Cosmetic Dentistry Market Size, Share & Industry Analysis, By Type (Equipment {Dental Imaging, CAD/CAM, Dental Handpiece, Dental Lasers, and Others}, and Consumables {Dental Implants, Dental Prosthetics [Crowns, Bridges, Abutments, Dentures, and Others], Orthodontics [Clear Aligners, Orthodontic Braces, Teeth Whitening, and Others], and Others}), By End-user (Solo Practices, DSO/ Group Practices, and Others), and Regional Forecast, 2024-2032

The global cosmetic dentistry market size was valued at USD 27.00 billion in 2023. The market is projected to grow from USD 29.50 billion in 2024 to USD 76.33 billion by 2032, exhibiting a CAGR of 12.6% during the forecast period.

Cosmetic dentistry refers to all types of dental procedures which are performed to improve the aesthetics of teeth. Cosmetic dentistry procedures include dental implants, dental prosthetics, teeth whitening, inlay & onlay, and teeth bonding. These treatments are focused to improve the misaligned and crowded teeth, malocclusions, alignment of jaws, and others. The cosmetic market includes equipment such as dental imaging equipment, dental lasers, handpieces, curing light equipment, and consumables used in these mentioned cosmetic dental procedures.

The market for cosmetic dentistry is expected to grow significantly in the coming years, driven by factors such as the increasing prevalence of dental malocclusion and edentulism, coupled with the growing focus on aesthetics amongst the population. This trend is contributing to an increasing number of implants, prosthetics, orthodontics, and teeth whitening procedures. In addition, the advancements such as the introduction of advanced products are driving market growth.

Additionally, new product launches and the rising number of distribution acquisitions and collaborations in the industry are likely to propel market growth.

• For instance, in May 2022, Osstem Implant introduced the Key Solution (KS) implant systems in Europe. Similarly, in March 2022, bredent GmbH & Co.KG launched a new generation of whiteSKY zirconia implants. The implant is designed for various indications, including short-span bridges in the premolar and molar regions and single restorations in the aesthetic zone.

During the COVID-19 pandemic, the dental market experienced a decline in revenue in 2020, as many dental offices either shut down or operated with limited services. This resulted in lower need for dental products. Travel restrictions and global lockdowns further contributed to the decline. Nonetheless, in 2021, the cosmetic dentistry market started to bounce back as dental practices resumed operations and there was a rise in the utilization of tele-dentistry and digital tools. The resurgence in demand for cosmetic dental procedures in 2021 contributed to significant growth and this trend of growth is projected to continue in the upcoming years.

Cosmetic Dentistry Market Trends

Higher Adoption of Digital Tools for the Cosmetic Dental Applications

Increasing consumer focus on dental aesthetics is fueling the demand for cosmetic dental procedures. Use of digital tools such as intraoral scanners, CAD/CAM devices, 3D printers, coupled with artificial intelligence is currently trending in the industry. The use of digital tools has revolutionized the industry, allowing for more precise and efficient treatment options. Intraoral scanners, and other digital devices are increasingly being adopted to design custom dental restoration such as crowns, veneers, and bridges with enhanced accuracy.

• For instance, according to a survey published in January 2023 in Cureus, 40.9% of respondents in India used CAD/CAM.

On the other hand, 3D printing and the resins for 3D printers are also gaining popularity in the market. 3D printing enables dentists to provide same-day restorations to patients, reducing the number of appointments needed and improving overall patient satisfaction. Artificial intelligence is another emerging trend in the field of cosmetic dentistry, with AI algorithms being used to analyze patient data and predict the outcomes of various cosmetic treatments. These digital technologies are increasing the adoption of cosmetic dental procedures across the globe, making this a major trend in the global cosmetic dentistry market.

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Cosmetic Dentistry Market Growth Factors

Growing Focus on Dental Aesthetics to Boost the Market Growth

In recent years, there has been a notable increase in the number of people seeking orthodontic treatments, dental veneers, dental crowns, inlays and onlays, and bonding agents. This trend can be attributed to an increased awareness of the significance of dental aesthetics, dental care, and oral health, leading more individuals to opt for treatments to correct malocclusions and improve their aesthetics.

Additionally, the number of adults seeking orthodontic and other cosmetic treatments is notably increasing across the globe which is expected to drive cosmetic dentistry market growth.

• For instance, a survey article published in the Dentistry Journal in January 2022 stated that there had been a rise in the number of adults seeking teeth-aligning treatment in recent years. Similarly, in August 2023, the British Orthodontic Society survey reported that there was a 76% rise in adults seeking tooth-aligning treatment after the outbreak.

Such increased demand among adults due to increased awareness about cosmetic dental procedures and rising focus on aesthetics is expected to fuel the global cosmetic dentistry market growth.

Dental Tourism for Cosmetic Procedures to Boost Market Growth

The demand for cosmetic dental procedures such as teeth whitening, veneers, and clear aligners has been steadily increasing in recent years. Factors such as advancements in technologies and increased awareness of dental aesthetics are boosting the demand for these procedures.

Dental tourism, or traveling to another country for dental procedures, has become an increasingly popular trend. This trend is expected to boost the market in countries such as Mexico, Thailand, UAE, and Hungary, which are popular destinations for dental tourism. These countries offer a wide range of cosmetic dental procedures at a fraction of the cost compared to other countries, which increases the number of cosmetic dental procedures, thereby boosting market growth. Additionally, advancements in dental technology are further boosting tourism for cosmetic dentistry, which is expected to grow significantly in the coming years.

RESTRAINING FACTORS

High Cost and Limited Reimbursements to Restrain the Market Growth

Globally, the demand for dental cosmetic procedures is witnessing a significant growth. However, high costs associated with these treatments are expected to impede market growth in the forecast period. The expensive nature of cosmetic dentistry procedures can deter many patients from undergoing such treatments.

• For instance, as per a ValuePenguin report in 2023, the average cost of braces in the U.S. is around USD 6,000 for full mouth, while lingual braces can range from USD 6,500 to USD 11,500. Similarly, according to Arlington Dental Excellence, a single tooth implant can cost between USD 3,100 – USD 5,800, a multi-tooth implant can cost between USD 6,000 – USD 10,000, and full mouth implants can cost around USD 60,000 – USD 90,000. Such high expenses involved in these procedures are hindering their adoption among the general population.

Additionally, cosmetic dental procedures such as orthodontics, prosthetics, and other dental cosmetic procedures are not reimbursed in several countries. Moreover, prolonged orthodontics treatments are linked to various complications, such as increased dental cavities, decalcification, root resorption, and allergic reactions, which can further impede market growth. For instance, an article published in Applied Sciences in March 2023 stated that gingival mucosa and root resorption are common periodontal problems associated with orthodontic treatment. These limitations associated with cosmetic dental procedures are expected to hinder market growth in the coming years.

Cosmetic Dentistry Market Segmentation Analysis

By Type Analysis

Increase in the Orthodontic Procedures to Boost Consumables Segment Dominance

Based on type, the market is segmented into equipment and consumables.

The consumables segment dominated the global cosmetic dentistry market share in 2023. The consumables segment is divided into dental implants, dental prosthetics, orthodontics, teeth whitening, and others. The prosthetics segment can be further categorized into crowns, bridges, dentures, abutments, and others. The orthodontics segment is further divided into clear aligners, orthodontic braces, and others.

In terms of the consumables segment, the dental prosthetics segment dominated the market in 2023. The growth of the prosthetics market segment can be attributed to its widespread availability and cost-effectiveness, which increase the adoption amongst the patients of various demographics. Furthermore, advancements in materials and the integration of advanced technologies such as CAD/CAM for designing prosthetics are expected to drive growth in this segment in the coming years. These developments enhance the functionality, customization ability, and aesthetics of these prosthetic devices, which further increases the demand.

On the other hand, the orthodontics segment is expected to grow at the highest CAGR during the forecast period. The factors influencing the segment growth include new product launches and high rate of clear aligners’ adoption. Furthermore, the demand for clear aligners is set to grow as healthcare providers and manufacturers teamed up to introduce cutting-edge products to the market.

• For instance, in November 2022, Envista introduced Spark Clear Aligners with advanced clinical features, supporting the segment growth.

In addition, the segments such as teeth whitening and others are expected to grow due to rising demand for aesthetics and advanced product launches across the globe.

The equipment segment held considerable revenue in 2023. The segment is divided into dental imaging, CAD/CAM, dental handpiece, dental lasers and others. The rising prevalence of oral diseases, an increase in tooth decay cases, and the growing popularity of prosthodontics are key factors driving the growth of the equipment segment. Additionally, the advantages offered by these equipment, including enhanced safety and efficacy in dental procedures, treatment of dental trauma, improved ergonomics, and simple sterilization methods, are anticipated to propel demand for these products worldwide.

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By End-user Analysis

Solo Practices Segment Dominated Due to Access to Large Patient Pool in These Settings

Based on end-user, the market is classified into solo practices, DSO/ group practices, and others.

The solo practice model remained the preferred choice for many patients, leading to its dominance in the market in 2023. This is fueled by the presence of numerous dental clinics with solo practitioners and the growing demand for cosmetic dental treatments such as clear aligners, dental veneers, and teeth whitening, in these settings globally.

On the contrary, the DSO/group practices segment is anticipated to grow at the highest CAGR, driven by a shift toward the DSO affiliation in developed countries. The strategic acquisitions and new affiliated clinic openings by the DSO companies are expected to expand the segment, leading to an increase in procedural volume and overall market growth.

Additionally, the others segment, which includes hospitals and research institutes, is also projected to witness substantial growth. This growth is primarily attributed to the rising number of cosmetic procedures being performed in these settings, driving the demand for cosmetic dental services in such institutions.

REGIONAL INSIGHTS

In terms of region, the market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.

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In 2023, Europe cosmetic dentistry market accounted for the largest share, with a revenue of USD 10.55 billion. The market growth in the region is driven by the availability of advanced dental services and the presence of major players in the region. Additionally, increased awareness of oral health and the rising adoption of advanced dental products for oral aesthetics is expected to drive market growth.

The North America market holds the second largest share of the market. The market growth is attributed to the high adoption of orthodontic and other cosmetic dental procedures, and an increasing prevalence of dental disorders. Additionally, the presence of a higher number of dental professionals increases the utilization of these products in the region. Moreover, advanced product launches are expected to drive market growth in the region. For instance, in November 2022, ZimVie introduced the Next Generation TSX endosteal dental implants to the U.S. market. These implants are specifically designed for easy extraction and provide strong stability in soft and dense bone types.

The Asia Pacific market is expected to grow exponentially, with the highest CAGR during the forecast period. Factors such as rising awareness about dental procedures among the population, increasing prevalence of dental malocclusion, a growing geriatric population that requires dental implants, and growing number of dental practices in the region are expected to drive market growth.  

• For instance, in March 2024, Nair dental Hospital was opened with state-of-the-art dental systems and equipment, contributing to market growth.

In Latin America, the market is also projected to rise due to increasing awareness of dental problems and growing medical tourism in countries such as Brazil and Mexico.

The Middle East & Africa region’s market growth can be attributed to the development of healthcare infrastructure, the growing prevalence of dental disorders, and medical tourism.

KEY INDUSTRY PLAYERS

Strong Portfolio of Institut Straumann AG, Envista, ZimVie Inc, and Dentsply Sirona to Enable Their Market Dominance

The market is partially consolidated due to the large shares accounted by major players. Institut Straumann AG, Envista, ZimVie Inc, and Dentsply Sirona are key players in terms of revenue shares in the market due to their strong product portfolio of dental implants and orthodontic products. Additionally, there is a rising emphasis on developing strategies, acquiring, and merging with other companies in order to expand their market presence. The ongoing emphasis of major companies on launching new products is anticipated to further enhance their market share in the coming years.

• For instance, in May 2023, Envista launched Ultima Hook to correct malocclusion. Such product launches are supporting the growth of these companies.

Other companies such as 3M, Temrex Corp., and other small and medium-sized market are constantly focusing on geographical expansions and new product launches with advanced features. Moreover, the rising number of collaborations, new product launches and product approvals by these companies is expected to fuel market growth in the coming years.

LIST OF TOP COSMETIC DENTISTRY COMPANIES:

• Institut Straumann AG (Switzerland)


• Envista (U.S.)


• ZimVie Inc (U.S)


• Dentsply Sirona (U.S.)


• Henry Schein, Inc. (U.S.)


• Temrex Corp. (U.S.)


• Align Technology, Inc. (U.S.)


• 3M (U.S.)


• Hu-Friedy Mfg. Co., LLC. (U.S.)


• BioHorizons (U.S.)

KEY INDUSTRY DEVELOPMENTS

• November 2023 - Whites Beaconsfield launched non-peroxide teeth whitening products. These product are designed to remove stains and whiten veneers.


• November 2023: Keystone Dental Holdings launched GENESIS ACTIVE Implant System, a state-of-the-art implant system designed to advance its portfolio.


• September 2023 - Boston Micro Fabrication (BMF) launched the UltraThineer, the thinnest cosmetic dental veneers. This launch marks the company’s entry into the market.


• February 2023: The authorized Indian partner of Israel-based AB Dental, ABA Technologies, introduced AB dental’s i-ON endosteal dental implants system in India to expand its business in India.


• March 2022: SDI Limited launched pola rapid, a new in-office whitening treatment that is designed to whiten teeth in just 24-minutes.

REPORT COVERAGE

The global market report provides an in-depth global market analysis. It focuses on market segmentation, such as by type, end-user, and region. Besides, it offers the market forecast in relation to the current market dynamics, the impact of COVID-19, and the latest market statistics. Additionally, the report consists the market share by various segments and the factors driving the market and the growth. The report also provides the key players operating in the market & their SWOT analysis, and competitive landscape of the market at global level. Moreover, the report provides the key insights on technological advancements in cosmetic dentistry, prevalence of dental disorders, and key industry developments, and key product launches.

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Report Scope & Segmentation