Art & Craft Materials Market Size, Share & Industry Analysis, By Type (Basic Materials/Supplies [Colored Pencils and Others] and Marking Materials/Supplies [Crayons, Paint {Watercolors, Acrylic, Oil Paints, and Others}, and Markers]), By Application (Household, Educational Institute, Office, and Others), By Distribution Channel (Convenience Store, Hypermarket/Supermarket, Online Store, and Others), and Regional Forecast, 2026-2034

The global art & craft materials market size was valued at USD 23.56 billion in 2025. The market is projected to grow from USD 24.68 billion in 2026 to USD 40.68 billion by 2034, exhibiting a CAGR of 6.44% during the forecast period. North America dominated the KEYWORD market with a market share of 33.33% in 2025.

Educational institutes conduct art & craft activities to enhance children’s imagination, motor skills, and creativity. The increasing number of craft hobbyists, students, educators, and small businesses is mainly driving the demand for various craft and art materials, including paints, fabrics, yarns, and others, globally. In addition, consistent advancements in the development of innovative formulation-based materials are favoring the global market growth.

Leading producers of art & craft materials include Faber-Castell, Crayola LLC, Fabbrica Italiana Lapis ed Affini S.p.A., STAEDTLER Mars GmbH & Co. KG, and Newell Brands. They concentrate on broadening their product portfolio to increase global business revenue growth.

MARKET DYNAMICS

MARKET DRIVERS

Growing Interest in Art & Craft Activities to Favor Market Expansion

The youngsters’ growing interest in art & craft activities, including sketching, painting, drawing, and others, to relief stress and enhance brain productivity, is fueling the craft materials’ demand across the globe. In addition, the growing number of educational institutions and associations mandating the teaching of drawing subjects in primary school curricula is increasing the product consumption rate across many countries. Additionally, the increasing number of craft and art professionals preferring paints and sketch pencils in various innovative colors & shapes is driving the global art & craft materials market growth. As per the U.S. Bureau of Labor Statistics, a Washington, D.C.-based fact-finding government agency, the overall employment in crafts and fine arts across the U.S. is expected to increase by 6% from 2021 to 2031.

MARKET RESTRAINTS

Rising Popularity of Digital Artworks to Hamper Market Growth

Artists use electronic painting, digital drawing, pixel art, and digital sculpting to create digital artworks. They do not require traditional craft materials to produce artworks. The increasing adoption of digital canvases to create artworks is reducing consumers' need for traditional craft and art supplies, thus hindering produce adoption. Furthermore, the emergence of online platforms for artworks that assist users in publishing their digital artworks is negatively impacting the global arts & crafts industry growth. 

MARKET OPPORTUNITIES

Emergence of Sustainably-made Art & Craft Material Supplies to Favor Market Growth

Parents prefer buying water-based, non-toxic paints and low-VOC adhesives to ensure their children’s safety while using such products for drawing & painting. Increasing consumer demand for sustainably made products is generating novel market growth prospects. Furthermore, consistent manufacturers’ efforts to produce biodegradable glues, plant-based resins, and art supplies made of responsibly sourced natural fibers to achieve their business sustainability goals are fueling market growth. 

MARKET CHALLENGES

Uncertain Raw Material Prices to Challenge Key Players’ Business Profitability Growth

The uncertain availability and fluctuating prices of raw materials used in the production of art & craft supplies, including paper pulp, pigments, adhesives, plastics, natural fibers, and chemicals used in paints, incur additional procurement costs for companies and pose challenges to major companies in building business profitability. Furthermore, supply chain delays and uncertain inventory costs pose challenges to the key players’ business expansion activities.

ART & CRAFT MATERIALS MARKET TRENDS

Growing Hobby Crafting and DIY Trends to Augment Product Demand

DIY and hobby crafting provide relaxation, mental well-being, and personal fulfillment. The growing popularity of hobby crafting, which encompasses activities such as painting, knitting, journaling, and home décor, is driving global product demand. Additionally, a rise in first-time users purchasing beginner-friendly tools and guidance to create personalized artwork is bolstering market expansion.

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Segmentation Analysis

By Type

Increasing Use of Washable & Erasable Crayons Strengthened Marking Materials/Supplies Segment’s Growth

By type, the market is bifurcated into basic materials/supplies and marking materials/supplies.

The marking materials/supplies segment dominated the market, holding 89.78% share in 2026. The segment is projected to grow at a fastest rate of 6.00% over the forecast period. The segment’s leading share is attributed to the significant preference among teachers and students for using erasable and washable crayons to better modify different elements in their paintings. In addition, consistent innovations from manufacturers in the development of dual-tip markers, washable & non-toxic inks, brush pens, and premium coloring tools are positively contributing to the segment’s growth.

The marking materials/supplies segment is further segregated into crayons, paints, and markers. The paints segment accounted for a leading share of 80.49% within the marking materials/supplies segment in 2024. Art & craft paints are crucial in adding a personalized touch to drawings & craft products. At a macro level, the increasing availability of discounted artworks on global online marketplaces such as Etsy and Amazon.com contributes significantly to the demand for art & craft paints worldwide.

The paints segment is further segregated into watercolors, acrylics, oil paints, and others. The oil paints segment exhibited a leading art & craft materials market share of 38.21% within the paints segment in 2024. The segment’s leading share is attributed to high consumer demand for oil paints made from rich pigments, depth of color, and durability.

The basic materials/supplies segment is primarily driven by the increasing demand for basic material supplies, including colored pencils, paper, glue, and drawing pencils, among small-scale creators, school students, and educational institutions worldwide. Furthermore, the emerging home decoration trends, which enable enthusiasts to use basic, non-toxic materials to create crafts, are favoring the segment’s growth.

The basic materials/supplies segment is further bifurcated into colored pencils and others. The others segment, which includes various materials/supplies such as drawing pencils, paper, glue, and scissors, held the highest market share of 70.34% within the basic materials/supplies segment in 2024. The segment’s leading share is attributed to the broader usage of the aforementioned basic materials compared to colored pencils. In addition, greater affordability, everyday utility, and cross-application of these products in crafting activities are generating considerable segmental revenues worldwide.

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By Application

Broader Consumer Base Preferring Craft Supplies Led Household Segment’s Dominance

Based on application, the market is divided into household, educational institute, office, and others.

The household segment accounted for a major global market share of 52.43% in 2026. The segment’s leading share is attributed to the broader household consumer base and significant demand from parents for craft hobby kits to support their children’s learning and brain development. In addition, the rising number of individual artists buying art materials for the smoother execution of their drawing projects is favoring the segment’s growth.

The educational institute segment is set to rise at a CAGR of 6.64% during the forecast period. The segment’s fastest growth is attributed to the increasing emphasis of educational institutions on creative learning, holistic education, and skill-based development across many countries. Furthermore, the growth of educational infrastructure facilities is augmenting product demand worldwide.

By Distribution Channel

Hypermarket/Supermarket Segment Led Market Due to Easy Accessibility of Craft & Art Supplies/Materials at Discounted Prices

Based on distribution channel, the market is segmented into convenience store, hypermarket/supermarket, online store, and others. The hypermarket/supermarket segment registered a dominating market share of 35.56% in 2026. The segment’s leading share is attributed to the robust base of supermarket and hypermarket chains offering craft & art supplies/materials at discounted prices globally. Furthermore, an expanding number of supermarket infrastructural facilities is supporting the segmental revenue growth. In November 2022, Costco, a Seattle, Washington, U.S.-based hypermarket chain, launched its 14th store in Perth, Australia.

The online stores segment is projected to grow at the fastest rate of 7.40% from 2025 to 2032. The segment’s fastest growth is attributed to the rising online shopping and increasing demand for art & craft materials through online distribution channels.

Art & Craft Materials Market Regional Outlook

In terms of region, the market is segregated into North America, South America, Asia Pacific, the Middle East & Africa, and Europe.

North America

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North America held the dominant share in 2025, valued at USD 7.85 billion, and also took the leading share in 2025 with USD 8.24 billion. Some of the top art and design schools in the U.S., including the School of the Art Institute of Chicago, Carnegie Mellon University, Yale University, and the University of California, mandate the use of innovative art supplies for their students. The region’s leading share is attributed to the significant demand for innovative arts and crafts among educational institutions located across Canada and the U.S. Furthermore, increasing participation in social crafting events, including paint-and-sip sessions, crafting workshops, and art galleries, is accelerating the demand for art & craft materials across the region.

The U.S. market size was valued at USD 6.52 billion in 2026. The increasing number of DIY art and craft workshops and classes across the U.S. is augmenting market expansion. AR Workshop, a U.S.-based franchisee of DIY workshops and projects, provides DIY experiences for various art projects. The company has boutique studios that offer hands-on craft classes and group activities for all age groups. Several prominent players launch new products to diversify their portfolios and boost sales, assisting market growth. For instance, in May 2023, Crayola, a Pennsylvania, U.S.-based art & supplies Company, launched ten bright & bold washable markers, 12 twistable colored pencils, and 24 construction paper crayons.

Asia Pacific

Asia Pacific is projected to grow at the fastest rate of 7.04% from 2025 to 2032. The growing number of art & craft professionals buying premium-quality painting and drawing supplies in China, Japan, and Southeast Asia is driving the region’s craft supplies market growth. In addition, the rising number of regional shops showcasing various arts and craft products supports the Asia Pacific market growth. The Japan market is projected to reach USD 1.16 billion by 2026, the China market is projected to reach USD 1.76 billion by 2026, and the India market is projected to reach USD 1.59 billion by 2026.

Europe

Europe secured its position as the third-largest contributor to the global market. The growth is being fueled by the rising presence of art supply retailers offering premium-quality products. For instance, in June 2022, Hobbycraft, a Christchurch, Dorset, U.K.-based art and craft retail chain, announced plans to launch three new stores across the U.K. Additionally, the growing number of art professionals is driving demand for products in the Eastern European region. The U.K. market is projected to reach USD 2.06 billion by 2026, while the Germany market is projected to reach USD 1.24 billion by 2026.

South America and Middle East & Africa

South America and the Middle East & Africa are anticipated to experience notable growth in the coming years. In South America, the market is projected to reach USD 1.74 billion by 2025, driven by the growing preference for online platforms to purchase hobby and art-related products.

In the Middle East & Africa, the growing frequency of art fairs and competitions is inspiring artists to invest in premium supplies. Within this region, the UAE market is expected to attain a value of USD 0.48 billion by 2025.

COMPETITIVE LANDSCAPE

Key Industry Players

Top Companies Focus on Manufacturing Capacity Building and Portfolio Expansion Activities to Maintain Market Positions

Key players in the market, include Faber-Castell, Crayola LLC, Fabbrica Italiana Lapis ed Affini S.p.A., STAEDTLER Mars GmbH & Co. KG, and Newell Brands, characterize the global market. Top manufacturers of art & craft materials consistently focus on building manufacturing capacity to increase their product reach across international markets. Additionally, they launch new products to broaden their product portfolio. For instance, in June 2025, Crayola LLC launched ‘Creative Acts of Color,’ a campaign to promote its newly introduced iconic 64-count crayon box.

LIST OF KEY ART & CRAFT MATERIAL COMPANIES PROFILED

• Faber-Castell (Germany)
• Crayola LLC (U.S.)
• Fabbrica Italiana Lapis ed Affini S.p.A (Italy)
• STAEDTLER Mars GmbH & Co. KG (Germany)
• Newell Brands (U.S.)
• Colart International Ltd (U.K.)
• Kokuyo Camlin Ltd. (India)
• DA VINCI PAINT CO (U.S.)
• General Pencil Company Inc. (U.S.)
• Langridge Artist Colours (Australia)
• Craft Limited (U.K.)
• CSS Industries (U.S.)

KEY INDUSTRY DEVELOPMENTS

• ‌‍March 2025: Crayola LLC partnered with Scholastic to provide standardized art kits and co-create educational content for K-12 schools, thus deepening the company's institutional reach.
• March 2025: Crayola LLC partnered with Blick Art Materials to expand the distribution of its products through independent art stores in the U.S., thereby increasing its retail network.
• February 2025: Winsor & Newton introduced a new premium watercolor product featuring sustainably sourced pigments and eco-friendly packaging, thereby setting a new standard for artist-grade materials.
• February 2023: Crayola, a U.S.-based company that manufactures art supplies, collaborated with TheSoul Publishing, a digital media company from Limassol, Cyprus, to produce DIY digital content and original branded crafts for Crayola's YouTube and other social channels. This initiative is expected to help Crayola enhance its social media presence and expand its global reach.
• ‍‌‍‍‌March 2022: HMG Paints, a paints and coatings company based in Manchester, U.K., relaunched its Artist Colours in Oil collection in response to strong demand from the artist community. The collection includes paints in red Venetian, bright blue, and titanium white colors. These paints are application with a palette knife and a ‍‌‍‍‌‍‌‍‍‌brush.

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