Middle East & Africa Dental Market Size, Share & Industry Analysis, By Type (Dental Consumables [Dental Restoration Products (Dental Implants, Dental Prosthetics), Orthodontics (Clear Aligners, Orthodontic Braces, and Others), Endodontics, and Others] and Dental Equipment [Dental Imaging (Extraoral Imaging and Intraoral Imaging ), Intraoral Scanners, Dental Lasers, Dental Surgical Navigation Systems, CAD/CAM Equipment, Dental Chairs, and Others]), By End-user (Solo Practices, DSO/Group Practices, and Others), and Regional Forecast, 2024-2032

The Middle East & Africa dental market size was valued at USD 1.23 billion in 2023. The market is projected to grow from USD 1.33 billion in 2024 to USD 2.81 billion by 2032, exhibiting a CAGR of 9.8% during the forecast period.

The market encompasses consumables and equipment that help in diagnosis, prevention, and treatment of oral diseases such as periodontitis, gum disease, malocclusion, and cavities. A variety of products, including prosthetics, implants, endodontics, periodontics, and whitening, are available across the Middle East & Africa region. Using endodontics and periodontics comes with numerous advantages, such as procedures that are almost painless and costs that are affordable. These advantages have driven the adoption of these products in recent years.

The rising prevalence of tooth decay, malocclusion, periodontal diseases, and edentulism are responsible for the growing demand for effective treatment in the Middle East & Africa region. Furthermore, the growing awareness regarding oral health and its impact on life encourages people to seek treatment, driving market growth.

• For example, as per data provided by the Community Dentistry and Oral Epidemiology in January 2024, a cross-sectional study was conducted among Turkish children and adults in September 2021, with the inclusion of 11,091 participants. The study findings revealed that 76.5% of the total study population had tooth decay.


• In addition, in January 2024, Haleon arranged an oral health campaign named "Healthy Saudi Smile 2024" to assist the Saudi community in upholding good oral health for a better quality of life.

Furthermore, increasing product launches for tooth treatments and increasing partnerships between market players for the expansion of their product portfolio are some of the additional factors contributing to market growth.

• For example, in June 2021, Dentsply Sirona announced a strategic partnership with 3Shape A/S to expand its portfolio with a wide range of orthodontic products and enhance its customer base worldwide.


• Moreover, in June 2021, Envista, through its subsidiary, Ormco, announced the launch of the Damon Ultima system to expand its product offering in the market.

The COVID-19 pandemic had a negative impact on the Middle East & Africa dental market in 2020, which was the result of a decreased demand for oral care products due to lower patient numbers. Many operating players witnessed a decline in their revenues in 2020 compared to FY 2021 as a result of decreased patient pool during the pandemic. However, in 2021, the market regained momentum due to the relaxation of regulations imposed by the government. It bounced back patient volume in the region. This resulted in an increased demand for oral care products after the pandemic.

• For example, Align Technology, Inc. generated a revenue of USD 3,952.6 million in 2021 and experienced an increase of 59.9% compared to 2020. This was majorly due to increased sales from clear aligners, imaging systems, and CAD/CAM services segments.

In addition, the market witnessed considerable growth in 2022 and 2023 due to an increase in the number of orthodontic procedures across the Middle East & Africa. It is anticipated that the market will experience significant growth from 2024-2032 due to increasing cases of oral diseases in this region.

Middle East & Africa Dental Market Trends

Increasing Shift toward Digital Dentistry in the Middle East & African Countries is a Significant Market Trend

The latest advancements in dental technology, such as digital dentistry, AI support, successful teledentistry, intraoral cameras, and 3D printing, are improving patient care. The latest technologies for diagnosing and treating tooth-related conditions are being widely embraced by individuals residing in the Middle East & Africa.

• As an example, according to information from the Dental Tribune, in January 2022, a survey study was carried out with 1,000 participants, split evenly between the UAE and Saudi Arabia. The findings of the study showed that approximately 88.0% of the participants appreciated the benefits of teledentistry.

The majority of key players are concentrating on launching technologically advanced products for orthodontic treatments in the Middle East & Africa market.

• For instance, in February 2024, Carestream Dental introduced the CS 8200 3D Access in Dubai, UAE. This advanced CBCT system includes a modern, easy-to-use interface, offers clear 3D images, and is constructed on an open platform, enabling a smooth workflow, advanced treatment planning, and improved patient care.

The increasing focus by market players on the development and launch of new products in the digital dentistry sector to meet the rising population demand is propelling market growth.

Middle East & Africa Dental Market Growth Factors

Growing Prevalence of Dental Ailments to Boost Market Growth

A significant contributor to market expansion in the Middle East & Africa is the growing prevalence of tooth-related disorders across the region. In addition, inadequate oral care and smoking contribute to the increasing occurrence of oral diseases in this region.

• For example, a cross-sectional study, published by Annals of Saudi Medicine in February 2020, was conducted in Saudi Arabia to assess the frequency of periodontitis in high school children across the country in 2020. Approximately 2,435 adolescents from high school were involved in the research and it was discovered that 209 of them (8.6%) had periodontitis.

Therefore, the growing prevalence of tooth diseases coupled with the rising demand for effective treatment is projected to support market growth over the forecast period.

Rising Demand for Aesthetic Dentistry to Support Market Expansion

Individuals living in the Middle East & African countries prefer aesthetic dentistry over traditional dentistry such as wire braces due to the higher comfort and better aesthetics, resulting in a rise in the demand for aesthetic dental products. Additionally, there is a growing trend of people embracing aesthetic dentistry, such as teeth bonding, teeth whitening, and the utilization of clear aligners and veneers.

• For instance, as per data provided by the National Center for Biotechnology Information (NCBI) in June 2021, a survey-based study was conducted in 2021 on female patients in Saudi Arabia who were visiting various orthodontic clinics. The study involved in-person interviews using a validated questionnaire. The findings indicated that 43.7% of the individuals had received teeth whitening treatment, with 8.7% reporting doing so every year. Therefore, it was concluded that the residents of Saudi Arabia highly favor tooth-whitening treatments.

The growing number of patients seeking various aesthetic treatments to enhance their smiles is causing a higher need for intraoral scanners. Due to this, most healthcare practitioners are choosing advanced tools such as CAD/CAM scanners. It is anticipated that the market growth will be driven by a rise in the number of patients opting for aesthetic orthodontic treatment over traditional options over the forecast period.

RESTRAINING FACTORS

Reluctance toward Advanced Technologies Due to the Adverse Effects May Restrain Market Growth

Highly educated dentists and orthodontists are necessary to use technologically advanced products for the treatment. However, dentists, other specialists, and patients who have been hesitant to adopt new technologies could limit the acceptance of technologically advanced products, thereby hindering market growth.

According to market players, numerous dentists do not use or incorporate innovative products without first witnessing clinical proof that demonstrates the effectiveness and safety of the products. Additionally, a major hindrance to market expansion is the significant concern about the risk of infections from dental products due to hygiene issues.

• For instance, as per data provided by the GM Dental & Implant Centre in March 2023, there is a higher chance of getting an infection after receiving dental implant treatments in Turkey. This has been recorded as the standards of care in Turkey are not as high as they are in developed countries. Furthermore, numerous dentists in Turkey lack adequate training in implant surgery. As a result, infections are more common after surgery.

Furthermore, the higher risk of receiving substandard materials or counterfeit products for orthodontic procedures is limiting the Middle East & Africa dental market growth. As per the factors mentioned above, the market is expected to restrict its growth to a certain extent.

Middle East & Africa Dental Market Segmentation Analysis

By Type Analysis

Growing Demand for Dental Implants and Prosthetics is Responsible for the Highest Market Share of Dental Consumables

Based on type, the market is segmented into dental consumables and dental equipment. The dental consumables market is further segmented into dental restoration products, orthodontics, endodontics, and others. The dental restoration products segment is further categorized into dental implants and dental prosthetics. The dental implants segment is further sub-segmented into endosteal implants, subperiosteal implants, and transosteal implants. Moreover, the dental prosthetics segment is sub-segmented into crowns, bridges, abutments, dentures, and others. Furthermore, the orthodontics segment is sub-segmented into clear aligners, orthodontic braces, and others.

The dental consumables segment held the maximum market share in 2023 and is anticipated to grow at the highest CAGR throughout the forecast period. The increasing prevalence of dental ailments, which has increased the demand for dental consumables such as implants and prosthetics across the region, is one of the main factors contributing to the segment growth.

Moreover, increasing strategic initiatives, such as mergers and partnerships among market players for the launch of oral supplies, is an additional factor driving segmental growth.

• For example, in February 2023, Straumann Group entered into a partnership agreement with Al Hayat Pharmaceuticals to introduce its ClearCorrect Aligners in the UAE market.

The dental equipment segment is divided into dental imaging, intraoral scanners, dental lasers, dental surgical navigation systems, CAD/CAM equipment, dental chairs, and others. The dental imaging segment is further segmented into extraoral imaging and intraoral imaging. Moreover, the extraoral imaging segment is sub-segmented into panoramic systems, panoramic & cephalometric systems, and 3D CBCT systems. In addition, the intraoral imaging segment is sub-segmented into X-ray systems, intraoral sensors, intraoral photostimulable phosphor systems, and intraoral cameras. Furthermore, the CAD/CAM equipment segment is divided into milling machines, 3D printers, and others.

The dental equipment segment held a considerable market share in 2023. Increasing adoption of novel technology-based dental equipment in Saudi Arabia and the UAE is expected to boost segmental growth. The growth of the segment is attributed to the fact that many market players are focusing on product rebranding to enhance their sales and provide advanced equipment in the region.

• For instance, in March 2022, Envista announced that its KaVo imaging business was rebranded as "DEXIS." The DEXIS brand includes a full portfolio of imaging and digital solutions such as Cone-Beam Computed Tomography (CBCT), handheld x-rays, intraoral scanners, sensors, and navigated surgical solutions.

By End-user Analysis

Solo Practices Segment to Record Significant Growth Due to Opening of New Dental Clinics

By end-user, the market is divided into solo practices, DSO/ group practices, and others.

The solo practices segment held the maximum market share in 2023 and is anticipated to dominate throughout the forecast period. The growth of the segment is mainly attributed to the launch of new facilities for the treatment of tooth disorders.

• For instance, in April 2022, Appolonia Dentistry for Children launched its second dental clinic in Dubai.

In addition, the DSO/group practices segment held a considerable market share in 2023 and is expected to grow at the highest CAGR throughout the forecast period. The growing prevalence of tooth disorders ultimately increases the demand for dental services, which is driving the market growth, particularly benefiting DSOs, which have the resources to handle a large patient pool.

Furthermore, the others segment held a moderate market share in 2023. The segment’s growth is primarily attributed to the fact that some of the institutes are providing advanced treatment options for tooth disorders.

• For example, the American Hospital Dental Institute is a comprehensive dentistry center located in Dubai that provides leading-edge medical and aesthetic services in the UAE and surrounding areas. This institute employs artificial intelligence in dentistry to provide advanced solutions for orthodontic treatment.

REGIONAL INSIGHTS

By sub-region, the market has been studied across Saudi Arabia, UAE, Egypt, Kuwait, Morocco, Iran, Turkey, and the rest of the Middle East & Africa.

Iran held the second-largest market share in 2023 by generating a revenue of USD 0.22 billion. The market in Iran is anticipated to experience considerable growth throughout the forecast period. The market growth in this country is attributed to the growing prevalence of tooth disorders, which increases the demand for orthodontic products.

• For instance, as per data provided by BMC Oral Health in January 2024, the prevalence of edentulous individuals in the 50–60 age group was reported to be 21.0% in Iran in 2020.

The Saudi Arabia market is estimated to witness moderate growth throughout the forecast period. The growth of this market in Saudi Arabia is mainly due to the increasing awareness regarding oral health.

• For example, in January 2024, Almarai launched its annual oral and dental health awareness campaign in Riyadh, Saudi Arabia, to support the population in maintaining good oral health.

Furthermore, Turkey held a considerable market share in 2023 and is expected to grow at a substantial CAGR over 2024-2032. The growth of the market is largely attributed to rising medical tourism for orthodontic treatments.

• As an example, based on data from Maltepe Dental Clinic in May 2024, Turkey's medical tourism sector is expanding quickly, with a large number of Turkish individuals desiring attractive smiles. The dental care costs in Turkey are very competitive, allowing patients to save up to 80.0%, including savings on flight tickets and accommodations. In Turkey, a single implant is priced at USD 681.8, while in the U.S., it is approximately USD 5,086.6. In the same way, the price of Invisalign in Turkey is approximately USD 2,359.3, while in the U.K., it is about USD 6,601.7.

The rest of the Middle East & Africa held the largest market share in 2023 and is expected to grow at a moderate CAGR from 2024-2032. The increasing initiatives by market players to provide novel orthodontic products in educational institutions foster their adoption, leading to market growth across the region.

KEY INDUSTRY PLAYERS

Strong Emphasis of Market Players on Participating in Dental Conferences to Showcase their Products and Enhance Brand Image

Dentsply Sirona held the top position in the Middle East & Africa dental market in 2023, followed by Align Technology, Inc. and Institut Straumann AG. Dentsply Sirona accounted for a significant Middle East & Africa dental market share in 2023. The strong focus on introduction of digital platforms and showcasing innovative product offerings in dental events strengthen the company’s brand presence and increase its customer base.

• For example, in February 2024, Dentsply Sirona organized the DS World Dubai event for the second time in Dubai, UAE. During the event, the company showcased its dental solutions. The organization of such initiatives enhanced the company’s brand image in the MEA market.

Align Technology, Inc. places a strong emphasis on strategies such as acquisitions, partnerships, and new product developments to strengthen its market position. Combined with this, a strong focus on R&D investments for advanced product launches has enabled the company to hold a second-leading position in the market.

• For instance, in July 2021, Align Technology, Inc. expanded its geographical presence in Israel with the aim of increasing its brand presence and widening its customers.

Furthermore, other companies, including VATECH, Zimvie Inc., SHOFU INC., COLTENE Group, BIOLASE, Inc., and other mid & small players, are focusing on portfolio expansion, enhancing their geographical presence through collaborations and launching new facilities in this region. These factors are driving the regional market growth.

• In January 2019, VATECH opened a new subsidiary in DAFZA (Dubai Airport Free Zone) to increase its market share and maintain its position in the Middle East dental market. 

List of Top Middle East & Africa Dental Companies:

• 3M (U.S.)


• Institut Straumann AG (Switzerland)


• Henry Schein, Inc. (U.S.)


• VATECH (South Korea)


• SHOFU INC. (Japan)


• Dentsply Sirona (U.S.)


• Align Technology, Inc. (U.S.)


• ZimVie Inc. (U.S.)


• COLTENE Group (Switzerland)


• BIOLASE, Inc. (U.S.)


• Envista (U.S.)

KEY INDUSTRY DEVELOPMENTS:

• February 2023 - Align Technology, Inc., a medical device company, announced the launch of its latest Invisalign moderate package of clear aligners in the Middle East.


• February 2023 - Straumann Group entered into a partnership agreement with Al Hayat Pharmaceuticals to introduce its ClearCorrect Aligners in the UAE.


• September 2022 - Align Technology, Inc. announced the official opening of the first Europe, Middle East & Africa (EMEA) regional manufacturing facility in Wroclaw, Poland. With the help of these new manufacturing facilities, the company expanded its oral care business in the Middle East & Africa.


• February 2022 - Dentsply Sirona announced the introduction of a series of innovations designed to significantly improve digital workflows with benefits for orthodontic labs, dentists, and patients globally.


• December 2020 - Institut Straumann AG entered into a global distribution partnership with Medit Corp., with the aim of distributing Medit Corp.’s intraoral scanners globally.

REPORT COVERAGE

The report provides a complete analysis of the market dynamics. In addition, it offers market insights related to the impact of COVID-19 pandemic. Furthermore, the key sights presented in the report are the number of dentists across key countries, the number of orthodontic cases in key countries, the prevalence of orthodontic conditions in key countries, key mergers, acquisitions, partnerships, and company profiles. This report also provides the competitive landscape of the market.

Report Scope & Segmentation

ATTRIBUTE	DETAILS
Study Period	2019-2032
Base Year	2023
Forecast Period	2024-2032
Historical Period	2019-2022
Unit	Value (USD Billion)
Growth Rate	CAGR of 9.8% from 2024-2032
Segmentation	By Type Dental Consumables Dental Restoration Products Dental Implants Endosteal Implants Subperiosteal Implants Transosteal Implants Dental Prosthetics Crowns Bridges Abutments Dentures Others Orthodontics Clear Aligners Orthodontic Braces Others Endodontics Others Dental Equipment Dental Imaging Extraoral Imaging Panoramic Systems Panoramic & Cephalometric Systems 3D CBCT Systems Intraoral Imaging X-ray Systems Intraoral Sensors Intraoral Photostimulable Phosphor Systems Intraoral Cameras Intraoral Scanners Dental Lasers Dental Surgical Navigation Systems CAD/CAM Equipment Milling Machine 3D Printers Others Dental Chairs Others By End-user Solo Practices DSO/Group Practices Others By Country/sub-region Saudi Arabia UAE Egypt Kuwait Morocco Iran Turkey Rest of the Middle East & Africa