Dietary Supplements Market to Grow at a CAGR of 8.73% over 2023 to 2032; Increasing Emphasis on the Launch of Superior Products to Drive Industry Expansion

The global dietary supplements market size stood at USD 86.77 billion in 2023. The market value is slated to rise from USD 93.46 billion in 2024 to USD 182.52 billion by 2032 at a CAGR of 8.73% during 2024-2032. Fortune Business Insights™ presents this information in its report titled “Dietary Supplements Market Size, Share & Industry Analysis, By Type (Vitamins, Minerals, Enzymes, Fatty Acids, Proteins, and Others), By Form (Tablets, Capsules, Liquids, and Powders), By Application (Energy & Weight Management, Bone & Joint Health, General Health, Immunity, Brain & Mental Health, Skin/Hair/Nails, Cardiac Health, Healthy Aging, and Others), By End-User (Children, Adults, Pregnant Women, and Geriatric), By Distribution Channel (Supermarkets/Hypermarkets, Pharmacies, Online, and Others), and Regional Forecasts, 2024-2032”.

The demand for dietary supplements is set to surge impelled by the soaring consumer expenditure on health and wellness products. These supplements contain at least one dietary ingredient and rising consumer needs for addressing daily micronutrient requirements are anticipated to boost product demand.

During the COVID-19 pandemic period, the market was recorded to have a positive impact. Dietary supplements assist in decreasing the possibility of health threats, which boosted their demand during the health crisis.

Oriflame India Introduced new Health Supplements for Women Powered by the Benefit of Multivitamins

Oriflame India, an Indian beauty & wellness company, launched two new health supplement products under its Wellosophy range - Iron Complex in July 2023. These newly launched products that include Vitamin D, Calcium and Magnesium are specifically designed to cater to the dietary supplement needs of women.

Product Demand to Rise Impelled by Increasing Emphasis on Manufacturing Quality Supplements

The dietary supplements market growth is driven by the soaring emphasis of regulatory bodies on the launch of high-quality and safe supplements. The market’s expansion is impelled by the growing use of clean-labeled, organic, and safe ingredients in food nutritive additive manufacturing.

Nonetheless, the industry growth could be hindered by the limited organic supplement availability and mounting consumer inclination toward organic products.

Companies Adopt Numerous Strategies to Consolidate their Market Positions

Pivotal players emphasize on the expansion of their product portfolios. They are keen to collaborate with other companies to strengthen their market positions. Besides, industry players are depicting a greater emphasis on catering to the growing demand for dietary supplements by expanding their manufacturing units.  

Key Players Profiled in the Report:

• Amway Corp (U.S.)


• Abbott (U.S.)


• Nestle S.A. (Switzerland)


• Herbalife Nutrition Ltd. (U.S.)


• Archer Daniels Midland Company (U.S.)


• Glanbia Nutritionals (U.S.)


• Otsuka Holdings Co. Ltd. (Japan)


• Arkopharma (France)


• Pfizer Inc. (U.S.)


• GlaxoSmithKline plc (U.K.)

To get a detailed report summary and research scope of this market, click here:

https://www.fortunebusinessinsights.com/dietary-supplements-market-102082

Key Industry Development

• November 2022 – TargEDys and SymbioPharm inked a partnership agreement for the distribution of Hafnia alvei HA4597 across Germany.

Further Report Findings:

• Asia Pacific’s market value stood at USD 36.42 billion in 2023 and the regional market is set to expand driven by the growing nutritional supplement demand in India and China.


• Europe’s dietary supplements market share is anticipated to rise impelled by the escalated consumer awareness toward preventive healthcare owing to increasing geriatric population.  


• South America has been expanding propelled by the escalating number of product launches and growing adoption of healthy lifestyle.


• On the basis of type, the market is subdivided into enzymes, fatty acids, vitamins, proteins, minerals, and others. The vitamins segment recorded a dominant market share in 2023 fueled by the high consumer preference toward these supplements for meeting daily dosage requirements.


• By form, the market is segregated into capsules, liquids, powders, and tablets. Of these, the tablet segment leads the market driven by the convenience of packaging this supplement form.

Table of Segmentation