Water Flosser Market Size, Share & Industry Analysis By Product (Countertop, Cordless), By End-Use (Dental Clinics, Households, Hospitals), By Distribution Channel (E-commerce stores, Supermarket/hypermarket) And Regional Forecast, 2024-2032

The water flosser market has seen significant growth over recent years, driven by increasing awareness of oral hygiene and advancements in dental care technology. Water flosser is a handheld device that sprays streams of water to help wash the teeth or eliminate food stuck between the teeth. Its capability to offer deep cleansing, enhanced the health of the teeth, and being ideal for people with a brace is assisting to hike its preference rate. The increasing production of smart water flosser which has, ability to massage the gum, equipped with low-noise modes, which is also rechargeable and portable is acting as an opportunity for the market growth. For instance, Oracura Smart Water Flosser OC010 comes with the ability to eliminate up to 99.9% of the plaque, has low-noise modes, and also possesses portability and rechargeability.

The escalating expenses made on dental health in countries all over the world is acting as a driving factor for the market growth. For instance, the data published by the American Dental Association, in 2018 the United States Dental Spending is assessed to be USD 136 billion. In addition, the rising number of millennial parents who are well aware of the various children's dental products, including water flosser, is helping to spike the consumption rate. For instance, the data released by the National Retail Federation in April 2018, is declaring that 50 percent of children in the United States are children of millennial generations.

Nevertheless, its substitute products such as wax flosser, non-wax tape, and others possessing a strong market presence is acting as a hampering factor for the market growth.

Key Market Driver -

The rising expenditure made on dental health is acting as a driving factor for the market growth.

Key Market Restraint -

Availability of substitute products is assisting to restraint the market growth.

Key Players Covered:

• Water Pik, Inc.


• Ginsey Home Solutions


• Hydro Floss


• Oral Breeze


• ToiletTree Products, Inc.

Regional Analysis:

On the basis of region, the water flosser market is divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

North America is estimated to exhibit a dominant share and is expected to continue throughout the forecast period of 2021-2028. The presence of large number of cigarette smokers is assisting in hiking the usage of the product owing to the increasing awareness of smoking led to tooth decay, tooth fallout, and others. For instance, the data issued by the Center for Disease Control and Prevention is stating that 14 out of every 100 adults in the United States are evaluated to be smoking a cigarette in 2019. In addition, the United States possessing a massive number of alcohol consumers has thereby increased the demand for the product. For instance, the data published by the National Survey of Drug Use and Health in 2019,  is stating in the United States 85.6 percent of people of age 18 and above are assessed to have drunk alcohol in some point in their life.

Asia Pacific is projected to embrace a crucial presence in the water flosser market, owing to possessing a large number of the elderly population who are prone to teeth issues. For instance, the data released by the United Nations Economic and Social Commission for the Asia Pacific, in 2019, 60.1 percent of the older population of the world are evaluated to be present in Asia Pacific region. In addition, the enormous consumption and production of sweet products such as Jalebi, Dharwad Pedha, Gulab Jamun, and others in countries such as India, Pakistan, Nepal, and others resulted to increase in the number of people with tooth issues has led to spike the need for the product.

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Water Flosser Market Segmentation Analysis

By Product 

On the basis of product, the water flosser market is bifurcated into a countertop and cordless. Cordless is anticipated to be the dominating segment owing to the offering of portability which is providing convenience to consumers while traveling or being at a remote place. Similarly, the product's ability to provide flexibility while cleansing at multiple angles boosted the preference rate.

By End-Use

Based on end-use, the water flosser industry is fragmented into dental clinics, households, and hospitals. Dental clinics are projected to be the leading segment on account of the increasing number of people with oral disorders seeking professional dental assistance.

By Distribution Channel 

By distribution channel, the water flosser industry is fragmented into e-commerce stores and retail stores. Retail stores are expected to be the larger segment due to its ability to help eliminate delivery time, and the presence of salesman to guide the consumer for their specific need boosted the utilization of this segment.

Key Industry Developments-

• In December 2019, Xiaomi announced the  introduction of its MIJIA Electric Teeth Water Flosser. The device is also equipped with a new carbon brush intelligent permanent magnet motor.


• In September  2020, Waterpik declared the launchof its its 2 new water flossing model. This features a four-hour rapid charge, two pressure settings, 45-second water capacity and four tips.