Dental Services Market Size, Share & Industry Analysis, By Specialty (General Dentistry, Oral & Maxillofacial Surgery, Endodontics, Orthodontics, and Others), By Financing Source (Private Health Insurance, Public Health Insurance, and Out-of-Pocket/Others), By Practice Type (Solo Practices, DSO/ Group Practices, and Others), and Regional Forecast, 2024-2032

The global dental services market size was valued at USD 393.42 billion in 2023. The market is projected to grow from USD 415.10 billion in 2024 to USD 863.71 billion by 2032, exhibiting a CAGR of 9.6% during the forecast period.

Dental services mainly focus on maintaining dental hygiene, ensuring healthy teeth and mouth among the patient population. These services include diagnosis, prevention, and treatment of various dental disorders such as cracked teeth and hyperdontia. The growing prevalence of dental disorders such as dental caries, tooth erosion, and gum infections, among others, is resulting in growing demand for these services globally.

• For instance, in March 2023, according to the data published by the World Health Organization (WHO), it was estimated that approximately 3.5 billion people are affected by oral diseases globally.

The growing awareness of technological advancements in these services, such as the introduction of laser dentistry intraoral cameras, among others, are some of the additional factors contributing to the global dental services market size.

The COVID-19 pandemic had a negative impact on market, lowering the demand for these services due to restrictions imposed on the movement during the pandemic. Additionally, supply chain disruption for dental instruments and products, including dental implants, consumables, accessories, among others, also impacted these services during the pandemic.

Dental Services Market Trends

Growing Adoption of Cosmetic Dental Procedures

The rising demand for these services among the patient population is driving advancements in dental technology. As focus on appearance has become increasingly popular among individuals, dental aesthetics has emerged as a prominent factor for the achievement of a satisfactory look.

Moreover, there is an increasing demand for smile makeover procedures such as dental veneers, composite bonding, and tooth whitening, among others. Smile makeovers are generally performed for many reasons and can be customized according to the patient's needs.

• For instance, in February 2024, according to the data published by Dentistry Brands LLC, it was reported that approximately 35.26 million patients underwent teeth whitening procedures in the U.S.

Although cosmetic treatments are usually elective, they provide restorative benefits, including functional teeth and improved oral health, among others. Procedures such as inlays and onlays support other teeth, restore shape, and also avoid any further decay or deterioration among the patient population.

The aforementioned benefits associated with cosmetic dentistry have caused the shift toward these procedures among patients.

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Dental Services Market Growth Factors

Increasing Prevalence of Dental Disorders Among the Population to Boost Market Growth

The growing prevalence of dental disorders such as misaligned teeth, tooth decay, impacted tooth, and others are resulting in rising demand for these services among patients. This, along with rising awareness about oral health, is also expected to support the growing adoption of these services globally.

• For instance, according to a 2022 Global Oral Health Report published by the World Health Organization (WHO), approximately 2 billion people suffered from caries of permanent teeth, and 514 million children suffer from caries of primary teeth.

Additionally, increasing urbanization, changes in living conditions, and consumption of food and beverages high in sugar, among others, are some of the other factors contributing to the growing prevalence of dental disorders. Therefore, increasing prevalence of these conditions, along with growing awareness about the benefits of various dental procedures, is likely to support the growing adoption of these services and further the global dental services market growth.

RESTRAINING FACTORS

High Cost of Dental Procedures to Hamper Market Growth

Despite the advantages of these dental procedures, one of the major limitations is the high cost associated with dental procedures, limiting the adoption of these services among patients. Installation of dental equipment requires high capital and incurs various associated costs, resulting in growing service fees for patients.

Higher cost of dental instruments, coupled with the cost associated with maintenance and replacement, such as dental chairs and others, is one of the major factors resulting in the surging service fees charged by dentists. The higher cost of these dental procedures further hinders the adoption of these services among patients in the market. According to the 2020 data published by the Centers for Disease Control and Prevention (CDC), it was reported that more than 1 in 4 adults have untreated tooth decay in the U.S.

• For instance, according to 2023 data published by Sani Dental Group, the cost of regular teeth cleaning is USD 140, and the cost of laser teeth whitening is about USD 900.


• Similarly, according to the data 2023 data published by the Centers for Disease Control and Prevention (CDC), it was reported that dental care costs about USD 124 billion each year among patients.

Thus, the high cost and limited reimbursement policies for these services are further increasing the financial burden among the patient population, thereby hampering the adoption and further growth of the market.

Dental Services Market Segmentation Analysis

By Specialty Analysis

Dentistry Segment Dominated the Market due to Increasing Number of General Dentistry Procedures 

Based on specialty, the market is segmented into general dentistry, oral & maxillofacial surgery, endodontics, orthodontics, and others.

The general dentistry segment dominated the market in 2023, owing to factors, including a growing focus on oral care procedures such as teeth whitening, dental fillings and tooth bridges enhancing oral health among patients. This, along with the rising demand for routine dental checkups for the early detection and prevention of dental issues, among others, are some of the additional factors supporting the growth of the segment in the market globally.

On the other hand, the orthodontics segment is also expected to grow during the forecast period. The growth is due to the growing prevalence of misaligned, crooked teeth, among others, resulting in the increasing adoption of orthodontics services among the patient population.

• For instance, according to the 2023 data published by the American Dental Association (ADA), it was reported that approximately six million patients received orthodontic treatment in the U.S.

The oral & maxillofacial surgery segment is also expected to grow during the forecast period. The growth is owing to a growing demand for reconstructive procedures for the oral cavity, supporting the increasing adoption of these procedures among patients in the market.

The endodontics, and others segment is also expected to grow during the forecast period. The growth is due to the increasing number of dentists offering these services for these procedures, resulting in the growth of the segment in the market.

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By Financing Source Analysis

Out-of-Pocket/Others Segment Led the Market due to Growing Adoption of Dental Services 

Based on financing source, the market is segmented into private health insurance, public health insurance, and out-of-pocket/others.

The out-of-pocket/others segment dominated the market in 2023, driven by limited reimbursement policies for specific cosmetic dental procedures, including teeth whitening, among others, which often fall under insurance criteria.

• For instance, according to 2023 statistics published by CareQuest Institute for Oral Health, it was reported that approximately 77 billion people lack dental benefits in the U.S.

On the other hand, the public health insurance segment is also expected to grow during the forecast period. The growth of the segment is due to the growing focus of governmental organizations on offering adequate reimbursement coverage for these services among patients. This results in the increasing adoption of these services and further driving the growth of the segment in the market.

• According to the 2022 data published by the American Dental Association (ADA), it was reported that government organizations spent USD 28.0 billion to cater to the patient population suffering from dental disorders.

Additionally, the private health insurance segment is also expected to grow during the forecast period. The growth is due to the increasing focus of private health insurance in widening their reimbursement coverage for these services, further resulting in growing demand for these services, and thereby supporting the growth of the segment.

• According to the 2022 data published by the American Dental Association (ADA), it was reported that private health organizations spent USD 68 billion on dental services among patients.

By Practice Type Analysis

Solo Practices Segment Held the Largest Share owing to Increasing Number of Solo Practitioners 

By practice type, the market is segmented into solo practices, DSO/group practices, and others.

The solo practices segment accounted for the largest market share in 2023. One of the critical factors helping this segment dominate is the increasing number of solo practitioners offering these services among patients. The growing number of solo practitioners is further resulting in the rising adoption of these services in these settings, thereby favoring the growth of the segment.

• For instance, according to a 2023 ORTHODONTIC PRACTICE SURVEY, it was reported that approximately 68% of orthodontists practice solo. Therefore, the growing number of solo practitioners is supporting the increasing adoption of dental procedures in this setting.

On the other hand, the DSO/group practices segment is anticipated to grow at a considerable growth rate during the forecast period. Factors such as the growing preference of young professionals for the DSO/group practices model to reduce the burden related to lab facilities and administration, strategic acquisitions, and mergers, among others, are supporting the growth of the segment in the market.

REGIONAL INSIGHTS

Based on geography, the market is categorized into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

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Asia Pacific was valued at USD 91.84 billion in 2023 and dominated the market. The dominance is due to the increasing adoption of advanced technology, including 3D printing laser technology, among others, for these services, resulting in growing demand for these services among patients. Additionally, rising awareness regarding the benefits of these services is likely to support the growth of the segment in the market.

• For instance, according to a 2023 survey conducted by the American Dental Association (ADA), it was reported that approximately 49% of dentists surveyed said that they plan to spend more money on technology in the next two years. Therefore, a growing focus on emerging technologies for these services is likely to support the growth of the segment in the region.

Asia Pacific is expected to grow at a considerable growth rate during the forecast period. The growth is due to increasing dental tourism, resulting in rising demand for dental procedures such as root canal, veneers, implants, and others among patients. This, along with the growing adoption of these procedures, is likely to support the growth of the market in the region.

Europe is expected to grow during the forecast period. Some of the factors contributing to the region’s growth include the increasing adoption of these services, growing healthcare expenditure & infrastructure, and rising expansion of these services across various settings. Such factors, coupled with a significant patient population awareness about the benefits of these procedures, among others, are likely to contribute to the region’s dominance in the global market.

Latin America and the Middle East & Africa are also expected to grow during the forecast period due to the increasing development of healthcare infrastructure, resulting in the growing number of solo practices and DSO/group practices. This, along with a rising focus on providing adequate reimbursement coverage among government organizations and private health insurers for these services, is supporting the market growth.

List of Key Companies in Dental Services Market

Robust Focus of the Key Providers to Strengthen their Service Portfolio to Favor the Market Growth 

The global market is highly fragmented, with a few prominent players operating in the market with a wide service portfolio.

Pacific Smiles Group and Heartland Dental are some of the prominent players in the market, offering a wide array of services among patients. Increasing the offering of services with innovative technology coupled with strategic initiatives such as expansion of their service offerings is likely to support the growth of these players in the dental services market.

• For instance, in February 2023, Heartland Dental added 151 more practices to its network of supported practices through the company’s programs in the U.S.

Additionally, Aspen Dental Management, Inc., and Smile Brands Inc., are also expected to grow in the market. Increasing focus on collaborations and partnerships within the dental clinics while incorporating new technologies to enhance these services are some of the major factors supporting the global dental services market share.

On the other hand, ProHealth Dental and Dental365 are a few other players operating in the global market. These players are concentrating on expanding their geographical presence in emerging countries and diversifying their service portfolio to drive growth.

LIST OF KEY COMPANIES PROFILED:

• Pacific Smiles Group (Australia)


• Aspen Dental Management, Inc. (U.S.)


• Dental 365 (U.S.)


• SAGE DENTAL MANAGEMENT, LLC. (U.S.)


• Heartland Dental (U.S.)


• ProHealth Dental (U.S.)


• Dental Care Alliance (U.S.)


• Bethesda Dental Group (U.S.)


• Smile Brands (U.S.)

KEY INDUSTRY DEVELOPMENTS:

• April 2024 – Dental365, a provider of comprehensive dental services, acquired DDS, a practice offering family and cosmetic dentistry services, in Westfield, New Jersey. This acquisition aimed to broaden the company’s service offerings including general dentistry, teeth whitening, veneers, and more.


• March 2024 – Dental365 established a new office with equipped state-of-the-art technology with an aim to support the growing demand among the patient population in Norwalk, Connecticut.


• December 2023 – Aspen Dental Management, Inc., introduced Motto Smile Complete Club with an aim to assist patients with motto clear aligners.


• January 2023 – Heartland Dental collaborated with the American Dental Hygienists' Association (ADHA) with an aim to promote dental care through student and professional education programs and events.


• July 2022 – Heartland Dental announced a strategic investment in 123Dentist, with an aim to support the growing patient population suffering from dental disorders.

REPORT COVERAGE

An Infographic Representation of Dental Services Market

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The global market research report provides a detailed market analysis. It focuses on key aspects, such as market size & market forecast, market segmentation based on specialty, financing source, practice type, and competitive landscape. It also gives an overview of technological developments, region-wise installed base imaging systems for 2023, and distributor analysis for significant companies.

Besides, the report offers insights into the latest market trends, market statistics, and key industry developments. In addition to the factors mentioned above, the report encompasses several factors that have contributed to the market's growth in recent years.

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