Wine Packaging Market Size, Share, and Industry Analysis By Material (Plastic, Glass, Paper & Paperboard, and Others), By Packaging Type (Primary, Secondary), By Product Type (Bottles, Barrels & Kegs, Bag-in-Box, Boxes & Cartons, Labels, and Others), and Regional Forecast, 2024-2032

Wine packaging is done to shield and preserve the quality of wine stored within it and should be kept untouched with respect to flavor and aroma so it cannot change while coming in contact with packaging. Wine has many health benefits, as it works as an antioxidant, lowers bad cholesterol, reduces blood sugar, and may also help combat inflammation. Owing to such benefits, wine consumption throughout the world is increasing, contributing to the growth of the wine packaging market.

• For instance, Italy is one of the largest producers of wine, and according to Our World in Data, the production of wine has increased from 2019 to 2020 by 0.20 million tons, and the increasing production of wine is helping the wine packaging market growth.

Wine packaging can influence the customer's perception and eventually lead to the acceptance of the product. When it comes to wine, the packaging itself appears to have a greater impact on the consumer than other external indications such as brand name, price, and others. Thus, the visual representation of the packaging to give the product a premium look is driving the growth of this market. Furthermore, manufacturers of wine and its packaging are aligning their production to their sustainability goals by providing eco-friendly packaging. The rising demand for packaging that has fewer environmental impacts is fueling the growth of the wine packaging market.

Glass is prone to breakage, and some casualties during the transit can spill the product, restraining the growth of the wine packaging market. Furthermore, glass is difficult to sort when broken and if broken down too finely, glass may become too difficult to reprocess. When recyclers find it too difficult or expensive to separate glass, they send the entire stream to the landfill, harming the environment and impeding the growth of this market.

The COVID-19 pandemic impacted the global economy in the worst possible ways. The markets have seen negative demand due to the ceased borders shortage of raw materials and disrupted supply chains. The wine packaging market has also seen negative impacts of the pandemic as people were more concerned about their health and started the minimal or no consumption of alcoholic products. Initially, due to the lockdown, manufacturing units and shops were closed, which led to a decline in the sales of the products, leading to the restricted growth of the wine packaging market. However, the post-pandemic has been experiencing positive growth.

KEY INSIGHTS

The report covers the following key insights:

• Recent Advancements in the Wine Packaging Market


• Key Industry Trends


• Regulatory Landscape for the Wine Packaging Market


• Key Industry Developments (Mergers, Acquisitions, and Partnerships)


• Impact of COVID-19 on the Wine Packaging Market

SEGMENTATION

ANALYSIS BY MATERIAL

Based on material, the market is segmented into plastic, glass, paper & paperboard, and others. The glass segment  dominates the wine packaging market. Glass is nonporous and impermeable. Therefore, there are no interactions between glass packaging and products to affect the flavor of food and beverages, therefore enhancing the growth of this segment.

ANALYSIS BY PACKAGING TYPE

Based on packaging type, the market is segmented into primary and secondary. The primary segment holds the largest share in the wine packaging market. Primary packaging is designed to safeguard the product, offer durability, maximize the chances of harmless delivery, and ensure that the item arrives in its original condition. The primary packaging of the wines enhances their appearance and helps attract customers, boosting the growth of this segment.

ANALYSIS BY PRODUCT TYPE

Based on product type, the market is segmented into bottles, barrels & kegs, bag-in-box, boxes & cartons, labels, and others. The bottles segment dominates the wine packaging market. Bottles are best suited for packaging alcoholic beverages. The easy customizability and printability offered by bottles are driving the segment growth.

REGIONAL ANALYSIS

By region, the wine packaging market has been studied across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. Europe holds the largest share of the wine packaging market. The high consumption and production of wine in the European region are enhancing its growth. North America is growing at a significant rate. The growing demand for wine due to its health benefits and the initiative taken by manufacturers for the development of innovative packaging are contributing to the growth of this region.

Asia Pacific is the fastest-growing region in the wine packaging market. The region is experiencing a boom in the population and the continuous rise in the percentage of people consuming alcoholic products is bolstering the growth of this region. Latin America is forecasted to grow at a moderate rate. The growing investments in countries such as Mexico, Brazil and Argentina by key players are boosting the growth of this region. The Middle East & Africa region will witness steady growth during the forecast period. The growing population who consume wine and the growing demand for premium packaging in countries such as Saudi Arabia and UAE is flourishing in the growth of this region.

KEY PLAYERS COVERED

The report includes the profiles of key players such as Amcor plc, Mondi, Berry Global Inc, Sealed Air, Verallia, Ardagh Group S.A., Gerresheimer, Vidrala, Trivium Packaging, Owens-Illinois Group, CCL Industries, and Westrock Company.

KEY INDUSTRY DEVELOPMENTS

• In December 2023, CCL Container introduced 100% recyclable aluminium wine bottles. The bottles are 750 ml in size and are resealable with threaded caps meant to keep wine fresh.


• In November 2023, Ardagh Glass Packaging renewed its supply agreement with Oliver Winery to manufacture its glass wine bottles. The companies partnered to implement sustainable solutions to protect the environment, including the most recent initiative of "right weighting" its glass bottles. This initiative would provide all the sustainability advantages of glass while maintaining high quality, enhancing customer appeal and lessening the overall impact on the environment.


• In July 2023, Amcor partnered with Ron Rubin Winery to launch a wine bottle made from 100% recycled PET. PET allows BLUE BIN’s bottles to have several environmental advantages when compared to traditional wine packaging, including a reduction of greenhouse gas emissions, global warming, and other environmental impacts.


• In March 2023, Cantina Goccia launched wine in a revolutionary paper wine bottle. The bottles are five times lighter than glass and have a carbon footprint 84% lower than the glass bottles.