"Designing Growth Strategies is in our DNA"

U.S. Poultry Diagnostics Market Size, Share & Industry Analysis, By Product (Instruments and Consumables & Kits), By Technology (Enzyme-linked Immunosorbent Assay (ELISA), Polymerase Chain Reaction (PCR), Immunofluorescent Assay, Hemaggulatination Assay, and Others), By Disease Indication (Avian Salmonellosis, Avian Influenza, Newcastle Disease, Mycoplasma, Infectious Bursal Disease, and Others), By End-user (Veterinary Hospitals & Clinics, Veterinary Diagnostics Laboratories, and Others), and Country Forecast, 2024-2032

Last Updated: October 28, 2024 | Format: PDF | Report ID: FBI109157

 

KEY MARKET INSIGHTS

Play Audio Listen to Audio Version

The U.S. poultry diagnostics market size was worth USD 445.4 million in 2023 and is projected to grow at a CAGR of 11.3% during the forecast period.


The U.S. is the world’s largest poultry meat producer and second-largest exporter of poultry meat. According to data published by Carlisle Technology in 2022, there are more than 224 million turkeys and 518 million chickens in the poultry business of the U.S. This growing poultry population is likely susceptible to poultry diseases. Poultry health is important to meet the growing demand for poultry-derived products.


The U.S. government is actively introducing various educational programs to create awareness related to poultry health and welfare. These programs will help farmers understand the need for timely diagnosis to control zoonotic diseases and maintain flock health. Hence, the demand for poultry diagnostics is anticipated to be driven by the need to maintain poultry health.


The outbreak of the COVID-19 pandemic negatively impacted the market growth due to disruption in the supply chain. The disruptions led to the unavailability of diagnostic kits, reagents, and other necessary supplies for poultry disease diagnosis.


U.S. Poultry Diagnostics Market Trends


Shifting Preference from Laboratory Testing to Point-of-Care Diagnostics


The growing prevalence of infectious pathogens in the poultry industry has contributed to the adoption of robust surveillance programs for livestock health maintenance. The adoption of these programs has primarily contributed to the increased demand for different detection methods for diagnosing infectious diseases in the poultry industry, such as rapid diagnostic kits, which give quick results with less turnaround time.



  • For instance, according to an article published by Oxford University Press in December 2022, the iQ-CheckTM real-time PCR test significantly reduced the turnaround time for detecting the Salmonella pathogen. The detection test demonstrated an accurate value of 100.0%, 98.5%, and 98.9% for the diagnosis of diseases.


U.S. Poultry Diagnostics Market Growth Factors


Rising Prevalence of Poultry Diseases to Drive Industry Expansion


The poultry population is prone to getting infected by several diseases, such as avian influenza, avian salmonellosis, Newcastle disease, mycoplasma, infectious bronchitis, infectious bursal disease, and others. The growing prevalence of these diseases among the poultry population is influencing the market players to introduce new diagnostics to detect these diseases in time and avoid morbidity cases.


Moreover, the rising government support to control zoonotic disease and support poultry farmers in maintaining flock health is expected to surge the adoption rate of poultry diagnostic products.



  • As per a research paper published by Poultry Science in April 2022, over 40,000 cases of poultry salmonellosis and 400 deaths due to acute salmonellosis have been reported annually in the U.S.


Request a Free sample to learn more about this report.


According to the U.S. News & World Report, avian influenza infected more than 60 million chickens, turkeys, and other birds in the U.S. till October 2022.


RESTRAINING FACTORS


Lack of Guidance to Poultry Farmers About Poultry Diseases May Restrain Industry Expansion


The U.S. government is actively investing to help poultry farmers maintain poultry health. However, there are still impediments regarding the awareness of poultry health practices. For instance, in December 2022, a small flock of 50 birds suffered from mortality due to an outbreak of highly pathogenic avian influenza (HPAI), as the State of Vermont. This localized outbreak reinforces the importance of public awareness and vigilance among poultry owners, farmers, and hunters to report sick and dead birds in the U.S. Such instances support the fact that there is a lack of proper guidance and access to veterinary care. This is limiting the adoption of poultry diagnostics products and consequently U.S. poultry diagnostics market growth.


U.S. Poultry Diagnostics Market Segmentation Analysis


By Product Analysis


By product, the market is segmented into instruments and consumables & kits.


The consumables & kits segment dominated the U.S. poultry diagnostics market share in 2022. The segment growth is mainly driven by the high adoption rate of rapid diagnostic kits, which provide quick results and reduces the need for a veterinary visit. This reduces the economic burden on poultry farmers and delivers medical care in farm settings. The timely diagnosis offered by such products prevents microbial transmission and culling. Thus, the benefits offered by these kits are contributing to the segment growth.



  • For instance, FluDETECT Avian is a rapid immune migration test kit of Zoetis Services LLC, used to detect Avian Influenza Virus (AIV) in chickens and turkeys. The turnaround time of this kit is 15 mins.


By Technology Analysis


By technology, the U.S. poultry diagnostics market is segmented into enzyme-linked immunosorbent assay (ELISA), polymerase chain reaction (PCR), immunofluorescent assay, hemagglutination assay, and others.


The enzyme-linked immunosorbent assay (ELISA) segment held the largest share of the poultry diagnostics market in 2022. The higher sensitivity and specificity offered by the ELISA technique for demonstrating accurate results have majorly contributed to its increased adoption in the market. The increased adoption encouraged market players to develop ELISA software that can assist them in storing test results and analyzing them as per their preference, contributing to its segment growth.



  • For instance, in June 2022, BioStone Animal Health launched AsurDx ELISA Analysis Software exclusively for AsurDxTM ELISA Test kit users to store and analyze AsurDx ELISA test results. The software provides templates for testing ruminants, poultry, swine, and equine.


By Disease Indication Analysis


Based on disease indication, the U.S. market for poultry diagnostics is classified into avian salmonellosis, avian influenza, Newcastle disease, mycoplasma, infectious bursal diseases, and others.


The avian influenza segment held a dominant share in 2022. The constant genetic modification in the strain of avian influenza (HPAI) has led to the development of a new pathogenic virus, which can mutate in the host body and become contagious compared to the previous one. These strong abilities of the modified variant have contributed to the rising prevalence of avian influenza infection in the country.



  • According to data provided by Flow Health in February 2023, a poultry outbreak in 47 states of the U.S. affected more than 58 million commercial poultry and backyard flocks.


By End-user Analysis


By end-user, the market is segmented into veterinary hospitals & clinics, veterinary diagnostics laboratories, and others.


The veterinary diagnostics laboratories segment dominated the market in 2022. The growing extent of the spread of different infections in the poultry industry and the initiatives taken by the regulatory authorities to monitor the illness of infected birds primarily contribute to the segment growth.



  • According to data published by the American Society for Microbiology in July 2022, the U.S. Department of Agriculture (USDA) reported 40.09 million birds in 36 U.S. states infected with highly pathogenic avian influenza (HPAI). Around 382 flocks tested positive for the virus, among which 186 were commercial and 196 were backyard flocks.


List of Key Companies in U.S. Poultry Diagnostics Market


In terms of the competitive landscape, IDEXX Laboratories, Inc. dominated the U.S. market in 2022. The company offers a wide range of products for poultry diagnostics. The company is focused on expanding its product accessibility and availability by broadening its distribution network in over 170 countries. The company has a strong presence in the U.S. market, leading to its dominance across the country.


Some major players with a considerable presence in the U.S. market are Zoetis Services LLC and Thermo Fisher Scientific Inc. Zoetis Services LLC’s poultry products include FluDETECT and ProFLOK, which are indicated to diagnose multiple diseases such as infectious bursal disease, infectious bronchitis virus, Newcastle disease virus, and avian influenza virus. Thermo Fisher Scientific Inc. captured a notable share in 2022 due to its strong product offering in the area of laboratory diagnostics. Other key players, such as Biochek, BioNote, Vimian, GD, and Innovative Diagnostics are focusing on expanding their production capacity to strengthen their presence in the U.S. poultry diagnostics market.


An Infographic Representation of U.S. Poultry Diagnostics Market

To get information on various segments, share your queries with us



LIST OF KEY COMPANIES PROFILED:



  • IDEXX LABORATORIES, INC. (U.S.)

  • Zoetis Services LLC (U.S.)

  • Vimian (Sweden)

  • Thermo Fisher Scientific Inc. (U.S.)

  • GD (Netherlands)

  • BioChek (Netherlands)

  • BIONOTE (Korea)

  • Innovative Diagnostics (France)

  • MEGACOR Diagnostik GmbH (Austria)


KEY INDUSTRY DEVELOPMENTS:



  • June 2023 – Ancera, a company engaged in advancing microbiology, developed a new way of monitoring coccidian in poultry flocks. This technology combines next-generation diagnostics and probabilistic modelling that quantifies oocyst per gram patterns and aids in detecting and monitoring coccidiosis in poultry. 

  • February 2023 – The U.S. Department of Agriculture’s (USDA) Animal and Plant Health Inspection Service (APHIS) purchased diagnostic test kits for the National Animal Vaccine and Veterinary Countermeasures Bank (NAVVCB). This purchase increased U.S. preparedness in response to foreign animal diseases.

  • September 2020 – BIONOTE launched a new point-of-care diagnostic-focused website for veterinary marketplaces. The launch of this website aims to provide accessibility to the company’s products in the U.S. and Canada.


REPORT COVERAGE


The U.S. poultry diagnostics market research report provides a detailed analysis of the market. It focuses on key aspects such as the prevalence of major poultry diseases in the U.S. and key industry developments. Additionally, it includes technological advancements in poultry diagnostics and the impact of COVID-19 on the market. Besides this, the report also offers insights into the market trends and highlights key industry dynamics. In addition to the aforementioned factors, it encompasses several factors that have contributed to the growth of the market over recent years.


To gain extensive insights into the market, Request for Customization


Report Scope & Segmentation



















































ATTRIBUTE



DETAILS



Study Period



2019-2032



Base Year



2023



Estimated Year



2024



Forecast Period



2024-2032



Historical Period



2019-2022



Growth Rate



CAGR of 11.3% from 2024 to 2032



Unit



Value (USD Million)



Segmentation



By Product



  • Instruments

  • Consumables & Kits



By Technology



  • Enzyme-linked Immunosorbent Assay (ELISA)

  • Polymerase Chain Reaction (PCR)

  • Immunofluorescent Assay

  • Hemaggulatination Assay

  • Others



By Disease Indication



  • Avian Salmonellosis

  • Avian Influenza

  • Newcastle Disease

  • Mycoplasma

  • Infectious Bursal Disease

  • Others



By End-user



  • Veterinary Hospitals & Clinics

  • Veterinary Diagnostics Laboratories

  • Others






Frequently Asked Questions

Fortune Business Insights says that the U.S. market was worth USD 445.4 million in 2023.

The market is expected to exhibit a CAGR of 11.3% during the forecast period (2024-2032).

By product, consumables & kits held a dominating market share in 2022.

IDEXX Laboratories, Inc., Zoetis Services LLC, and Thermo Fisher Scientific Inc. are the top players in the market.

Seeking Comprehensive Intelligence on Different Markets?
Get in Touch with Our Experts
Speak to an Expert
  • 2019-2032
  • 2023
  • 2019-2022
  • 80
Multi-report Purchase Plan
    A Customized Plan Will be Created Based on the number of reports you wish to purchase
Client Testimonials

“We are quite happy with the methodology you outlined. We really appreciate the time your team has spent on this project, and the efforts of your team to answer our questions.”

- One of the largest & renowned medical research centers based in the U.S. on a report on the U.S. NIPT Market.

“Thanks a million. The report looks great!”

- Feedback from a consultant on a report on the U.S. Beef Market.

“Thanks for the excellent report and the insights regarding the lactose market.”

- Brazil based company specializing in production of protein ingredients.

“I liked the report; would it be possible to send me the PPT version as I want to use a few slides in an internal presentation that I am preparing.”

- Global Digital Services Agency on a report on the Global Luxury Goods Market.

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.
X