Dietary Supplements Market Size, Share & Industry Analysis, By Type (Vitamins, Minerals, Enzymes, Fatty Acids, Proteins, and Others), By Form (Tablets, Capsules, Liquids, and Powders), By Application (Energy & Weight Management, Bone & Joint Health, General Health, Immunity, Brain & Mental Health, Skin/Hair/Nails, Cardiac Health, Healthy Aging, and Others), By End-User (Children, Adults, Pregnant Women, and Geriatric), By Distribution Channel (Supermarkets/Hypermarkets, Pharmacies, Online, and Others), and Regional Forecasts, 2024-2032

The global dietary supplements market size was valued at USD 86.77 billion in 2023. The market is projected to grow from USD 93.46 billion in 2024 to USD 182.52 billion by 2032 at a CAGR of 8.73% during the forecast period (2024-2032). Asia Pacific dominated the dietary supplements market with a market share of 41.97% in 2023.

Dietary supplements are products containing at least one dietary ingredient that can be consumed orally. The global market is driven by the rising popularity of sports-based and athletic performance enhancement supplements. The emerging consumer needs of addressing daily requirements of micronutrients in the body and increased consumer spending on health & wellness products are expected to fuel the food supplements market.

Furthermore, initiatives taken by several governments to support the production of herbal supplements are expected to positively influence market growth. For instance, in March 2021, the Government of India's Ministry of AYUSH, implemented the Centrally Sponsored Scheme of National AYUSH Mission (NAM). Under the scheme, the government would provide subsidies of 30%, 50%, and 75% to cultivate nearly 140 types of medicinal and herbal plants.

The sudden outbreak of COVID-19 pandemic positively impacted the market’s growth. The global economy struggled with this situation and made a slight negative impact on the global trade and supply chain of dietary supplement products. However, the high demand for human food supplements in developed as well as developing regions is expected to positively leverage the product growth throughout the forecast period. This is due to their provision of strong immune function and reduction of the possibility of health threats.

Dietary Supplements Market Trends

Rising Demand for Personalized Supplements to Augment Market Growth

Rising awareness about the concept of personalized or tailor-made nutritional products and dietary supplements has ignited the interest of consumers across different parts of the globe. This is positively impacting the dietary additives market growth. Furthermore, escalated investment in research & development initiatives focused on supplement products and nutraceuticals are anticipated to further boost the industry expansion over the coming years. For instance, in May 2022, Thai Group Ingredients, one of the global dietary supplements manufacturers, opened its R&D facility for dietary products in Samut Sakhon, Thailand. The new R&D center is dedicated toward the research & development of Omega-3 infant nutrition and supplements NPD.

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Dietary Supplements Market Growth Factors

Rising Focus on Preventive Healthcare Measures to Favor Industry Growth

With the increasing prevalence of age and lifestyle-related diseases, consumers are becoming increasingly conscious about preventive healthcare measures and are depicting a rising inclination toward health benefiting products such as food additives, which is expected to drive the global market. Increasing innovation by key and small market players is further augmenting the growth of the market at the global level. In January 2023, Nutricia, a supplements brand owned by Danone S.S., launched its first ever plant-based, ready to drink, oral nutritional supplement, Fortimel® PlantBased Energy. The new products are manufactured to overcome malnutrition related illness.

Growing Focus on Quality Supplements Production to Spur Demand

Regulatory authorities such as the U.S. Food and Drug Administration (USFDA) are taking various initiatives to ensure that only safe and high-quality food and dietary supplements are sold in the market. Such steps promote the usage of dietary supplements among consumers. Furthermore, the increasing usage of organic, safe, clean-labeled ingredients in manufacturing food nutritive additives is anticipated to boost the market for dietary supplements during the forecast period.

The rising interest of people in bodybuilding and sports is another factor driving the expansion of the dietary supplements market. Sportspersons and athletes are depicting an increasing interest in sports nutrition supplements and products to boost their performance and enhance their endurance. The inclination toward vitamin nutritive and sports nutrition products for enhancing their performance and endurance will bode well for the market over the coming years.

RESTRAINING FACTORS

High Supplement Price to Restrain Market Growth

The increasing price of regular supplements and the high price of premiumized supplements are expected to restrain the dietary supplements market growth. The rising consumer inclination toward organic products and the limited availability of organic supplements can further hamper the market’s growth. However, supplement manufacturers are considering technological advancements to minimize the production cost to ensure their availability for consumers at affordable prices.

Dietary Supplements Market Segmentation Analysis

By Type Analysis

Vitamin Supplements to Lead Global Market Owing to Extensive Consumption

By type, the market is segmented into vitamins, minerals, enzymes, fatty acids, proteins, and others.

Among various types of dietary supplements, vitamins holds the larger share of the dietary supplement market, followed by proteins and minerals. In many developing and developed countries, the deficiency of key vitamins such as Vitamin A, B, C, and E is becoming very common. Therefore, consumers are highly inclined toward vitamin supplements to fulfill the required daily dose of vitamins.

In pregnant women, in some adults, and the elderly, lack of certain minerals can lead to serious health diseases. Due to this, the demand for mineral additives is rapidly surging among the aforementioned population group. As a result, the segment is anticipated to grow at a considerable CAGR during the foreseeing period.

The protein supplements are expected to witness high demand in the forthcoming years owing to the rising consumer inclination toward weight management, bodybuilding, and endurance. The protein and amino acids additives are predicted to grow at a speedy pace on account of their diverse use in muscle growth, improving mental focus, fatigue reduction, and enhancing recovery.

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By Form Analysis

Affordability and Convenience of the Tablet Form of Supplements is Influencing the Segment Growth

By form, the market is segmented into tablets, capsules, liquids, and powders.

Globally, the tablet form is the leading form in the global supplements market, followed by capsules. High affordability, convenient packaging, and higher shelf-life of tablet and capsule supplements are some of the crucial reasons behind their high demand in the global market. The dosage is well-defined in capsules, soft gel, and tablets form, and hence they are preferred over liquid and other available forms.

Furthermore, the protein supplements in powder form is predicted to grow at a promising growth rate, as a more significant number of supplements are available in powder form across several retail shelves. In addition, these product offers convenient options and flexible benefits since this form fits with different consumption methods, including smoothies.

The demand for dietary supplements in liquid form with functional properties is rising. Therefore, dietary supplement manufacturers are investing in this area to gain maximum profits. The high absorption rate of liquid vitamins, high bioavailability of liquid supplements, and easy to promote synergy of nutrients with liquid supplements are predicted to support the growth of the segment.

By Application Analysis

General Health Segment Leads Market Owing to Heightened Focus of Individuals on Maintaining Long-term Health

Based on the application segment, the global market has been segmented into energy & weight management, bone & joint health, general health, immunity, brain & mental health, skin/hair/nails, cardiac health, healthy aging, and others.

The general health segment holds the largest share of the market and is anticipated to grow at a promising CAGR throughout the forecast period. Rising individuals' concern of long-term health and well-being is positively impacting the demand for general health supplements. Energy and weight management supplements is another segment holding a considerable share of the global market. Increasing sports and fitness and enthusiastic consumers are driving the product demand globally, as these supplements aid in restoring energy and improving muscle endurance.

After the COVID-19 pandemic, the demand for immunity-boosting supplement products has experienced a rapid rise in demand across the globe. After the pandemic, individuals are focusing on improving their immunity system. Since the product demand has increased gradually, industry players have raised their efforts to meet product demand from the global market. For instance, in November 2023, Kirin Holdings Company Limited, a global company, launched a dual-care functional food supplement Kirin iMUSE Immune Care and Healthya Visceral Fat Down, to improve users immune system and reduce visceral fat reduction. Therefore, the segment is anticipated to grow at a higher CAGR during the forecast period.

By End-User Analysis

Adults Segment Holds Leading Position with Increased Health Consciousness and Product Awareness

Based on end-user category, the market has been segmented into children, adults, pregnant women, and geriatrics.

The adults segment holds the largest dietary supplements market share. Adults are key consumers with higher health consciousness and product awareness. According to the Council for Responsible Nutrition (CRN) U.S., a survey on dietary supplements in 2023 revealed that more than 74% of American adults are taking these supplements.

Furthermore, industry players are focusing on children & infant groups by introducing new products. For instance, in July 2023, Dr. Reddy's Laboratories, one of the leading pharmaceutical companies, entered the child nutritional segment by launching CeleHealth Kidz Immuno Plus Gummies. The newly launched product is mainly designed to improve children's immune system. Thus, the segment is anticipated to grow with the highest CAGR during the forecast period.

The geriatric consumer group is another prominent user of dietary supplement products. Generic consumers face a lack of nutrition due to their changed food habits. The product helps to improve overall health and meet the nutritional requirements of generic consumers. Therefore, doctors and medical specialists recommend these consumers to consume the product. Thus, the segment is anticipated to grow at a moderate CAGR during the near future globally especially in developing countries.

By Distribution Channel Analysis

High Convenience and Product Options to Drive Online Stores Segment Growth

Based on distribution channel, the market has been segmented as supermarkets/hypermarkets, pharmacies, online stores, and others.

The online stores segment is anticipated to grow with the highest CAGR, as younger consumers prefer this mode of sales channel for convenience and home-delivery benefits. Wide product availability coupled with clear labeling and usage instructions is also another key factor to drive product sales from the segment.

The pharmacies segment holds the highest market share of the global market. Inappropriate consumption of dietary supplements may lead to several health issues. Drugstores and pharmacies play a vital role in educating consumers and helping them to consume proper supplements. Furthermore, users believe that pharmacies and drugstores will offer authorized and trusted brands.

REGIONAL INSIGHTS

By geography, the market is segmented into North America, Europe, South America, Asia Pacific, and the Middle East & Africa.

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Increasing Health-consciousness in Asia Pacific to Promote Growth

Asia Pacific will register the fastest CAGR of 8.50% during 2024-2032 owing to the rising health-consciousness among consumers. This leads consumers to adopt health-enhancing supplement products in their daily life. The nutritional supplement demand is rising at a rapid rate in highly populated countries such as India and China. The growing awareness about the concept of personalized nutrition is slated to boost the food supplements’ consumer base across the region. Moreover, escalated interest of major players in the international market in expanding their product portfolio and production bases across Southeast Asia and South Korea, India, Malaysia, China, and other countries owing to high population density.

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Dietary supplement products in North America are witnessing a moderate growth in demand on account of the rising prevalence of lifestyle diseases such as obesity, diabetes, and others. The increasing aging population, hectic lifestyle, and positive attitude toward preventive healthcare measures are some of the factors that are fueling the market across the region. In the U.S., the adoption of food supplements is incredibly high due to higher emphasis on wellness and the significant presence of fitness enthusiasts who are willing to purchase health benefitting products. Moreover, to ensure only high-quality and safe supplements are available in the U.S. regulatory attention to the commercialization of these products has been enhanced in recent years.

Europe’s growth is driven by the rapidly rising geriatric population, followed by increased consumer consciousness and awareness toward preventive healthcare solutions. The stringent regulatory framework associated with the commercialization and sales of dietary supplements is further supporting the market growth of quality supplements across the region.

South America has been witnessing substantial growth in the past few years, attributed to a series of factors, including the rising middle-class population, increasing adoption of healthier lifestyle among the population, and surging product launches across the region. Brazil and Argentina, along with traditional supplements, the demand for herbal supplements is also growing at a speedy pace which is a positive factor for the growth of the market.

Moreover, in MEA countries such as South Africa, the UAE, Saudi Arabia, and others, the increasing consumer desirability to reduce their risk of illness and increasing health expenditure is predicted to support the market growth.

KEY INDUSTRY PLAYERS

Key Industry Players Focus on Expanding their Product Portfolio

Earlier, the dietary supplements product portfolio was less diversified. However, with the change in time and increase in product demand, the market players such as Amway, Abbott, and others have started diversifying their product portfolio.

Nutrition and healthcare product giant Nestle S.A. is focusing on product innovation, adoption of effective sales and marketing strategies, and collaboration with other small and relevant market players to increase its significance in the global marketplace. It is also focused on expanding its production base to meet the increasing product demand from the market. For instance, in November 2023, Nestle S.A, one of the global leading food & beverage companies, invested USD 43 million to expand its production plant in Eau Claire, Wisconsin, in the U.S.

List of Top Dietary Supplements Companies:

• Amway Corp (U.S.)


• Abbott (U.S.)


• Nestle S.A. (Switzerland)


• Herbalife Nutrition Ltd. (U.S.)


• Archer Daniels Midland Company (U.S.)


• Glanbia Nutritionals (U.S.)


• Otsuka Holdings Co. Ltd. (Japan)


• Arkopharma (France)


• Pfizer Inc. (U.S.)


• GlaxoSmithKline plc (U.K.)

KEY INDUSTRY DEVELOPMENTS:

• January 2024: Zingavita, an Indian startup company, specialized in manufacturing nutraceuticals and supplement products, raised approximately USD 1.2 million in its pre-series A round funding.


• December 2022: Abbott opened its new specialty and metabolic powder nutritional manufacturing plant at Bowling Green, Ohio. The company planned to invest USD 500 million in this facility to create 450 permanent jobs. 


• November 2022: TargEDys, a French company, signed a partnership agreement with Germany-based SymbioPharm, to distribute its dietary supplement product Hafnia alvei HA4597, across Germany.


• March 2022: Nutrify Today, an Indian entry-level nutraceutical supplement manufacturing company, raised USD 0.5 million from U.S.-based entrepreneur and scientist Dr. Anand Swaroop. The company would deploy the fund for new product development and technology advancement.


• April 2021: Persona Nutrition, a major personalized vitamin program, announced the rollout of the globe's first daily gummy vitamin packs for the entire family. These vitamin packs have been designed for numerous health goals, including immune health, everyday health support relaxation, focus enhancement, and skin health.

Report Coverage

The research report provides qualitative and quantitative insights on this market and a detailed analysis of global market share, revenue, and growth rates for all possible segments in the market. Along with this, the report provides an elaborative analysis of the market dynamics and competitive landscape. Various key insights provided in the report are the overview of related markets, recent industry developments such as mergers, acquisitions, the regulatory scenario in key countries, and key market trends.

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Report Scope & Segmentation