U.S. Point of Use Water Treatment Systems Market Size, Share & Industry Analysis, By Product Type (Under The Counter Filters, Counter Top Filters, Pitcher Filters, Faucet-mounted Filters, and Others), By Category (RO Filters, UV Filters, Gravity Filters, and Others), By Application (Residential and Light Commercial), and Country Forecast, 2024-2032

The U.S. point of use water treatment systems market size was valued at USD 4.31 billion in 2023. The market is projected to grow from USD 4.59 billion in 2024 to USD 7.55 billion by 2032, exhibiting a CAGR of 6.4% during the forecast period.

Point of use water treatment systems play a critical role in ensuring access to safe and clean drinking water for households, particularly in areas where water quality is compromised or where centralized water treatment facilities may not reach. These systems, installed at individual taps within homes or businesses, provide an additional layer of purification to tap water, addressing concerns, such as microbial contaminants, heavy metals, and chemical pollutants.

The COVID-19 pandemic had economic and operational impacts on the U.S. water treatment industry. However, the water treatment industry was part of essential services; hence, the overall impact was comparatively less than other manufacturing industries. The U.S. government enforced partial or complete lockdowns to avoid the spread of coronavirus, causing supply chain disruption in the country. The demand for point of use water treatment systems across the country was affected due to decreased consumer expenditure owing to halted economic activities and the slowdown of industrial activities. However, the point of use water treatment systems market recovered swiftly as consumer awareness of clean water in residential and commercial spaces increased.

U.S. Point of Use Water Treatment Systems Market Trends

Integration of Smart Technology into Point of Use Water Treatment Systems

The integration of smart technology into point of use water treatment systems represents a pivotal advancement in ensuring clean and safe drinking water. As the world is dealing with water scarcity and contamination issues, point of use water treatment systems emerge as crucial tools in mitigating health risks and enhancing water quality. Smart water treatment systems leverage sensors to continuously monitor various water quality parameters such as pH levels, turbidity, dissolved solids, and microbial content in real time. This continuous monitoring enables proactive detection of contaminants and timely adjustments to treatment processes, ensuring optimal performance and water quality.

Furthermore, the integration of connectivity features such as Wi-Fi and Bluetooth enables remote monitoring and control of water treatment systems. Users can access real-time water quality data and system status updates through mobile applications or web-based platforms, empowering them to make informed decisions about water consumption and treatment.

U.S. Point of Use Water Treatment Systems Market Growth Factors

Increasing Concerns Regarding Water-Borne Diseases to Boost Market Growth

Water-borne diseases remain a significant public health concern in the U.S. despite advancements in water treatment and sanitation infrastructure. While access to clean drinking water has improved over the years, there are still instances of contamination that lead to outbreaks of diseases such as giardiasis, cryptosporidiosis, norovirus, and E. coli infections. Several factors contribute to the persistence of water-borne diseases in the U.S., such as aging infrastructure, extreme weather events, urbanization and population growth, pollution, inadequate monitoring and regulation, and others. For instance, climate change has increased the frequency and intensity of extreme weather events such as floods, hurricanes and droughts. These events can have an impact on the point of use water treatment systems, leading to contamination of drinking water sources.

Addressing these challenges requires a multi-faceted approach involving investment in infrastructure upgrades, improved monitoring and regulation, public education on water safety, and efforts to mitigate the impacts of climate change. Additionally, effective community involvement and collaboration between government agencies, water utilities, and the public are essential for ensuring the safety and security of the nation's water supply. These efforts are expected to drive the U.S. point of use water treatment systems market growth.

RESTRAINING FACTORS

Presence of Alternatives May Limit Market Growth

Water insecurity is a significant challenge for numerous individuals in the U.S. and globally, potentially leading to food insecurity as well. The latest United Nations World Water Development Report indicates that approximately two billion people worldwide lack access to clean and safe drinking water.

Bottled water is one of the alternatives for point of use water treatment systems. Consumers have been increasingly choosing bottled water instead of less healthy, sugary packaged drinks in the U.S. Bottled water brands ensure consistent quality of water, guaranteeing clean and safe water in emergencies. It is generally cheap, easily accessible, and portable and can be stored in large quantities for extended periods during severe water crisis. Moreover, water bottles are convenient to carry and often contain added minerals and electrolytes that enhance taste and health benefits.

Bottled water undergoes thorough purification before packaging, effectively removing any unpleasant or metallic taste that may have been present in tap water. As a result, the demand for bottled water has substantially grown, which is expected to limit the growth of point of use water treatment systems.

U.S. Point of Use Water Treatment Systems Market Segmentation Analysis

By Product Type Analysis

Counter Top Filters Segment Dominated the Market Owing to its Accessibility and Efficiency

Based on product type, the market is segmented into under the counter filters, counter top filters, pitcher filters, faucet-mounted filters, and others. The counter top filters segment held the largest market share in 2023. Counter top water filters offer an accessible, efficient, and cost-effective solution for improving the quality and safety of drinking water at the point of use, providing numerous benefits including contaminants removal and water taste retention. Moreover, these filters are typically compact and easy to install, requiring minimal space on kitchen countertops. They do not involve complex plumbing or installation processes, making them ideal for renters or those who may move frequently.

The under the counter filter segment is expected to be the fastest-growing segment. Under the counter filters offer convenience by providing clean drinking water directly from the tap, eliminating the need to purchase bottled water or refill pitchers. Moreover, advances in water filtration technology have led to the development of more efficient and effective under the counter filter systems.

By Category Analysis

RO Filters Segment Held the Largest Market Share Owing to Growing Awareness of Water Contamination Among Consumers 

Based on category, the market is segmented into RO filters, UV filters, gravity filters, and others. RO filters segment held the largest market share in 2023, driven by increasing awareness of water contamination and health concerns. Consumers are seeking reliable solutions to ensure the safety and purity of their drinking waters, thereby boosting the demand for the product.

The UV filters segment held a significant share of the market in 2023. UV filters are highly effective in disinfecting water by inactivating a wide range of microorganisms, including bacteria, viruses, and protozoa, without the use of chemicals. This aligns with the preferences of health-conscious consumers who prioritize clean and natural water.

By Application Analysis

Residential Segment led the Market due to Rising Concern About Water Quality

Based on application, the market is segmented into residential and light commercial. The residential segment accounted for the largest market share in 2023. Point of use water treatment systems allow homeowners to target specific water quality issues at individual taps or appliances where they are most concerned about water quality. Point of use water filtration systems can be tailored to address the unique needs of each location within the home, such as reducing chlorine taste and odor, removing sediment, or eliminating harmful contaminants such as lead or bacteria.

With increasing awareness of waterborne contaminants and their potential health risks, businesses are prioritizing the provision of clean and safe drinking water for employees, customers, and visitors. Moreover, regulatory requirements for water quality in commercial settings are becoming more stringent, necessitating the implementation of effective water treatment measures. Hence, the use of point of use water treatment systems is growing significantly in the light commercial application segment.

KEY INDUSTRY PLAYERS

Key Players are Adopting Expansion Strategies to Boost Their Position in the Market

The market is fragmented, with key companies, such as A.O Smith Corporation, Unilever, 3M, and Pentair, holding a leading U.S. point of use water treatment systems market share. Manufacturers are expanding their business activities to gain competency and reduce the threat of new entrants. These players are competing against domestic and international companies with extensive distribution networks, regulatory know-how, and suppliers. In addition, these companies have formed contracts, made acquisition deals, and adopted strategic partnerships with other market leaders to increase their existing product offerings and market presence.

LIST OF TOP POINT OF USE WATER TREATMENT SYSTEMS COMPANIES IN U.S./ LIST OF TOP POINT OF USE WATER TREATMENT SYSTEMS COMPANIES:

• A.O Smith Corporation (U.S.)


• Brita LP (U.S.)


• Pentair PLC (U.S.)


• Culligan International Company (U.S.)


• Helen of Troy Limited (U.S.)


• Global Water Solutions Ltd. (U.S.)


• General Ecology Inc. (U.S.)


• Unilever (U.K.)


• 3M (U.S.)


• Amway Corp (U.S.)

KEY INDUSTRY DEVELOPMENTS:

• March 2024 – A.O. Smith Corporation acquired Impact Water Products, a California-based water treatment company and dealer and manufacturer of water treatment equipment. The acquisition supports the company's growth strategy by expanding its West Coast presence in the water treatment business.


• September 2023 – A.O. Smith Corporation acquired Water Tec of Tucson, an Arizona-based water treatment company and a manufacturer and dealer of water treatment equipment. With this acquisition, the company would deliver differentiated and innovative solutions that heat and treat water, aligning perfectly with Water Tec’s offerings.


• September 2023 – Global Water Solutions Ltd. established its new factory in China. With this development, the company aimed to offer innovative solutions and quality products in the field of water treatment and water movement.


• October 2021 – Pentair plc completed the acquisition of Pleatco, a manufacturer of clean air technologies and water filtration for spa, pool, and industrial air customers. The acquisition would help the company to offer additional replacement filter products through Pleatco’s distribution channels and Pentair’s existing Pool and Spa distribution channels.


• August 2020 – Helen of Troy Limited launched PUR Community, a new initiative from the company’s health & home division, designed to aid municipalities experiencing water quality issues with cost-effective and immediate point-of-use filtration solutions. With this initiative, the company aimed to address the unique challenges faced by communities across the country.

REPORT COVERAGE

The report provides a detailed analysis of the market and focuses on crucial aspects, such as leading companies, products, and applications. Additionally, the report covers insights into the latest market trends and highlights vital industry developments. In addition to the factors mentioned above, the report encompasses various factors contributing to the market's growth in recent years. This report also includes historical data, forecasts the revenue growth in the U.S., and analyzes the market dynamics and opportunities in the industry.

Report Scope and Segmentation