Waffle Mix Market Size, Share & Industry Analysis, By Packaging (Stand-up Pouches, Stand-up Bags, Others), By Distribution (Supermarkets/Hypermarkets, Convenience store, Online Retail, Others) And Regional Forecast, 2024-2032

The market for waffle mixes has seen notable growth recently and is expected to continue to grow soon. Waffle mixes are easy-to-use, cost-effective ingredients for professional bakers. When it comes to convenient breakfast options, customers look for products that meet their dietary needs without sacrificing flavor or taste. Waffles contain high-quality ingredients like cage-free eggs and offer the convenience of a quick breakfast along with the health benefits of whole grains, protein, and fiber in a classic taste.

Birch Benders Waffle Mix (USA), a gluten-free and grain-free product that uses a combination of almond flour, egg, hazelnut flour, and organic coconut flour to replace traditional grain ingredients.

In terms of breakfast, convenience continues to be a determining factor as consumers seek cheap, simple meals at home rather than eating out; waffles are becoming increasingly popular as a breakfast option. Consumers generally prefer packaged waffle mixes due to a busy lifestyle and less time left for cooking.

Consumers prefer whole wheat waffle mixes because they are now inclining towards a healthy lifestyle. Companies like Swiss Bake Ingredients Pvt. Ltd. and Bob’s Red Mill focused on expanding their product portfolio of the gluten-free market segment to attract a broader consumer base and strengthen the long-term prospects of gluten-free foods. In November 2020, Maple Grove Farms, a maple syrup Confections Company, diversified its line and launched a gluten-free & organic waffle mix.

However, according to the American Heart Association, most people consume 2-3 times the recommended daily limit for added sugar.  The waffles are made from refined flour and topped with high-sugar syrup. They can promote insulin resistance and increase the risk of obesity, type 2 diabetes, and other diseases. This can restrain the growth of waffle mix in the forthcoming years.

Key Market Driver -

Increase in Demand for Convenience Foods

Key Market Restraint -

Negative Impact on Health

Key Players Covered:

The leading manufacturers operating in this market are Bob’s Red Mill, L Catterton, General Mills Inc., Arrowhead Mills, Julian Bakery, Inc., Classique, Pearl Milling Company, Cup4Cup, LLC, Hungry Jack, Continental Mills, Inc., and others.

By packaging, stand-up pouches are expected to hold a significant market share. Stand-up pouches ensure a high level of protection with multiple layers for the food products. Available with tear notches for easy opening and zip lock/ zip-seal closure for safe store pouches stand out on the shelf amidst the bag-in-box formats and allow the consumer the option of storing the rest product for later. For instance, Birch Benders Micro-Pancakery of Denver partnered with Bell-Carter Packaging to shift their packaging from glass jars to stand-up pouch formats as pouch offered a less expensive option and longer shelf life.

By distribution, Supermarkets/Hypermarkets are anticipated to exhibit robust growth; these are the primary option for the household to shop for food. Waffles' popularity has increased as consumers seek simple, inexpensive meals at home instead of eating out. However, due to COVID-19, people shifted to online retail due to convenience and safety. It also provides exciting discounts and various variety to the customer, so online channel is also expected to witness growth.

Regional Analysis

Europe is anticipated to witness a significant share in the waffle mix market. Today, waffles have become their breakfast, brunch, and dessert dishes and part of their menu at home and when dining out. For instance, Dawn Food Products, Inc. provides a waffle mix with no preservatives and all-natural flavors. The Kathi German Waffle Mix is another perfect mix for breakfast or brunch. This artisan German baking craft bridges the gap between German and North American baking traditions.

North America is expected to witness a considerable demand for waffle mixes in the upcoming years. In Mexico, waffles are mixed into different meals, including lunch sandwiches and other brunch dishes, which have become customers' favorites. Butter waffles are paired with eggs, bacon, or sausages, making them a must-have brunch scene. Asia-Pacific region is emerging as a key region in the pre-mix market. Changes in lifestyles, increasing working population, and less time available for cooking lead to increasing demand for easy-to-prepare foods, benefiting the waffle mix market.

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Segmentation

Key Industry Developments

• In March 2020, Kodiak Cakes, created the Kodiak Cakes Carb-Conscious Waffle Mix, which has less starch than other branded mixes in their line-up and is still delicious.


• In June 2020, Birch Benders, Denver, a maker of organic waffle mixes, has tailored its latest offerings for consumers who demand healthy, low-carb, no-sugar breakfast products.