Window Covering Market Size, Share & Industry Analysis, By Type (Blinds & Shades, Shutters, Curtains & Drapes, and Others), By Technology (Manual Covers and Smart Covers), By Application (Residential and Commercial), By Distribution Channel (Offline and Online), and Regional Forecast, 2024-2032

The global window covering market size was valued at USD 13.68 billion in 2023. The market is projected to be worth USD 14.36 billion in 2024 and reach USD 20.63 billion by 2032, exhibiting a CAGR of 4.63% during the forecast period. North America dominated the window covering market with a market share of 37.57% in 2023.

Window coverings are modifications or design elements added to a window to enhance privacy, regulate light, and increase the aesthetic appeal of a room. Recent years have witnessed the development of window treatments, integrating innovative technology to enhance convenience and security. These include motorized window treatments that can be controlled using a remote, smartphone app, or home automation system, which especially assists individuals with limited mobility, hard-to-reach windows, and large window expanses. The automated products are also integrated with smartphones or tablets and configured for voice commands through Google Assistant, Amazon Alexa, the IFTT app or Apple’s HomeKit. In addition, these motorized products can fully or partially open and close on command using a voice recognition system on a smartphone/tablet.

The increasing product development with these advanced features significantly positively influences the global window covering market. The impact of natural and artificial light on occupant well-being and convenience is a key factor for manufacturers to consider as consumers increasingly demand shades, blinds, and curtains that offer convenience while maintaining the aesthetic appeal of a room. At a macro level, the global market is driven by the increasing consumer interest in home décor across countries.

The COVID-19 pandemic negatively influenced market growth, notably in 2020 due to the closure of offline sales channels that hampered product sales in the household sector and the restrictions in international tourism, which affected commercial sector’s growth. Moreover, the supply chain disruptions in the textile industry due to the pandemic negatively influenced the global market.

Window Covering Market Trends

Increasing Adoption of Environment-Friendly Products to Accelerate Market Growth

The rising awareness regarding sustainability has increased consumer inclination toward window treatments developed using recyclable and environmentally friendly fabrics. As a result, key market players such as Hunter Douglas, Apollo Blinds, and Enviroblinds have exploited opportunities in green and eco-friendly window covering in recent years. In addition, there is significant potential for prospective manufacturers to use bamboo as their primary raw material as it breaks down in landfills faster than artificial materials. Furthermore, new eco-friendly product launches accelerate market expansion. For instance, in September 2020, Blinds.com, a U.S.-based e-commerce retailer, introduced its new product line, SimplyEco Cellular Shades, which includes environmentally friendly window treatments developed using recycled plastic bottles.

Window Covering Market Growth Factors

Rapidly Evolving Real Estate Industry to Fuel Product Demand

The rapidly evolving real estate industry across countries worldwide is expected to increase product demand in the forthcoming years. Increasing urbanization and consumer purchasing power have surged demand for residential properties. Moreover, the rising popularity of modular homes will likely fuel the adoption of advanced products with features such as voice commands, remote control, and connectivity. Furthermore, initiatives by governments worldwide to expand the real estate industry are expected to support market growth.

For instance, in November 2023, the high commission of India approved agreements for the development of 10,000 houses in Sri Lanka’s plantation area under the Indian housing project (phase 4). Moreover, the Indian government completed 46,000 houses in phases one and two of the project and has nearly constructed 4,000 houses under phase three.

Technological Innovation and Increasing Government Support to Favor Market Expansion

The growing consumer interest in technologically advanced products has resulted in the exploitation of the opportunity and development of products with innovative and advanced features by numerous prominent players operating in window covering space.

For instance, in October 2023, Radiant Blinds LLC, a U.S.-based window treatments manufacturer, introduced its new window shutter, Lumina Shutter, with a light-producing feature. The product also includes intelligent controls that assist users in adjusting the intensity of the light and creating customized lighting modes using touch surfaces on shutter panels.

Recent developments in the textile industry, most notably in Asian countries, will likely encourage new players’ entry into the window-covering sector in the coming years. For instance, in February 2021, the government of India proposed a scheme for establishing mega textile parks in India in its Budget 2021-22 to strengthen the domestic textile industry and attract sizable investments. From a manufacturing standpoint, such government support will likely translate into cheap labor and the availability of raw materials further increasing the window covering market share.

RESTRAINING FACTORS

Government Regulations Concerning Corded Window Covering May Hamper Market Growth

The introduction of various regulations to minimize the potential hazards related to window covering and protect end-users, notably children, impedes the global window covering market growth. For instance, Health Canada, a department of the Government of Canada, has been working toward minimizing the risks associated with corded blinds in Canada over the last three decades triggered by the increasing number of children dying from this risk. To eliminate this preventable risk, in May 2019, Health Canada released its new corded window blinds regulations to restrict the size of loops and the length of cords on blinds (both ready-made and customized) distributed across Canada. From a manufacturing standpoint, adjusting to such new regulations is imperative to stay competitive in the market. 

Window Covering Market Segmentation Analysis

By Type Analysis

Diverse Features and Affordability to Increase the Adoption of Blinds & Shades

Based on type, the market is segmented into blinds & shades, shutters, curtains & drapes, and others. The blinds & shades segment accounted for the largest market share in 2023, backed by the reasonable cost of blinds & shades, making them suitable options for residential applications, including rental apartments and consumers with limited budgets. In addition, the increasing popularity of home theater systems is driving the market for complete light-canceling blinds & shades, most notably across North American and European countries. These products provide high levels of privacy and darkness needed for media room windows. Furthermore, the availability of blinds & shades in various types, such as cellular blinds, wood blinds, Roman shades, and roller shades, provides end-users with more options to choose from.

The curtains & drapes segment is forecast to grow at a significant CAGR over the forecast period. The novel COVID-19 pandemic encouraged numerous brands to launch antiviral products. For instance, in December 2020, Homework fabrics, a Thailand-based textile brand, launched its new line of antiviral curtains for residential and non-residential (hospitals) applications. The brand has been witnessing heightened demand for its anti-microbial products since the beginning of the pandemic.

By Technology Analysis

Low Pricing and Affordability of Manual Covers to Increase their Sales

Based on technology, the market is divided into manual covers and smart covers. The manual covers segment is expected to maintain a dominant position in the market in the coming years, supported by their low prices compared to their motorized counterparts. The affordability and reasonable pricing of these products increase their demand among individuals with a restricted budget. However, manual window covers have limited capabilities and do not offer advanced or smart features.

The demand for smart covers is poised to grow at a considerable rate in the foreseeable future due to the increasing consumer inclination toward technologically advanced products. In addition, the development of smart covers with features such as built-in motors and remote control increases their adoption.

By Application Analysis

Increasing Number of Household Units and Rising Home Décor Trend to Fuel Product Demand in Residential Sector

Based on application, the market is categorized into residential and commercial. The residential segment is slated to dominate the market throughout the forecast period, driven by an increasing number of household units across countries worldwide. Moreover, the rising trend of home décor and interior space design increases the product demand in various designs, patterns, and colors to enhance the aesthetic appeal of the room.

The commercial segment is predicted to witness a strong growth rate over the forecast period. The increasing construction of new hospitals, resorts, hotels, and motels is expected to bolster the product demand from the commercial sector in the forthcoming years. For instance, in January 2024, ITC Hotels, an India-based luxury hotel chain, announced plans to open its new luxury hotel in Colombo, Sri Lanka, featuring 352 rooms.

By Distribution Channel Analysis

Offline Channel Showcases Significant Product Sales with Growing Number of Physical Stores

Based on distribution channel, the global market is segmented into offline and online. The offline segment dominated the market in 2023, favored by the increasing number of physical stores, including brand stores, hypermarkets, and departmental stores offering diversified product ranges at key locations.

The online segment is expected to grow at the fastest rate in the near term due to the rising consumer interest in online shopping and the growing trend of purchasing home décor products through e-commerce websites. Moreover, numerous online retailers, including SelectBlinds, blinds.com, and Amazon, offering window treatments contribute to the segmental growth. 

REGIONAL INSIGHTS

The market for window covering is studied across North America, Asia Pacific, Europe, South America, and the Middle East & Africa.

North America’s market for window covering held a major share in 2023, driven by the rising number of smart homes and the increasing penetration of smart technologies, notably across the U.S. and Canada, which has escalated the adoption of smart window covering. Furthermore, marketing and promotional activities by key industry participants increase awareness regarding window treatments for home décor purposes. For instance, Budget Blinds, a North America-based custom window treatment brand, launched a social media campaign on the occasion of its 30^th anniversary. Under the campaign, the brand gave insights into home design trends and offered giveaways throughout October.

The rapidly growing European window covering market is backed by the growing awareness regarding environmental protection, which fuels demand for eco-friendly products developed using sustainable materials such as recycled plastic, bamboo, and organic cotton. Furthermore, extreme weather conditions, including heat waves across European countries, such as Spain and France, have increased the adoption of quality window treatments to control the temperature inside the room.

Asia Pacific is expected to grow considerably in the foreseeable future, favored by the rising consumer disposable income and increasing standard of living, notably in India and China, which increases demand for quality and premium products. In addition, the increasing launch of new window-covering products across the region supports market growth. For instance, in July 2023, Nesterra, a Mumbai, India-based home furnishing brand, unveiled its latest collections, including window curtains, at the Home Decor Expo Mumbai, India.

Product demand is expected to grow significantly across the Middle East & Africa in the forthcoming years due to increasing tourism in the UAE and Turkey, which is poised to increase product demand from the commercial sector, including hotels and luxury resorts. Moreover, numerous key players such as Hunter Douglas N.V. and Coulisse, providing a range of window covering options in various designs and features across South America, increase product availability and contribute to the region’s market expansion.

KEY INDUSTRY PLAYERS

Companies Focus on Developing Products with Innovative Features and Launching Online Stores to Gain a Competitive Advantage

Prominent industry players have been taking up several strategies, such as collaboration, new product launches, portfolio expansion, and acquisitions, to stay ahead of the competition. Incorporating technology and developing products with advanced and innovative features is a significant strategy adopted by numerous players to meet consumer needs and fuel product sales. In addition, companies emphasize offering products through online channels to expand their customer base. For instance, in May 2022, NiceTown, a U.S.-based window treatment manufacturer, unveiled its online store, which offers customization and fast payment options. New industry participants will likely develop window treatments that improve the comfort and convenience of occupants to stay competitive.

List of Top Window Covering Companies:

• Hunter Douglas N.V.  (Netherlands)


• Comfortex Window Fashions (U.S)


• Lafayette Interior Fashions (U.S.)


• Polar Shades Sun Control (U.S.)


• Norman International Inc. (U.S.)


• Coulisse (Netherlands)


• LOUVOLITE (U.K.)


• Insolroll Window Shading Systems (U.S.)


• The Shade Store, LLC (U.S.)


• Decora Blind Systems Ltd (U.K.)

KEY INDUSTRY DEVELOPMENTS:

• December 2023: The Curtain Expert, a Singapore-based window treatment brand, unveiled its Zen Zip Blinds, designed for the country’s unpredictable weather and offering solutions for rains, extreme heat, and rising electricity bills.


• November 2023: Blinds by AD, a Bengaluru, India-based blinds manufacturer, introduced its new range of over 500 environment-friendly fabrics for windows featuring varied prints, textures, and colors suitable for both commercial and residential spaces.


• September 2023: SelectBlinds, a U.S.-based online retailer, collaborated with LEVOLOR, Inc., a U.S.-based window treatment brand, to launch a new collection of window treatments, including thirteen products across seven categories.


• August 2023: Sunbrella, a North Carolina, U.S.-based fabrics manufacturer, announced its custom window treatment collection featuring light-filtering fabrics and fade-proof qualities, suitable for household interiors.


• August 2022: Inflector India Private Limited, an India-based company promoting radiant heat barrier technology, introduced heat barrier blinds and solar shades that assist in saving energy by reflecting solar heat.

REPORT COVERAGE

The report provides a detailed analysis of the market and focuses on key aspects such as leading companies, types, technology, applications, and distribution channels. Besides this, it offers insights into the market trends and highlights key industry developments. In addition to the factors above, the report encompasses several factors that have contributed to the growth of the market in recent years.

Report Scope & Segmentation