cub Cadet, Echo Incorporated, STIHL Incorporated, Honda Power Equipment, and Toro Company.

LIST OF KEY COMPANIES PROFILED:

• Deere and Company (U.S.)


• Husqvarna Group (U.S.)


• Toro Company (U.S.)


• Briggs and Stratton Corporation (U.S.)


• STIHL Incorporated (U.S.)


• Honda Power Equipment (U.S.)


• Cub Cadet (U.S.)


• Echo Incorporated (U.S.)


• Ariens (U.S.)


• Greenworks Tools (U.S.)

KEY INDUSTRY DEVELOPMENTS:

• October 2022 – Toro declared the launch of its modern robotic mower, the first-ever lifestyle product. Toro has also introduced a modern, capable trimmer system and various modern Super Recyclers Models. Toro has also launched the TimeMaster platform, which is known for protecting more ground in reduced time and provides it with hours of battery-powered runtime.


• October 2020 – STIHL has declared its 2021 product lineup, comprising inventions earlier not available in the OPE space. The New STIHL 135 professional battery series comprises STIHL KMA 135 R KombiMotor, STIHL FSA 135 and FSA 135 R Trimmers, and STIHL HTA 135 pole pruner.


• July 2020 – Lowe’s Company declared that it is expanding its major portfolio of outdoor power brands as it introduces EGO, the famous brand in battery-powered outdoor equipment. EGO products are obtainable online at Lowes.com, and the battery-powered, cordless line of outdoor power equipment has the possibility of increasing the performance of traditional gas items without any fumes and noise.

REPORT COVERAGE

The market report provides a detailed analysis of the market. It focuses on key aspects such as an overview of the technological advancements, the prevalence of outdoor power equipment in the U.S., and pricing analysis. Additionally, it includes information about new product launches, key industry developments such as mergers, partnerships, & acquisitions and the impact of COVID-19 on the market. Besides this, the report also offers insights into the market trends and highlights key industry dynamics. In addition to the aforementioned factors, it encompasses several factors that have contributed to the growth of the market over recent years.

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