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Metallic pigments are the pigments that are derived from metals such as copper, aluminium, zinc, and others. These pigments have several applications in sectors like cosmetics, packaging, printing, coatings, and plastics. Due to the demand for coatings from industries such as automotive, building & construction, and others, the metallic pigment market is witnessing growth. The increasing emphasis on the visual aspect of a product has forced the manufacturers to use different color shades for packaging to attract more customers. The metallic pigments market is anticipated to show growth due to its eco-friendly & sustainable nature and use in both decorative and functional areas.
Key Market Driver -
Growing demand for paints & coatings from several industries
Key Market Restraint -
Stringent regulations on the VOC content
The key market driver for the global metallic pigments market is the growing demand for paints & coatings from several industries such as building & construction, automotive, and others. Paints & coatings are used to protect the substrate from external factors like corrosion and chemicals. These are also used to improve the visual aspect of the substrate. Hence, the increase in demand for paints & coatings will support the growth of metallic pigments industry.
Key market restraint for the global market is the stringent regulations on the VOC content in paints & coatings imposed by the government. The regulations are developed for both the manufacturers and end-users due to health related concerns.
By substrate type, the metallic pigments market is segmented into stainless steel, zinc, nickel, aluminium, copper, and others. By application, the market is segmented into paints & coatings, printing ink, personal care, plastics, and others.
From a geographical standpoint, the market is categorized into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.
Some of the notable companies in global metallic pigments market are BASF SE, Sun Chemical Corporation, Silberline Manufacturing, Carl Schlenk AG, Toyo Aluminium K.K., Clariant, Sudarshan Chemicals, Ferro Corporation, CARLFORS BRUK, Metaflake Ltd., AVL Metal Powders, and other key players.
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The global cold flow improvers market has been segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia Pacific occupies the major share of the metallic pigments market owing to the increasing construction and industrialization activities in this region, thereby increasing demand for paints & coatings, as well as packaging. North America and Europe are expected to witness growth due to rising urbanization and evolving trends. Rapid industrialization and increasing awareness of consumers towards low toxic and sustainable pigments have supported the growth of metallic pigments industry in Latin America and the Middle East & Africa.
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