Romania Hyaluronic Acid Based Dermal Fillers Market Size, Share & COVID-19 Impact Analysis, By Application (Scar Treatment, Wrinkle Correction Treatment, Lip Enhancement, Restoration of Volume/ Fullness, and Others), By End-user (Specialty & Dermatology Clinics, Hospitals & Clinics, and Others), and Forecast, 2022-2029

The Romania hyaluronic acid based dermal fillers market size was valued at USD 3.12 million in 2021. The market is projected to grow from USD 3.89 million in 2022 to USD 8.88 million by 2029, exhibiting a CAGR of 12.5% during the forecast period. The COVID-19 pandemic has been unprecedented and staggering, with hyaluronic acid based dermal fillers experiencing lower-than-anticipated demand across the country compared to pre-pandemic levels. Based on our analysis, the Romania hyaluronic acid based dermal fillers market exhibited a decline of -12.7% in 2020 as compared to 2019.

Dermal filler injections are a type of nonsurgical cosmetic procedure. It corrects wrinkles, smooth lines, and restores volume to the face. There are several types of these fillers available in the market. Hyaluronic acid is present in the body, with the highest concentrations in the joints, eyes, and skin. In the skin, hyaluronic acid attracts water, which allows the skin to become more hydrated. Hyaluronic acid based fillers are injectable with hyaluronic acid (HA) as an active ingredient. These fillers increase skin resilience, tighten skin, and are non-invasive in nature. Increasing awareness about these products among the population for wrinkle removal and lip augmentation has been fueling the market’s growth rate in the country.

The Romania hyaluronic acid based dermal fillers market growth is credited to the rising population of age 40 and above in the country and increasing awareness about the advantages associated with the use of hyaluronic acid based dermal fillers.

• For instance, as per a survey by IndexMundi in 2020, people aged 25-54 in Romania accounted for 46.3% of the total population. This constituted 5.0 million males and 4.9 million females. The increasing population aged 25 and above is adopting hyaluronic acid based dermal fillers for wrinkle removal and fine lines treatment, which is further expected to boost the market growth.

COVID-19 IMPACT

Low Volume of Hyaluronic Acid Based Dermal Fillers Procedures Impacted the Market Negatively

There was a significant effect of COVID-19 pandemic on the Romania market of hyaluronic acid based dermal fillers. This was due to lockdown restrictions and postponement of non-emergency procedures. Aesthetic procedures were halted up to a huge extent in 2020 in the country in order to minimize person-to-person contact. Moreover, hospital and medical resources were used to help people who were exposed to COVID-19. Based on revenue, the Romania HA-based fillers market observed a decline in its growth by -12.7% in 2020 compared to the prior year.

Moreover, the market players also experienced a decline in the sales of their products due to their low demand during the pandemic. This resulted in lowering in the revenues generated from the company’s product portfolio.

• For instance, Allergan Aesthetics (AbbVie, Inc.) recorded a decline of -42.3% in global revenue compared to 2019 for the Juvederm Collection. This decline was due to the closure of the treatment centers and the cancellation of elective aesthetic procedures across the country.

However, in 2021, the treatment procedures with these fillers bounced back due to increasing vaccination among the population, implementation of strong COVID-19 guidelines, and dismissal of restrictions. This increased the demand for these fillers in the country.

LATEST TRENDS

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Growing Trend for Skin Fillers Amongst Young Populace to Fuel the Market Growth

In recent years, concerns about keeping good looks criteria among the young generation have contributed significantly to the hyaluronic acid based dermal fillers market growth in the past few years. To stop aging by correcting wrinkles or even out the skin texture, lip augmentation, and other cosmetic procedures, individuals aged 20-29 mostly opt for these products for instant gratifications to enhance their physical appearance.

There are various advantages to the use of hyaluronic acid based fillers, including less side effects as compared to other products available in the market for the same use and long-lasting results of these HA-based fillers that last over botulinum toxin. This has enhanced the demand for these products in the country.

• For instance, as per an article by Medical News Today, the effects of HA-based dermal fillers are seen till 6 months of the procedure and could last even for 2 years. On the other hand, botulinum toxin-based fillers last only for 3-4 months.

In order to fulfill the high demand for new and advanced products, players in the market have increased their emphasis on the development and commercialization of new products.

• For instance, in April 2018, Merz Pharma announced the introduction of new Belotero Lips dermal filler products to expand its product portfolio.

Such introduction of products is anticipated to surge the demand for hyaluronic based dermal fillers across the country.

DRIVING FACTORS

No Side Effects Compared to Other Products Available in the Market to Increase Market Development

The rising population of Romania aged 25-54 has increased the need for HA-based fillers in the country. It has been observed that people aged between 40-54 mostly go for these procedures. Therefore, the increasing population in Romania aged between 25-54 has increased the demand for these products in the country.

Moreover, HA-based dermal fillers give maximum results with minimal or no side effects as compared to other products available in the market. This has increased the adoption of such products in the country and is projected to fuel market growth in the coming years. 

HA-based dermal fillers have moisturizing and viscoelastic capabilities. Such factors associated with HA-based fillers contribute to their higher recommendation over other dermal fillers. Furthermore, the preference of individuals toward minimally invasive aesthetic procedures has increased the demand for HA-based dermal fillers.

Additionally, the increasing accessibility of skin filler processes being conducted in hospitals, dermatology centers, and specialty clinics is anticipated to boost the demand for HA-based dermal fillers in Romania.

Increasing Demand for the Product and Launch of New Products to Drive the Market

Hyaluronic acid based dermal fillers have the ability to stimulate, volumize, and hydrate new collagen production, and smoothen fine wrinkles on the face. They are used to treat wrinkles, acne, lip augmentation, scars, chin, and cheek. Therefore, it has led to a better awareness in patients regarding dermal filler-based processes.

Some of the factors which have amplified the implementation in the market are repair discoloration, skin cell rejuvenation, and skin resilience, which are the common problems associated with hyaluronic acid fillers. Furthermore, compared to other procedures which are non-surgical, the increase in HA-based dermal filling procedures is likely to boost market development during the estimated period.

Furthermore, another reason that has revolutionized the fillers industry is getting the approval of many new hyaluronic acid dermal fillers, which has improved aging problems. The hyaluronic acid dermal fillers technique is the most performed skin-care system across the country, according to a number of surveys.

• In April 2019, Allergan announced the launch of Juvéderm VOLUX at the 17th Aesthetic & Anti-Aging World Congress (AMWC) in Monaco, Europe. The product is considered the latest evolution in facial filler treatments for those seeking a more defined chin and jawline.

Such increasing procedures and approvals of hyaluronic acid dermal fillers are expected to contribute to the HA-based product market growth.

RESTRAINING FACTORS

Requirement for Regular Retreatment Procedures to Restrict the Market Growth

There are certain limitations associated with these products that can restrict the market growth, despite numerous applications of HA-based dermal fillers in the cosmetic industry.

These fillers specifically treat certain wrinkles such as frown lines, dynamic wrinkles, glabellar lines, and crow’s feet. Moreover, these products require regular retreatment procedures as they are not permanent. In addition, some other factors leading the nonsurgical cosmetic procedure in the country are patient satisfaction, botulinum toxin type A dermal filler, use in dynamic wrinkles, and high efficacy rate.

Additionally, other biodegradable fillers, including Poly-L-lactic acid and Calcium hydroxylapatite (CaHA) are getting popular as substitute fillers due to their certain advantages over HA based filler products. These benefits have raised the need for other fillers as compared to hyaluronic acid based dermal fillers.

Additionally, there are certain side effects associated with the use of HA-based filler products as well. The possible adverse effects include pain, swelling at the injection site, redness, bruising, infections, lumps & bumps.

Such side effects associated with the use of such products and increasing availability of its alternative products are expected to restrict its market growth in the country during the study timeframe.

SEGMENTATION

By Application Analysis

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Advancements in Hyaluronic Acid Based Dermal Filling Technologies to Boost the Wrinkle Correction Segment’s Growth

Based on application, the market is segregated into wrinkle correction treatment, restoration of volume/ fullness, lip enhancement, scar treatment, and others. The wrinkle correction treatment segment generated the highest revenue in 2021 and is expected to grow at a maximum CAGR during the study timeframe. With increasing spending on cosmetic surgeries, the advancements in these filling tools for the treatment of wrinkles is at peak which has surged the product demand.

The lip enhancement segment is anticipated to maintain its leadership due to increase in the introduction of HA-based fillers for specific lip improvement techniques, and owing to the growing demand for aesthetic improvements for the lips.

Moreover, restoration of volume/fullness is estimated to grow at a moderate pace. The increase in the aesthetic consciousness amongst men & women and the desire to look good is likely to promote the segment’s growth during the forecast period.

By End-user Analysis

Increasing Presence of Dermatology and Specialty Clinics Conducting Advanced and Efficient Procedures to Boost the Segment’s Growth 

On the basis of end-user, the market is categorized into hospitals & clinics, specialty & dermatology clinics, and others.

The specialty & dermatology clinics segment accounted for a significant part in the Romania hyaluronic acid based dermal fillers market share in 2021. Factors such as the presence of substantial dermatology clinics conducting these procedures and the growing existence of aesthetics concerns such as acne, scar, and wrinkles are projected to stimulate the segment’s growth.

The hospitals & clinics segment is estimated to grow at a significant CAGR over the forecast period. The increasing number of plastic surgeons in the country has been fueling the number of these procedures being conducted in the country.

• For instance, as per the International Society of Aesthetic Plastic Surgery (ISAPS) Global Survey 2020 Report, the number of plastic surgeons performing aesthetic procedures in Romania reached 342 in 2020 from 150 surgeons in 2016. Such an increasing number of plastic surgeons in Romania has increased the accessibility of dermal filler procedures for patients.

KEY INDUSTRY PLAYERS

Companies with Strong Product Portfolios and Emphasis on the Expansion of their Product Offerings to Hold Key Market Share

Allergan Aesthetics, Merz Pharma, and Galderma are among the major players in the market.

Allergan Aesthetics was acquired by Abbvie Inc. in 2020. The company has a strong product portfolio for fillers, especially hyaluronic acid fillers (Juvederm). The firm focuses on introducing novel products and regulatory approvals with an aim to diversify its product portfolio.

• In June 2020, Allergan launched Juvéderm VOLUX, the latest evolution in facial filler treatments for those seeking a more defined chin and jawline.

Similarly, Merz Pharma emphasizes the research and development of advanced products as the company invests more than USD 100.0 million in R&D each year.

• In March 2022, Merz Pharma presented its portfolio, which includes Botulinum Toxin, Belotero, Radiesse, and Ultherapy, at the 20th Aesthetic & Anti-Aging Medicine World Congress (AMWC).

Other key players in the market include BIOXIS Pharmaceuticals, Sinclair Pharma, and Teoxane. The increased emphasis of these players on the introduction of products in the market is expected to strengthen their shares in the market.

LIST OF KEY COMPANIES PROFILED:

• Allergan Aesthetics (AbbVie Inc.) (U.S.)


• Galderma (Switzerland)


• BIOXIS Pharmaceuticals (France)


• Merz Pharma (Germany)


• Sinclair Pharma (U.K.)


• Teoxane (Switzerland)


• FILLMED Laboratories (France)


• IBSA Farmaceutici (Italy)

KEY INDUSTRY DEVELOPMENTS:

• February 2022 - Sinclair Pharma announced the acquisition of Viora. This acquisition helped the company to expand its aesthetic products portfolio in the U.S. market.


• November 2021 - For the pre-establishment of the local anesthetic Lidocaine with their HA filler Perfecth, Sinclair Pharma declared the grant of a CE mark. This results in the expansion of the company’s portfolio in Europe-based countries.


• September 2021 - Galderma launched RESTYLANE EYELIGHT at Aesthetic & Anti-Aging Medicine World Congress (AMWC) and presented the data from its aesthetics portfolio.


• May 2021 – MaiLi, a new hyaluronic acid (HA) facial filler was introduced by Sinclair Pharma. The company said that MaiLi has four products in its product portfolio - Define, Volume, Extreme, and Precise.


• January 2021 - Merz Pharma and Candela Corporation announced a commercial collaboration to create a broad medical aesthetics portfolio.

REPORT COVERAGE

An Infographic Representation of Romania Hyaluronic Acid Based Dermal Fillers Market

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The research report provides a detailed competitive landscape. It includes the number HA-based dermal filler procedures being conducted in the country and key industry trends and key developments such as partnerships, mergers, and acquisitions. Additionally, it focuses on key points such as new product launches in the market. Furthermore, the report covers a regional analysis of different segments, company profiles of key market players, market trends, and the impact of COVID-19 on the market. The report consists of quantitative and qualitative insights that contribute to the market's growth.

Report Scope & Segmentation