Masking Tape Market Size, Share & Industry Analysis by Backing Material (Paper, Plastic, Fiberglass, Foil, and Others), By Adhesive Type (Silicon-based Adhesive, Acrylic-based Adhesive, and Rubber-based Adhesive), By End Use (Automotive, Building & Construction, Aerospace, Electricals & Electronics, Consumer Goods, Logistics & Transportation, and Others), and Regional Forecast, 2024-2032

The global masking tape market size was valued at USD 5.27 billion in 2023 and is projected to be worth USD 5.54 billion in 2024 and reach USD 8.66 billion by 2032, exhibiting a CAGR of 5.75% during the forecast period. Asia Pacific dominated the masking tape market  with a market share of 32.45% in 2023. Moreover, the masking tape market in the U.S. is projected to grow significantly, reaching an estimated value of USD 1.86 billion by 2032, driven by the growing demand for high-performance, heat-resistant masking tapes in automotive and construction industries.

Masking tape is a versatile and pressure-sensitive adhesive tape developed with thin and easy-to-tear material. The tape’s ability to be easily removed without damaging the surface it is applied to or leaving behind any residue is the primary factor driving the market growth. The versatility and easy adaptability offered by the material further contributes to the growth of the global market. The rising utilization of these tapes among major end-use industries due to their strong bond, reliability, and excellent tackiness drives the global masking tape market share.

The sudden occurrence of the COVID-19 virus caused a massive impact on the global market worldwide. The shutdown of manufacturing and construction industries impacted the utilization of these tapes, further hampering the market growth.

Masking Tape Market Trends

Growth in Demand for Sustainable and Specialty Tapes Emerges as a Key Market Trend

There is a rising demand for tapes that are sustainable and designed for specific applications. The rapid growth in the demand for tapes that can be utilized in wet, harsh or high-temperature environments is boosting the market growth. Moreover, the augmenting demand for tapes that are manufactured from environmentally friendly materials and that do not contain any harmful chemicals is emerging as a key market trend.

Various manufacturers have increased their focus on introducing tapes that are eco-friendly and meet the criteria of significant systems for forest certifications, such as the Forest Stewardship Council (FSC) and the Programme for the Endorsement of Forest Certification (PEFC). Hence, the demand for such sustainable tapes aids the market growth.

Masking Tape Market Growth Factors

Noteworthy Benefits of Masking Tape to Propel the Market Growth

Masking tapes offer noteworthy benefits, owing to which they are gaining tremendous traction among several industries. One of the most notable advantages of the tape is its clean removal without leaving behind any residue when detached within a reasonable timeframe. In addition, tapes offer excellent strength, finish quality, improved productivity, and are cost-effective due to their lower manufacturing costs. In the furniture industry, these tapes play a vital role in achieving sharp and well-defined lines.

They are also helpful for carpenters and designers to attain a neat and professional finish. The rising utilization of these tapes for masking purposes among various sectors such as aerospace, electricals, and many others due to their significant benefits drives the market growth. Moreover, as the tape safeguards the surface from scratches and other impending damages while being worked upon, it is gaining huge demand in various sectors.

Augmenting Demand from Automotive and Construction Sectors to Boost the Market Growth

The high-performance products are specifically designed for large-scale construction projects. Masking tape for automotive and industrial use has to meet rising requirements to ensure high-quality products. In the automotive industry, several products such as crepe and fine line and masking films are utilized as they are essential for paint repairs, high-temperature masking, and two-tone painting. The rising demand for these tapes in the automotive sector is the primary factor driving the market growth. The excellent temperature resistance and ease of removal features of these tapes are contributing to their demand in the building & construction industry.

In these industries, the tape is used as protection during painting and sealing. It is also used for painting due to the sharp and perfect edges offered and is highly suitable for outdoor and indoor use owing to its perfect finish and moderate viscosity. Hence, the rising demand for these tapes in the automotive and building & construction industries drives the market growth.

RESTRAINING FACTORS

Susceptibility of the Product to Paint Bleed in the Construction Industry May Hamper the Market Growth

In spite of the strong adhesive utilized for the manufacturing of masking tapes, several factors limit the usage of these tapes, further hampering the market growth. These tapes find difficulty in forming a neat seal with the surface, further causing the paint to bleed under the tape and creating a fuzzy paint edge. The tape also leaves a sticky residue, which becomes difficult to clean. The building and construction industry majorly uses such tapes.

However, if the tapes have been left on the surface for too long, there is a high risk of cracking of new and old paint layers. Such susceptibility of the product that causes the paint to bleed is the primary factor restraining the masking tape market growth.

Masking Tape Market Segmentation Analysis

By Backing Material Analysis

Versatility and Instant Adhesion Offered by Paper to Drive the Segment Growth

Based on backing material, the market is segmented into paper, plastic, fiberglass, foil, and others.

The paper is the dominating backing material segment and is projected to attain rapid growth during the forecast period. The paper is a more versatile material than any other backing material type. The material offers instant adhesion and excellent holding power, owing to which it has gained traction among building & construction and automotive industries. The durability and adherence on several surfaces provided by the material ensures a smoother workflow, further bolstering the segmental growth.

The plastic is the second leading backing material segment. The material is better at eliminating dust than other materials and is majorly used as it has excellent chemical-resistant features.

By Adhesive Type Analysis

Potential Benefits Offered by Rubber-based Adhesives to Boost the Segmental Growth

Based on adhesive type, the market is segmented into silicon-based adhesive, acrylic-based adhesive, and rubber-based adhesive.

The rubber-based adhesive is the leading adhesive type segment and is estimated to witness significant growth over the coming years. Rubber-based adhesives are excellent choices for general-purpose adhesives as they stick well to several non-polar and low surface energy materials. They are also less expensive and have a higher initial tack quality as compared to other adhesives, owing to which the segment is experiencing significant growth.

The acrylic-based adhesive is the second-leading adhesive type segment and is estimated to grow steadily over the projected years. The adhesive type works well with a broad range of materials, such as wood, glass, metal, and outdoor and waterproof items.

By End Use Analysis

Overall Product Protection Offered by Masking Tape to Impel the Building & Construction Segment Expansion

Based on end use, the market is segmented into automotive, building & construction, aerospace, electricals & electronics, consumer goods, logistics & transportation, and others.

The building & construction is the dominating segment and is estimated to thrive in the upcoming years. These tapes are gaining popularity among the building & construction sectors as they offer clean and crisp lines and protection to the surfaces during painting, construction, furniture making, and several other applications. The rapidly growing building & construction sectors and rising demand for painter’s tape among these industries drive the segmental growth.

The automotive is the second leading end-use segment and is expected to grow significantly over the forecast period. These tapes quickly adapt to curves as well as irregular surfaces of vehicles without causing any tear or break and offer protection to each vehicle part, further driving their demand in the automotive industry globally.

REGIONAL INSIGHTS

The market is analyzed across North America, Europe, the Asia Pacific, Latin America, and the Middle East & Africa.

The Asia Pacific is the dominant region in the global masking tape market share. The region’s growing electrical & electronics and consumer goods industries are the major contributors to the rising demand for masking tapes. The rapid industrialization, along with the growing demand for painter tapes in the construction industry, boosts the market growth in the Asia Pacific region.

North America is the second-dominating region and is analyzed to grow rapidly over the forecast period. The automotive, building & construction, and metal manufacturing sectors in the North American region highly utilize painter’s tapes. The massive growth in the automotive industry in the region is poised to continue to boost the market growth.

Europe is the third most dominant region and is expected to witness significant growth over the coming years. The rapid development of manufacturing infrastructures, rising sustainability trends, and the easy availability of raw materials foster the market growth in Europe.

Latin American market is estimated to witness moderate growth in the upcoming years. The rising demand for painter’s tape from the consumer goods and logistics industry is driving the market growth in Latin America.

List of Key Companies in Masking Tape Market

Key Participants Focus on Offering Advanced Packaging Solutions to Boost Their Position

The global masking tape market is highly fragmented and competitive. A few significant key players are dominating the market by offering innovative packaging solutions in the packaging industry. These major players constantly focus on expanding their customer base across regions by innovating their existing product range.

Major players in the masking tape industry include 3M, Nitto Denko Corporation, tesa SE, Intertape Polymer Group Inc., PPM Industries SpA, Shurtape Technologies, LLC, and others. Numerous other companies operating in the market are focused on market scenarios and delivering advanced packaging solutions.

List of Key Companies Profiled

• 3M (U.S.)


• Nitto Denko Corporation (Japan)


• tesa SE (Germany)


• Intertape Polymer Group Inc. (U.S.)


• PPM Industries SpA (Italy)


• Shurtape Technologies, LLC (U.S.)


• PPI Adhesive Products (Ireland)


• Saint-Gobain (France)


• Avery Dennison Corporation (U.S.)


• Sicad Group (Italy)


• Berry Global Inc. (U.S.)


• Cintas Adhesivas Ubis SA (Spain)


• Scapa Group Ltd (U.K.)


• Ultratape (U.S.)


• Advance Tapes International (U.K.)

KEY INDUSTRY DEVELOPMENTS

• February 2023 – A leading European manufacturer of adhesive tapes, PPM Industries, declared that its masking tape range had received PEFC (Programme for the Endorsement of Forest Certification) certification. The recognition shows that the company is dedicated to using sustainable and responsibly sourced materials in all of its products.


• January 2022 – tesa SE declared the foundation stone for a new manufacturing plant in the Vietnamese port city of Haiphong. The company further stated that approximately 40 billion square metres of adhesive tapes will be manufactured in the plant every year.


• October 2021 – Norton Abrasives announced the launch of a new masking tape for the automotive industry. Orange Tape is the latest addition to the company’s 'Best Tier' portfolio, which provides excellent resistance to paints and lacquer thinners.


• August 2021 – Amcomri Group announced the acquisition of the UK’s largest manufacturer of printed adhesive tape, Premier Limpet. With the acquisition, the Amcomri Group is leading the way in the development of sustainable & environmentally friendly tape solutions further operating its laboratory to test the quality, durability, performance, and sustainability of new materials.


• March 2019 – Deltec Tape declared the launch of Deltec Masking Tape Extreme after the massive success of its previously launched Deltec Original Gold & Deltec Sensitive tapes. The tape is manufactured with reinforced Japanese rice paper to generate extra sharp paint lines and does not tear while removed.

REPORT COVERAGE

The research report provides a detailed market analysis and focuses on key aspects, such as top market players, competitive landscape, product/service types, market segmentation, Porter’s five forces analysis, and leading segments of the product. Besides this, it offers insights into the market trends and highlights key industry developments. In addition to the abovementioned factors, the report encompasses several factors that have contributed to the market intelligence & growth in recent years.

Report Scope and Segmentation