Gummy Supplements Market Size, Share and Industry Analysis, By Type (Single Vitamin, Multi-Vitamin, Minerals, Probiotics, Omega-3 Fatty Acids, Collagen, and Others), By End-User (Adults, Children, and Geriatric), By Distribution Channel (Supermarkets/Hypermarkets, Pharmacies/Drug Stores, Specialty Stores, Online Retail, and Others), and Regional Forecast, 2024-2032

The global gummy supplements market size was valued at USD 9.30 billion in 2023 and is projected to grow from USD 10.50 billion in 2024 to USD 27.57 billion by 2032, exhibiting a CAGR of 12.89% during the forecast period. North America dominated the gummy supplements market with a market share of 44.19% in 2023. Moreover, the gummy supplements market size in the U.S. is projected to grow significantly, reaching an estimated value of USD 10.78 billion by 2032, driven by rising demand for easy to consume supplements and increased investment by market size players in launching new products in the country.

Gummy supplements are a form of dietary supplement designed to facilitate a better nutrient absorption rate. These gummies majorly comprise vitamins, minerals, probiotics, and others and are chewable with a taste and texture similar to candies. Since, they are highly loaded with nutrients, these supplements have emerged as a more appreciable alternative to other formulations. In today’s time, majority of the consumers prioritize their health and are always looking for options to boost their health. As a result, this demand has surged the popularity of gummies as they offer a convenient, simple, and effective route to meet nutritional requirements. According to studies, nearly more than one-third of the population consumes vitamin supplements in order to boost their energy levels. Apart from enhanced absorption of nutrients, these supplements are considered highly portable, which makes them a preferable option for those with busy lifestyles.

The market experienced a high trajectory growth during the COVID-19 pandemic, as consumers were more cautious about their health. In terms of maintaining their health, majority of the individuals took preventive healthcare measures during the pandemic. As a result, such scenarios also increased the consumption of vitamin and mineral supplementation during that period.

Gummy Supplements Market Trends

Rising Use of Gummies in Sports Nutrition Industry is the Current Trend

The growing popularity of exercise and sports has led to a significant rise in the popularity of sports nutrition. Sports nutrition depicts the importance of nutrition and its impact on athlete’s performance. In today’s time, the usage of sports supplements to strengthen performance is highly common among athletes. These products are readily available in various combinations of minerals, vitamins, dietary fibers, herbs, and more. Thus, athletes are turning to these nutritional combinations to fuel their bodies and improve their performance rate. Other than boosting energy levels, these products also optimize the risk of injury and improve the chances of recovery after exercise. For instance, in December 2023, SUP Supplements, an Australian home-grown vitamins company, launched their new range of “high-performance gummies,” which acts as a “grab and go” source of workout fuel. This range includes numerous gummies ranging from pre-workout, during workout and post-workout.

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Gummy Supplements Market Growth Factors

Growing Use of CBD Gummies as Medicinal Supplements to Escalate Product Utilization

Cannabidiol (CBD) products have gained much attention in past few years, and as per the ongoing trend, the consumption and its awareness will be much higher in the coming years. In today’s era, the wellness industry is growing rapidly, as more than half of the population is seeking wholesome and holistic ways to improve their overall health & wellness. Additionally, the legalization of hemp in various regions has led to increased production of CBD-infused products, especially in the medicinal field. As per the facts stated, CBD is beneficial in relieving inflammation and pain, managing digestive health and even treating adverse side effects of chemotherapy. Thus, companies are also working in accordance to launch CBD gummies, which can effectively address health ailments. For instance, in January 2024, cbdMD Inc., one of the renowned CBD brands in the U.S., expanded its footprint by launching premium gummies in the grocery chain, Sprouts Farmers. The product range includes apple cider vinegar-infused CBD gummies and immunity gummy pouches, responsible for promoting immune and digestive health. 

Strategic Product Promotion and Diverse Functional Offerings to Drive the Growth of the Market

Product promotion is one of the most important parts for companies to create product awareness and increase sales. The primary goal of product’s promotion is to increase sales by spreading awareness of the product and its benefits to buyers and target consumers. Likewise, promotional campaign for specific products allows firms to reach a wider audience and add more consumers to the brand. For instance, in February 2023, Swisse Wellness, a wellness brand of H&H Group launched a new campaign, “Function, Fun Gummies,” in cooperation with the Australian comedy duo “The Inspired Unemployed”. The campaign includes a fashion line and a selection of 11 Swisse gummies, all with a set of various functional benefits. Moreover, in November 2020, Power Gummies, an Indian brand, introduced its digital campaign, “GummyUpShapeUpDressUp,” to launch its unisex gummies for consumers aspiring to lead a fit lifestyle. Such campaigns are helping companies to deepen their market penetration and attract newer consumers to purchase their products.

RESTRAINING FACTORS

Complex Manufacturing and High Sugar Content May Hinder the Market’s Potential

Some of the biggest growth barriers in producing gummies include excessive sugar and complex manufacturing processes. In terms of production, stable composition development is very difficult as the water-soluble vitamins such as Vitamin C, Vitamin B6, and 12 used are highly susceptible to deterioration when exposed to heat, light, moisture, oxygen, and others. Thus, maintaining stability and texture requires extensive research and technological advancement.

Other than this, another major issue is the sugar content in the gummies. Gummies are one of the most appealing alternatives for those who face difficulties in swallowing capsules and pills. They are available in a vast range of flavors, which makes them more enjoyable to consume. However, the larger amounts of sugar alcohols used in producing gummies pose a stress on the consumers due to their innumerable negative effects on health.

Gummy Supplements Market Segmentation Analysis

By Type Analysis

Single Vitamin Segment Dominated Due to its Various Health Benefits

On the basis of type, the market is distributed into single vitamin, multi-vitamin, minerals, probiotics, omega-3 fatty acids, collagen, and others.

Out of all, the single vitamin segment held the largest market share in 2023 due to the high incidences of micronutrient deficiencies. Compared to other deficiencies, micronutrient deficiencies such as Vitamin C, D, and B are most commonly observed in individuals of every age group. Additionally, the working population, aged from 18 to nearly 60 years, spends most of their time in indoor spaces, which leads to the lack of absorption of Vitamin D. This vitamin D deficiency can lead to poor bone health and fatigue, which can further trigger the chances of osteoporosis in future. Thus, these vitamin gummies play a remarkable role in building the metabolism and are highly recommended by healthcare professionals.

By End-User Analysis

Adults Segment Led the Market Owing to Convenience and Taste Appeal

Based on end-user, the market is segmented into adults, children, and geriatric. 

The adults segment witnessed the highest share in the market, followed by children and geriatric. The increased demand for gummy vitamins and minerals among adults has risen considerably in recent years, majorly due to their convenience and taste. According to research, these gummies can easily hide the unpleasant flavor and texture of pills or capsules, which makes them more enticing for middle-aged adults. Additionally, “pill fatigue,” is another crucial factor driving adults toward gummies.

Apart from this, adults ranging between 18 to 60 years of age experience a lot of changes in their lifecycle, especially in terms of physical health. Thus, to overcome such changes, an adequate amount of supplementation is required aside from traditional diets. As per the Consumer Base Survey on Dietary Supplements conducted in the U.S., around 74% of U.S. adults take supplements.  

After adults, children as end-users are experiencing substantial growth owing to the rising kid-friendly packaging and surging awareness of their benefits amongst parents.

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By Distribution Channel Analysis

Supermarkets/Hypermarkets are the Go-to-Options Due to Easy Accessibility

Based on distribution channel, the market is divided into supermarkets/hypermarkets, pharmacies/drug stores, specialty stores, online retail, and others.

The supermarkets/hypermarkets segment holds the apex position, especially due to convenience, offering home delivery, bulk buying, and multiple payment options. Quality produce is another strong factor, whether fresh or packaged, alongside affordability/bargain prices through bulk quantities and wide selection of major brands, such as gummies, thus easing the consumer purchasing decision.

Pharmacies/drug stores ranked at the second position as pharmacists play a major role in counseling individuals as per their dietary needs.

REGIONAL INSIGHTS

On the basis of region, the market is bifurcated into North America, Europe, Asia Pacific, South America and Middle East & Africa.

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North America is the leading region, exhibiting a prominent share of around 44.48% in 2023, followed by Europe and Asia Pacific regions. Major factors responsible for the growth include surging innovation in the gummy industry, a strong presence of manufacturers, and growing cases of nutritional deficiencies. Out of all the countries, the U.S. holds the largest share in the market, followed by Canada and Mexico. Reasons for the growth includes surging adoption of easily consumable forms of supplements and rising chronic ailments amongst consumers in the U.S. Although, in the North America region, the U.S. has a bad reputation when it comes to proper and healthy diets. In fact, it is known as one of the biggest fast-food-consuming countries across the globe. As per the statistics, around 1 out of almost every 3 Americans are indulged in fast food every day.  Additionally, according to a survey published by the Barbecue Lab, a U.S. company, in 2019, McDonald’s and Starbucks were identified as the most famous fast food chains in terms of consumer spending. This shows that the consumption of processed and ultra-processed foods is on peak, which majorly lacks the primary nutrients needed for a healthy lifestyle. As a result, the region is witnessing a steady growth in the consumption of vitamins and mineral supplements to overcome nutritional losses.

Europe is the second leading region in the market, primarily due to the cohesive government regulations and surging health awareness. The high prevalence of vitamin deficiencies and obesity are the prime reasons responsible for the growth of gummy market. Nowadays, the consumers are looking for weight loss and immunity-boosting convenient alternatives which can be easy and affordable to use. Thus, the companies in Europe are investing in launching a range of gummies with different functionalities. For instance, in October 2022, Sirio Pharma, a global manufacturer, introduced their two latest gummies in Frankfurt. These supplements are launched to enhance the immune system and aid in stress and sleep.

Asia Pacific emerges as the fastest-growing market and is expected to grow at a higher pace in the future. The growing sports enthusiasts, rising veganism, and aging population necessitate convenient and wholesome substitutes such as gummies. However, if consumed in adequate proportion, traditional Asian diets can provide all the required nutrients to adults. But, due to hectic lifestyles, majority of the Asians rely on convenience products such as ready-to-eat or cooked meals which lack important nutrients. Thus, in order to balance the nutrient intake, the consumers are inclined toward complementary supplements approved by regulatory bodies such as the Food and Drug Administration (FDA). Other than this, the rising demand for beauty-enhancing products also drives the global gummy supplements market growth.  

South America and Middle East & Africa are growing at a slow rate and are anticipated to fuel at a high rate in the near term. The increasing demand for sports nutrition-based products and rising cases of undernutrition are the factors capable of boosting the global gummy supplements market share.

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List of Key Companies in Gummy Supplements Market

Prominent Players are Focusing on Introducing Gummies Infused with Different Vitamins and Minerals

The key players in the gummy industry includes Church & Dwight, Haleon Plc., The Clorox Company, and others. All these firms are engaged in launching various flavored nutritional supplements (gummies) which are enriched with different vitamins and mineral supplementation. This will help the companies to increase their sales, which in turn will boost the growth of the market.

List of Key Companies Profiled:

• Church & Dwight (U.S.)


• Haleon Plc. (U.K.)


• Nordic Naturals (U.S.) 


• Hero Nutritionals (U.S.)


• Nutri Bears (India)


• Jamieson Vitamins (Canada)  


• The Clorox Company (U.S.)


• H&H Group (Hong Kong) 


• Unilever Plc. (U.K.)


• Nestle Health Science (Switzerland)

KEY INDUSTRY DEVELOPMENTS:

• October 2023: Clasado Biosciences, a U.K. based biotechnology research company and Stratum Nutrition, an ingredient distributor in Tunisia, partnered to introduce its latest prebiotic-postbiotic gummy supplements. The gummies consists of Clasado Bimuno galactooligosaccharide ingredient and lactobacillus probiotic strains which targets enhanced gut health and other gastrointestinal functions. 


• July 2023: Power Gummies, an Indian D2C nutraceuticals company, invested approximately USD 2 million in building up a manufacturing facility in Manesar, Gurugram. Along with this, the firm launched their latest product, Power Gummies Junior, marking its entry into the kid’s category.


• June 2023: P&G, an American multinational company, expanded their product offerings of gummies via its brand VOOST. These gummies offer the most essential benefits in a convenient form which fulfills the unique needs of millennials and the on-the-go lifestyle population.


• March 2023: Akums Drugs and Pharmaceuticals Ltd., a manufacturer in Mumbai, India, announced its entry into the gummies segment by setting up a new production plant. The company aimed at catering to various health conditions for pediatrics, adults, and geriatric category by introducing healthy and palatable gummies. 


• January 2023: Neutrogena, a cosmetics company in California, announced the launch of gummy supplements by collaborating with another supplements company, Nourished. The product launches were personalized 3-D printed products, especially designed to optimize various skin concerns.

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An Infographic Representation of Gummy Supplements Market

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The global market report includes quantitative and qualitative insights into the market. It also offers a detailed global gummy supplements market analysis of the market sizing and growth rate for all possible market segments. Various key insights presented in the report are an overview of related markets, competitive landscape, market drivers, recent industry developments such as mergers & acquisitions, the regulatory scenario in critical countries, and key industry trends.

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