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The adoption of vegan diets across the globe is driving the growth of the global nut-milk market. The increasing number of health-conscious consumers, coupled with the rising demand for plant-based products, is fuelling the demand for nut milk. The aging population has growing concerns related to health and weight management, while consumers are leaning toward the belief that plant-based products are healthier than animal-based products for personal health as well as the sustainability associated with it. Dairy-alternatives and plant-based products are also perceived to be more sustainable and better for the environment than animal products such as cow milk.
The increasing prevalence of lactose allergies and lactose-intolerance among people is expected to boost the nut milk market. Though nut milk lacks dairy proteins, it has other nutritional benefits such as low calories, high amounts of calcium, magnesium, and fatty acids. The consumer demand for nutritious products is fuelling the research and development activities in the industry. For example, in September 2019, Z Natural Foods launched new dairy-free cashew milk powder, which contains inulin that acts as prebiotic fiber and prevents the powder from forming clumps.
Key Market Driver -
Rising Trend of Veganism across the Globe
Key Market Restraint -
High Cost of Nut Milk Production
The demand for nut-based milk is continuously increasing across the globe due to the rising trend of veganism. Increasing animal welfare concerns among consumers are responsible for the decline in demand for animal milk and the rise in demand for plant-based milk. The promotion of vegan diets by celebrities is also driving the demand for nut milk, which is fuelling the growth of the market. The manufacturers are strengthening their business by tapping consumers in the developed markets due to the higher penetration of the vegan trend in these regions. The manufacturers are also targeting developing markets amidst growing awareness of plant-based dietary benefits. For instance, in February 2019, Blue Diamond Growers partnered with dairy giant Grupo Lala for the distribution of almond milk in Mexico, to target premium minded consumers.
The high cost of processing technologies such as cold press technology, freeze-drying, and spray drying for the production of liquid and powdered nut milk is expected to hamper the growth of the global nut milk market. The high cost of packaging of nut milk is also hindering its growth.
Blue Diamond Growers, Pacific Foods of Oregon, LLC, MALK Organics, Mariani Nut Company, Berry Callebaut, Goya Foods, Inc., McCormick & Co., Daiya Foods, Inc., Galaxy Nutritional Foods, Inc., and Whitewave Foods are the key players operating in the global nut milk market.
The global nut milk market is segmented by type, form, distribution channel, and geography. Almond milk is expected to witness robust growth owing to its extensive utilization for basic beverages such as coffee and tea. There is a significant rise in people consuming almond milk-based beverages due to the increasing trend of veganism and the prevalence of lactose intolerance. The beverage giants are introducing almond milk-based beverages to meet the growing demand. For instance, in April 2019, Starbucks India launched almond milk as an innovative addition in the portfolio of non-dairy beverages.
The powder form of nut milk is expected to witness the strong growth owing to its convenient storage and longer shelf life as compared to the liquid milk. Milk powders are easy to transport, carry, and utilized in a range of ready-to-consume food and beverages. The manufacturers are focused on developing nut milk powders to meet the growing demand. For instance, in June 2019, Brazilian start-up Benni Alimentos launched soluble cashew nut milk powder that has a two-year shelf life. Among the distribution channels, hypermarkets and supermarkets are expected to witness substantial growth in sales of nut milk because of the better presentation, availability of wide variety on the retail shelves, and easy accessibility to consumers in such stores.
North America is expected to witness substantial growth in the market due to the rising demand for non-dairy milk and milk products across the region. The increasing animal welfare concerns and penetration of vegan diet trends among consumers is expected to drive the demand for nut milk. The awareness of nutritional benefits of nut milk, such as low-calorie content and a higher amount of micronutrients such as calcium and magnesium, is driving the growth of the nut milk market in the region.
Europe is expected to witness promising growth owing to the rising number of the health-conscious consumer base. People are also choosing nut milk to reduce obesity and tackle other cardiovascular conditions. The demand for non-dairy milk is increasing due to the increase in the vegan followers and lactose-intolerant consumer base. The key players are focused on introducing nut milk-based beverages to cater to the growing demand from consumers. For example, in March 2019, Blue Diamond Growers launched an almond milk-based beverage brand, Almond Breeze in Germany.
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Asia Pacific is expected to witness robust growth due to the growing population and rise in discretionary incomes. The evolving dietary patterns of consumers in the region is expected to contribute to the growth of the market. People are ready to spend more on healthy and premium products. The rising number of people following vegan diets is expected to fuel the growth of the nut milk market in Asia Pacific.
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