False Eyelashes Market Size, Share & Industry Analysis, By Product Type (Strip Lashes, Individual Flare, Individual Single, and Others), By Material (Human Hair, Synthetic Hair, and Others), By Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, Online Stores, and Others), and Regional Forecast, 2024-2032

The global false eyelashes market was valued at USD 1.41 billion in 2023 and is projected to be worth USD 1.50 billion in 2024 and reach USD 2.70 billion by 2032, exhibiting a CAGR of 7.63% during the forecast period. Asia Pacific dominated the false eyelashes market with a market share of 41.13% in 2023.

Fashion enthusiasts use false eyelashes to make their natural lashes look healthier and thicker. Such products are available in a variety of lengths and colors. Increasing consumer awareness regarding the availability of a variety of grooming products is mainly driving the market growth. Nowadays, cosmetic brands are collaborating with fashion celebrities to launch their premium eyelash products. For instance, in July 2021, Revlon Inc. introduced the ‘Revlon x Megan Thee Stallion Hot Girl Sunset collection,’ Megan Thee Stallion celebrity-inspired false eyelash collection for Houston (U.S.) consumers. The increasing number of collaborations will contribute significantly to the global false eyelashes market share in the coming years.

The COVID-19 pandemic forced people to spend more time indoors to protect themselves from the infection. This scenario spiked the consumer demand for hygiene and grooming products. Furthermore, fashion enthusiasts started increasingly using eye makeup products to keep their face well-groomed even while wearing face masks. Such consumer fashion trends boosted the demand for these eyelashes during the COVID-19 outbreak. For instance, Alibaba.com, a Chinese e-commerce giant, reported 150% growth in its revenues from the eye makeup products category in the week ending 18th February 2020.  However, incidents of shutting down lash salons and hypermarkets due to government-imposed COVID-19-related lockdowns and restrictions in many countries impacted the market growth.

False Eyelashes Market Trends

Rising Demand for Customized Eyelashes is a Prominent Trend

Rising consumer preference for customized fake eyelashes is offering newer market growth opportunities. Additionally, the growing popularity of Do-It-Yourself (DIY) strip lashes among women across the world is accelerating the product demand. Curved eyelashes can significantly enhance a person’s facial features. Therefore, growing consumer demand for curved lashes will drive the false eyelashes market growth.

Evolving festival celebrations and fashion trends among the global population will support the product demand. The rising consumer demand for colored eyeshadows and false eyelashes offers key players newer business growth opportunities. For instance, in the third fiscal quarter of 2020, Shiseido Co. Ltd., a color cosmetics maker, reported a 194.8% jump in its revenues due to increased consumer demand for eye-color cosmetics worldwide.

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False Eyelashes Market Growth Factors

Companies’ Latest Launch of Eyelash Tools to Surge Product Demand

Companies are introducing virtual eyelash applying applications to enable people to enjoy their lash trials virtually. This will help the companies enhance their customer engagement activities, thereby driving their product revenues. For instance, in January 2018, Ardell Lashes & Beauty launched ‘YouCam Makeup,’ a virtual eyelash applying application to allow people to take eyelash trials virtually.

Recent years have witnessed companies’ development of innovative machines to increase product designs and styles. For instance, in April 2022, Meggi Lashes, a U.K.-based false eyelashes company, launched its new false eyelash vending machine capable of producing approximately 100 attractive lash styles. Such industry developments highlight the increasing product demand in a variety of styles and designs. The growing popularity of self-portrait photographs (selfies) also encourages industry participants to innovate their product offerings and attract new customers, notably Gen Z shoppers worldwide.

Additionally, companies are regularly introducing fake lashes made from creative and innovative materials, thereby further supporting the market’s development. For instance, in October 2019, Tori Belle Cosmetics LLC., introduced an innovative ‘Magnetude’ magnetic mascara and ‘Magnetude Illusion’ magnetic eyelashes in the global market.

Regular Introduction of Eyelash-related Marketing Campaigns by Companies to Support Market Growth

Key companies are regularly introducing various marketing and promotional campaigns to increase the customer reach of their false eyelash products. Such efforts will support the product demand worldwide. For instance, in February 2018, Parfums de Coeur, Ltd.-owned Eylure brand collaborated with British TV presenter Emma Willis to launch its new collection of eyelashes.

Furthermore, the presence of a large number of beauty salons and spa-related establishments further supports the product’s consumption rate. According to surveyed data published by SBDC Net National Information ClearingHouse, in May 2020, more than 80,000 beauty salons and barber shop-related establishments generated USD 20 billion in salon industry revenue in the U.S.

At a macro level, the increasing number of beauty salons across countries triggers product demand. With approximately 500,000 beauty salons, the U.S. will retain its dominance as one of the largest markets for false eyelashes globally throughout the forecast period, given the lucrative business opportunities for industry participants to target their customers through beauty salons.

RESTRAINING FACTORS

Incidences of Eye Infection to Limit Product Demand

Incidences of eye infection and injuries due to formaldehyde compound-based eyelashes is expected to limit the product demand. Incidences of damage to natural eyelashes and swelling due to eyelash-related surgical procedures is also likely to have a negative effect on the market growth. Furthermore, huge competition from the local industry players and governmental import/export restrictions pose challenges to the global market development. 

False Eyelashes Market Segmentation Analysis

By Product Type Analysis

Availability of Various Styles to Trigger Demand for Strip Eyelashes

Based on product type, the market is segregated into strip lashes, individual flare, individual single, and others. The strip lashes segment held a significant market share. Users can better avoid the risk of eye injuries and swelling by using these lashes over other products. These lashes are widely available in more thicknesses, lengths, and curl styles compared to other product types.

The individual flare segment also held a sizable market share as people are facing damaged eyelash issues due to the side effects of cancer-related chemotherapy treatments. Cancer patients can regain their lash hair by using such products permanently. Therefore, the increasing prevalence of cancer diseases and growing awareness regarding the availability of such lashes among people are the factors driving the segment’s growth. According to the World Health Organization (WHO), in 2020, nearly 10 million people died due to cancer worldwide.

Besides, the growing popularity of customized eyelash services among women will drive the single lash segment’s revenues. The others segment includes products such as magnetic lashes, middle eyelashes, and fantasy lashes. The others segment will grow faster as users can effectively make their lashes natural-looking and shiny by using magnetic and fantasy lashes. Additionally, higher prices of such products will result in the others segment generating considerable product revenues.

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By Material Analysis

Human Hair Segment to Hold a Leading Position due to Cost-effectiveness

By material, the market is segregated into human hair, synthetic hair, and others. The human hair segment holds a major global market share due to its cost-effectiveness and lightweight nature over other material types. Additionally, users can better avoid the risk of lash irritation by using human hair-based lashes over other materials. This factor will help the human hair segment generate considerable product revenues.

Easy accessibility of consumers is likely to drive the synthetic hair segment growth as synthetic hair is made of rubber, acrylic, and polymer materials and comes in different colors, curls, and lengths. The others segment includes various materials such as mink, fur, and animal hair. The others segment will grow at a considerable rate due to the wispy & fluffy nature of the mink and fur material-based lashes.

By Distribution Channel Analysis

Hypermarkets & Supermarkets Segment to Lead Market due to Availability of Eye Makeup Products

By distribution channel, the market is segregated into hypermarkets & supermarkets, specialty stores, online stores, and others. The hypermarkets & supermarkets segment will dominate the market owing to the wide availability of a variety of basic and premium eye makeup products in these stores. Additionally, the regular provision of discounted cosmetic products by such stores will further drive the consumers’ product demand.

The online stores segment will grow significantly due to the rising preference for online shopping among the global population. For instance, from July 2019 to September 2020, Glenmatic, an online makeup products seller, sold more than 500,000 eyelashes online in North America. Additionally, the advent of digital payment technologies and mobile e-commerce is further boosting the online store segment’s growth.

Nowadays, salons regularly use privately labeled lash extensions to offer premium salon solutions to their clients. This will help the specialty stores segment generate considerable product revenues. Besides, easy accessibility to premium makeup products at beauty shops will further support the specialty stores segment’s growth.

REGIONAL INSIGHTS

The global market is analyzed across Asia Pacific, South America, North America, the Middle East & Africa, and Europe.

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Asia Pacific dominated the global market in 2023. This region dominates the global market on account of the presence of large manufacturing facilities of eyelash products in China and Indonesia, thereby supporting the product’s consumption rate. According to the official data presented by the Government of Pingdu, East China’s Shandong Province, People’s Republic of China, in 2018, eyelash manufacturers in Pingdu, China supplied over USD 610 million worth of fake eyelashes in the global market.

Large consumer spending on Japan's and South Korea’s beauty products will result in significant product revenues from Asia Pacific. According to data presented by the Japan Cosmetic Industry Association, in 2019, cosmetics spending among two or more persons in Japanese households reached USD 349.75 compared to USD 322.55 in 2018.

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Celebrities and eyelash companies are focusing on promoting their products to record their business revenues from the U.S. and Canada. This will make the North America fake eyelashes market grow at a faster rate. For instance, in May 2019, reality TV star Kim Kardashian launched ‘Mrs. West Bridal’, a makeup collection on her fifth-anniversary event with her husband Kanye West in Los Angeles, U.S. The collection included liquid lipsticks and fake eyelash products. Additionally, growing consumer preference for high-quality fake lashes will further augment the product revenues from North America. 

The Europe fake lashes market is mainly driven by the rising preference for false eyelashes made from premium materials among consumers in the U.K., Italy, and Spain. Evolving beauty & grooming fashion trends among Brazilians are mainly driving the South America market growth. Additionally, growing awareness about the availability of different kinds of makeup products among Africans will support the Middle East & Africa market growth.

List of Key Companies in False Eyelashes Market

Partnerships and Business Expansions are Key Strategies Fueling Market Growth

Nowadays, companies are keenly focusing on establishing a partnership with television channels and celebrities to promote their products. They are also focusing on building their manufacturing capabilities to boost their revenues from such products. For instance, in 2019, Qingdao LashBeauty Cosmetic Co. Ltd. set up an additional 10,000 m. sq. eyelash production site in Qingdao, China to expand its production capacity.

List of Key Companies Profiled:

• American International Industries (U.S.)


• Kiss Products Inc. (U.S.)


• PT. Royal Korindah (Indonesia)


• Ulta Beauty Inc. (U.S.)


• Qingdao Lashbeauty Cosmetic Co. Ltd. (China)


• L’Oreal S.A. (France)


• LVMH (France)


• Shiseido Co. Ltd. (Japan)


• SY LASHES (China)


• Miranda Lashes Inc. (China)

KEY INDUSTRY DEVELOPMENTS:

• January 2023: Loveseen, a U.S.-based false eyelashes manufacturer, launched a new sustainable false lash packaging product for environmentally conscious consumers. According to the company, the new packaging is 98% plastic free, featuring a tray made of 100% molded sugarcane pulp or bagasse and recycled paperboard for the exterior.


• November 2022: Ardell, a U.S.-based false eyelashes brand, launched 100% organic and eco-designed Eco-lashes, featuring biodegradable and sustainable materials. According to the company, the new natural false eyelashes are woven on an organic cotton strip. The packaging is printed with soy-based ink and made from recycled & recyclable paper.


• July 2021: Revlon, an American beauty brand, launched an exclusive collection on StockX via DropX. The new collection is limited to 450 sets, featuring palettes and false eyelashes.


• November 2021: Glamnetic, a beauty products maker, launched ‘the Glamnetic Birthday 2.0’, a line of eye care products, such as double-sided eyeliners and a vast collection of lashes in the U.S.


• July 2021: Artist Becky G-owned Tresluce Beauty partnered with Madeby Collective, a beauty brand, to launch eye makeup products, including eye shadow palettes, eyeliners, and fake lashes for the Latin American community.

REPORT COVERAGE

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The report analyzes the market in depth and highlights crucial aspects such as prominent companies, product types, distribution channels, and material usage areas. Besides this, the report provides insights into the latest market trends and highlights significant industry developments. In addition to the aspects mentioned earlier, the report encompasses several factors contributing to the market’s growth in recent years.

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Report Scope & Segmentation