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Women's leather jacket is acquiring more appreciation due to the availability of different styles, designs, and colors. The growing implementation of marketing strategies such as by one get one free, discounts, gift cards, and others helps attract more consumers to the product. Furthermore, the increasing number of dual-income households assists to drive more demand across the globe as it is resulting in having greater acquiring power. According to the data published by Korea Joongang Daily, in 2018 there is an estimation of 5.8 million dual-income households in South Korea which is an increase from 5.45 million of 2017. Additionally, the growing admiration of leather jackets by the youth generations such as the Millenial Generation, and Z-Generation helps to boost the consumption of the product.
The rising promotional campaigns done on television, print media, social media, and others are playing a huge role for the increase in consumption of the product. The occurrence of cold weather conditions all over the world is propelling more demand for warmer outfits including a leather jacket. Moreover, many brands coming up with stylish and attractive design attract more female consumers which in turn helps to upsurge the demand. Furthermore, the escalating number of malls especially in big cities where different types of brands are present in one location increases the number of female shoppers and this act as a boosting factor for the market growth. According to the article’ Mall Analytics’ published by the Behavioural Analytics Retail, Nov 2019, there is an estimation of 47,000 shopping centers in the United States.
However, the rising number of substitute product available in the market such as sweaters, woolen jackets, and others act as a hampering factor for the market growth.
Key Market Driver -
Increasing promotional campaigns done on the product act as one of the driving factor for the market growth.
Key Market Restraint -
Substitute product like sweater, woolen jacket, and others are acting as a restraining factor for the market growth.
The key companies operating in the global women jacket market are Bareskin, Theo & Ash, HugMe.Fashion, Texco, The Vanca, Justanned, The Chalk Factory, Noora Syedan, and others.
The segmentation of the global women's leather market is divided into byproduct, by material type, and quality.
On the basis of product, the market is divided into a bomber, flight, biker, and coat. Bomber leather jacket is majorly preferable due to its soft fabric material.
Based on material type the market is segmented into genuine leather, and synthetic leather. Genuine leather is projected to be the dominating segment due to the higher demand of genuine leather in the market, as synthetic leather is considered to be artificial leather which is having lesser value as compared to genuine leather.
By quality the market is divided into high, standard, and low. Standard quality is estimated to be the largest segment owing to its affordable price, and still acquiring attractive design, durable, and longlasting quality.
On the basis of region the market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.
Europe is anticipated to be the dominating region in women’s leather jacket market during the forecast period of 2020-2027. Women in this region are having a very high fashion sense as compared to the rest of the world which is contributing to the growth of consumption of the product. For instance, according to the top list of fashionable countries published by the US News and World Report, the top 5 countries include Italy, France, Spain, the United States, and the United Kingdom. Additionally, the increasing number of fashion shows in this region is influencing more women to adopt a leather jacket as part of the outfits. Furthermore, the growing number of working women also plays a significant role for the market growth since working women have higher purchasing power. According to the data published by the EuroStat in February 2020, 66.5% of women in Europe are estimated to be employed.
North America is expected to show a strong presence during the coming years owing to its high disposable income there is an increasing number of people shopping for clothing and apparel goods including women’s leather jacket. According to the United States Bureau of Labor Statistics, in 2018 the personal disposable income in the United States is estimated to be USD 15,521.8 billion. Additionally, the region is often to be holding a large number of national as well as international events each year such as music festivals, networking events, fashion shows, talks shows, and others where informal outfit like a leather jacket is also commonly worn and this helps to generate more demand for the market growth.
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