Wallpaper Market Size, Share & Trends Analysis Report By Product (Vinyl, Nonwoven, Paper, and Fabric), By Application (Residential and Commercial), By Distribution Channel (Online and Offline), and By Regional Forecast, 2024-2032

The global wallpaper market size is poised to expand at a substantial CAGR over the study period. Increasing urbanization rapidly will lead to a rise in the demand for modern interiors, which will, in turn, boost the wallpaper market globally. Wallpaper is the designer patterns, textures, and digital images used on the wall as a decorative material. The material is utilized for interior decoration, which is applicable domestically and commercially per the need and material required.

• For instance, according to the U.N  (United Nations) Department of Economic and Social Affairs, data of July 2021, 68% of the world population is expected to be urbanized by the end of 2050.

Global rise in the real estate sector will also act as a driving factor for the wallpaper industry with increasing residential and commercial properties. Real estate is the world's fastest-growing industry, accelerating the demand for interior designs.

• For instance, according to financial express data of October 2022, the Indian marketplace for interior design was estimated at USD 23.2 billion in 2020, and it is anticipated to grow to USD 38.2 billion by 2027.

Impact of COVID-19 on the Wallpaper Market

The Covid-19 impact "is expected to be negative on the wallpaper industry. The global lockdown affected a large number of the population, with the shutdown of industries, markets, and logistics. The market was paused, resulting in a low production and supply chain rate. Import and export were banned temporarily as countries seized their border for customs, import, and export-like activities to control the pandemic spread worldwide.

• For instance, according to the OEC(Observatory of Economic Complexity) World, between 2019 -2020, the exports of wallpaper decreased by -9.16%, from USD 1.62B to USD 1.47B.


• For instance, according to World Economic Forum data on January 2022, The worldwide supply chain continues to be affected by challenges relating to the COVID-19 pandemic, including delays and disruption.

Key Insights

The report will cover the following Key Insights:

• Drivers, restraints, and opportunities prevailing in the market


• Impact of COVID-19 on the wallpaper market


• Key Development and Launches by major key players in the market


• Overview of wallpaper and interior designer Industry - For Key Hair Products

Analysis by Product

The vinyl wallpaper segment is the most demanded product type in the wallpaper market because of its versatile style, durability, and flame-resistant quality, which is higher in vinyl wallpaper. Vinyl wallpaper can be used in kitchens and bathrooms as it has qualities like easily cleanable textures and being water-resistant at the same time. Vinyl is the budget-friendly option for both commercial and residential purposes, acting as a substitute for wall painting and POPs

Analysis by Application

The commercial segment of the wallpaper market is expected to grow in the future forecasted period. The rise in commercial infrastructure and highly public places such as cafes, restaurants, clubs, bars, and others will drive the retail segment.

Analysis by Distribution Channel

The offline segment will lead the wallpaper market as people prefer specialty stores because of the availability and touch & feel factor. One can easily match the theme and style in physical appearance, which is impossible in the online segment. The guidance of the expert staff is also one of the advantages that consumers avail and get the best according to the size, pattern, texture, color, and other factors they need.

Regional Analysis

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North America is expected to dominate the wallpaper market in the forecasted period, owing to the developed countries like the USA, Mexico, Canada, and others with high disposable income groups. A large number of the population is inclined toward home renovation activities. COVID shifted the demand for home decoration and aesthetics as people spend time in their households because of the global lockdown. The U.S. population is highly adapted to changes, and generation shifts for aesthetics on a budget drive the wallpaper industry.

• For instance, The United States had an estimated residential real estate of 331,893,745 on 1 July 2021, according to the U.S. Census Bureau.


• For instance, according to the data of the U.S Energy Information Administration on 3 December 2020, U.S commercial properties have seen a rise of 6% in commercial buildings, and commercial square footage has estimated a growth of 11%


• For instance, more than 75% of American homeowners, according to Porch.com, have completed at least one home renovation project since the pandemic began.

Key Players Covered

• such as Asian Paints


• Brewster Wallpaper Corporation


• Sangetsu Corporation


• AS Creation Tapeten AG


• Grandeco


• York Wall Coverings Inc.


• The Romo Group


• 4walls


• F. Schumacher & Co.


• Osborne


• Little

Wallpaper Market Segmentation Analysis:

Key Industry Developments

• Asian Paints collaborated with "Sabyasachi," the Indian luxury clothing brand by the renowned fashion designer Sabyasachi Mukharjee to create a luxury home interior wallpaper collection on 27 October 2022.


• York Wall Coverings Inc., May 2022, launched an all-new collection of art and craft moment to support the art and craft of the artist; the new wallpaper has an antique historical design for the concept.