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White sugar, commonly known as table sugar is made using either beet sugar or cane sugar that has undergone refining process. The white sugar has high usage in regions such as North America and Europe, which are major confectionery markets. The white sugar market is witnessing significant growth owing to its increase in consumption of confectionery and bakery items across the world.
The chocolates and other confectionery products are widely consumed as a snack by the consumers due to their convenience of consumption and high-energy content. Along with this, the trend of snacking in between the meals among the consumers has positively influenced the market growth of white sugar.
White sugar is widely utilized in various food and beverage products as a sweetening agent, especially in confectionery and bakery products and this has driven its market growth.
The rising consumer awareness about the negative health effects of high sugar consumption prevents the growth of the market. The high consumption of sugar leads to increase in weight, blood sugar problems, and cardiovascular diseases associated.
Key Market Driver -
Wide Utilization in Food and Beverage Industry
Key Market Restraint -
Negative health effects due to high consumption
The key companies operating in the global white sugarmarket are, Südzucker AG, Tate & Lyle Sugars, Ltd, Imperial Sugar Company, Nordic Sugar A/S, DOMINO FOODS INC, American Crystal Sugar Company, Cargill, Incorporated, Taikoo Sugar Limited., Wholesome Sweeteners Inc.and NSL Sugar.
The white sugar market is segmented by type, distribution channel, and geography. The granulated white sugar segment type dominated the white sugar market owing to its wide production and easier dissolvability. Further, the increasing demand for products such as jams, marmalades, chewing gums and others have boosted its market growth.
The hypermarkets and supermarkets are the leading distribution channel as they offer a wide range of grocery and other household products under the one roof. These mass merchandisers offer a wide range of products in different brands and price range. The convenience of shopping along with various bundling discounts have positively impacted the business of white sugar.
Asia Pacific region is witnessing a robust growth in the white sugar market due to the wide cultivation of sugarcane. The availability of abundant raw material in countries such as India, China and Japan due to their favourable climatic conditions have boosted its regional market growth.
Europe is anticipated to observe substantial growth in the foreseeing years, as it is one of the largest sugar consuming regions in the world. Countries such as the U.K. and Spain are among the highest consumer of white sugar. Moreover, the established confectionery sector in the region has aided in the white sugar market growth.
North America is expected to witness a significant growth in the white sugar market due to the gradual increase in consumption of white sugar and other processed food products. According to the U.S. Department of Health and Sciences, above 90% of the individuals in the U.S. consume more white sugar than the government recommended limits on daily basis. Further, the rise in number of fast food restaurants in the region has propelled its market growth.
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