"Market Intelligence that Adds Flavour to Your Success"

Ketchup Market Size, Share & Industry Analysis, By Product Type (Flavoured Ketchup, Original Ketchup), By Application (Food Services, Household), By Distribution Channel (Hypermarkets/Supermarkets, Online Retail, Departmental Stores) And Regional Forecast, 2024-2032

Region :Global | Report ID: FBI106033 | Status : Ongoing

 

KEY MARKET INSIGHTS

Ketchup is typically referred to as tomato ketchup made from tomatoes, sugar, and vinegar with seasonings and spices, which is used as a table condiment to fried or greasy dishes and usually served hot.


Over the past few years three countries lead the global export ketchup market of ketchup: the United States, the Netherlands, and Italy. These three alone provided more than half (52%) of the world’s supplies to the industry, supported by few other countries i.e., Germany, Spain and Poland for a total of about (15%). The United Kingdom, Canada, France, and others are some of the crucial import destinations for ketchup.

The changing lifestyle of consumers also includes increasing preference for ready-to-eat fast food items or quick bites which provides a boost to the ketchup market growth, the quick-service restaurants (QSR) joints offer kinds of ketchup to enhance the flavor of their dishes. There is also an increment in consumer inclination toward organic ketchup because consumers are becoming more health-conscious. This trend motivates the manufacturers to use chemical-free tomatoes and add natural sweeteners to form ketchup that’s rich in antioxidants, such as polyphenols, which help reduce the risk of Alzheimer's and heart diseases.

Though tomato ketchup is one condiment found and loved by people, the alarming part is that most of the store-bought tomato ketchup are unhealthy because they contain too much sugar, salt, and unhealthy fats. There are various healthier alternatives in the ketchup market like tomato salsa which is a Mexican dip and can be made by using simple veggies, most brands of salsa have little to no added sugars. Sriracha, a spicy tomato-based sauce, and tomato paste, an inexpensive tomato concentrates without any added sugar or sodium, these low cost substitutes are believed to restraint the growth of ketchup market.

Up Arrow

Key Market Driver -

Rising popularity of quick-service restaurants (QSRs)

Down Arrow

Key Market Restraint -

Increasing population of health-conscious customers and the presence of low-cost substitutes in the market.


Key Players Covered:



  • Kraft Heinz Company

  • Nestle S.A.

  • ConAgra Foods Inc.

  • Unilever, General Mills Inc.

  • Del Monte Food Inc.

  • Kagome

  • Sky Valley Foods

  • Red Gold

  • COFCO Tunhe Co. Ltd

  • GD Foods

  • Chalkis Health Industry Co Ltd

  • Red Duck Foods


By product type, it is primarily split into original ketchup and flavored Ketchup. Though both original and flavored ketchup contains the same ingredients to be deemed “flavored”, certain United States Department of Agriculture (USDA) qualifications must be met, which must ultimately meet grade A standard. The high functional property and sustainability of regular ketchup will boost its ketchup industry growth, it is also used as base for other sauces.

By application, the ketchup market is divided into food services and household consumption. The foodservice segment is predicted to grow at a considerable pace in the forthcoming years due to the increasing number of restaurants, cafes, and small eateries worldwide, especially in developing countries. The increased consumer interest in creating a similar culinary experience at home and high compatibility of ketchup with a lot of homemade and packaged or prepared food items are predicted to contribute to escalating the ketchup industry size of the product.

By distribution channel, the market is separated into supermarkets/ hypermarkets, online retail stores, departmental stores, and others. The offline channels like supermarkets/ hypermarkets and departmental stores have emerged as a major sales channel for the ketchup market and they have a strong market share in the distribution channel. Manufacturers sell their products directly to distributors and retailers. Local businesses have a significant presence in the agricultural market. With the increase in demand for ketchup, major manufacturers and retailers are increasing their market share online by connecting directly with consumers. Advances in technology have led to an increase in online retailing, and the segment is expected to grow at an impressive CAGR during the forecast period.

Regional Analysis:


Asia Pacific market is expected to witness high growth in terms of revenue owing to consumer inclination towards western culture and increasing fast-food consumption. North America market holds a major revenue share in the global market due to the prevalence of many quick-service restaurants (QSRs), and the people of countries in this region also prefer ketchup variants. Moreover, presence of giant market players such as ConAgra Foods, General Mills and others in North America and their continuous innovation is further fuelling the sales of ketchup in the region.

To gain extensive insights into the market, Request for Customization


Ketchup Market Segmentation Analysis


























  ATTRIBUTE

  DETAILS

By Product Type



  • Flavoured Ketchup

  • Original Ketchup



By Application



  • Food Services

  • Household



By Distribution Channel



  • Hypermarkets/Supermarkets

  • Online Retail

  • Departmental Stores

  • Others



By Geography



  • North America (U.S., Canada, and Mexico)

  • Europe (Germany, Italy, U.K., Russia, France, Spain and Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia and Rest of Asia Pacific)

  • South America (Argentina, Brazil, and Rest of South America)

  • Middle East & Africa (South Africa, UAE, and Rest of ME&A)



Key Industry Developments



  • In 2020, Heinz tomato ketchup – the company has cut total sugars by 8% and salt by 40%. In addition to this, Kraft Heinz has taken a more overt approach for consumers seeking significant reductions with the rollout of Heinz Tomato ketchup with 50% fewer sugars and salt.

  • In March 2018 a kickstarter campaign was launched for sliced ketchup i.e., Slice of Sauce: A No-Mess “Slice” of Ketchup. Their slice of ketchup are all natural with no artificial flavours, preservatives or high fructose corn syrup.





  • Ongoing
  • 2023
  • 2019-2022
  • Pre Book
Multi-report Purchase Plan
    A Customized Plan Will be Created Based on the number of reports you wish to purchase
Food & Beverages Clients
Ferrero
Bunge
RMIT
Fresenius
Samyang
Client Testimonials

“We are quite happy with the methodology you outlined. We really appreciate the time your team has spent on this project, and the efforts of your team to answer our questions.”

- One of the largest & renowned medical research centers based in the U.S. on a report on the U.S. NIPT Market.

“Thanks a million. The report looks great!”

- Feedback from a consultant on a report on the U.S. Beef Market.

“Thanks for the excellent report and the insights regarding the lactose market.”

- Brazil based company specializing in production of protein ingredients.

“I liked the report; would it be possible to send me the PPT version as I want to use a few slides in an internal presentation that I am preparing.”

- Global Digital Services Agency on a report on the Global Luxury Goods Market.

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.
X