Art & Craft Tools Market Size, Share & Industry Analysis, By Product Type (Drawing & Painting Tools [Drawing Tools {Pencils, Pens & Markers, Erasers, and Others} and Painting Tools {Brushes, Paints, Painting Surfaces, and Others}], Cutting Tools [Scissors, Knives & Blades, Punching & Shaping Tools, and Others], Paper Crafts & Decorative Items, and Others), By Application (Household, Educational Institute, Office, and Others), By Distribution Channel (Convenience Store, Hypermarket/Supermarket, Online Store, and Specialty Store), and Regional Forecast, 2025-2032

The global art & craft tools market size was valued at USD 3.77 billion in 2024. The market is projected to grow from USD 3.96 billion in 2025 to USD 6.39 billion by 2032, exhibiting a CAGR of 7.10% during the forecast period.

Art & craft tools aid in enhancing children’s motor skills and improving cognitive functions, including problem-solving and concentration. Multi-functional, user-friendly tools designed for home-based crafting are widely popular among kids. The rising children’s engagement in arts & craft activities has increased demand for such products. In addition, the growing popularity of DIY projects is driving the global sales of crafting tools.

Key players operating in the global market include Crayola LLC, Fabbrica Italiana Lapis ed Affini S.p.A., STAEDTLER Mars GmbH & Co. KG, Fiskars Group, Maped, and Newell Brands.

Art & Craft Tools Market Trends

Advent of Digital and Smart Crafting Tools to Favor Market Growth

Manufacturers are producing smart art and craft tools, including laser engravers, digital die-cutters, and 3D printing pens, to enable consumers to create projects with greater precision. These tools can be connected with applications and software to enhance creativity and personalization. Rising demand for customized craft kits, including smart digital tools, is boosting global market growth.

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MARKET DYNAMICS

Market Drivers

Integration of Crafts and Arts in School Curricula to Drive Product Demand

The growing number of educational institutions incorporating crafts and arts into school curricula to promote students’ cognitive development drives the product demand worldwide. According to the Department of Economic Affairs (DEA), Government of India, the number of higher education institutions in the country rose to 58,643 in 2022-23, marking a 13.8% up from 2014-15. In addition, increasing usage of markers, highlighters, and chalks by teachers to teach and write study lessons on the classroom board contributes to the product sales growth globally.

Increasing Recognition of Crafting as a Stress-Relieving Activity Drives Market Growth

The increasing recognition of crafting as a therapeutic and stress-relieving activity drives the product demand globally. In addition, the rising number of adult and aged consumers buying personalized art kits to reduce stress associated with a busy lifestyle favors global art and craft tools market growth. Furthermore, the growing number of artists selling through online portals, including Artsy, Etsy, and Saatchi Art, is supporting the product demand worldwide. 

Market Restraint

Rising Popularity of Digital Art to Hamper Product Demand

Digital artists use technology to create diverse forms of artwork, including electronic painting, animation, digital drawings, pixel art, and digital sculpting. Digital artists can also use various applications, online programs, and tools such as Adobe Illustrator, Adobe Creative Cloud, GIMP, Affinity Designer, and Clip Studio Paint to create artwork, such as digital paintings, 3D sculptures, and CAD drawings. Furthermore, artists worldwide are increasingly partnering with digital art platforms to launch new collections. For instance, in December 2022, a U.S.-based artist, Leo Villareal, partnered with Outland, a digital art platform, to introduce Cosmic Bloom, a digital artwork collection inspired by biological and organic structures, atomic patterns, and stellar phenomena.

Market Opportunities

Growing Popularity of Sustainable Art & Craft Tools to Favor Market Growth

The growing popularity of scissors, paint brushes, and other crafting tools made from environmentally-friendly materials, including bamboo, recycled plastic, and wood, is creating new growth opportunities in the market. In addition, manufacturers’ consistent introduction of such products is encouraging eco-conscious consumers to influence purchasing decisions, thereby accelerating the global art & craft tools market growth.

Segmentation Analysis

By Product Type

Drawing & Painting Tools Segment Dominates Owing to the Rising Trend of DIY Activities

By type, the market is segmented into drawing & painting tools, cutting tools, paper crafts & decorative items, and others. The drawing & painting tools segment dominated the global market in 2024. The growing popularity of Do It Yourself (DIY) painting and home improvement prjects is boosting the global demand for drawing and painting tools. At a macro level, the increasing number of art professionals across the globe positively influences the global art & craft tools market forecast (revenue).

The drawing & painting tools segment is bifurcated into drawing tools and painting tools. The growing popularity of hybrid drawing tools featuring a blend of traditional and digital capabilities, including sketch pens & colored pencils with digital styluses, drives the drawing tools segment. Furthermore, increasing manufacturers and retailers’ partnerships with educational institutes to provide customized drawing kits and promote drawing skills favors the segment’s growth. The painting tools segment is mainly driven by the rise of DIY home improvement projects, involving the usage of handmade paintings and frames worldwide. In addition, a growing number of painters and artists buying ergonomically designed canvases and other painting tools drives the segment’s growth.

The drawing tools segment is further segmented into pencils, pens & markers, erasers, and others. The pens & markers segment exhibited a leading global market share, followed by pencils and others. Advancements in the development of pens and markers with innovative tip shapes, vivid colors, and features catering to specific writing applications, including hand lettering, scrapbooking, and graphic designing, drive the pens & markers segment’s growth. In addition, manufacturers’ introduction of eco-friendly, washable, refillable, and durable markers creates new growth opportunities for the segment.

The painting tools segment is further segmented into brushes, paints, painting surfaces, and others. The paints segment is projected to lead the global market during the forecast period ( 2025-2032). Technological advancements in the development of art paints made of non-toxic, eco-friendly, and natural ingredients trigger product sales, driving the paints segment’s growth. Furthermore, the increasing popularity of mixed media arts, combining paints with other materials including collage, textiles, and digital elements, accelerates product demand worldwide.

The cutting tools segment is expected to grow significantly throughout the forecast period. This is due to the growing number of individuals taking up arts & crafts activities for recreation, entertainment, and stress relief. According to the Sage Neuroscience Center, art therapy is used to relieve stress as it increases dopamine levels in individuals. The rising consumer awareness regarding the benefits associated with art therapies is set to augment the global art & craft tools market share over the forthcoming years.

The cutting tools segment is further segregated into scissors, knives & blades, punching & shaping tools, and others. The punching & shaping tools segment is slated to hold a leading market share during the forecast period (2025-2032). The growing number of manufacturers producing personalized punching & shaping tools of compact, ergonomic, and space-saving designs positively contributes to the segment’s global development. Furthermore, increasing purchases of craft shaping tools from subscription box services to produce personalized craft designs favors the segment’s growth.

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The paper crafts & decorative items segment is further bifurcated into paper crafts and decorative items. The decorative items segment is slated to hold a leading global market share during the forecast period (2025-2032). Rising demand for the sustainably-made crafts of contemporary designs, highlighting heritage techniques including terracotta pottery, handloom textiles, warli paintings, stone carvings, and tribal embroidery, drives the decorative items segment. The growing trend of festival celebration and the increasing number of youngsters producing paper crafts to design living room spaces as per festive seasons drive the paper crafts segment’s growth.

By Application

Household Segment Leads Due to the Increasing Popularity of DIY Projects

Based on application, the global market is segmented into household, educational institute, office, and others. The household segment dominates the market. The increasing product adoption in households is attributable to the increasing DIY (Do It Yourself) art projects undertaken by kids or adults for home decoration projects. Numerous art & craft enthusiasts worldwide also engage in projects related to origami, pottery, or embroidery at home, a prominent factor in increasing sales of these craft tools for household use.

The educational institute segment is expected to grow significantly over the forecast period. Several educational institutes, including schools and art colleges, use several types of art & craft materials, including cutting and drawing tools, as a part of their curriculum. This is a significant factor driving the sales of these tools to educational institutes.

By Distribution Channel

Hypermarket/Supermarket Segment to Take the Lead with Increasing Number of Art & Craft Brands within Physical Retail Formats

Based on distribution channel, the market is segmented into convenience store, hypermarket/supermarket, online store, and specialty store. The hypermarket/supermarket segment is expected to hold the largest market share during the forecast period, owing to the increasing expansion of supermarkets and hypermarkets across countries. For instance, Lidl is planning to open 255 new supermarket stores across various East Coast American geographies, including New Jersey, New York, and Maryland, by 2025.

The online store segment is expected to witness significant growth throughout the forecast period. Recent years have witnessed the emerging trend of online purchasing through company websites and e-commerce platforms for art & craft products, notably amid lockdowns across countries, as many individuals took up painting and drawing as a hobby. Furthermore, the increasing availability of art & craft tools on e-commerce sites such as Amazon and Flipkart contributes significantly to online product sales.

ART & CRAFT TOOLS MARKET REGIONAL OUTLOOK

Geographically, the global market is segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

North America

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The market in North America was valued at USD 1.34 billion in 2024. The region is expected to hold the largest market share during the forecast period (2025-2032). The increasing demand for these tools in art and craft institutions across the region boosts regional market expansion. Some of the top art and design schools in the U.S. include the School of the Art Institute of Chicago, Carnegie Mellon University, Yale University, and the University of California. The increasing adoption of subscription box services of toys, craft, and hobby products among households drives product consumption in Mexico and Canada.

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Rising infrastructural facilities of art supply stores offering discounted hobby products are further driving product sales across the U.S. In addition, a growing number of specialty retailers offering discounted innovative products is positively contributing to sales growth in the country. For example, Hobby Lobby, an American craft & art products retailer, is offering professional-grade craft supplies and home décor products at discounted markdowns ranging from 30% to 90% off the regular prices through its 1,001 stores across the U.S.

Europe

Europe is forecast to register strong growth throughout the forecast timeframe. Various forms of artwork, such as abstract art, drawing, sculpture, and oil painting, are gaining widespread attention across Europe for home décor and interior design purposes, accelerating product adoption. Furthermore, increasing government initiatives to promote the art & craft industry are expected to fuel market growth over the coming years. For instance, in May 2023, the French government introduced a national policy to promote different arts and crafts sectors nationwide.

Asia Pacific

The market in Asia Pacific is expected to witness a significant CAGR over the forecast period, led by key markets such as India and China. This growth is owing to the increasing product demand from educational institutes and rapidly evolving home décor & interior design trends. At a macro level, rising consumer disposable incomes, changing lifestyles, and expanding e-commerce channels are favoring regional market growth.

South America and Middle East & Africa

Product sales across South America and the Middle East and Africa are set to witness positive growth over the forecast period. The increasing number of individuals pursuing art & craft activities as hobbies and careers will further fuel regional market growth. Furthermore, increasing demand for handmade paper handicrafts for decoration in residential and commercial spaces will favor regional market expansion over the study period.

COMPETITIVE LANDSCAPE

KEY INDUSTRY PLAYERS

Prominent Industry Participants Employ Mergers & Acquisitions Strategies to Stay Competitive

The global market is highly competitive, with domestic and international players competing to achieve product differentiation. Key players are investing in the research & development of new products made from recycled materials to cater to growing consumer demand. Recent years have witnessed a number of mergers & acquisitions within the arts & craft tools category. In February 2022, Daler Rowney Ltd., a Bracknell, U.K.-based art products manufacturer, acquired Creative Art Products Limited, a U.K.-based art and craft manufacturer. According to the company, the acquisition would diversify its product portfolio for children and expand market reach.

List of Key Art & Craft Tools Companies Profiled

• Crayola LLC (U.S.)
• Newell Brands (U.S.)
• Kokuyo Camlin Ltd. (India)
• STAEDTLER Mars GmbH & Co. KG (Germany)
• Fabbrica Italiana Lapis ed Affini SpA (Italy)
• Fiskars Group (Finland)
• Hindustan Pencils Pvt. Ltd. (India)
• Maped (France)
• Mont Marte Pty Ltd. (Australia)
• Pelikan International Corporation Berhad (Malaysia)
• Ningbo Haishu Qiao Stationery Co., Ltd. (China)

KEY INDUSTRY DEVELOPMENTS

• June 2025: Propagate Studio, an art supply concept store, expanded its presence in Sparta, Woodstown, and Bloomfield by opening a new art supply thrift shop.
• May 2025: Kuretake, a Nara, Japan-based provider of high-quality calligraphy supplies, launched a range of innovative products, including eyeliner brush pens, solid watercolors (gansai), and art markers for Japanese and International markets.
• April 2023: Hobbycraft, a U.K.-based art & craft store, opened a new shop in Poole Retail Park in the U.K.
• February 2023: Michaels, a U.S. retail chain of arts and crafts products, launched an online marketplace for third-party sellers of arts & crafts supplies.
• August 2022- MPE Partners, a U.S.-based investment firm, along with DecoArt LLC, announced the acquisition of Jack Richeson & Co. Inc., a U.S.-based manufacturer of art tools and materials. This acquisition is likely to enhance the brand name of DecoArt and help target new customers, along with Jack Richeson’s diverse product offerings.

REPORT COVERAGE

The market research report analyzes the market in depth and highlights crucial aspects such as prominent companies. Furthermore, the research report provides market insights into the market trends and highlights significant industry developments. In addition to the aspects mentioned earlier, the report encompasses several factors contributing to the market growth.

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REPORT SCOPE & SEGMENTATION