Porcelain Market Size, Share & Industry Analysis, By Type (Tableware and Home Accessories), By Application (Home and Commercial), and Regional Forecast, 2024-2032

The global porcelain market size was valued at USD 9.52 billion in 2023 and is projected to grow from USD 9.89 billion in 2024 to USD 15.56 billion by 2032, exhibiting a CAGR of 7.84% during the forecast period. Europe dominated the porcelain market with a market share of 30.99% in 2023. Europe dominated the porcelain market with a market share of 30.99% in 2023. 

Porcelain products include a wide range of ceramic materials known for their durability, translucence, and versatility. Porcelain plates, saucers, cups, bowls, and dinnerware products are usually used in homes, restaurants, cafes, hotels, and other places. These products help to cater to these businesses, owing to their aesthetic look, strength, and resistance to heat. Moreover, companies have constantly centered on launching innovative home decorative products, along with intricate designs and elegance. For instance, in October 2023, Mud Australia, a prominent homewares brand, introduced a series of porcelain tableware and home décor products featured on ‘NET-A-PORTER,’ an international luxury retailer.

The COVID-19 pandemic shifted consumer preferences and tastes in recent years. Factors such as supply chain disruptions, production and assembling delays, raw materials constraints, labor shortages, decreased the global market share during the initial period of the pandemic. However, online sales of the porcelain products boomed in the later stages. Consumers were inclined toward purchasing from e-commerce portals, owing to the closure of physical stores and shutdowns in almost every country. This, in turn, increased the share of the online distribution channels in 2020.

Porcelain Market Trends

Increasing Preference for Customized Home Decorative Products to Boost Product Sales

Recently, consumers have presented a growing interest in personalized and customized porcelain products. Companies have been addressing this trend of customization through the incorporation of the latest technologies, such as 3D printing apps with customizable design options and availability, assisting individuals in creating exclusive products tailored to their tastes and preferences. Moreover, consumers have also been demanding eco-friendly products made from recycled materials, supporting market growth. For instance, in 2023, Famarella, an Italian producer specializing in decorative porcelain slabs, displayed their products and customization ideas at Milan Design Week, presenting them to designers and architects who attended that prestigious event.

Porcelain Market Growth Factors

Rapid Urbanization and Industrialization to Foster Market Growth

The progression of urban inhabitants and growing infrastructural housing projects, particularly in emerging regions, drive the demand for porcelain products. Moreover, porcelain tiles, slabs, and other materials, in particular, are broadly used in residential, commercial, and construction activities for flooring, wall cladding, and other applications. Besides this, the rise in urban population also fosters the need for decorative porcelain items, such as lamps, candle stands, and others, for home decoration purposes, which, in turn, has increased the overall growth of the market. For instance, according to UNCTAD statistics in 2023, the urban population share was anticipated to rise to 56.9% in 2022. In developed nations, this proportion tends to be higher, reaching ~79.7%, while in developing countries, it touched ~52.3% in the same year.

Flourishing Trade and Globalization to Drive Market Growth

Increased globalization and trading among nations facilitate the interchange of porcelain items across international borders, bolstering the overall porcelain market growth. Manufacturers focus on expanding their physical reach in new markets, leveraging inclusive supply chains and distribution networks in order to tap a larger client base. Moreover, free trade agreements and decreased trade restrictions between countries have also augmented market expansion, along with a growing shift of consumers toward global trends and preferences in recent times. For instance, according to the Observatory of Economic Complexity (OEC), in 2022, Italy (USD 16.18 million), Switzerland (USD 8.60 million), the U.K. (USD 6.25 million), Germany (USD 5.0 million), and Belgium (USD 4.44 million) emerged as the primary export destinations for ceramic tiles and slabs, including porcelain tiles.

RESTRAINING FACTORS

Perceived Product Fragility to Restrict Market Growth

The perception of fragility related to these products may hamper the growth of the market in the long run. Several consumers recognize the product as gentle and fragile, leading them to consider that it may not be appropriate for heavy applications. Therefore, this perception regarding porcelain may restrict potential consumers from choosing porcelain products, especially for certain applications where durability is of high concern, such as wall art decoration, countertops, and others. Besides this, there has also been greater concern about the breakage or product damage during installation and transportation, leading individuals to select alternative products with high durability and robust features. This, as a result, is expected to restrict the growth of the market during the forecast period.

Porcelain Market Segmentation Analysis

By Type Analysis

Aesthetic Nature of Porcelain Tableware Products Enhances the Segment’s Growth

Based on type, the market has been divided into tableware and home accessories.

The tableware segment is anticipated to lead the porcelain market share from 2024 to 2032. Tableware products made with porcelain are available in a range of options in terms of shape, size, designs, colors, and others. Moreover, the rising demand of consumers for aesthetic dining options, aligned with changing dinnerware design preferences, is also poised to boost the segment’s growth in the near future.

The home accessories segment is also expected to gain a competitive share in the market during the forecast period. The evolving trend of home remodeling and renovation, combined with a rising preference toward home decoration, has propelled the demand for porcelain home décor accessories. Moreover, the increasing number of designers and artists producing unique handcrafted products is also projected to surge the growth of the segment in the assessment period.

By Application Analysis

Increasing Construction of Commercial Places Favors the Segment’s Growth

In terms of application, the market has been divided into home and commercial.

The commercial segment is slated to dominate the market during the forecast period. The rising number of commercial places, such as offices, hotels, institutions, and others, has surged the application of these products in these spaces. Moreover, the rising number of international tourists across different regions has also fostered the growth of the commercial segment in recent times.

The home segment is also predicted to hold a substantial share in the coming years. The swelling disposable income, coupled with the rising spending power of consumers on home decorative items, has fostered the growth of the segment. Furthermore, the mounting trend of at-home cooking & baking increases the consumer demand for porcelain-based cookingware, favoring the home segmental growth.

REGIONAL INSIGHTS

The market has been divided into North America, Asia Pacific, Europe, South America, and the Middle East & Africa.

Europe is slated to dominate the market during the forecast period. The market is primarily driven by the significant imports of porcelain kitchenware and tableware goods for local consumption across the U.K., Germany, France, and the Netherlands. Besides this, increased social dining and home cooking trends in Europe have also bolstered the demand for porcelain products in the long run. According to the data published by the CBI Ministry of Foreign Affairs, European imports of ceramic dinnerware from intra-Europe and developing countries reached USD 1.41 million and USD 1.50 million, respectively, in 2021.

Asia Pacific emerged as the second dominating region in the market in 2023. The rising number of international tourists and hospitality settings increases the usage of porcelain dinnerware of aesthetic & stylish designs in China, India, Japan, and Southeast Asia. For instance, according to the Ministry of Culture and Tourism, Chinese travel agencies received 477,800 foreign tourists during the first six months of 2023, 5.58% up from the same period in 2019. Furthermore, China has robust porcelain-based tableware and homeware manufacturing facilities in Hong Kong, Jingdezhen, Foshan, and other Chinese provinces, which is anticipated to mainly support the product consumption rate during the projected period. For instance, according to the report published by the Ministry of Commerce and Industry in March 2022, China is the largest producer of ceramic products, producing 1/4th of the global tableware and kitchenware products.

North America is also predicted to acquire a large share of the market during the projected period. The increasing demand for modern tableware products with classic designs and minimalistic elegance among American households has, in turn, contributed to the growth of the North American market. Besides this, increasing partnerships and collaboration between brands, along with the adoption of strategic business practices, have also propelled the growth of the market. For instance, in February 2024, Outdoor Living Supply LLC., a home products distribution platform, acquired The Rock Place, a full-service distributor of hardscape and natural porcelain products, to build its presence in Nashville, Tennessee.

The increasing number of middle-income household groups and their spending on aesthetic tableware, including porcelain and ceramic dinnerware, drive market growth in the UAE, Saudi Arabia, Brazil, and other Latin American and Middle Eastern countries.  In addition, companies are directing toward the expansion of the production capacity in Argentina, South Africa, UAE, and other countries, which is expected to increase the product supply rate and support product consumption. For instance, in November 2020, RAK Ceramics, a UAE-based manufacturer of ceramic tableware, increased its annual production capacity of sanitary ware, porcelain-based tableware, and faucets to 5 million, 24 million, and 1 million, respectively.

List of Key Companies in Porcelain Market

Manufacturers Focus on Exploring Product Recycling Options to Gain a Competitive Edge

Eco-friendly concerns have been compelling the porcelain market, with an increasing focus on sustainable sourcing of raw materials, energy-efficient production processes, and recyclability of products. Moreover, porcelain products can be recycled in various ways, which, as a result, increases their lifecycle, reducing environmental waste. Therefore, manufacturers are rapidly exploring options for recycling porcelain products, such as using crushed porcelain as an aggregate in construction materials or reshaping old items into new innovative, eco-friendly items, which is anticipated to drive the growth of the market in the near term. For instance, in June 2021, PORCELANOSA Group, a Spanish manufacturer and retailer of ceramic tiles, joined the competition against climate change with the implementation of its Eco-Conscious program. The program highlights the key sustainable initiatives that have been incorporated in its factories, logistics channels, and stores, and in its eco-friendly ceramic collections.   

LIST OF KEY COMPANIES PROFILED:

• Haviland & Co (France)


• Bernardaud (France)


• NARUMI CORPORATION (Japan)


• Richard Ginori (Italy)


• Lladró (Spain)


• Villeroy & Boch (Germany)


• Noritake Co., Ltd. (Japan)


• Fiskars Group (Finland)


• Fiskars Group - Royal Doulton (U.K.)


• Fiskars Group - Royal Copenhagen (U.K.)


• Fiskars Group - Wedgwood (U.K.)


• Herend Porcelain Manufactory (Hungary)


• Lenox Corporation (U.S.)


• Portmeirion Group PLC (U.K.)


• Vista Alegre (Portugal)

KEY INDUSTRY DEVELOPMENTS:

• December 2023: Lladró, a Spanish manufacturer of porcelain products, inaugurated a new boutique store in China. The latest Lladró boutique showcases a thoughtfully curated assortment of Lladró creations spanning across the heritage, design, and lighting categories of the brand. This has helped the company feature its product collection in China and expand its presence in the Asia Pacific.


• May 2023: NARUMI CORPORATION, a Japan-based manufacturer and distributor of bone China and porcelain products, participated in HOFEX and HOTELEX, popular trade fairs in Asia, particularly for the hotel and food service industry. The company focused on displaying its product portfolio at the exhibitions and hence meeting the growing demand of the consumers.


• October 2022: Richard Ginori, an Italian manufacturer of porcelain and ceramic creations, collaborated with Luca Nichetto, a famous designer and artist, to launch its new home fragrance collection. The range included candleholders, diffusers, refills, and others made with porcelain materials. The new partnership, along with the new launch of the product collection, has, in turn, assisted the company in expanding its customer reach in the long run.


• July 2020: Fifty-One Percent Limited, a Leicestershire, U.K.-based luxury homeware, invested USD 327,960 to increase its porcelain-based homeware, chinaware, soft-furnishing, kitchen textiles, and bathroom accessories product reach in the U.K.


• June 2020: Bernardaud, a renowned French porcelain manufacturer, launched a range of tableware collections, ‘In Bloom.’ By launching this collection, the company aims to expand its product portfolio in terms of fine china and porcelain dinnerware products

REPORT COVERAGE

The report analyzes the market in-depth and highlights crucial aspects such as prominent companies, product types, sales channels, and application usage areas. Besides this, it provides insights into the market trends and highlights significant industry developments. In addition to the aspects mentioned earlier, the report encompasses several factors that have contributed to the market's growth over recent years.

Report Scope & Segmentation