Social and Emotional Learning Market Size, Share, Growth & COVID-19 Impact Analysis, By Type (Web-based and Application), By End-user (Parents, Educational Institutions, and Therapists & Psychologist), and Regional Forecast, 2022-2029

The social and emotional learning market size was valued at USD 0.92 billion in 2021 and is projected to grow from USD 1.13 billion in 2022 to USD 5.21 billion by 2029, exhibiting a CAGR of 24.5%. North America dominated the global market with a share of 31.52% in 2021.

Social and Emotional Learning (SEL) tools help parents and education providers in instigating core competencies such as self-awareness, positive behavior, social responsibility, and awareness among children. The increasing burden of competition, growing distance learning, and remote learning to name a few are expected to surge the SEL tool demand to balance mental well-being. Similarly, the pandemic has further fueled the need and adoption of SEL tools across the globe to address mental health issues among students. Thus, to meet the demand, various key/major players are collaborating with schools and other institutions to enhance children's skill development through the SEL program. For instance,

• In April 2022, Spirit Series announced a collaboration with the U.S. based ‘the Maine Department of Education’ to offer story-based social-emotional learning solutions for the 12,500 students across the campus. This is expected to empower the students with various relationship skills and character development.

COVID-19 IMPACT

Focus on Students Learning Ability amid Pandemic to Boost Market Growth

The COVID-19 pandemic has severely impacted the education system worldwide. As per a survey by UNESCO, over 1.5 billion students were affected by the pandemic in 2020. Although post-pandemic, various educational institutes initiated classroom education, many education systems were still in recovery status. The pandemic has also mentally impacted students all over the world. According to the 2022 survey of the School Pulse Panel, 90% of students showcased stunted behavioral and socioemotional development.

Considering the various post-COVID-19 impact on students and their learning skills, many governments strategically implemented policies to develop positive behavior along with academic learnings. For instance,

• In October 2021, the U.S. Department of Education announced resources to promote the mental health and emotional well-being of kids across educational levels under the plan of the American Rescue Plan's Elementary and Secondary School Emergency Relief program (ARP ESSER).


• In March 2021, the Indian state government of Delhi introduced the Happiness Curriculum to support children in managing their socio-emotional status and learning abilities.

Thus, various new strategies and policies focusing on children's development amid the pandemic are expected to boost the market growth.

LATEST TRENDS

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Virtual Reality-Powered SEL to Boost Future Market Growth

Virtual reality technology is expanding globally with a variety of applications across various industries. The education industry has witnessed significant adoption of virtual reality in recent years, considering the interactive environment for students. Similarly, the adoption of virtual reality in learning tools is showcasing impactful results for the end users. The technology enhances the tools with next-level advancement to inculcate skills with an engaging and fun activity.

Virtual reality-based tools provide a safe environment that can support students in understanding the external world. It helps in understanding relationship skills and social awareness to build certain behavior. Similarly, it offers an immersive experience with exciting and captivating ways to engage students. For instance, in August 2020, the U.S.-based Maitland Grossmann High School participated in the research of studying Virtual Reality (VR) SEL courses to enhance distance learning opportunities for its students. Thus, growing VR adoption in education boosts the social and emotional learning market growth.

SOCIAL AND EMOTIONAL LEARNING MARKET GROWTH FACTORS

Growing Adoption of Distance Learning to Drive Market Growth

The adoption of distance learning is growing across the globe considering the benefits it offers. Educators’ communities and schools are encouraging distance learning solutions to reach students globally. As per the data provided by Coursera, the number of distance learning enrollments increased by 32% in the year 2021.

However, with the fast adoption of distance learning amongst young students, the absence of social interactions is expected to impact their mental health. As per various studies conducted, many reported mental harm to students through online learning courses. The students reported skill deficits, low self-esteem, social awkwardness, and other traits with the online learning mode. For instance,

• In December 2020, Panorama Education announced a collaboration with Better Kids to provide schools a combined set of interactive games along with SEL skills. The companies are offering the tools through both distance learning and in-person training environments. 

Thus, to balance and support the children, educators include social and emotional learning tools along with distance learning facilities. Thus, with the increasing adoption of distance learning, the remote SEL market is likely to grow.

RESTRAINING FACTORS

Lack of Infrastructural Access to Hamper Market Growth

The tools require proper infrastructure such as internet connectivity, laptops or smart mobiles, and more to be able to access the learning tools. However, not all schools and households across the world have these basic amenities to support children's skill development. According to the 2021 Pew Research Center survey, 43% of U.S. lower-income households have no access to broadband connectivity. Thus, unavailability of the basic infrastructure is expected to hinder the market share.

SEGMENTATION

By Type Analysis

Easy Access to Web-based Tools Demand to Foster Social and Emotional Learning Market Growth

The scope of the study considers web-based and application based on type.

Web-based segment is expected to gain maximum segment share during the forecast period. The offering of flexible access to tolls through the web is expected to boost its demand. Further, easy maintenance and accessibility from any location enhance its usability for the end-users.

Application segment is likely to gain a rapid growth rate during the forecast period. Easy installation and availability of new updated versions help users in accessing advanced tools. Post-pandemic, the apps’ demand has gained traction to manage and enhance children’s skills.

By End-user Analysis

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Growing Government Policy for Academic Skill Development to Boost Educational Institutions Share

Parents, educational institutions, and therapists & psychologist are considered as end-users for social and emotional learning solutions

Educational institutions segment is expected to gain a dominant segment share during the forecast period. The increasing government focus on enhancing children’s skill through school syllabus is expected to boost the tools demand across educational institutions. For instance, in September 2019, Peekapak Inc. in collaboration with NELSON, an education solution provider, to support Canadian schools with social and emotional learning skills.

The parents segment is likely to grow at a highest CAGR during the forecast period. The growing remote learning and distance learning is fueling parent’s investments in social and emotional learning tools.

Similarly, the increasing awareness of mental therapy is driving the behavioral skill development tools adoption amongst therapists and psychologists.

REGIONAL INSIGHTS

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Geographically, the market is divided across North America, South America, Europe, the Middle East & Africa, and Asia Pacific. Furthermore, key countries are studied under these five regions, respectively.

North America dominated the social and emotional learning market by occupying the majority share in terms of market revenue. The U.S. is likely to gain a significant share of the region owing to the growing awareness of social and emotional skills. In 2021, the U.S. Department of Education report stated the importance of strategies such as Supporting Child and Student Social, Emotional, Behavioral, and Mental Health Needs through various strategies.

The study indicates Europe to witness a rapid growth rate during the forecast period. Key European countries, including the U.K., Germany, Italy, and Spain are significantly investing in enhancing children skills. For instance, in September 2022, U.K. based Impetus announced investment in Kids Inspire to include social and emotional learning tools in the educational activity.

The governments of countries, including China, Japan, South Korea, and India, among others, are keen in enhancing children’s social and self-awareness. Due to this, the report suggests Asia Pacific to showcase a significant growth rate during the forecast period. The government in India has given significant importance to SEL in its National Education Policy 2020 in the school curriculum.

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The Middle East & Africa is likely to gain steady growth during the forecast period. In March 2018, the Middle East and North Africa introduced a learning innovation meeting in Jordan for non-formal education sectors. Similarly, South America is likely to invest in positive behavior tools to enhance the students' skills for future.

KEY INDUSTRY PLAYERS

Focus on Business Expansion to Fuel Key Players Market Share

The key players are focused on collaborating with parents, teachers, and institutions to expand the use case application of the solutions. The market players are strategically collaborating to expand its market share and presence across countries. They are also incorporating the tools into various remote and online learning courses to support institutes with advanced behavior management.

List of the Key Companies Profiled in Social and Emotional Learning Market:

• Emotional ABCs (U.S.)


• Blackbaud (EVERFI, Inc.) (U.S.)


• Committee for Children (U.S.)


• The Social Express Inc. (U.S.)


• Everyday Speech (U.S.)


• Panorama Education (U.S.)


• Peekapak Inc. (Canada)


• Illuminate Education (U.S.)


• BASE Education (U.S.)


• Nearpod Inc. (U.S.)

KEY INDUSTRY DEVELOPMENTS:

• In January 2022: A social good providing cloud company, Blackbaud, acquired EVERFI Inc. to expand and cater to businesses committed in social services. 


• In April 2022: Panorama Education, a SEL provider company, launched a new tool of Panorama for Positive Behavior for teachers to support students in academic and social and emotional learning.


• In June 2021: Committee for Children introduced a SEL for K-12 educators by name Second Step SEL for Adults. The new launch helps education providers with effective resources, skills and tools to nurture social and emotional learning.


• In October 2021: Smarter Balanced announced partnership with Parent Institute for Quality Education (PIQE) to incorporate social emotional learning tools to enhance schools’ academic experience.


• In December 2020: Emotional ABC launched a new Premium Schools SEL Curriculum with incorporated learning tools for 30 student’s sign-up facility per class. The offering of new learning tools for the entire classroom has increased participation of first and second grade students.  

REPORT COVERAGE

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The study on the social and emotional learning market includes prominent areas worldwide to get a better knowledge of the industry. Furthermore, the research provides insights into the most recent industry and market trends as well as an analysis of technologies that are being adopted quickly worldwide. It also emphasizes some of the growth-stimulating restrictions and elements, allowing the reader to obtain a thorough understanding of the industry.

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