Polyphenols Market Size, Share, and Industry Analysis by Source (Grape Seeds, Green Tea, Cocoa, Berries, and Others), Analysis by Application (Functional Foods, Dietary Supplements, Beverages, and Others), and Regional Forecast, 2024-2032

People are increasingly seeking natural and plant-based ingredients in their food and health care choices. This shift is driven by growing awareness of the potential benefits of natural products. Polyphenols and their association with health and wellness perfectly align with this trend. Scientific research suggests that polyphenols offer a range of health benefits owing to their antioxidant and anti-inflammatory properties. Consumers are drawn to products that help with chronic disease risks and overall well-being.

Moreover, expanding research and development activities are a major driver for the growth in the global polyphenols market. For instance, in February 2024, researchers at Hochschule Geisenheim University, Germany, made a breakthrough in apple juice processing with a new "super" apple juice that could enhance heart health by boosting blood flow. The new study published in Food Research International revealed a novel squeezing method, a spiral filter press that helps maximize polyphenols in apple juice.

The growing consumer demand and rising research activities have led to new product launches in the market. For instance, in April 2023, Symrise AG, a German chemicals company, launched four new products, including Prebiocran™, a polyphenol-rich cranberry extract, a new range of solutions with high collagen content, Diana food™ Beauty range with vitamins C & A and polyphenols, and Organic Cranpure™ F. The new products address the main health trends of immunity, gut health, healthy aging and cognition, and women's health.

The COVID-19 pandemic made consumers more focused on health and immunity, leading to a surge in demand for natural products including those rich in polyphenols.

Key Insights

The report covers the following key insights:

Overview of the Polyphenols Market

• Market Dynamics


• Drivers, Restraints, and Opportunities


• Key Developments

POLYPHENOLS MARKET SEGMENTATION ANALYSIS

 Analysis by Source

The green tea segment is expected to hold a major share of the global market. Green tea leaves boast a high concentration of polyphenols, particularly flavonoids called catechins. These catechins are believed to be responsible for several of the health benefits associated with green tea. Green tea is a popular beverage enjoyed worldwide and this established consumer base translates to a strong foundation for the green tea segment within the market.

The grape seed segment is expected to be significant over the forecast period. Grape seeds are a byproduct of grape juice and wine industries, making them a relatively cost-effective source of polyphenols. Grape seed polyphenol extracts are high in antioxidants, which also help treat high cholesterol and eye disorders connected with cancer and diabetes.

The berries segment is expected to grow moderately over the forecast period. Berries are a good source of various polyphenols, including anthocyanins, known for their antioxidant properties, positioning them well in the polyphenols market.

Analysis by Application

The dietary supplement segment is expected to hold a major share of the global market. Dietary supplements offer a convenient way for consumers to incorporate concentrated doses of polyphenols into their diet. This caters to consumers who might not naturally consume enough polyphenolic-rich foods or have specific health concerns. The dietary supplements also offer a wide range of options, including capsules, tablets, powder, and gummies catering to different consumer preferences and making integrating polyphenols into daily routines easier.

The functional foods segment is expected to grow significantly over the forecast period. Functional foods align well with busy lifestyles and offer an easy way to include polyphenols in the diet without drastically changing eating habits.

The beverages segment is expected to grow over the forecast period. Beverages offer an easy way to incorporate polyphenols and manufacturers are constantly developing new and exciting products infused with polyphenols to meet the rising demand.

Analysis by Region

Asia Pacific is expected to hold a major share of the global polyphenols market. The Asia Pacific region, particularly countries such as China and India, is witnessing a significant rise in consumer interest in functional foods that are perceived as healthy and offer additional benefits. Moreover, growing awareness about the importance of preventive healthcare and the potential benefits of natural ingredients such as polyphenols further drive the regional demand for polyphenol-rich products.

North America is expected to experience significant growth in the global polyphenols industry. The region has a well-established health and functional foods market, providing a strong foundation for polyphenol-rich products. Furthermore, the region's demand for functional foods incorporating polyphenols is rising, creating new market opportunities.

Key Market Players

• Archer Daniels Midland (ADM)


• Diana Foods


• Symrise AG


• Kemin Industries


• International Flavors & Fragrances Inc.


• Aquanova AG


• Ajinomoto Co. Inc.


• Penta International Corp


• Hansen A/S


• Biolink Group.

Key Developments

• In October 2023, RFI Ingredients, a provider of novel whole food solutions, applied their proprietary fermentation technology, known as FermaPro, to reveal the polyphenol potential of berries.

• In June 2023, Active Concepts, a Personal care ingredients supplier, launched a polyphenols-containing skincare ingredient, AC PomeaShield. The new product contains pomegranate extract and is designed to promote a firm complexion and smoothness, restoring youthful elasticity and resilience.

In July 2020, Buxton Natural Mineral Water, a British brand, launched PLANT+WATER, a plant polyphenol-infused water. The new product is available in lemon, lime & sage, pomegranate & basil, and blood orange & rosemary flavors.