Awning Market Size, Share & Industry Analysis, By Type (Retractable, Fixed, Freestanding, Portable, and Others), By Material (Fabric, Aluminum, Steel, and Others), By Application (Residential, Hospitality Settings, Industrial & Institutional Settings, Healthcare Settings, and Others), and Regional Forecast, 2026-2034

The global awning market size was valued at USD 7.56 billion in 2025. The market is projected to grow from USD 8.09 billion in 2026 to USD 12.30 billion by 2034, exhibiting a CAGR of 5.38% during the forecast period.

Awnings are the secondary coverings attached to the building’s exterior wall to provide shelter from rain, sunrays, and heat. The growing trend of outdoor living and alfresco dining, along with the increasing demand for outdoor shading solutions, is driving the market growth. In addition, the rising focus on maintaining energy-efficient spaces by households is favoring the revenues of shading products made from canvas, plastic, or vinyl in outdoor spaces globally.

Key players operating in the global market include SunSetter Products LP, markilux GmbH + Co. KG, Warema Renkhoff SE, KE Outdoor Design, and Somfy Systems Inc.

AWNING MARKET TRENDS

Increasing Number of Users Seeking Customized Product Designs to Favor Growth

The rising number of residential and commercial sectors’ customers seeking shading products with customized designs to complement their building architecture and enhance visual appeal is driving market growth. Furthermore, the rising number of hospitality settings installing sunshades of branded design themes to promote their business is driving the product revenues.

MARKET DYNAMICS

MARKET DRIVERS

Rapid Expansion of Hospitality and Foodservice Infrastructural Facilities to Drive Market Growth

Restaurants, cafes, and hotel facilities maintain outdoor spaces that are functional and attractive to enhance the dining experiences of their visitors. The installation of canopies in rising foodservice settings to protect outdoor spaces from uncertain weather conditions, including sun, rain, and other elements, is driving the  global awning market growth. In addition, the increasing number of hospitality infrastructure facilities and the growing demand for international travelers to spend on luxury hospitality services are favoring the product installation rate worldwide. According to the Government of Saudi Arabia, the hotel room occupancy rate was 63% in the first quarter of the 2025 financial year, a 2.1% increase compared to the same period in 2024.

MARKET RESTRAINTS

High Initial Installation and Customization Costs to Restrain Market Growth

Sunshades installation requires high upfront investments when customized to specific building dimensions, architectural styles, and branding requirements. Motorized systems equipped with a corrosion-resistant frame incur additional product expenses for facility owners. The high cost of initial installation and customization is restraining the demand for the product across many countries.

MARKET OPPORTUNITIES

Rising Demand for Smart and Automated Shading Systems to Create Newer Growth Opportunities

The escalating adoption of smart home and smart building technologies, involving the installation of motorized shading products, is creating new market growth opportunities. Additionally, the surging popularity of installing coverings equipped with weather sensors, remote controls, and mobile app integration to adjust to sunlight, rain, and wind conditions is favoring the growth of product revenue worldwide. 

MARKET CHALLENGES

Installation Complexities and Skilled Labor Shortage to Challenge Business Expansion of Key Players

Shades installation often requires precise measurements, structured assessment, and secure monitoring to ensure product durability and safety. The limited availability of skilled labor and trained technicians to install such products, coupled with several installation complexities, is posing challenges to the business operational efficiencies of leading players.

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Segmentation Analysis

By Type

Superior Functionality and Space Efficiency with Retractable Sunshades Led Segment’s Dominance

By type, the market is divided into retractable, fixed, freestanding, portable, and others.

The retractable segment showcased a major global awning market share of 40.09% in 2025. Consumers prefer flexible shading solutions enabling them to extend or retract shade for optimized comfort. The retractable segment’s leading share is attributed to the superior flexibility, functionality, and space efficiency of retractable sunshades compared to fixed awnings and other counterparts. In addition, advancements in the development of motorized and automated retractable systems, enhancing outdoor safety and durability, is favoring the segment’s growth.

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The freestanding segment is projected to grow at the fastest CAGR of 7.08% from 2026 to 2034. The segment’s fastest growth is attributed to the better support of freestanding products with independent frames, making gardens, pool areas, patios, parks, and event venues ideal for the guests. The surging demand for products among outdoor lounges, resort spaces, and public recreational facilities is favoring the segment’s growth.

By Material

Versatility and Affordability of Fabric Sunshades Led to the Dominance of the Fabric Segment  

By material, the market is segmented into fabric, aluminum, steel, and others.

The fabric segment captured a leading global market share of 51.34% in 2025. The segment is likely to expand at the fastest rate of 5.93% from 2026 to 2034. The segment’s dominant share is driven by the versatility, cost-effectiveness, and greater assortment of fabric-based shades compared to products made from counterpart materials. Advancements in the development of high-performance fabrics that support UV resistance, water repellence, and resistance to material color fading are positively contributing to the segment’s growth.

The steel segment is growing at a CAGR of 5.45% from 2026 to 2034. The rising demand for outdoor living spaces among households and necessity of installing steel sunshades from industrial, institutional, and transportation facilities, which exhibit heavy resistance to wind loads, impacts, and rain, is driving the growth of the steel segment.  

By Application

Widespread Adoption of Outdoor Shading Solutions Led the Dominance of the Residential Segment

Based on application, the market is segmented into residential, hospitality settings, industrial & institutional settings, healthcare settings, and others.

The residential segment depicted a major global market share of 48.02% in 2025. The segment’s dominating share is attributed to the widespread adoption of outdoor shading solutions for enhancing living spaces in homes, apartments, and villas across several countries. Additionally, the increasing demand for app-controlled motorized sun-blind solutions among residential properties is positively contributing to the segment’s growth.

The hospitality settings segment is set to expand at the fastest rate of 6.39% from 2026 to 2034. The growing number of hotels, restaurants, cafes, and other hospitality infrastructure facilities, along with their preference for velarium shade to create luxury rooftop and garden dining experiences, is driving the growth of the segment.

Awning Market Regional Outlook

By geography, the market is categorized into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

North America

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The North America region exhibited a leading global market share of 34.04% in 2025. The region’s market size reached USD 2.73 billion in 2026. Significant investments from U.S. and Canadian homeowners and businesses in smart awnings for sun control, thermal comfort, and enhanced outdoor usability are generating considerable product revenues across the region. Additionally, the growing trend of home renovation, which involves the installation of newer products for enhanced aesthetics, is driving the region’s market growth.

U.S. Awning Market

The U.S. market size reached USD 2.14 billion in 2025. The rising demand for smart housing facilities and increasing adoption of technologically advanced shading solutions among homeowners and businesses are favoring market growth across the U.S. Additionally, the increasing number of hospitality infrastructure facilities installing motorized products is driving product revenues across the U.S..

Asia Pacific

The market in the Asia Pacific region is projected to grow at the fastest CAGR of 7.46% from 2026 to 2034. The increasing construction of residential & commercial infrastructural facilities and with growing awareness about heat management and energy conservation are driving market growth across the Asia Pacific region. In addition, the rising demand for custom shading solutions, which give aesthetic appeal to outdoor spaces, is favoring product revenues across the region.

Europe

The European region is expected to exhibit a second leading position in the global market during the forecast period (2026-2034). The widespread café culture and outdoor dining traditions are encouraging hospitality owners to install sunshades for energy efficiency across the U.K., Germany, France, and Spain. The expanding number of hospitality settings and the increasing number of international travelers seeking to book and stay at luxury accommodation facilities exhibiting sunsheds are driving market growth across the region. The growing focus among homeowners on sustainability and passive cooling solutions to reduce excessive indoor heat is driving the product demand across Russia and the Eastern European region.

South America and the Middle East & Africa

Over the forecast period, the market in the South America and Middle East & Africa regions is expected to witness a moderate growth rate from 2026 to 2034. In 2025, the South America market reached a valuation of USD 0.29 billion. The growing awareness of shading solutions among homeowners is driving the demand for the product across the South American region. In addition, the surging number of shopping malls and other retail infrastructural facilities installing motorized products to maintain a cool and aesthetic indoor environment is driving market growth across the Middle East & Africa region. In the Middle East & African market, the UAE reached a market value of USD 0.200 billion by 2025.

COMPETITIVE LANDSCAPE

Key Industry Players

Focus on Building Capabilities for Installing Customized Shades to Help Key Players Maintain their Market Position

The key players operating in the global market include SunSetter Products LP, markilux GmbH + Co. KG,            Warema Renkhoff SE, KE Outdoor Design, and Somfy Systems Inc. These players focus on building the capabilities to offer customized shedding solutions to households, increasing their service reach worldwide. In addition, they develop products based on advanced AI and motorized technologies to enhance functionality and smart shedding solutions for users.

LIST OF KEY AWNING COMPANIES PROFILED

• SunSetter Products LP (U.S.)
• markilux GmbH + Co. KG (Germany)
• Warema Renkhoff SE (Germany)
• KE Outdoor Design (U.S.)
• Somfy Systems Inc. (France)
• Sunesta LLC (U.S.)
• ShadeFX (Canada)
• Advanced Design Awnings & Signs (U.S.)
• Marygrove Awnings (U.S.)
• Schmitz-Werke (Germany)

KEY INDUSTRY DEVELOPMENTS

• June 2025: BT Group acquired Multiple Awnings Inc., a Canadian producer and distributor of solar shading solutions, to broaden its manufacturing facilities in the North American region.
• July 2024: Marygrove Awnings opened its showroom in Merriman, U.S. The retail expansion is expected to provide the company with opportunities to expand in the free retractable shades market.
• July 2024: Shadewell Ltd. partnered with Gaviota Group to expand its shading solutions business across the U.K. This partnership enables Shadewell Ltd. to produce a diverse range of products, including pergolas, shades, patio covers, and others.
• May 2024: Metro Sign & Awning, a provider of custom signage solutions, acquired ViewPoint Sign & Awning to broaden its business presence across Northborough, U.S.
• June 2023: Eco-dynamic, a solar technology company, launched Artpiece for RV 1000W, a colored solar shades, at the Chinese RV exhibition ‘All in Caravaning’ (AIC).

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