Pet Supplements Market Size, Share & Industry Analysis, By Pet Type (Dogs, Cats, and Others), By Form (Tablets & Capsules, Chewable, and Liquid & Powder), By Function (Skin & Coat, Hip & Joint, Digestive Health, and Others), By Supplement (Glucosamine, Probiotics & Prebiotics, Multivitamins, and Others), By Distribution Channel (Online and Offline), and Regional Forecast, 2024-2032

The global pet supplements market size was valued at USD 2.33 billion in 2023 and is projected to grow from USD 2.47 billion in 2024 to USD 3.85 billion by 2032, exhibiting a CAGR of 5.73% during the forecast period. North America dominated the pet supplements market with a market share of 45.74% in 2023.

Pet supplements are available in several types, including glucosamine, probiotics, prebiotics, multivitamins, and others and can be found in forms of tablets, capsules, chewable, liquid, and powdered. Furthermore, these supplements are made for skin & coat health, hips & joints, and others for cats, dogs, and other pets. The pet supplements are distributed through online and offline sources. Globally, the pet population has displayed rapid growth in recent years and rising pet humanization trends have significantly influenced the market, allowing it to showcase rapid growth in the forecast period.

The COVID-19 pandemic led to a substantial contribution toward pet adoption. With the people stuck at home, some individuals were willing to own a pet adopted with the higher convenience given by lockdowns and working from home. Thus, the spike in pet adoption and rising health concerns among individuals is said to have fueled the growth during the pandemic. For instance, as per the data published by the American Society for the Prevention of Cruelty to Animals, during the pandemic, around 23 million households in the U.S. adopted a pet. Furthermore, as per Garrett Smallwood, CEO of Wag Group Co., one of the well-known pet care companies, the spending on their platform has observed rapid growth, and the new consumers are 20% more active on their platform as compared to pre-pandemic consumers.

Pet Supplements Market Trends

Rising Demand for Personalized Supplements to Fuel Global Market Growth

The global market has recorded a shift in individual mindsets from pet owners to pet parents, contributing to the rising pet humanization trend and making individuals more conscious of the ingredients used in pet supplements. The rapid growth in consciousness among individuals regarding their pet diet pattern with the increasing awareness of diseases and factors that influence pet health has influenced the demand for personalized supplements that deal with specific problems related to their pets. Thus, personalized supplement products such as anxiety, cognitive function development, immune support, eye health, and others have shown substantial growth in demand among pet parents/owners.

For instance, in March 2024, CV Sciences, Inc., a wellness company specializing in CBD extract, announced the launch of its new CBD chew line for pets called the +PlusCBD Pet line. This new pet supplements line is designed for dogs and is a more personalized and organic product range. As per Joseph Dowling, CEO of CV Sciences, Inc., the new product launch will cater to the growing demand for personalized and organic products among pet parents. The new product line includes Hip and Joint Health Chews and Calming Care Chews.

Pet Supplements Market Growth Factors

Rapid Growth in Pet Adoption Globally is Driving Global Market Growth

There has been rapid growth in pet adoption, and the number of pets globally in recent times is supporting the global pet supplements market growth. The developing region such as Asia Pacific and South America has the fastest pet adoption rate, and thus, an increasing pet population in these countries is fueling the global pet care market, including supplements. The rising income level and pet humanization have increased spending on pet products among individuals. In addition, the increasing disposable income and rapid growth in awareness toward pet health and the positive effects of supplements coupled with rapidly changing demographic factors have been a few of the substantial factors that fuel the growth in demand for supplement and wellness products among pet parents. For instance, as per the American Pet Products Association, the percentage of U.S. households with more than one pet has increased to 66% in 2022, which was 64% in 2020.

Demand for Pet Supplements Amongst Millennials To Drive Market Development

The millennial age group drives the global pet care industry as they hold a significant share of the global number of pet owners. For instance, as per the Northern Ocean County Animal Facility, the 18 to 34 age group is the largest pet owner category in the U.S. Furthermore, as per the American Pet Products Association, in 2023, the millennials held a majority share in total pet ownership of around 33%. In addition, the number of multi-pet households has increased in recent years, with more than 75% of Generation Z and Millennial households owning more than one pet. The millennial and Generation Z demographics are tech-savvy and have higher educational levels and digital fluency. Thus, they are aware of supplements and pet health, making them more inclined to purchase personalized and wellness-related product ranges, further fueling the growth of the global pet care industry.

Furthermore, this generation is said to be the wealthiest generation in history with higher spending capacity owing to the future generation’s high earning potential and inheritance. Thus, this age group, including supplement products, is a key driver of the global pet care industry, including supplement products. For instance, as per Boehringer Ingelheim, one of the leading biopharmaceutical companies, millennials interact with veterinarians more than any other generation and are more interested in wellness products and pet health.

RESTRAINING FACTORS

Stringent Regulations to Restrain Global Market Growth

Supplements and nutraceutical products for pets are highly regulated, especially in developed countries such as the U.S., Germany, and others. Manufacturers conduct several tests and checks before marketing their products in these countries. The examinations on pet supplements are highly stringent at every aspect and stage of the supply chain. In addition, the regulations related to ingredients used in these products, such as CBD and others, may vary from country to country; thus, it is necessary to manufacture products according to the country, further increasing production costs. Furthermore, stringent regulations related to the commercialization of supplements can significantly restrain global market growth by further increasing the cost of developing new products.

Pet Supplements Market Segmentation Analysis

By Pet Type Analysis

Large Share of Dog Ownership to Fuel Market Growth

Based on pet type, the market is segmented into dogs, cats, and others.

Dogs hold the highest share of the global market, with more individuals owning dogs and further interested in adopting dogs in the future. For instance, as per the American Pet Products Association, around 1.5 million dogs were adopted in 2023. Moreover, the rising awareness of hips and joint health among dog owners further contributes to market growth.

Cats are the second most preferred pets globally, and the rising adoption of felines among Generation Z will further fuel the global market growth in the forecast period. Furthermore, as compared to dogs, cats are said to be more independent and self-sustaining, which makes them an ideal choice as a pet for individuals with busy lifestyles and who reside in small apartments. Cats being self-sufficient is expected to fuel the adoption further and thus result in rising demand for supplements.

By Form Analysis

Rise in Demand for Chewable among Dog Owners to Fuel Tablets & Capsules Segment Growth

Based on form, the market is segmented into tablets & capsules, chewable, and liquid & powder.

Chewable form dominated the global market owing to the higher demand for chewable supplement products among dog owners. Several factors influence the form segment, although the higher convenience provided by the chewable form has made it the most preferred form among individuals.

Tablets & capsules are the second most preferred form type among individuals; thus, they hold the second largest global market share. The greater ease of administration of chewable form drives demand in the global market. Tablets & capsules are designed for specific types of disease; thus, they hold a significant share in the global market.

The powdered forms are required when pet owners need to add supplements to pet food. Thus, the major driver of form segments is convenience, the type of supplement that needs to be administered, and for which function.

By Function Analysis

Higher Prevalence of Hip & Joint Problems among Dogs to Fuel Market Growth

Based on function, the market is segmented into skin & coat, hip & joint, digestive health, and others.

The hip & joint segment holds the largest share of the global market owing to the higher prevalence of hip & joint problems among dogs. Furthermore, owing to the higher number of older pets today, the demand for hip & joint supplements has grown significantly. Furthermore, with increasing awareness of the health of pets among individuals, the sales of these supplements have shown rapid growth.

The digestive function holds a significant share in the global market, driven by the sensitive digestive health of pets, especially dogs. Furthermore, the rapidly growing awareness among pet owners and increasing pet humanization are expected to fuel the demand for digestive supplements in the global market. In addition, the digestive health of pets is monitored on a routine basis which results in steady consumption, further contributing towards market growth.

By Supplement Analysis

Strong Demand for Glucosamine for Hip & Joint Products to Fuel Market Growth

By supplement, the market is classified into glucosamine, probiotics & prebiotics, multivitamins, and others.

Glucosamine which holds a dominant share is known for protecting chondrocyte cells. Thus, by protecting these cells, glucosamine helps in maintaining the cartilage structure. Thus, slowing the detrition of cartilage in joints further reduces pain and maintains joint health during this process. Thus, the higher demand for hip & joint function propels market growth for glucosamine supplements. With the higher demand for hip & joint supplements, glucosamine holds a major share in the global market.

Probiotics and prebiotics hold a second highest share of the global market, owing to the higher demand for digestive function, as probiotics are supplements designed to maintain better digestive health.

The other segment, which includes supplements such as omega-3 fatty acids and several others, shows a rapid growth in demand with rising demand for anxiety-free supplements.

By Distribution Channel Analysis

Wide Availability of Products in the Offline Segment to Fuel Market Growth

By distribution channel, the market is further segmented into online and offline distribution channels.

The offline segment holds a dominant share of pet supplement sales globally. The higher pet supplements market share of offline is owed to the availability of a wide range of products across stores with a significant range of local and international brands. Thus, owing to the choice provided by offline channels to consumers, it holds a higher preference among pet owners. Furthermore, the offline distribution channel offers increased convenience in price comparison.

The online distribution channel is said to show the fastest CAGR in the forecast period, owing to the higher inclination of millennials toward online purchasing. Millennials account for the highest share of pet ownership across the globe. Rapid growth in digitization in developing regions is said to fuel the growth of online distribution channels in the forecast period.

REGIONAL INSIGHTS

The global market is studied across regions that are segmented into North America, Europe, Asia Pacific, South America, and the rest of the world.

North America holds the highest share of global pet supplements consumption and is expected to have a dominant share in the forecast period. The higher demand for pet supplements in the North American region is due to the higher awareness of the health and wellness of pets among pet owners in the U.S., Canada, and Mexico. Furthermore, the majority of the U.S. population owns at least one pet, which further fuels the demand for supplements in this country, making it more dominant in the global market. For instance, as per the American Pet Products Association (APPA) survey, around 67% of total households in the U.S. own at least one pet in 2023, which accounts for around 85 million U.S. households.

Europe has shown rapid growth in pet humanization, one of the significant factors fueling the demand for pet care products and is said to be a significant factor in the market’s growth. In addition, the region has shown increasing consumer awareness for sustainable and safe pet supplements. The U.K. is dominant in the European market, followed by Germany. Furthermore, the U.K. also has the highest share of pet humanization trends. For instance, in the financial publication of Mars Petcare, the company mentioned that in the U.K., around 72% of pet owners consider themselves pet parents.

Asia Pacific is expected to showcase the fastest growth in the forecast period owing to the rising pet adoption in China, India, South Korea, Japan, and other countries. Furthermore, with increasing disposable income and pet adoption among millennials in this region, the demand for premium products and online distribution channels is expected to grow rapidly.

Brazil has the second largest pet population and thus has a significant dominance in the South American region. It is said to drive the South American market with the increasing pet ownership and focus on pet health. Furthermore, the rising adoption of pets and increasing disposable income in countries such as South Africa and UAE fuel the growth of the Middle East & Africa region.

List of Key Companies in Pet Supplements Market

Key Players Focus on Product Development in New Geographies to Stay Competitive

The global market is consolidated, with several players’ including Mars Incorporated, Nestle S.A., and others. These market players are significantly inclined toward new product launches, mergers and acquisitions, and geographical expansion to increase their market share. In the past year, major players such as Mars Incorporated have focused on catering to the rapid adoption of supplements among younger pet owners by launching new and innovative product ranges. For instance, in March 2023, it launched the pedigree multivitamins into the company’s supplement category.

List of Key Companies Profiled:

• Mars Incorporated (U.S.)


• Nestle S.A. (Switzerland)


• FoodScience Corporation (U.S.)


• Biostime Pharmaceuticals (Zesty Paws) (China)


• iVet Professional Formulas (U.S.)


• Farmina Pet Foods (Italy)


• Nutramax Laboratories, Inc. (U.S.)


• The Higgins Group Corp. (U.S.)


• Pet Naturals (U.S.)


• Affinity Petcare S.A (Spain)

KEY INDUSTRY DEVELOPMENTS:

• December 2023: EverRoot, a pet supplement brand powered by Purina, announced that it has teamed up with athlete and fitness and wellness advocate Laila Ali to introduce its all-new format of dog supplements called EverRoot Dog Supplements Soft Chews. This new product line will be available across distribution channels, and its personalized dog supplement is said to be designed to cater to a variety of overall health benefits.


• October 2023: Native Pet announced the launch of its all-new pet supplement product, The Daily. The new product line is an all-in-one supplement product designed to provide all-integrated nutrition to improve the health conditions of pets and can be served daily.


• August 2023: Pet Honesty, one of the well-known pet supplement companies, announced the launch of its products at PetSmart, which is said to be the number one pet retailer in the U.S. With this launch, the company has expanded its presence in around 7,000 stores across the country.


• June 2023: Ainos, Inc., one of the well-known medtech companies based in the U.S., announced the all-new addition to its pet supplement product line called Veldona Pet. The two new additions are Veldona Pet Lohas, designed to relieve stress, and Veldona Pet Soothing, designed to relieve discomfort caused by allergies.


• October 2022: Neo Pharma Japan Co., Ltd. announced the launch of its all-new supplement for puppies and kittens. The new supplement is called “WIZALA,” designed to be a 5-ALA supplement.

REPORT COVERAGE

The market research report provides a detailed analysis of the market and focuses on key aspects such as leading companies in the competitive landscape of pet supplements by pet type, form, function, supplement, and distribution channel. Besides this, the report offers insights into the market trends and highlights key industry developments. In addition to the aforementioned factors, the report encompasses several factors that have contributed to the growth of the market over recent years.

Report Scope & Segmentation

ATTRIBUTE	DETAILS
Study Period	2019-2032
Base Year	2023
Estimated Year	2024
Forecast Period	2024-2032
Historical Period	2019-2022
Growth Rate	CAGR of 5.73% from 2024 to 2032
Unit	Value (USD Billion)
Segmentation	By Pet Type   Dogs Cats Others
By Form Tablets & Capsules Chewable Liquid & Powder
By  Function Skin & Coat Hip & Joint Digestive Health Others
By Supplement Glucosamine Probiotics & Prebiotics Multivitamins Others
By Distribution Channel Online Offline
By Region North America (By Pet Type, Form, Function, Supplement, Distribution Channel, and Country) U.S. (By Supplement) Canada (By Supplement) Mexico (By Supplement) Europe (By Pet Type, Form, Function, Supplement, Distribution Channel, and Country) U.K. (By Supplement) France (By Supplement) Germany (By Supplement) Italy (By Supplement) Spain (By Supplement) Rest of Europe (By Supplement) Asia Pacific (By Pet Type, Form, Function, Supplement, Distribution Channel, and Country) China (By Supplement) India (By Supplement) Japan (By Supplement) Australia (By Supplement) Rest of Asia Pacific (By Supplement) South America (By Pet Type, Form, Function, Supplement, Distribution Channel, and Country) Brazil (By Supplement) Argentina (By Supplement) Rest of South America (By Supplement) Middle East and Africa (By Pet Type, Form, Function, Supplement, Distribution Channel, and Country) Saudi Arabia (By Supplement) South Africa (By Supplement) Rest of the Middle East & Africa (By Supplement)