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The U.S. poultry diagnostics market size was worth USD 445.4 million in 2023 and is projected to grow at a CAGR of 11.3% during the forecast period.
The U.S. is the world’s largest poultry meat producer and second-largest exporter of poultry meat. According to data published by Carlisle Technology in 2022, there are more than 224 million turkeys and 518 million chickens in the poultry business of the U.S. This growing poultry population is likely susceptible to poultry diseases. Poultry health is important to meet the growing demand for poultry-derived products.
The U.S. government is actively introducing various educational programs to create awareness related to poultry health and welfare. These programs will help farmers understand the need for timely diagnosis to control zoonotic diseases and maintain flock health. Hence, the demand for poultry diagnostics is anticipated to be driven by the need to maintain poultry health.
The outbreak of the COVID-19 pandemic negatively impacted the market growth due to disruption in the supply chain. The disruptions led to the unavailability of diagnostic kits, reagents, and other necessary supplies for poultry disease diagnosis.
Shifting Preference from Laboratory Testing to Point-of-Care Diagnostics
The growing prevalence of infectious pathogens in the poultry industry has contributed to the adoption of robust surveillance programs for livestock health maintenance. The adoption of these programs has primarily contributed to the increased demand for different detection methods for diagnosing infectious diseases in the poultry industry, such as rapid diagnostic kits, which give quick results with less turnaround time.
Rising Prevalence of Poultry Diseases to Drive Industry Expansion
The poultry population is prone to getting infected by several diseases, such as avian influenza, avian salmonellosis, Newcastle disease, mycoplasma, infectious bronchitis, infectious bursal disease, and others. The growing prevalence of these diseases among the poultry population is influencing the market players to introduce new diagnostics to detect these diseases in time and avoid morbidity cases.
Moreover, the rising government support to control zoonotic disease and support poultry farmers in maintaining flock health is expected to surge the adoption rate of poultry diagnostic products.
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According to the U.S. News & World Report, avian influenza infected more than 60 million chickens, turkeys, and other birds in the U.S. till October 2022.
Lack of Guidance to Poultry Farmers About Poultry Diseases May Restrain Industry Expansion
The U.S. government is actively investing to help poultry farmers maintain poultry health. However, there are still impediments regarding the awareness of poultry health practices. For instance, in December 2022, a small flock of 50 birds suffered from mortality due to an outbreak of highly pathogenic avian influenza (HPAI), as the State of Vermont. This localized outbreak reinforces the importance of public awareness and vigilance among poultry owners, farmers, and hunters to report sick and dead birds in the U.S. Such instances support the fact that there is a lack of proper guidance and access to veterinary care. This is limiting the adoption of poultry diagnostics products and consequently U.S. poultry diagnostics market growth.
By product, the market is segmented into instruments and consumables & kits.
The consumables & kits segment dominated the U.S. poultry diagnostics market share in 2022. The segment growth is mainly driven by the high adoption rate of rapid diagnostic kits, which provide quick results and reduces the need for a veterinary visit. This reduces the economic burden on poultry farmers and delivers medical care in farm settings. The timely diagnosis offered by such products prevents microbial transmission and culling. Thus, the benefits offered by these kits are contributing to the segment growth.
By technology, the U.S. poultry diagnostics market is segmented into enzyme-linked immunosorbent assay (ELISA), polymerase chain reaction (PCR), immunofluorescent assay, hemagglutination assay, and others.
The enzyme-linked immunosorbent assay (ELISA) segment held the largest share of the poultry diagnostics market in 2022. The higher sensitivity and specificity offered by the ELISA technique for demonstrating accurate results have majorly contributed to its increased adoption in the market. The increased adoption encouraged market players to develop ELISA software that can assist them in storing test results and analyzing them as per their preference, contributing to its segment growth.
Based on disease indication, the U.S. market for poultry diagnostics is classified into avian salmonellosis, avian influenza, Newcastle disease, mycoplasma, infectious bursal diseases, and others.
The avian influenza segment held a dominant share in 2022. The constant genetic modification in the strain of avian influenza (HPAI) has led to the development of a new pathogenic virus, which can mutate in the host body and become contagious compared to the previous one. These strong abilities of the modified variant have contributed to the rising prevalence of avian influenza infection in the country.
By end-user, the market is segmented into veterinary hospitals & clinics, veterinary diagnostics laboratories, and others.
The veterinary diagnostics laboratories segment dominated the market in 2022. The growing extent of the spread of different infections in the poultry industry and the initiatives taken by the regulatory authorities to monitor the illness of infected birds primarily contribute to the segment growth.
In terms of the competitive landscape, IDEXX Laboratories, Inc. dominated the U.S. market in 2022. The company offers a wide range of products for poultry diagnostics. The company is focused on expanding its product accessibility and availability by broadening its distribution network in over 170 countries. The company has a strong presence in the U.S. market, leading to its dominance across the country.
Some major players with a considerable presence in the U.S. market are Zoetis Services LLC and Thermo Fisher Scientific Inc. Zoetis Services LLC’s poultry products include FluDETECT and ProFLOK, which are indicated to diagnose multiple diseases such as infectious bursal disease, infectious bronchitis virus, Newcastle disease virus, and avian influenza virus. Thermo Fisher Scientific Inc. captured a notable share in 2022 due to its strong product offering in the area of laboratory diagnostics. Other key players, such as Biochek, BioNote, Vimian, GD, and Innovative Diagnostics are focusing on expanding their production capacity to strengthen their presence in the U.S. poultry diagnostics market.
An Infographic Representation of U.S. Poultry Diagnostics Market
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The U.S. poultry diagnostics market research report provides a detailed analysis of the market. It focuses on key aspects such as the prevalence of major poultry diseases in the U.S. and key industry developments. Additionally, it includes technological advancements in poultry diagnostics and the impact of COVID-19 on the market. Besides this, the report also offers insights into the market trends and highlights key industry dynamics. In addition to the aforementioned factors, it encompasses several factors that have contributed to the growth of the market over recent years.
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ATTRIBUTE | DETAILS |
Study Period | 2019-2032 |
Base Year | 2023 |
Estimated Year | 2024 |
Forecast Period | 2024-2032 |
Historical Period | 2019-2022 |
Growth Rate | CAGR of 11.3% from 2024 to 2032 |
Unit | Value (USD Million) |
Segmentation | By Product
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By Technology
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By Disease Indication
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By End-user
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Fortune Business Insights says that the U.S. market was worth USD 445.4 million in 2023.
The market is expected to exhibit a CAGR of 11.3% during the forecast period (2024-2032).
By product, consumables & kits held a dominating market share in 2022.
IDEXX Laboratories, Inc., Zoetis Services LLC, and Thermo Fisher Scientific Inc. are the top players in the market.
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