LED Video Walls Market Size, Share & Industry Analysis, By Type (Direct View LED Video Walls, Indoor LED Video Walls, and Blended Projection Video Walls System), By Location (Indoor, Outdoor), By Application (Retail, Airport/Railways, Control Rooms, Media & Advertising, Sports & Entertainment, Auditorium, Commercial Buildings, and Others), and Regional Forecast, 2019-2026

The global LED video walls market size was valued at USD 15.91 Billion in 2018 and is projected to reach USD 36.16 Billion by 2026, exhibiting a CAGR of 10.9% during the forecast period. North America dominated the LED Video Wall Market with a market share of 23.26% in 2018.

 Considering the current market scenario, in order to gain customer attention almost everything is displayed digitally. Businesses are trying to engage the customers as much as possible; hence, there is an increasing requirement of display solutions as it is said that the things you look at impact your decision-making process. Video displays appeal to almost every customer and therefore there has always been an ever-increasing demand for display system. Display systems have evolved over the years from black and white CRT TVs to LEDs.

The breakthrough in the industry took place when the display systems were installed outside the houses as video walls. It generated massive scope with multiple uses such as displaying advertisements, information, designs, etc. LED video walls is a type of video walls solution. It is a multipart display system that works together as a unit to display contents as on a single screen. LED video walls are a significant part of digital signage solutions. Demand for this video walls is increasing as it provides high performance, flexibility, and ease of maintenance. LED video walls offer versatile use in indoor and outdoor applications and hence are being sold for a variety of purposes.

LED video walls use varied technologies such as computer techniques, multimedia technology, network technology, video technology, and automatic control technology among others. Hence, the demand for these types of video walls is at a rise and is also expected to show healthy growth rate during the forecast period. These video walls provide bundles of benefits, namely, low power consumption, increased life span of the units, higher picture quality, minimal maintenance, etc. Along with that, the global LED video walls market provide embedded functionality such as smart graphic interface, touch screen, smart graphics, and more.

MARKET DRIVERS

“Emergence of Interactive Digital Signage Systems Backed by Augmented Reality to foster the LED Video Walls Market Demand”

Technologies have a prospective to be useful in a wide variety of applications, enabling additional use in case of the products. Many businesses are using Augmented Reality (AR) so as to increase the engagement of the customer by using LED video walls with AR at the bus stops; many clothing stores are using interactive screens, which enables the users to view the dresses without trying them.  The main reason behind all these initiatives is to increase customer interaction and hence, better customer satisfaction will result in increased customer base.

The developments in advanced technologies such as artificial intelligence, machine learning, and big data analytics have exemplified new methods and have increased the adoption of LED video walls. Hence, this resulted in the growth of the market. For instance, news channels using interactive LED video walls for presenting news forecast

“Ever-increasing Need to Display Multiple Information simultaneously is expected to propel the LED Video walls Market Opportunity”

The increasing need to display multiple information regarding various requirements such as, arrival and departure of trains, buses & flights at the stations and airports has increased the use of indoor LED video walls. Furthermore, the need to displays information regarding various items in shopping malls, auditoriums, etc. will boost the demand for LED video walls during the forecast period.

SEGMENTATION

By Type Analysis

“The Direct View LED Video Walls Likely to Generate Significant Revenue Share Due to Increasing Applicability”

The type segment in the scope of the study includes direct view LED video walls, indoor LED video walls and Blended Projection Video Walls System. 

The direct view LED video walls type is expected to have a significant LED video walls market share during the forecast period. These video walls consist of large displays and are traditionally used for outdoor displays. These display systems were majorly used for outdoor displays, but with changing trends, it also provides better pixel solutions for indoor displays. The advantages of direct view type video walls are that they offer maximum brightness options along with variable pixel options with almost no bezels, providing a seamless experience.

Indoor LED video walls are the standard indoor display systems for every indoor video screen application such as entertainment, information, advertisement, etc. These indoor video walls provide crystal clear resolutions, higher pixels for better image and contents in motion. The indoor video walls are available in different architectural designs to provide customized viewing options such as oval and concave.

Blended projections video walls are used for customized viewing options for different projected images. They estimated to have a healthier cumulative growth rate during the forecast period because of their increasing usage in a variety of applications such as control rooms, news and multiple projections of images or other contents. These are the display systems that blend a number of projections to create large or multiple displays.  

By Location Analysis

“Outdoor LED Video Walls Segment Estimated to Hold Maximum Market Share during the Forecast Period”

The location segment covered in this report includes outdoor and indoor LED video walls. Outdoor LED video walls will hold the highest market share during the forecast period, and it is also anticipated to drive the market owing to increasing demand from various sectors such as entertainment, transportation & logistics, etc. 

Furthermore, the increasing use of businesses to attract more customers via advertisements will boost the market growth. For instance, multiple outdoor LED video walls displaying commercial as well as other information can be noticed at Times Square, in New York.

The indoor video walls is used by many applications such as control rooms, media, and commercial buildings, among others. These indoor video walls provide higher pixel quality and picture quality as these have lesser distance from the viewpoint.

By Application Analysis

“The Media & Advertising Segment to Exhibit Significant CAGR during the Forecast Period”

The application segment considered in the scope includes retail, airport/ railways, control rooms, media & advertising, sports & entertainment, auditorium, commercial buildings & other (Museums, etc.). The use of LED video walls is expected in media & advertising application during the forecast period. The increasing use of video walls for advertisement, along with providing information, is expected to fuel the market growth.

Retail and sports & entertainment application is estimated to show steady growth in the use of LED video walls market size owing to their dominant share. Both the application has robust use of LED video walls such as for advertisement, showing scores, news, brochures, and videos, among others. Moreover, the growth in the application is also because of the visual impact that the displays have on the consumers, which results in businesses to have increased customer base.

Auditorium & Control Rooms mostly use indoor LED video walls as it has enhanced the quality for a closer view and details. Both these applications are showing a steady growth rate for the forecast period as both have increased use in the market, like increasing use of control rooms for monitoring, controlling, and assisting in various events. Auditoriums are growing the ways for its users, such as organizing live events, theaters, movies, exhibitions, etc. hence resulting in increased use of LED video walls.

Airports & Railways have increased the usage of LED video walls as it provides benefits like less human interaction by providing information of all sorts like arrival, departure, delays, among others. This has eventually reduced the cost for the authorities hence exemplifying increased efficiency of the system.

REGIONAL ANALYSIS

The scope of the report comprises of five major regions namely North America, Europe, Asia Pacific, Middle East & Africa and Latin America.

North America generated a revenue of USD 3.70 Billion in 2018 and is anticipated to emerge as a significant region in the market during the forecast period. Nowadays, organizations are adopting innovative methods to communicate with the customers by using video walls. They are installing them at public venues, such as museums, retail stores, stadiums, and transports. It is expected to drive the LED video walls demand in the coming years.

Asia Pacific is expected to lead the market and also, witness a remarkable CAGR in LED video walls market. Widespread deployment of interactive display units using AR & VR is a crucial driver of the demand for these video walls. Retailers from economies such as India, China, and Japan are taking an interest in installing LED video walls to present innovative ads and digital information catalog to attract more customers so as to with-stand the market competition. For instance, South Korea, China & Japan uses video walls to showcase advertisements by installing them outside the buildings.

On the other hand, the market trend is estimated to witness significant growth in the Europe. The high growth in retail, entertainment and other sectors in the countries such as Spain, Germany, and the Netherlands will contribute to the growth of the LED video walls demand. France and Italy have numerous events and shows planned during the forecast period, which would be a key driver for the LED video walls market share in the region.

Middle East & Africa and Latin America are expected to post a significant growth during the forecast period. The growth is owed to the initiatives taken by the government to increase production quantity along with increasing investments from the public sector.

INDUSTRY KEY PLAYERS

“Market Players such as Cetech, SAMSUNG, Toshiba, and Others are focussing on Offering Innovative LED Video walls Display Systems”

The leading players have a dominant position acquiring almost ~50% of the overall sector. Furthermore, Leyard and Planar announced the next-gen Planar LookThru Transparent OLED Display. The new model is the latest in transparent organic light-emitting diode (OLED) technology to offer a self-emitting transparent display for true see-through installations without the need for backlighting or enclosures.

LIST OF KEY COMPANIES PROFILED :

• Cetech


• Samsung


• Toshiba Corporation


• Panasonic Corporation


• LG Electronics


• Barco


• ViewSonic Corporation


• Leyard Optoelectronic Co., Ltd.


• NEC Display Solutions


• Lighthouse Technologies Limited.


• Primeview

REPORT COVERAGE

The LED video walls market report offers an elaborative analysis of numerous factors affecting the market. These include opportunities, growth drivers, threats, key developments, and restraints. In addition to this, it further helps in analyzing, segmenting, and defining the market based on different segments such as type, location and application. It strategically analyzes several strategies such as product innovations, mergers, alliances, joint ventures, and acquisitions adopted by players in the industry.

Report Scope & Segmentation

INDUSTRY DEVELOPMENT:

• January 2019: NEC display solutions launched 10 new models of LED video walls. Each video walls is integrated with SpectraView engine, which makes fine adjustments to the picture quality matching the demand from the individual.


• April 2019: Primeview launched Fusion MiniLED at NAB shows, Las Vegas. This model offers the highest refresh rate among all the major models in the market.