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The North America adaptive learning software market size was valued at USD 1.01 billion in 2022 and is projected to grow from USD 1.20 billion in 2023 to USD 4.42 billion by 2030, exhibiting a CAGR of 20.5% during the forecast period.
Adaptive systems can automate this process by changing the presentation of materials according to student performance. The system “learns” from the student's progress and adjusts the learning path. In some cases, they have proven to be cost-effective and have significant productivity gains in educational delivery, with the potential to complement classroom instruction and fill content gaps. This methodology goes hand in hand with rigorous assessment studies that show that teaching is targeted at the learning level rather than the grade level, which leads to important learning outcomes.
The key players operating in the market are highly focused on developing new features and products to strengthen their market position. These companies are also investing in research & development activities to launch new products and boost business growth. For instance,
Increasing Adoption of EdTech Tools in COVID-19 to Drive the North America Adaptive Learning Software Market Growth
The COVID-19 pandemic caused the greatest disruption to the education industry and affected nearly 1.6 billion learners in nearly 190 countries. School closures due to COVID-19 brought significant disruptions to the education sector and increased inequalities around the world. Despite these disruptions, North American countries started using adaptive mechanisms, such as Zoom, social media, Google Classroom, and email in emergency distance learning systems to recover from learning losses.
EdTech tool companies offer several powerful teaching tools that assist teachers to create a comprehensive learning environment for students. Since then, there has been a sudden spike in the adoption of e-learning tools. The U.S. government released USD 1.5 billion from the CARES federal law in 2020 to help schools build digital infrastructure to facilitate virtual learning. The Canadian government announced a USD 1.75 billion fund in 2020, called the Universal Broadband Fund, to combat digital fraud and boost broadband services across the country.
In 2020, online platforms were widely used by policymakers (83% of countries) to provide remote education while schools were closed. However, only a quarter of the school children worldwide had access to this facility. Over 31% of school children worldwide did not have access to distance learning. This has boosted the usage of online learning to engage and motivate students.
The COVID-19 pandemic has shown that relying on traditional forms of school does not help. In the future of learning, technology is increasingly likely to diversify the ways in which it supports students.
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Integration of AR/VR in Adaptive Learning to Gain Traction for Educators
The applications of augmented and virtual reality in learning bring two significant benefits such as increased student engagement and learner immersion. These high-tech mechanisms provide learners with a safer environment to practice and integrate processes without any risks that they might enfold for themselves or others.
With AR and VR-aided training, learners feel that something is happening around them in reality rather than just observing while learning. The technology activates their narrative associative network instead of the memory network to remember relationships between concepts.
Various large enterprises are using virtual reality in their employee training programs. For instance, Volkswagen uses VR to train over 10,000 employees in customer service and team member training. During the Black Friday sale, Walmart uses VR to train its employees. So far, they have trained over 140,000 of its employees.
Such implementations by big firms drive the growth for applications of AR and VR in corporate training as well as on the institutional level. For instance,
Augmented reality and VR can also be used in game-based training programs to provide an enhanced experience and increase the learner's engagement.
Such implementations and applications suggest that incorporating AR/VR technology with adaptive learning is gaining traction for educational institutes, learners, and other professionals in this market.
Immersive Tech Applications of AI Enhance the Adaptive Learning Software Market Growth
Advanced adaptive learning is characterized by implementing artificial intelligence and machine learning to have more accuracy in the one-to-one learning experience. AI-driven adaptive solutions influence network understanding regarding behavioral nodes, creating deeper interactions between content, persona types, and learning objectives. AI-based adaptive learning approach enhances learner engagement, which promotes tutoring by helping students improve their weak spots and sharpen their skills. As the technology continuously monitors the learner's actions, it helps to identify the knowledge gaps and provide applicable recommendations.
According to Gartner's Strategic Trends article 2022, adaptive AI is among the top 10 strategic technologies, as it enables real-time response and concurrently retrains models. It adapts quickly to dynamically changing circumstances based on adjusted goals and new data.
Hence, AI-based implementations in adaptive learning open up new opportunities for new advancements and innovations in the market. For instance,
Such technological developments and recognitions fuel the market growth.
Network Problems, Bandwidth Congestion, and Latency Issues Linked with the Software could Dent Market Growth
Adaptive learning systems are usually deployed in a data center of the school district or public cloud. They are dependent on a network that is resilient, reliable, and with good bandwidth so that the applications are accessible to students at anytime from anywhere. Latency issues, bandwidth congestion, and other network outages affect the overall performance of students during online exams. Adaptive learning solutions combine various technologies such as Artificial Intelligence (AI), mixed reality, streaming and recorded video, and gamification systems. The simultaneous use of such intensive bandwidth applications affects the network capabilities. Also, the rise in remote working, virtual meetings, and other systems have resulted in network issues.
Home classrooms and educational institutions are not prepared for such traffic surges and can experience unexpected network outages and congestion. Such outages affect the worst possible moment such as during virtual exams. For instance,
Ease of New Technology Integration to Surge Demand for Cloud-based Adaptive Learning Software
By deployment, the market is bifurcated into cloud or on-premise. The cloud segment is estimated to witness a high CAGR during 2023-2030.
The adoption of cloud-based adaptive learning software is increasing as cloud-based software is cheaper, much faster, and more efficient than on-premise learning software.
Adoption of cloud-based adaptive learning is increasing among enterprises and academic institutions in the region as it provides greater flexibility and customization at a lower cost.
Low Training Budget among SMEs to Fuel the Segment’s Growth
On the basis of enterprise type, the market is divided into large enterprises and SMEs. Both SMEs and large enterprises are adopting adaptive learning software for training their employees. The SMEs segment is predicted to grow at a high CAGR during the forecast period.
According to a report by Training Magazine, enterprises spend around USD 1,100 on employee training every year. For SMEs, that’s a lot of money to spend on professional development, so the SMEs opt for adaptive learning software that helps SMEs to create custom materials that help their employees in learning and retain information.
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Adoption of Adaptive Learning Software in Higher Education Institutions Led to its High CAGR during the Forecast Period
By end user, the market is divided into K-12, higher education, and corporate.
Among these, K-12 generated maximum revenue in 2022 and higher education is estimated to showcase a high CAGR during the forecast period. The adoption of adaptive learning is increasing in higher education due to increasing need for innovative and creative learning software that can help students learn more in a fun way. Also, students are preferring game-based learning for improving engagement, which surges the software demand.
The market is studied across the U.S., Canada, and Mexico
According to our research, the U.S. accounted for the largest revenue share in 2022. Owing to the increasing adoption of adaptive learning, it has become a major adopter of the EdTech platform in the U.S. Also, COVID-19 accelerated the adoption of EdTech for K-12 and higher education. It is estimated that around 30.0% of American students have enrolled in some online learning or courses. In 2022, investments in EdTech have surpassed USD 4.2 billion in the U.S.
One of the major factors influencing the growth is the presence of key players in the U.S. The key players include McGraw Hill, Dreambox Learning, Docebo, and HMH. These players are making significant investments in incorporating advanced technology features into their solutions and are using strategies such as partnerships, acquisitions, and others to provide better customer experience. For instance,
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Key Players Enter into Strategic Partnerships to Expand their North American Businesses
The players studied in the scope, such as McGraw Hill, DREAMBOX LEARNING, INC., D2L Corporation, and Pearson, capture majority share in the North America adaptive learning software market share.
Companies invest in strategic alliances and acquisitions to enlarge the business, products, technologies, and other offerings with year-on-year revenue growth. Partnerships and acquisitions vary as per the business requirements, such as the expansion of product portfolio, which helps increase the global presence, and new customer base. Prominent players acquire firms and form alliances with other players to streamline and nurture their business operations. Various key players such as Docebo, McGraw Hill, Talespin, and others have adopted this strategy.
To keep up with the dynamic user requirements, prominent players are upgrading their existing products and innovating new ones in the market. Advancing existing products aid businesses in creating learning products that provide better user experience and determine measurable learning development.
Innovation capabilities help to upsurge access to education worldwide and involve more directly and efficiently with consumers. For instance,
October 2022- Talespin received new funding from WRG (WestRiver Group). With the funding, Talespin also announced the acquisition of Pioneer Adaptive Learning from Singularity Group. The acquisition comprises the addition of new advisors and employees from Singularity Group. Talespin has become a beneficiary of the increasing demand, with WRG (WestRiver Group) joining its increasing list of investors such as Cornerstone, SEEK Investments, Accenture, Pearson, and Go1.
January 2022 – Docebo announced a strategic alliance with Pavilion to improve the learning experience for members of the Pavilion. The partnership comprises various Docebo products that will allow Pavilion to support its 7,000-plus members with new training modules and certification opportunities, resources, learning experiences, and content offerings with Pavilion University, which is power-driven by Docebo.
An Infographic Representation of North America Adaptive Learning Software Market
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The North America adaptive learning software market research report includes prominent areas to gain enhanced insights into various end use sectors. Additionally, the report provides an understanding of the recent industry developments and evaluates modern solutions being adopted by players in North America. It also highlights some growth-stimulating boundaries and components, allowing the reader to obtain an all-inclusive understanding of the market.
ATTRIBUTE | DETAILS |
Study Period | 2019-2030 |
Base Year | 2022 |
Estimated Year | 2023 |
Forecast Period | 2023-2030 |
Historical Period | 2019-2021 |
Growth Rate | CAGR of 20.5% from 2023 to 2030 |
Unit | Value (USD billion) |
Segmentation | By Deployment, Enterprise Type, End User, and Country |
By Deployment |
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By Enterprise Type |
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By End User |
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By Country |
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Fortune Business Insights says that the North America market size is set to reach USD 4.42 billion in 2030.
In 2022, the market value stood at USD 1.01 billion.
Registering a CAGR of 20.5%, the market will exhibit steady growth over the forecast period (2023-2030).
By end user, the higher education segment is expected to witness high CAGR during the forecast period.
Increasing demand for Big Data analysis in higher education and corporate training to open opportunities for adaptive learning solutions.
McGraw Hill, DREAMBOX LEARNING, INC., D2L Corporation, and Pearson are some of the major players in the North America market.
U.S. dominated the market in terms of share in 2022.
Mexico held the highest CAGR over the forecast period.
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