Preserved Flowers Market Size, Share & Industry Analysis, By Flower Type (Rose, Orchid, Lavender, Carnation, and Others), By Application (Gift, Home Décor, Wedding Decoration, and Others), By Distribution Channel (Retail Outlets/Offline and E-commerce/Online), and Regional Forecast, 2024-2032

The global preserved flowers market size was valued at USD 180.03 million in 2023. The market is projected to grow from USD 187.52 million in 2024 to USD 272.17 million by 2032, exhibiting a CAGR of 4.77% during the forecast period.

Preserved flowers are fresh flowers or natural flowers that go through a special preservation process to maintain the fresh appearance of flowers for several months or years. The substances used to preserve flowers are non-corrosive, non-toxic, non-explosive, non-carcinogenic, and non-chemical reactive. Furthermore, the preservation process maintains the flower's beauty, softness, and delicate appearance for a longer period. These flowers are available in various sizes, varieties, and colors, owing to their usage in weddings, innovative interiors, fashion accessories, novelty goods, and others, which have increased in the last couple of years.

MARKET DYNAMICS

MARKET DRIVERS

Rising Inclination of Consumers Toward Home Decoration and Gifting Culture to Fuel Market Growth

The surge in awareness regarding natural and eco-friendly home décors products, such as preserved flowers, scented candles, and others, along with the rise in the availability of pleasant and aesthetically appealing products in both online and offline platforms, has fueled product sales. The rise in urbanization, disposable income, home sales, working population, and growing awareness toward personal & home hygiene across the globe are the factors boosting the market growth. According to the data presented by The Canadian Real Estate Association (CREA), home sales were up 3.7% between December 2023 and January 2024 in Canada. The number of recently listed properties edged up 1.5% month-over-month. Furthermore, the surge in consumer spending on gifting flowers during festival seasons, such as Christmas, Halloween, and others, has fueled the global preserved flowers market growth.

MARKET RESTRAINTS

High Availability of Substitute Products to Restrain Market Growth

The surge in the availability of substitute products, such as artificial flowers, fresh cut flowers, and others, in both developing and developed regions has negatively impacted the product demand. Substitute products result in increasing the promotional and marketing costs of manufacturers to increase the consumer base, which in turn reduces operating profits. In addition, to remain competitive in the market, manufacturers use low-quality raw materials to produce products to reduce costs, which leads to the production of inferior products, adversely impacting the company's brand value. Furthermore, these substitute products are easily available in both online and offline sales channels, further restraining the growth of the preserved flower market.

MARKET OPPORTUNITIES

Technological Advancements for Preservation of Flowers to Favor Market Expansion

The growing technological advancements for enhancing product quality, longevity, and other things by manufacturers will favor market expansion over the forecast period. Food dehydrators have become popular in flower preservation. This machine provides controlled humidity and temperature settings and ensures flowers retain their unique color and structure. The controlled drying process reduces the risk of browning, making flowers look as fresh as the day they were picked. Furthermore, freeze-drying technology has also increased in the last couple of years to preserve the true essence of flowers. This innovative technology involves freezing flowers at very low temperatures and slowly removing moisture through a vacuum. This technology helps retain flowers' shape, color, and essence. Thus, manufacturers' increasing adoption of advanced and innovative technology to preserve flowers will further boost global market growth.

MARKET CHALLENGES

High Product Costs to Impede Market Growth

The production of preserved flowers requires specialized techniques and materials, which enhances the product cost. Furthermore, the growing transportation cost, labor cost, marketing cost, high taxation, and others are often passed on to the consumers, which enhances the cost of production and makes these flowers less accessible than fresh-cut flowers. Thus, increasing production costs will negatively impact company sales.

PRESERVED FLOWERS MARKET TRENDS

Increasing Awareness Regarding Sustainable Products to Boost Market Growth

Preserved flowers’ popularity is growing significantly owing to their long-lasting beauty and eco-friendly and sustainable benefits. The rising awareness regarding eco-friendly products among consumers across the globe will further boost product demand. The growing support from governments and NGOs for using chemical-free products has encouraged consumers to buy eco-friendly products. Furthermore, sustainable products minimize the environmental impacts of traditional products by reducing the use of natural resources and decreasing pollution and waste. In addition, these products are made using recyclable, renewable, and biodegradable materials. Thus, growing consumer awareness toward sustainable products will further trigger the demand for preserved flower products.

IMPACT OF COVID-19

The COVID-19 pandemic had an adverse impact on product sales owing to factors, such as supply chain restrictions, lockdown restrictions across the globe, lack of availability of raw materials, and a complete shutdown of offices, restaurants, and others. Furthermore, the market began growing gradually in 2021 as the government lifted the restrictions, resulting in the smooth running of the supply chain process and improving production.

Segmentation Analysis

By Flower Type

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Surge in Popularity of Preserved Roses Globally Boosts Segment Growth

Based on flower type, the market is segmented into rose, orchid, lavender, carnation, and others.

The rose segment holds a majority share of the global market. The increased usage of preserved roses for home decoration, weddings, birthdays, gifts, fashion accessories, and others to add charm and elegance has fueled the segment's growth. Furthermore, the preserved roses are available in various colors, such as red, orange, pink, blue, green, and others, which provide a unique aroma and a great look to homes and offices.

The orchid segment is projected to rise with the highest CAGR during the forecast period. The growing popularity of orchids for decoration due to their unique, delicate, and elegant appearances, vibrant colors, and long-lasting fragrances will further trigger product demand. 

By Application

Home Decor Segment Will Dominate the Market Owing to Rise in Consumer Awareness for Pleasant Ambiance

Based on application, the market is segmented into gifts, home décor, wedding decoration, and others.

The home décor segment will dominate the global market during the forecast period. The surge in consumer awareness related to home hygiene products and rising consumer consciousness toward having a pleasant ambiance within the home will further fuel the segment’s growth. In addition, increasing the availability of high-quality products for homes made with natural and eco-friendly ingredients and showcasing pleasant fragrances will further drive market growth.

The gifts segment is projected to rise with the highest CAGR during the forecast period. The rising trend of giving flowers as gifts at festivals, occasions, parties, and others in developed and developing countries will fuel the segment's growth. Furthermore, the rising consumer inclination toward gifting sustainable gifts to individuals will trigger product demand. 

By Distribution Channel

Retail Outlets/Offline Segment Dominates the Market Owing to the Increasing Number of Physical Stores Globally

Based on the distribution channel, the market is divided into retail outlets/offline and e-commerce/online.

The retail outlets/offline segment holds the highest market share owing to the increase in convenience stores, specialty stores, and others globally. Furthermore, these offline stores provide a wide variety of flowers and personalized experiences to consumers, further fueling segment growth.

The e-commerce/online segment is proposed to raise the highest CAGR during the forecast period. E-commerce retailers, such as Amazon, Flipkart, eBay, and others, provide features, such as price assessment, flexible payment options, product evaluation, simplified gifting, and others, to the consumer, further enhancing product sales.

PRESERVED FLOWERS MARKET REGIONAL OUTLOOK

In terms of geography, the global market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

North America

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North America dominates the global market. The rising trend of using preserved flowers for decoration purposes in homes and commercial places, such as hotels, restaurants, offices, and others, to enhance aesthetic value further triggers product demand across the region. Furthermore, increasing product usage for creating floral arrangements and adorning wall art in countries, such as the U.S. and Canada will further fuel market growth.

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Europe

Europe is projected to grow with a considerable CAGR during the forecast period. The use of preserved flowers for giving gifts at festivals, parties, and birthdays in Europe has increased owing to their ability to maintain their beauty and freshness for a long time. Furthermore, the growing preserved flower arrangements for birthdays, weddings, anniversaries, housewarmings, and others in countries, such as Germany, the U.K., France, and others will further fuel the product demand.

Asia Pacific

Asia Pacific is expected to rise with a substantial CAGR over the forecast period owing to a rise in urbanization, disposable incomes, construction of residential & commercial places, working population, and growing awareness regarding personal and home hygiene. Furthermore, the increase in awareness regarding eco-friendly and sustainable products in countries, such as India, China, Australia, and others will further enhance product sales.

South America and the Middle East & Africa

South America and the Middle East & Africa have witnessed substantial growth in the last couple of years due to the easy availability of preserved flowers online and offline platforms. Furthermore, to attract a large consumer base, manufacturers' growing advertisement on social media platforms, such as Facebook, Instagram, YouTube, and others, fuels the market growth.

Competitive Landscape

KEY INDUSTRY PLAYERS

Key Companies to Adopt Innovative Strategies to Gain Competitive Edge

Innovaflora, Ohchi Nursery Ltd, Emihana (RoseAmor's), LYO FLORALS, and Vermont Flowers (EPZ) Ltd. are the largest key players in the market. The global market is consolidated, with the top 5 players accounting for around 36.12% of the market share. The highly competitive market and prominent companies focus on technological innovations, partnerships, and expansion to gain a strong foothold. Key market players also focus on promoting and marketing strategies to create strong brand awareness.

LIST OF KEY PRESERVED FLOWER COMPANIES PROFILED IN THIS REPORT:

• Innovaflora (Colombia)


• Ohchi Nursery Ltd. (Japan)


• Emihana (RoseAmor) (Ecuador)


• LYO FLORALS (India)


• Vermont Flowers (EPZ) Ltd. (Kenya)


• Beijing Sweetie-Gifts (China)


• Co., Ltd. (Japan)


• SecondFlor (France)


• Magic Flower Company (U.K.)


• C’lovercraft Workshop (China)

KEY INDUSTRY DEVELOPMENTS:

• November 2024: SecondFlor, which deals in the production of preserved flowers, announced its business expansion in the U.S by launching its own platform for purchasing the product. The business expansion will help enhance its customer base and increase product sales.


• March 2023 – Ethereal Blooms, which offers preserved arrangements, announced the launch of sustainable bio-preserved floral arrangements for restaurants, hotels, and catering. The launch will help the company enhance its product depth.

REPORT COVERAGE

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The report provides a detailed preserved flowers market analysis and focuses on key aspects, such as competition landscape, market dynamics, regional analysis, flower type, application, and distribution channel. Besides this, it offers insights into various market trends and highlights key industry developments. In addition to the above-mentioned factors, the market research report encompasses several other factors contributing to the market's growth in recent years

Report Scope & Segmentation