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The global upcycled fashion market size was valued at USD 7,596.84 million in 2023. The market is projected to grow from USD 8,253.97 million in 2024 to USD 16,701.28 million by 2032, exhibiting a CAGR of 9.21% over the forecast period.
Upcycling is the process of transforming used and discarded items into new products with higher market value. Upcycled clothing uses unwanted and wasteful textiles, clothing scraps from textile factories, and deadstock of garments to create new products, such as designer apparel, accessories, and footwear, among others. In recycled clothing, there is often a mix-match approach with many types of fabrics repurposed into clothing. Thus, new items are refashioned from a combination of waste materials. The repurposed clothing market has witnessed healthy growth for the past few years, driven by the aim to reduce the fashion industry’s environmental impact, increasing consumer consciousness regarding the impact of their choices, and the desire for unique, sustainable clothing.
Upcycled clothing is not just about waste reduction, but also a revolutionary approach that redefines the lifecycle of garments, transforming outdated or unused textiles into stylish and trendy pieces. This practice has allowed for constant evolution in fashion items, catering to individuals’ desire for novelty and self-expression without leaving additional negative traces of fast fashion clothing.
The COVID-19 pandemic caused unprecedented disruptions across industries, and the fashion industry wasn’t an exception to it. The negative impact was brought about by a sharp decline in spending power and customer consumption patterns, which resulted in overstocking in warehouses. The global value of excess inventory for the spring/summer 2020 season ranged between USD 140 and 160 billion, which is more than double the normal value. This forced many players to reinvent themselves to manage excess stock and find a solution with upcycling.
Increased Transparency, Ethical Manufacturing, and Integration of Technology
Consumers are becoming increasingly interested in knowing and understanding where their clothes come from, what they are made of, and how. Brands are responding by being more transparent about their supply chains and implementing ethical manufacturing practices. This is driven by consumer willingness to pay more for eco-friendly and sustainable upcycled clothing. Furthermore, the use of data and Artificial Intelligence (AI) is helping brands enhance their sustainability. AI is used to design digital samples, predict fashion trends, and provide virtual fitting rooms, reducing waste and improving customer satisfaction levels.
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Alarming Impact of Textile Waste
One of the primary drivers for the rise of reused clothing is the alarming impact of textile waste. The fashion industry is infamous for its high levels of waste and pollution, with millions of tons of clothing ending up in landfills every year. The Ellen MacArthur Foundation, a U.K.-based charity promoting circular economy, cited that over USD 500 billion is lost each year owing to clothing underutilization. Also, the survey conducted by the foundation stated that the average American is said to dump about 37kg/81 pounds of clothes every year. At the same time, it further mentioned that around 85% of the garments produced end up in landfills or get burned. Upcycling addresses this concern by giving new life to discarded garments, thereby reducing waste and conserving resources.
Rise in Demand for Sustainable Fashion
Consumer demand for sustainable and ethical fashion has surged in the last couple of years, particularly among younger generations. These consumers prioritize eco-friendly practices and are drawn to the creativity and individuality that recycled clothing offers. Every upcycled piece is often one-of-a-kind, fulfilling the desire for personalized and unique fashion. Additionally, designers and brands are increasingly incorporating upcycling into their business models. For instance, Loro Piana, Italian Maison offering high-quality textiles, recently launched a new sustainable collection, “Loro”-Re-Cashmere for all, which includes signature pieces made from a mixture of recycled and new, undyed cashmere. This collection circularly uses existing waste materials, creating ageless and genderless pieces and signifying the luxury industry’s commitment to the responsible use of resources.
Moreover, upcycled fashion items support a circular economy by extending the life cycle of waste materials and products. This approach minimizes the need for new raw materials and reduces the overall carbon emission of the fashion industry.
Higher Costs Associated with Upcycled Fashion
The upcycled fashion industry, while beneficial in many ways, does have certain downsides of its own. These disadvantages include the potential for higher costs due to the labor-intensive nature of crafting unique items, limited scalability for large-scale production resulting in a higher price of items, and sometimes, difficulty in sourcing suitable raw materials for high-quality upcycled products. Besides, upcycled fashion can sometimes compromise on quality and durability as it often uses waste materials. Therefore, the final product might not last as long as new items made from fresh fabrics. Furthermore, the upcycled items can sometimes be perceived as less desirable or inferior to new ones. Overcoming the stigma associated with repurposed or second-hand items stands as a significant marketing challenge. Moreover, designers are constrained by the materials available to them, which can limit creativity and result in a less diverse range of products. These aspects are likely to hamper the upcycled fashion market growth.
Diverse Collection of Clothing Items to Lead Growth of Apparel Segment
By type, the market is divided into apparel, accessories, footwear, and others.
The apparel segment is likely to hold the majority of the market share during the forecast period of 2024-2032. Upcycling is becoming more popular as it addresses the environmental issues associated with fast fashion by reducing waste and conserving resources. Also, consumers are becoming more aware of their choices and seeking sustainable fashion alternatives for clothing, leading to the growth of the apparel category.
Meanwhile, the accessories segment is forecasted to record the fastest CAGR. This segment includes handbags & wallets, gloves, scrunchies, scarves, braided hairbands, brooches, and others. Many brands are coming forward and engaging in innovative upcycling, finding creative ways to repurpose materials. For instance, in November 2021, Ferragamo, the renowned Italian luxury fashion house, revealed a limited edition capsule collection called Icon-up. The collection comprised 300 pieces showcasing women’s shoes and belts, all upcycled from the brand's extensive inventory. Furthermore, this carefully curated collection featured elegantly adorning upcycled ballerinas, iconic printed scarves, and charming bows crafted from the fabric. Also, each product in this exclusive collection was packaged in reusable dust bags, which were also made from existing fabrics.
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High Desire for Innovative and Unique Clothing to Lead to Growth of Women’s Category
By end-use, the market is segmented into men, women, unisex, and others.
The women segment is projected to dominate the market in the coming years, contributing to the largest revenue and share. Women enjoy the process of shopping for clothes and revising their wardrobes as it allows them to express themselves and their creativity. It also enables them to be an active participant in the fashion industry. Women tend to be excited about trying on different looks and have more aesthetic freedom to choose from a variety of clothing, accessories, and cosmetics. Thus, the wide availability of fashion products and their appetite for fashion contributes to higher revenue generation by the women’s segment.
Meanwhile, the men’s segment is anticipated to record the fastest CAGR over the forecast period. Primary factors contributing to the growth of the segment include the growing interest of men in fashion. Modern men, especially the younger generation, are paying more attention to their appearance, and therefore, retailers, too, have shifted their responsiveness toward menswear. Better lifestyles and cultural trends surrounding male interest in fashion have resulted in increased willingness among men to spend more on their appearance. Furthermore, the growing influence of social media platforms and inspiration from celebrities and sports personnel are encouraging men to shop more, which, in turn, is likely to supplement the segment’s growth.
Convenience Brought by Online Channels to Boost Growth of Online Distribution Channels
Based on distribution channel, the market is segmented into online and offline.
The online distribution platform segment is projected to grow significantly with the fastest CAGR owing to an increase in the number of smartphone users and rising penetration of internet. Widespread usage of e-commerce channels, ease of use, accessibility to a wide range of collections from the comfort of home, rapid deliveries, and offers & sale discounts provided by e-commerce retailers are some of the few aspects boosting the growth of the segment. Moreover, brands promote their products online via popular personalities or influencers, which further stimulate the segment’s growth.
Meanwhile, the offline distribution channel segment accounted for the largest share of the market in 2023. Brick-and-mortar stores, specialty stores, and designer showrooms offer consumers access to a wide variety of product ranges and free trials. Additionally, a more personalized shopping experience and knowledgeable staff who can assist at offline stores contribute to the segment’s growth.
Geographically, the market is divided into North America, South America, Europe, Asia Pacific, and the Middle East & Africa.
Asia Pacific Upcycled Fashion Market Size, 2023 (USD Million)
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Europe held the largest share in 2023 in terms of revenue and is expected to maintain its leading position in the market. The regional market’s growth is driven by government initiatives to promote a digital circular economy, stringent regulations imposed by authoritative bodies of different countries to address environmental impact concerns, and alarming levels of carbon emissions. Consequently, favorable policies are present for brands that work toward sustainability, which supports the regional market’s growth. For instance, the U.K. government launched an R&D project, National Interdisciplinary Circular Economy Research on Circular Economy. The project has an investment of USD 32 million for the period of 2021-2025. These ongoing R&D projects and investments around upcycled fashion are playing a vital role in driving the European market’s growth.
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The Asia Pacific market is expected to record the fastest CAGR during the forecast period of 2024-2032. The growth of the region is likely to be driven by growing government incentives and favorable policies to reduce carbon emissions of businesses. Developing countries, such as India and China are displaying enormous interest in meeting resource efficiency and circular economy strategies, which is projected to supplement the regional market’s growth.
Government Auxiliary Activities to Strengthen Competition Amongst Market Players
The upcycled fashion market is consolidated in nature. Market players are undertaking sustainable practices and maintaining transparency with their customers regarding their manufacturing processes and where their materials are sourced from. This is increasing consumers’ confidence about their choices. Additionally, brands are leveraging government schemes, including various grants, tax breaks, subsidies, and regulatory support, which is serving as a strong catalyst for companies seeking to adopt circular economy principles. Additionally, rising mergers and acquisitions among players is expected to reinforce market dynamics. For instance, in October 2022, La Bouche Rouge, a French clean beauty brand, entered an innovative collaboration with Gianvito Rossi, an Italian luxury shoe and accessories brand. Under this collaborative partnership, a limited edition collection featuring upcycled leather cases for two exclusive lip shades were launched. These lip shades include Gianvito Red: Satin - Bright Bluish Red and Gianvito Pink: Balm - Nude Pink.
The report provides a detailed analysis of the market and focuses on key aspects, such as competitive landscape, services, and leading product types. Besides this, it offers market insights and highlights key industry developments. In addition to the aforementioned factors, the report encompasses several factors that have contributed to the growth of the market in recent years.
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ATTRIBUTE | DETAILS |
Study Period | 2019-2032 |
Base Year | 2023 |
Estimated Year | 2024 |
Forecast Period | 2024-2032 |
Historical Period | 2019-2022 |
Growth Rate | CAGR of 9.21% from 2024 to 2032 |
Unit | Value (USD Million) |
Segmentation
| By Type
|
By End-use
| |
By Distribution Channel
| |
By Region
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According to Fortune Business Insights, the global market size was valued at USD 7,596.84 million in 2023 and is anticipated to reach USD 16,701.28 million by 2032.
In 2023, the Asia Pacific market value stood at USD 2,179.25 million.
Recording a CAGR of 9.21% the market will exhibit a steady growth rate during the forecast period.
By type, the apparel segment dominated the market.
Rising environmental awareness and need for sustainable solutions to minimize pollution and waste generated by the fashion industry are the factors driving the market’s growth.
Ferragamo, La Bouche Rouge, Hublot, Rothy's, and Todd Snyder are a few significant players in the global market.
Europe held the highest market share in 2023.
Increased transparency, ethical manufacturing, and integration of technology in upcycled fashion is likely to encourage the adoption of these products.
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