Whitening Mask Market Size, Share & Industry Analysis, By Product (Face, Hands, Legs, Others), By Material Use (Synthetic, Natural), By End Users (Male, Female) and regional Forecast, 2024-2032

The promotional campaign done on skin whitening products boosted the demand of whitening mask. The growing number of skin diseases due to the exposure to ultraviolet radiation drives the needs of the product as it has the ability to deeper cleanse and remove impurities from the skin and has the capability to improve blood circulation. Furthermore, due to water and air pollution across the globe, large number of people absorb unwanted impurities in their body and this product act as a great tool for preventing skin problem or diseases that could occur. According to the data released by Pure Earth, above 200 million people are estimated to be affected by toxic pollution worldwide.

The rising popularity of skincare products acts as one of the major driving factor for the growth of the market. The growing number of aging population also propels more traction as the product also comes with not only whitening capability but also has an anti-aging solution. According to the data published by the United Nations, in 2017 the global aging population which is above the age of 60 years are estimated to be 962 million people. Additionally, people having exposure to sunlight is generating more skin issues this in turn is simultaneously driving the market growth.

However, people with sensitive skin have an allergic reaction to the product also hampers the market growth.

Key Market Driver -

The growing popularity of the consumption of skincare products act as one of the major driving factor for the market growth.

Key Market Restraint -

Sensitive skin having allergic reaction act as a restraining factor for the market growth.

Key Players Covered:

Shanghai Chicmax, Pechoin, Costory, Yalget, Herborist, DR.JOU Biotech,Loreal, Avon, Unilever, and others are the key players operating in this market.

The global whitening mask market is segmented into product, material use, and end-user.

On the basis of product the market is divided into face, hands, legs, others. Face segment is anticipated to be the largest segment on account of large percentage of the promotional campaign is done on face whitening mask, and most people still doesn’t have much awareness of hands and legs whitening mask.

Based on material use the market is segmented into synthetic and natural. The natural segment is anticipated to be the larger market shareholder due to lesser side effects to the skin, natural ingredients have a healing capability, and others.

By end-user the market is fragmented into male and female. Women segment is projected to be the larger segment as women are more conscious about beauty products as compared to men, and the majority of men are not concern about maintaining a lighter skin tone.

Regional Analysis:

On the basis of region the market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

The Asia Pacific is projected to be the dominating region during the forecast period of 2020-2027. The region possessing an obsession about owning a light skin tone is driving more consumption of this product. Due to the growing number of manufacturing industries in this region there is an increase in contamination of land, water, and air which is also affecting the skin through the absorption of unwanted impurities. Additionally, the growth of the economy is leading to more people possessing higher purchasing power which is resulting to increasing the spending on skincare products including whitening mask. According to the data published by the trading economy, India’s disposable personal income in 2019 was valued at USD 2.94 trillion which is a rise from 2018 of USD 2.74 trillion.

North America is estimated to show a significant growth during the coming years owing to a large percentage of the population in this region give importance to maintaining healthy skin. According to the data published in ‘The skincare industry is booming’ article, in 2018 the skincare product in the United States is estimated to rise by 13% reaching 5.6 USD billion. Furthermore, the product has the tendency to not only lighten the skin and also helps to keep the skin healthier help to attract more people in this region.

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Segmentation

Key Industry Developments

• In November 2019, Nikka announced the launch of glow peel off mask which is meant to helps acheive perfect glowing skin. This product is design to target people with skin concern and remove dead skin cells.


• In April 2018, Kiko declared the introduction of its bright lift mask it is meant to work on all types of skin comes with intensive lifting mask, and masque lifting intensif.