Spiralling Interest for Drawing And Painting: New Elevations Brought by Top Art & Craft Material Companies

As a form of entertainment and to reconnect with their creative side, more individuals are engaging in art & craft projects. Many people find therapeutic benefits from arts and crafts. Using arts and crafts to unwind and express creativity has grown in popularity. In addition to academic pursuits, art and craft projects are promoted for kids’ holistic development and are regarded as a healthy kind of entertainment. Increasing consumer interest in drawing and painting is driving the demand for art & craft materials.

As per a report by Fortune Business Insights™, the market for art & craft materials reached USD 20.96 billion in 2022 and is expected to reach a valuation of USD 30.89 billion by 2030 with a CAGR of 5.17% over 2023 to 2030. The market size stood at USD 21.71 billion in 2023.

Fortune Business Insights™ Profiles Top 10 Key Players/Companies in the Art & Craft Materials Market

1) Faber Castell

Founded in 1761 and some of the top art & craft materials companies, Faber Castell is a German enterprise producing and selling art, craft, office, and gift supplies, including oil pastels, ink pens, colored pencils, markers, pens, crayons, and other art materials. It works in North America, Europe, Latin America, and Asia Pacific and has manufacturing units in total of 10 countries. The company produces around 2,000 million wooden-cased pencils every year. In November 2020, the company introduced recycled paper pencils to protect the environment. These pencils have a soluble seed at the base of the pencil for users to replant.

2) Crayola LLC

An art supply company based in the U.S., Crayola LLC is owned by Hallmark Cards, a different U.S.-based business. It has production units in the U.S. and Mexico and international sales and marketing services in Australia, Canada, Hong Kong, Italy, and the Netherlands. The business comprises several brands, such as Art with Edge, Model Magic, Crayola Project, Crayola Signature, Silly Putty, Doodle and Draw, and Silly Scents. In May 2023, Crayola LLC introduced retractable markers in bright, bold, and classic colors for school projects and art & craft projects.

3) Fabbrica Italiana Lapis ed Affini S.p.A.

An Italian company, Fabbrica Italiana Lapis ed Affini S.p.A., was established in 1920. It produces art & craft materials, such as pencils, clay, oil paints, acrylic paints, and watercolors through its brands, including Daler Rowney, Princeton Brush, Prang, Doms, Giotto, Canson, Pax, Vinci and Lukas, in more than 150 countries globally. It has 22 manufacturing units globally and 35 branches in 5 continents.

4) Staedtler Mars GmbH & Co. KG

A Germany-based business, Staedtler Mars GmbH & Co. KG, established in 1835, provides different products, such as modeling clays, products for artists, and technical drawing tools. The company manufactures two-thirds of its products in Germany, with an export rate of around 75%. It has six production units globally and works in 26 countries through its associated companies. In 2023, the company declared the expansion of its different craft and painting products. It launched several colored pencils for children aged four and above for school or art projects.

5) Newell Brands

Headquartered in the U.S., Newell Brands has a robust product portfolio, such as writing tools, outdoor items, and small appliances. Writing brands involve Dymo, Elmer’s, Expo, Reynolds, Parker, Sharpie, Waterman Paris, X-Acto, Krazy Glue, Prismacolor, and Sharpie. The business sells its products in around 200 countries and has 50 manufacturing plants globally. The brand has around 70 warehouses & distribution centers across the globe. In June 2023, the writing brand in Newell Brands portfolio, Sharpie, declared celebrity partners: Alexis Ohanian, founder of Seven Seven Six, a fund Management Company, and Morgan DeBaun, founder of Blavity, a media tech company.

6) Colart International Ltd.

Colart International Ltd., a company situated in the U.K., produces art & craft materials through its brands, such as Winsor & Newton, Liquitex, Lefranc Bourgeois, Snazaroo, and Conté à Paris. Lindengruppen, a Swedish company, owns the company. The firm works in 16 countries in Europe, Asia Pacific, North America, and the U.K. In August 2022, Colart declared its alliance with a Germany-based writing tool producer, Edding Brand.

7) Kokuyu Camlin Ltd.

An Indian stationery production company headquartered in Mumbai, Kokuyu Camlin Ltd. produces and sells art & craft materials, including drawing materials, brushes, painting kits, and notebooks. The business runs three production units across India: Tarapur & Patalganga (Maharashtra) and Samba (Jammu and Kashmir). In July 2023, Kokuyu Camlin introduced a new consumer-centric packaging design for its Camel and Camlin brand products.

8) DA Vinci Paint Co.

DA Vinci Paint Co., a renowned brand founded in the U.S., produces art & craft materials in different price ranges, pigment types, and consistency. The business functions in numerous states in the U.S. The enterprise offers affiliate programs for artists, art influencers, and art educators.

9) General Pencil Company Inc.

The well-established business in the U.S., named General Pencil Company Inc., offers art & craft materials, such as drawing kits, watercolors, pastel chalks, colored pencils, erasers & sharpeners, drawing books, and drawing pencils. This company has outlets in the U.S. and Canada.

10) Langridge Artist Colours

A prominent brand and one of the top art & craft material companies in the market, Langridge Artist Colors, is based in Australia. The company provides different art materials, such as handmade oil colors, pigments, drawing inks, drying oils & solvents, primers & varnishes, encaustic mediums, oil and decorative items. These craft materials are accessible across Australia, Europe, and the U.S.

Emergence of 3D Printing and Digital Design Tools to Bring Innovation in Art & Craft Materials

These days, manufacturers have several investment opportunities for product customizations. By incorporating unique patterns or providing their clients with personalized packaging, they can bring some innovation to their product line. Increasing consumer focus on sustainability has prompted manufacturers to create eco-friendly products, such as plant paint and color pencils made from sustainable raw materials. Top art & craft materials companies have drawn in tech-savvy clients and generated new business prospects by embracing technologies, including 3D printing and digital design tools.